Integral Ad Science Holdi 株価情報 (NASDAQ: IAS)

最新ニュース Integral Ad Science Holdi (NASDAQ:IAS) 株価情報

INTEGRAL AD SCIENCE HOLDING

Integral Ad Science

Integral Ad Science Holding Corp is a digital advertising verification company. The cloud-based technology platform of the company delivers independent measurement and verification of digital advertising across all devices, channels, and formats, including desktop, mobile, connected TV, social, display, and video. Geographically, the company derives a majority of its revenue from the Americas region.

Integral Ad Science Holdi

Integral Ad Science Holding Corp. - Common Stock

Integral Ad Science Holding Corp

Integral Ad Science (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/IAS#NASDAQ">IAS</a>) on Wednesday <a target="_blank" href="https://www.benzinga.com/pressreleases/25/06/n45990049/ias-launches-new-ai-driven-contextual-category-reporting-for-meta-platforms-maximizing-optimizatio" rel="noreferrer noopener">announced the launch</a> of new contextual category reporting for Meta Platforms (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/META#NASDAQ">META</a>), expanding measurement reporting across Facebook and Instagram Feed and Reels.
The company said in a press release that this launch demonstrates IAS and Meta&#8217;s continued collaboration to deliver independent third-party measurement and optimization tools to support advertisers&#8217; brand suitability and performance goals.
Meta Platforms could potentially generate <a target="_blank" href="https://www.benzinga.com/markets/tech/25/06/45969694/mark-zuckerbergs-meta-could-rake-in-over-10-billion-in-annual-ad-revenue-from-whatsapp-by-2028-says-analyst" rel="noreferrer noopener">over $10&nbsp;billion</a> in annual ad revenue&nbsp;from its WhatsApp messaging service by 2028, according to Evercore ISI analyst&nbsp;Mark Mahaney, assuming average advertising revenue of $6 per daily user and boost daily usage of the Updates tab to 1.7 billion users by 2028.
Also Read: <a target="_blank" href="https://www.benzinga.com/markets/tech/25/06/45880561/meta-on-the-verge-of-a-15-billion-deal-with-scale-ai-report" rel="noreferrer noopener">Meta On The Verge Of $15 Billion Deal With Scale AI: Report</a>
Meta reported earnings of $6.43 per share, topping analyst estimates of $5.21 per share, and total revenue&nbsp;increased&nbsp;16%. Advertising drove revenue, with ad impressions jumping 5% and the average price per ad increasing by 10%.
Wall Street analysts, including JP Morgan, highlighted <a target="_blank" href="https://www.benzinga.com/25/05/45144725/meta-analysts-highlight" rel="noreferrer noopener">Meta&#8217;s new AI</a> models, Andromeda and GEM, which deliver tangible improvements in advertising. Andromeda, powered by advanced hardware, has increased ad quality by 8%, while GEM has boosted ad conversions on Reels by up to 5%, as per JPMorgan analyst Doug Anmuth.&nbsp;The analysts continue to view Meta as the best-positioned digital ad player.
Price Action: META stock was trading higher by 0.58% to $701.29 premarket at last check Wednesday.
Read Next:
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Photo via Shutterstock

News

Tech

IAS Expands Tools To Help Meta Ads Perform Better On Facebook And Instagram

Integral Ad Science (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/IAS#NASDAQ">IAS</a>), a leading global media measurement and optimization platform, today announced the launch of new contextual category reporting for Meta Platforms (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/META#NASDAQ">META</a>), expanding measurement reporting across Facebook and Instagram Feed and Reels. This launch demonstrates IAS and Meta's continued collaboration to deliver trusted, independent third-party measurement and optimization tools to support advertisers' brand suitability and performance goals, by aligning measurement reporting to contextual categories available through <a href="https://c212.net/c/link/?t=0&amp;l=en&amp;o=4451414-1&amp;h=1268933381&amp;u=https%3A%2F%2Fintegralads.com%2Fnews%2Fias-meta-optimization-solution%2F&amp;a=IAS%27s+first-to-market+Content+Block+List+optimization+solution+for+Meta">IAS's first-to-market Content Block List optimization solution for Meta</a>.

