最新ニュース Outbrain (NASDAQ:OB) 株価情報

Outbrain

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Outbrain Inc is a platform powering the open web that matches audiences with personalized content and ads, driving quality engagement. Its platform delivers ads to end-users that appear as links to articles, products, and videos on media partners' sites. It derives revenue from advertisers through user engagement with the ads that it places on media partners' web pages and mobile applications. The company has its geographic presence in Europe, the Middle East, and Africa followed by the USA and others.

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Citigroup analyst Ygal Arounian maintains Outbrain (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/OB#NASDAQ">OB</a>) with a Neutral and raises the price target from $5.3 to $7.8.

News

Price Target

Analyst Ratings

Citigroup Maintains Neutral on Outbrain, Raises Price Target to $7.8

As of Jan. 2, 2025, two stocks in the communication services sector could be flashing a real warning to investors who value momentum as a key criteria in their trading decisions.
The RSI is a momentum indicator, which compares a stock&#8217;s strength on days when prices go up to its strength on days when prices go down. When compared to a stock&#8217;s price action, it can give traders a better sense of how a stock may perform in the short term. An asset is typically considered overbought when the <a href="https://www.benzinga.com/topic/rsi">RSI is above 70</a>, according to <a href="https://pro.benzinga.com/">Benzinga Pro</a>. 
Here's the latest list of major overbought players in this sector.
<h3 class="wp-block-heading">Outbrain Inc (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/OB#NASDAQ">OB</a>)</h3>
<ul>
<li>On Nov. 7, Outbrain posted better-than-expected quarterly earnings. &#8220;We continue to drive improvements in our business model and experience momentum in our growth areas, helping deliver a strong quarter including continuous margin improvement&#8221; said David Kostman, CEO of Outbrain. &#8220;Our beta launch of Moments demonstrates our role as a strategic innovator for the Open Internet, unlocking new potential for media owners and advertisers by bringing social media experiences.&#8221; The company's stock surged around 31% over the past month and has a <a href="https://www.benzinga.com/quote/OB">52-week high of $7.87</a>.</li>
<li>RSI Value: 74.1&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</li>
<li>OB Price Action: Shares of Outbrain fell 1% to close at $7.18 on Tuesday.</li>
</ul>
<h3 class="wp-block-heading">Innovid Corp (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/CTV#NYSE">CTV</a>)</h3>
<ul>
<li>On Nov. 21, Mediaocean announced plans to acquire Innovid for $3.15 per share in a $500 million deal. &#8220;From the start, when we founded Innovid 17 years ago, we have been driven by the belief that advertising can be made better for all – and this merger represents a key milestone on that journey, and the people, teams, and passion behind it,&#8221; said Zvika Netter, CEO &amp; Founder, Innovid. The company's stock gained around 82% over the past six months and <a href="https://www.benzinga.com/quote/CTV">has a 52-week high</a> of $3.40.</li>
<li>RSI Value: 72.6</li>
<li>CTV Price Action: Shares of Innovid closed at $3.09 on Tuesday.</li>
</ul>
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Needham analyst Laura Martin maintains Outbrain (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/OB#NASDAQ">OB</a>) with a Buy and raises the price target from $6 to $9.

Needham Maintains Buy on Outbrain, Raises Price Target to $9

<a href="https://assets.publishing.service.gov.uk/media/675192c95692dd4c0c8d1da4/1._Commencement_notice__Outbrain-Teads_.pdf" title="https://assets.publishing.service.gov.uk/media/675192c95692dd4c0c8d1da4/1._Commencement_notice__Outbrain-Teads_.pdf">https://assets.publishing.service.gov.uk/media/675192c95692dd4c0c8d1da4/1._Commencement_notice__Outbrain-Teads_.pdf</a>

UK's CMA Announced The Launch Of Its Outbrain-Teads Merger Inquiry By Notice To The Parties; Deadline For The CMA To Announce Its Decision Whether To Refer The
Merger For A Phase 2 Investigation Is February 5, 2025

Outbrain Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/OB#NASDAQ">OB</a>) ("Outbrain"), a leading technology platform that drives business results by engaging people across the Open Internet, announced today that, at its special meeting of shareholders (the "Special Meeting") held earlier today, Outbrain shareholders voted to approve the issuance of 35 million shares of common stock and 10.5 million Series A Convertible Preferred Shares, which are convertible into common stock, in connection with the acquisition of Teads S.A. (the "Share Issuance Proposal"). The transaction remains subject to customary closing conditions, including regulatory approvals, and is expected to close during the first quarter of 2025.

Outbrain Shareholders Voted To Approve The Issuance Of 35M Shares Of Common Stock And 10.5M Series A Convertible Preferred Shares, Which Are Convertible Into Common Stock, In Connection With The Acquisition Of Teads S.A

Needham analyst Laura Martin reiterates Outbrain (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/OB#NASDAQ">OB</a>) with a Buy and maintains $6 price target.

