Bulls vs Bears
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Market sentiment signals for Bread Financial Holdings (BFH): analyst consensus, short interest, options flow and insider activity.
Analyst Consensus
Buy
22 analysts
Options Flow (P/C)
0.75
More calls — Bullish
Avg Consensus PT
$93
-5.9%
Highest Price Target
$132
+33.4%
Lowest Price Target
$50
-49.5%
Short Interest
11.1%
Rising — Bearish
Insider Activity (30d)
Net Buyer
Short Interest — % of Float
| Date | Firm | Analyst & Accuracy | Upside / Downside | PT Change | Action | Rating |
|---|---|---|---|---|---|---|
| Oct 6, 2026 | TD Cowen | Moshe Orenbuch— | +12.2% | $114 → $111 | Maintained | Hold |
| Oct 5, 2026 | Barclays | Terry Ma— | +11.2% | $109 → $110 | Maintained | Equal-Weight |