Integral Ad Science Expands Meta Partnership to Help Brands Measure Ads on Facebook and Instagram

Partnership delivers trusted, third-party Viewability, Invalid Traffic and Brand Safety Measurement for Lyft Media's In-App Inventory
NEW YORK, June 11, 2025 /PRNewswire/ -- Integral Ad Science (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/IAS#NASDAQ">IAS</a>), a leading global media measurement and optimization platform, today announced a first-to-market partnership with Lyft (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/LYFT#NASDAQ">LYFT</a>) enabling advertisers to validate the quality of their Lyft Media buys with IAS's Viewability, Invalid Traffic (IVT) and Brand Safety Measurement, available now. As the first media quality measurement partner for Lyft Media, IAS is trusted to ride along every impression. IAS sits at the intersection of AI, media, and marketing and was chosen by Lyft Media for its ability to see every ad interaction and the surrounding context for customers.
Lyft Media is designed to engage users throughout their transportation journeys with highly targeted ad solutions. With IAS's Media Quality measurement, advertisers can verify that their media buys reach real users in brand-safe environments across an addressable market of trips. Lyft Media advertisers connect ad exposures during the use of the company's services to outcomes like store visits and in-app purchases, and Lyft In-App ads help advertisers drive impactful campaigns by leveraging unique insights into rider transportation preferences.

LYFT

Integral Ad Science And Lyft Partner To Launch First-Ever Media Quality Measurement For Lyft In-App Ads

Management

Integral Ad Science Appoints Alpana Wegner As CFO, Succeeding Jill Putman, Effective June 10, 2025

Raymond James analyst Andrew Marok maintains Integral Ad Science Holdi (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/IAS#NASDAQ">IAS</a>) with a Outperform and raises the price target from $11 to $13.

Price Target

Analyst Ratings

Raymond James Maintains Outperform on Integral Ad Science Holdi, Raises Price Target to $13

Barclays analyst Raimo Lenschow maintains Integral Ad Science Holdi (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/IAS#NASDAQ">IAS</a>) with a Equal-Weight and raises the price target from $7 to $9.

Barclays Maintains Equal-Weight on Integral Ad Science Holdi, Raises Price Target to $9

Integral Ad Science Holdi (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/IAS#NASDAQ">IAS</a>) raises FY2025 sales outlook from $588.00 million-$600.00 million to $590.00 million-$600.00 million vs $592.02 million estimate.

Guidance

Integral Ad Science Holdi Raises FY2025 Sales Guidance from $588.00M-$600.00M to $590.00M-$600.00M vs $592.02M Est

Integral Ad Science Holdi (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/IAS#NASDAQ">IAS</a>) sees Q2 sales of $142.000 million-$144.000 million vs $129.18 million analyst estimate.

Integral Ad Science Holdi Sees Q2 Sales $142.000M-$144.000M vs $129.18M Est

Integral Ad Science (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/IAS#NASDAQ">IAS</a>) reported quarterly earnings of $0.05 per share which beat the analyst consensus estimate of $0.03 by 66.67 percent. This is a 600 percent increase over losses of $(0.01) per share from the same period last year. The company reported quarterly sales of $134.07 million which beat the analyst consensus estimate of $129.18 million by 3.78 percent. This is a 17.06 percent increase over sales of $114.53 million the same period last year.

Earnings

Earnings Beats

Integral Ad Science Q1 EPS $0.05 Beats $0.03 Estimate, Sales $134.07M Beat $129.18M Estimate

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Mobile Infrastructure Corporation Common Stock

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Bakkt Holdings, Inc. Class A Common Stock

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Earnings Scheduled For May 12, 2025

General

KIND

Integral Ad Science To Power Nextdoor's Brand Safety Tool

Raymond James analyst Andrew Marok maintains Integral Ad Science Holdi (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/IAS#NASDAQ">IAS</a>) with a Outperform and lowers the price target from $16 to $11.

Raymond James Maintains Outperform on Integral Ad Science Holdi, Lowers Price Target to $11