Reiteration

Needham Reiterates Buy on Outbrain, Maintains $6 Price Target

Outbrain (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/OB#NASDAQ">OB</a>) reported quarterly earnings of $0.11 per share which beat the analyst consensus estimate of $0.03 by 266.67 percent. The company reported quarterly sales of $224.177 million which missed the analyst consensus estimate of $228.370 million by 1.84 percent. This is a 2.54 percent decrease over sales of $230.015 million the same period last year.

Earnings

Earnings Beats

Earnings Misses

Outbrain Q3 2024 Adj. EPS $0.11 Beats $0.03 Estimate, Sales $224.177M Miss $228.370M Estimate

Outbrain (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/OB#NASDAQ">OB</a>), a leading technology platform that drives business results across the open internet, announced the expansion of its collaboration with Microsoft and the use of the technological capabilities of the Microsoft Azure cloud platform to improve its offerings for advertisers and media owners. As part of the collaboration, Outbrain will expand its operations with Microsoft Azure in North America, scaling its traffic to be served on Azure, and integrate generative AI solutions based on Azure OpenAI Service to offer a variety of new services to its customers.
Generative AI solutions add a new layer of collaboration and enable Outbrain to offer more advanced solutions to its customers worldwide. Outbrain will be able to deliver more relevant content for audiences and better solutions for advertisers on the creative side driving better return on ad spend also leveraging the Dall-E model in combination with other artificial intelligence models. In addition, Outbrain will enable the creation of ad creatives based on the analysis of ads with high return on investment.
Outbrain has a long history of collaboration with Microsoft, including business and technological collaborations with Azure, MSN, and Bing. Outbrain's platform serves about a billion users worldwide with over 50 million daily engagements, across more than 8,000 media owners globally.

MSFT

Outbrain Expands Its Collaboration With Microsoft And The Use Of The Technological Capabilities Of The Microsoft Azure Cloud Platform To Improve Its Offerings For Advertisers And Media Owners