<h3>Gainers</h3>
<ul>
<li>Society Pass (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/SOPA#NASDAQ">SOPA</a>) stock rose 13.6% to $1.34 during Friday's pre-market session. The company's market cap stands at $6.6 million. </li>
<li>Brag House Holdings (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/TBH#NASDAQ">TBH</a>) shares moved upwards by 8.43% to $0.59. The company's market cap stands at $6.3 million. </li>
<li>Integral Ad Science Holdi (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/IAS#NASDAQ">IAS</a>) shares increased by 7.45% to $7.64. The market value of their outstanding shares is at $1.2 billion. </li>
<li>FingerMotion (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/FNGR#NASDAQ">FNGR</a>) shares moved upwards by 7.14% to $2.55. The market value of their outstanding shares is at $145.7 million. </li>
<li>TruGolf Holdings (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/TRUG#NASDAQ">TRUG</a>) stock increased by 6.78% to $0.31. The company's market cap stands at $13.6 million. </li>
<li>Reddit (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/RDDT#NYSE">RDDT</a>) shares rose 6.5% to $126.51. The company's market cap stands at $23.3 billion. The company's, Q1 earnings came out yesterday. </li>
</ul>
<h3>Losers</h3>
<ul>
<li>Advantage Solutions (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/ADV#NASDAQ">ADV</a>) shares declined by 18.9% to $1.07 during Friday's pre-market session. The company's market cap stands at $346.0 million. </li>
<li>Emerald Holding (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/EEX#NYSE">EEX</a>) stock decreased by 13.72% to $3.9. The market value of their outstanding shares is at $778.4 million. As per the press release, Q1 earnings came out yesterday. </li>
<li>Criteo (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/CRTO#NASDAQ">CRTO</a>) shares decreased by 13.27% to $28.99. The market value of their outstanding shares is at $1.5 billion. As per the press release, Q1 earnings came out today. </li>
<li>TNL Mediagene (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/TNMG#NASDAQ">TNMG</a>) stock fell 13.16% to $0.33. The market value of their outstanding shares is at $8.6 million. As per the news, the FY earnings report came out yesterday. </li>
<li>Cable One (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/CABO#NYSE">CABO</a>) shares fell 12.6% to $228.98. The company's market cap stands at $1.2 billion. As per the press release, Q1 earnings came out yesterday. </li>
<li>Take-Two Interactive (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/TTWO#NASDAQ">TTWO</a>) shares decreased by 9.84% to $212.05. The market value of their outstanding shares is at $37.2 billion. 
See Also: <a href="http://www.benzinga.com/money/best-communication-services-stocks/" title="www.benzinga.com/money/best-communication-services-stocks/">www.benzinga.com/money/best-communication-services-stocks/</a></li>
</ul>
This article was generated by Benzinga's automated content engine and reviewed by an editor.

Movers

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12 Communication Services Stocks Moving In Friday's Pre-Market Session

Throughout the last three months, 7 analysts have evaluated Integral Ad Science Holdi (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/IAS#NASDAQ">IAS</a>), offering a diverse set of opinions from bullish to bearish.
The following table summarizes their recent ratings, shedding light on the changing sentiments within the past 30 days and comparing them to the preceding months.
<table>
<thead>
<tr>
<th></th>
<th align="right">Bullish</th>
<th align="right">Somewhat Bullish</th>
<th align="right">Indifferent</th>
<th align="right">Somewhat Bearish</th>
<th align="right">Bearish</th>
</tr>
</thead>
<tbody>
<tr>
<td>Total Ratings</td>
<td align="right">2</td>
<td align="right">0</td>
<td align="right">5</td>
<td align="right">0</td>
<td align="right">0</td>
</tr>
<tr>
<td>Last 30D</td>
<td align="right">1</td>
<td align="right">0</td>
<td align="right">0</td>
<td align="right">0</td>
<td align="right">0</td>
</tr>
<tr>
<td>1M Ago</td>
<td align="right">0</td>
<td align="right">0</td>
<td align="right">3</td>
<td align="right">0</td>
<td align="right">0</td>
</tr>
<tr>
<td>2M Ago</td>
<td align="right">1</td>
<td align="right">0</td>
<td align="right">2</td>
<td align="right">0</td>
<td align="right">0</td>
</tr>
<tr>
<td>3M Ago</td>
<td align="right">0</td>
<td align="right">0</td>
<td align="right">0</td>
<td align="right">0</td>
<td align="right">0</td>
</tr>
</tbody>
</table>
Insights from analysts' 12-month price targets are revealed, presenting an average target of $12.0, a high estimate of $17.00, and a low estimate of $7.00. Observing a downward trend, the current average is 13.85% lower than the prior average price target of $13.93. 
<img src="https://www.benzinga.com/files/images/story/2025/1745445676_0.png" alt="price target chart" />
<h2>Breaking Down Analyst Ratings: A Detailed Examination</h2>
The standing of Integral Ad Science Holdi among financial experts becomes clear with a thorough analysis of recent analyst actions. The summary below outlines key analysts, their recent evaluations, and adjustments to ratings and price targets.
&#x7C; Analyst &#x7C; Analyst Firm &#x7C; Action Taken &#x7C; Rating &#x7C;Current Price Target&#x7C; Prior Price Target &#x7C; 
&#x7C;--------------------&#x7C;--------------------&#x7C;---------------&#x7C;---------------&#x7C;--------------------&#x7C;--------------------&#x7C; 
&#x7C;Mark Kelley &#x7C;Stifel &#x7C;Lowers &#x7C;Buy &#x7C; $13.00&#x7C;$15.00 &#x7C; 
&#x7C;Raimo Lenschow &#x7C;Barclays &#x7C;Lowers &#x7C;Equal-Weight &#x7C; $7.00&#x7C;$14.00 &#x7C; 
&#x7C;Matthew Cost &#x7C;Morgan Stanley &#x7C;Lowers &#x7C;Equal-Weight &#x7C; $12.50&#x7C;$13.50 &#x7C; 
&#x7C;Vikram Kesavabhotla &#x7C;Baird &#x7C;Lowers &#x7C;Neutral &#x7C; $9.00&#x7C;$16.00 &#x7C; 
&#x7C;Matthew Cost &#x7C;Morgan Stanley &#x7C;Raises &#x7C;Equal-Weight &#x7C; $13.50&#x7C;$13.00 &#x7C; 
&#x7C;Youssef Squali &#x7C;Truist Securities &#x7C;Raises &#x7C;Buy &#x7C; $17.00&#x7C;$16.00 &#x7C; 
&#x7C;Nat Schindler &#x7C;Scotiabank &#x7C;Raises &#x7C;Sector Perform &#x7C; $12.00&#x7C;$10.00 &#x7C;
<h3>Key Insights:</h3>
<ul>
<li>Action Taken: In response to dynamic market conditions and company performance, analysts update their recommendations. Whether they 'Maintain', 'Raise', or 'Lower' their stance, it signifies their reaction to recent developments related to Integral Ad Science Holdi. This insight gives a snapshot of analysts' perspectives on the current state of the company.</li>
<li>Rating: Gaining insights, analysts provide qualitative assessments, ranging from 'Outperform' to 'Underperform'. These ratings reflect expectations for the relative performance of Integral Ad Science Holdi compared to the broader market.</li>
<li>Price Targets: Analysts gauge the dynamics of price targets, providing estimates for the future value of Integral Ad Science Holdi's stock. This comparison reveals trends in analysts' expectations over time.</li>
</ul>
To gain a panoramic view of Integral Ad Science Holdi's market performance, explore these analyst evaluations alongside essential financial indicators. Stay informed and make judicious decisions using our Ratings Table.
<a href="https://www.benzinga.com/quote/IAS/analyst-ratings?adType=benzinga-insights&amp;ad=analyst-ratings&amp;campaign=wallstreetadvantage">Stay up to date on Integral Ad Science Holdi analyst ratings.</a>
If you are interested in following small-cap stock news and performance <a href="https://www.benzinga.com/news/small-cap?adType=benzinga-insights&amp;ad=analyst-ratings&amp;campaign=wallstreetadvantage">you can start by tracking it here</a>.
<h2>Discovering Integral Ad Science Holdi: A Closer Look</h2>
Integral Ad Science Holding Corp is a digital advertising verification company. The cloud-based technology platform of the company delivers independent measurement and verification of digital advertising across all devices, channels, and formats, including desktop, mobile, connected TV, social, display, and video. Geographically, the company derives a majority of its revenue from the Americas region.
<h3>Integral Ad Science Holdi's Economic Impact: An Analysis</h3>
Market Capitalization Analysis: The company exhibits a lower market capitalization profile, positioning itself below industry averages. This suggests a smaller scale relative to peers.
Revenue Growth: Integral Ad Science Holdi's revenue growth over a period of 3M has been noteworthy. As of 31 December, 2024, the company achieved a revenue growth rate of approximately 13.96%. This indicates a substantial increase in the company's top-line earnings. As compared to its peers, the company achieved a growth rate higher than the average among peers in Communication Services sector.
Net Margin: Integral Ad Science Holdi's financial strength is reflected in its exceptional net margin, which exceeds industry averages. With a remarkable net margin of 9.98%, the company showcases strong profitability and effective cost management.
Return on Equity (ROE): Integral Ad Science Holdi's ROE surpasses industry standards, highlighting the company's exceptional financial performance. With an impressive 1.53% ROE, the company effectively utilizes shareholder equity capital.
Return on Assets (ROA): Integral Ad Science Holdi's ROA surpasses industry standards, highlighting the company's exceptional financial performance. With an impressive 1.34% ROA, the company effectively utilizes its assets for optimal returns.
Debt Management: Integral Ad Science Holdi's debt-to-equity ratio is below the industry average at 0.06, reflecting a lower dependency on debt financing and a more conservative financial approach.
<h2>What Are Analyst Ratings?</h2>
Experts in banking and financial systems, analysts specialize in reporting for specific stocks or defined sectors. Their comprehensive research involves attending company conference calls and meetings, analyzing financial statements, and engaging with insiders to generate what are known as analyst ratings for stocks. Typically, analysts assess and rate each stock once per quarter.
Some analysts also offer predictions for helpful metrics such as earnings, revenue, and growth estimates to provide further guidance as to what to do with certain tickers. It is important to keep in mind that while stock and sector analysts are specialists, they are also human and can only forecast their beliefs to traders.
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This article was generated by Benzinga's automated content engine and reviewed by an editor.

7 Analysts Have This To Say About Integral Ad Science Holdi

Stifel analyst Mark Kelley maintains Integral Ad Science Holdi (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/IAS#NASDAQ">IAS</a>) with a Buy and lowers the price target from $15 to $13.

Stifel Maintains Buy on Integral Ad Science Holdi, Lowers Price Target to $13

Barclays analyst Raimo Lenschow maintains Integral Ad Science Holdi (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/IAS#NASDAQ">IAS</a>) with a Equal-Weight and lowers the price target from $14 to $7.

Barclays Maintains Equal-Weight on Integral Ad Science Holdi, Lowers Price Target to $7

The most oversold stocks in the communication services sector presents an opportunity to buy into undervalued companies.
The RSI is a momentum indicator, which compares a stock&#8217;s strength on days when prices go up to its strength on days when prices go down. When compared to a stock&#8217;s price action, it can give traders a better sense of how a stock may perform in the short term. An asset is typically considered oversold when the <a href="https://www.benzinga.com/topic/rsi">RSI is below 30</a>, according to <a href="https://pro.benzinga.com/">Benzinga Pro</a>.
Here's the latest list of major oversold players in this sector, having an RSI near or below 30.
<h3 class="wp-block-heading">Sohu.com Ltd &#8211; ADR (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/SOHU#NASDAQ">SOHU</a>)</h3>
<ul>
<li>On Feb. 18, Sohu.com posted a non-GAAP net loss of $15 million for the fourth quarter, versus a year-ago loss of $11 million. Total revenues fell 5% year-over-year to $135 million. Dr. Charles Zhang, Chairman and CEO of Sohu.com Limited, commented, &#8220;In the fourth quarter of 2024, our brand advertising revenues hit the high end of our previous guidance, while both our online game revenues and bottom line performance were much better than expected. For Sohu media platform, we continued to refine our products, optimized algorithms, and strictly controlled budgets.&#8221; The company's stock fell around 41% over the past month and has a 52-week low of $7.79.</li>
<li>RSI Value: 19.3</li>
<li>SOHU Price Action: Shares of Sohu gained 5.3% to close at $8.33 on Thursday.</li>
<li>Edge Stock Ratings: 17.24 Momentum score with Value at 91.56. </li>
</ul>
<figure class="wp-block-image size-full"><a href="https://www.benzinga.com/quote/SOHU"><img loading="lazy" decoding="async" width="496" height="196" src="https://editorial-assets.benzinga.com/wp-content/uploads/2025/04/21023415/image-1-12.png" alt="" class="wp-image-878989" srcset="https://editorial-assets.benzinga.com/wp-content/uploads/2025/04/21023415/image-1-12.png 496w,https://editorial-assets.benzinga.com/wp-content/uploads/2025/04/21023415/image-1-12-300x119.png 300w" sizes="(max-width: 496px) 100vw, 496px" /></a></figure>
<h3 class="wp-block-heading">IAC Inc (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/IAC#NASDAQ">IAC</a>)&nbsp;&nbsp;&nbsp;</h3>
<ul>
<li>IAC will post its first quarter results after the closing bell on Monday, May 5. The company's stock fell around 17% over the past month and <a href="https://www.benzinga.com/quote/IAC">has a 52-week low</a> of $32.08.</li>
<li>RSI Value: 28.7</li>
<li>IAC Price Action: Shares of IAC gained 0.8% to close at $33.02 on Thursday.</li>
<li>Benzinga Pro&#8217;s charting tool helped identify the trend in <a href="https://www.benzinga.com/pro/register?utm_adType=bzprocontent&amp;utm_campaign=14daytrial&amp;utm_ad=0421">IAC stock</a>. </li>
</ul>
<figure class="wp-block-image size-full is-resized"><a href="https://www.benzinga.com/pro/register?utm_adType=bzprocontent&amp;utm_campaign=14daytrial&amp;utm_ad=0421"><img loading="lazy" decoding="async" width="923" height="847" src="https://editorial-assets.benzinga.com/wp-content/uploads/2025/04/21023523/image-29.png" alt="" class="wp-image-878992" style="width:497px;height:auto" srcset="https://editorial-assets.benzinga.com/wp-content/uploads/2025/04/21023523/image-29.png 923w,https://editorial-assets.benzinga.com/wp-content/uploads/2025/04/21023523/image-29-300x275.png 300w,https://editorial-assets.benzinga.com/wp-content/uploads/2025/04/21023523/image-29-768x705.png 768w" sizes="(max-width: 923px) 100vw, 923px" /></a></figure>
<h3 class="wp-block-heading">Integral Ad Science Holding Corp (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/IAS#NASDAQ">IAS</a>)</h3>
<ul>
<li>On April 17, Morgan Stanley analyst Matthew Cost maintained Integral Ad Science with an Equal-Weight rating and lowered the price target from $13.5 to $12.5. The company's stock fell around 28% over the past month and has a 52-week <a href="https://www.benzinga.com/quote/IAS">low of $6.32.</a></li>
<li>RSI Value: 28.4</li>
<li>IAS Price Action: Shares of Integral Ad Science gained 1.7% to close at $6.52 on Thursday.</li>
<li>Benzinga Pro&#8217;s signals feature notified of a potential <a href="https://www.benzinga.com/pro/register?utm_adType=bzprocontent&amp;utm_campaign=14daytrial&amp;utm_ad=0421">breakout in IAS shares</a>. </li>
</ul>
<figure class="wp-block-image size-full is-resized"><a href="https://www.benzinga.com/pro/register?utm_adType=bzprocontent&amp;utm_campaign=14daytrial&amp;utm_ad=0421"><img loading="lazy" decoding="async" width="898" height="848" src="https://editorial-assets.benzinga.com/wp-content/uploads/2025/04/21023739/image-30.png" alt="" class="wp-image-879000" style="width:564px;height:auto" srcset="https://editorial-assets.benzinga.com/wp-content/uploads/2025/04/21023739/image-30.png 898w,https://editorial-assets.benzinga.com/wp-content/uploads/2025/04/21023739/image-30-300x283.png 300w,https://editorial-assets.benzinga.com/wp-content/uploads/2025/04/21023739/image-30-768x725.png 768w" sizes="(max-width: 898px) 100vw, 898px" /></a></figure>
Learn more about BZ Edge Rankings—click to see scores for other stocks in the sector and s<a href="https://www.benzinga.com/premium/ideas/benzinga-edge-2#:~:text=Turn%20Market%20Chaos,when%20markets%20rebound">ee how they compare.</a> 
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Morgan Stanley analyst Matthew Cost maintains Integral Ad Science Holdi (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/IAS#NASDAQ">IAS</a>) with a Equal-Weight and lowers the price target from $13.5 to $12.5.

Morgan Stanley Maintains Equal-Weight on Integral Ad Science Holdi, Lowers Price Target to $12.5

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Shares of companies within the broader communication services sector are trading lower as stocks pull back after surging Wednesday following President Trump's tariff pause announcement.

Lisa Utzschneider, Chief Executive Officer at Integral Ad Science Holdi (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/IAS#NASDAQ">IAS</a>), executed a substantial insider sell on April 9, according to an SEC filing.
What Happened: Utzschneider's decision to sell 8,547 shares of Integral Ad Science Holdi was revealed in a Form 4 filing with the <a href="https://www.sec.gov/Archives/edgar/data/0001842718/000184271825000039//Archives/edgar/data/1842718/000184271825000039/0001842718-25-000039-index.htm">U.S. Securities and Exchange Commission</a> on Wednesday. The total value of the sale is $58,546.
Tracking the Thursday's morning session, Integral Ad Science Holdi shares are trading at $7.48, showing a down of 0.13%.
<h3>All You Need to Know About Integral Ad Science Holdi</h3>
Integral Ad Science Holding Corp is a digital advertising verification company. The cloud-based technology platform of the company delivers independent measurement and verification of digital advertising across all devices, channels, and formats, including desktop, mobile, connected TV, social, display, and video. Geographically, the company derives a majority of its revenue from the Americas region.
<h3>Integral Ad Science Holdi's Financial Performance</h3>
Revenue Growth: Over the 3 months period, Integral Ad Science Holdi showcased positive performance, achieving a revenue growth rate of 13.96% as of 31 December, 2024. This reflects a substantial increase in the company's top-line earnings. As compared to competitors, the company surpassed expectations with a growth rate higher than the average among peers in the Communication Services sector.
Profitability Metrics:
<ul>
<li>
Gross Margin: The company maintains a high gross margin of 78.22%, indicating strong cost management and profitability compared to its peers.
</li>
<li>
Earnings per Share (EPS): Integral Ad Science Holdi's EPS is below the industry average. The company faced challenges with a current EPS of 0.09. This suggests a potential decline in earnings.
</li>
</ul>
Debt Management: The company maintains a balanced debt approach with a debt-to-equity ratio below industry norms, standing at 0.06.
Insights into Valuation Metrics:
<ul>
<li>
Price to Earnings (P/E) Ratio: The Price to Earnings ratio of 32.59 is lower than the industry average, indicating potential undervaluation for the stock.
</li>
<li>
Price to Sales (P/S) Ratio: The current P/S ratio of 2.34 is below industry norms, suggesting potential undervaluation and presenting an investment opportunity for those considering sales performance.
</li>
<li>
EV/EBITDA Analysis (Enterprise Value to its Earnings Before Interest, Taxes, Depreciation &amp; Amortization): The company's EV/EBITDA ratio of 9.67 trails industry averages, indicating a potential disparity in market valuation that could be advantageous for investors.
</li>
</ul>
Market Capitalization Analysis: Reflecting a smaller scale, the company's market capitalization is positioned below industry averages. This could be attributed to factors such as growth expectations or operational capacity.
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<h3>Illuminating the Importance of Insider Transactions</h3>
Insightful as they may be, insider transactions should be considered alongside a thorough examination of other investment criteria.
When discussing legal matters, the term "insider" refers to any officer, director, or beneficial owner holding more than ten percent of a company's equity securities, as stipulated in Section 12 of the Securities Exchange Act of 1934. This includes executives in the c-suite and significant hedge funds. Such insiders are required to report their transactions through a Form 4 filing, which must be completed within two business days of the transaction.
A new purchase by a company insider is a indication that they anticipate the stock will rise.
On the other hand, insider sells may not necessarily indicate a bearish view and can be motivated by various factors.
<h3>Navigating the World of Insider Transaction Codes</h3>
Digging into the details of stock transactions, <a href="https://www.benzinga.com/money/investing-tools">investors</a> frequently turn their attention to those taking place in the open market, as outlined in Table I of the Form 4 filing. A P in Box 3 indicates a purchase, while S signifies a sale. Transaction code C signals the conversion of an option, and transaction code A denotes a grant, award, or other acquisition of securities from the company.
<a href="https://www.benzinga.com/sec/insider-trades/search/index?company_cik=0001842718">Check Out The Full List Of Integral Ad Science Holdi's Insider Trades.</a>
Insider Buying Alert: Profit from C-Suite Moves
Benzinga Edge reveals every insider trade in real-time. Don't miss the next big stock move driven by insider confidence. Unlock this ultimate sentiment indicator now. <a href="https://www.benzinga.com/premium/ideas/benzinga-edge-checkout/?t=Be8be9arja3be22in8&amp;adType=benzinga-insights&amp;ad=analyst-ratings&amp;campaign=wallstreetadvantage">Click here for access</a>.
This article was generated by Benzinga's automated content engine and reviewed by an editor.

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