In the last three months, 5 analysts have published ratings on Outbrain (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/OB#NASDAQ">OB</a>), offering a diverse range of perspectives from bullish to bearish.
Summarizing their recent assessments, the table below illustrates the evolving sentiments in the past 30 days and compares them to the preceding months.
<table>
<thead>
<tr>
<th></th>
<th style="text-align: right;">Bullish</th>
<th style="text-align: right;">Somewhat Bullish</th>
<th style="text-align: right;">Indifferent</th>
<th style="text-align: right;">Somewhat Bearish</th>
<th style="text-align: right;">Bearish</th>
</tr>
</thead>
<tbody>
<tr>
<td>Total Ratings</td>
<td style="text-align: right;">4</td>
<td style="text-align: right;">0</td>
<td style="text-align: right;">1</td>
<td style="text-align: right;">0</td>
<td style="text-align: right;">0</td>
</tr>
<tr>
<td>Last 30D</td>
<td style="text-align: right;">1</td>
<td style="text-align: right;">0</td>
<td style="text-align: right;">0</td>
<td style="text-align: right;">0</td>
<td style="text-align: right;">0</td>
</tr>
<tr>
<td>1M Ago</td>
<td style="text-align: right;">0</td>
<td style="text-align: right;">0</td>
<td style="text-align: right;">0</td>
<td style="text-align: right;">0</td>
<td style="text-align: right;">0</td>
</tr>
<tr>
<td>2M Ago</td>
<td style="text-align: right;">3</td>
<td style="text-align: right;">0</td>
<td style="text-align: right;">1</td>
<td style="text-align: right;">0</td>
<td style="text-align: right;">0</td>
</tr>
<tr>
<td>3M Ago</td>
<td style="text-align: right;">0</td>
<td style="text-align: right;">0</td>
<td style="text-align: right;">0</td>
<td style="text-align: right;">0</td>
<td style="text-align: right;">0</td>
</tr>
</tbody>
</table>
Analysts have recently evaluated Outbrain and provided 12-month price targets. The average target is $5.8, accompanied by a high estimate of $6.00 and a low estimate of $5.50. This current average reflects an increase of 3.57% from the previous average price target of $5.60. 
<img src="https://www.benzinga.com/files/images/story/2024/1726578010_0.png" alt="price target chart" />
<h2>Decoding Analyst Ratings: A Detailed Look</h2>
In examining recent analyst actions, we gain insights into how financial experts perceive Outbrain. The following summary outlines key analysts, their recent evaluations, and adjustments to ratings and price targets.
<table>
<thead>
<tr>
<th>Analyst</th>
<th>Analyst Firm</th>
<th>Action Taken</th>
<th>Rating</th>
<th>Current Price Target</th>
<th>Prior Price Target</th>
</tr>
</thead>
<tbody>
<tr>
<td>Laura Martin</td>
<td>Needham</td>
<td>Maintains</td>
<td>Buy</td>
<td>$6.00</td>
<td>$6.00</td>
</tr>
<tr>
<td>Laura Martin</td>
<td>Needham</td>
<td>Maintains</td>
<td>Buy</td>
<td>$6.00</td>
<td>$6.00</td>
</tr>
<tr>
<td>Zach Cummins</td>
<td>B. Riley Securities</td>
<td>Raises</td>
<td>Neutral</td>
<td>$5.50</td>
<td>$5.00</td>
</tr>
<tr>
<td>Laura Martin</td>
<td>Needham</td>
<td>Raises</td>
<td>Buy</td>
<td>$6.00</td>
<td>$5.50</td>
</tr>
<tr>
<td>Laura Martin</td>
<td>Needham</td>
<td>Maintains</td>
<td>Buy</td>
<td>$5.50</td>
<td>$5.50</td>
</tr>
</tbody>
</table>
<h3>Key Insights:</h3>
<ul>
<li>Action Taken: Analysts adapt their recommendations to changing market conditions and company performance. Whether they 'Maintain', 'Raise' or 'Lower' their stance, it reflects their response to recent developments related to Outbrain. This information provides a snapshot of how analysts perceive the current state of the company.</li>
<li>Rating: Analysts unravel qualitative evaluations for stocks, ranging from 'Outperform' to 'Underperform'. These ratings offer insights into expectations for the relative performance of Outbrain compared to the broader market.</li>
<li>Price Targets: Analysts predict movements in price targets, offering estimates for Outbrain's future value. Examining the current and prior targets offers insights into analysts' evolving expectations.</li>
</ul>
Understanding these analyst evaluations alongside key financial indicators can offer valuable insights into Outbrain's market standing. Stay informed and make well-considered decisions with our Ratings Table.
<a href="https://www.benzinga.com/quote/OB/analyst-ratings?utm_source=Benzinga Insights">Stay up to date on Outbrain analyst ratings.</a>
If you are interested in following small-cap stock news and performance <a href="https://www.benzinga.com/news/small-cap">you can start by tracking it here</a>.
<h2>Get to Know Outbrain Better</h2>
Outbrain Inc is a platform powering the open web that matches audiences with personalized content and ads, driving quality engagement. Its platform delivers ads to end-users that appear as links to articles, products, and videos on media partners' sites. It derives revenue from advertisers through user engagement with the ads that it places on media partners' web pages and mobile applications. The company has its geographic presence in Europe, the Middle East, and Africa followed by the USA and others.
<h3>Outbrain's Economic Impact: An Analysis</h3>
Market Capitalization Analysis: Falling below industry benchmarks, the company's market capitalization reflects a reduced size compared to peers. This positioning may be influenced by factors such as growth expectations or operational capacity.
Decline in Revenue: Over the 3 months period, Outbrain faced challenges, resulting in a decline of approximately -5.16% in revenue growth as of 30 June, 2024. This signifies a reduction in the company's top-line earnings. When compared to others in the Communication Services sector, the company faces challenges, achieving a growth rate lower than the average among peers.
Net Margin: Outbrain's net margin surpasses industry standards, highlighting the company's exceptional financial performance. With an impressive -1.03% net margin, the company effectively manages costs and achieves strong profitability.
Return on Equity (ROE): Outbrain's ROE excels beyond industry benchmarks, reaching -1.02%. This signifies robust financial management and efficient use of shareholder equity capital.
Return on Assets (ROA): Outbrain's ROA excels beyond industry benchmarks, reaching -0.35%. This signifies efficient management of assets and strong financial health.
Debt Management: The company maintains a balanced debt approach with a debt-to-equity ratio below industry norms, standing at 0.62.
<h2>Understanding the Relevance of Analyst Ratings</h2>
Analyst ratings serve as essential indicators of stock performance, provided by experts in banking and financial systems. These specialists diligently analyze company financial statements, participate in conference calls, and engage with insiders to generate quarterly ratings for individual stocks.
Some analysts publish their predictions for metrics such as growth estimates, earnings, and revenue to provide additional guidance with their ratings. When using analyst ratings, it is important to keep in mind that stock and sector analysts are also human and are only offering their opinions to investors.
This article was generated by Benzinga's automated content engine and reviewed by an editor.

5 Analysts Have This To Say About Outbrain

Outbrain (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/OB#NASDAQ">OB</a>) reported quarterly sales of $214.148 million which missed the analyst consensus estimate of $228.700 million by 6.36 percent. This is a 5.16 percent decrease over sales of $225.800 million the same period last year.

Outbrain Q2 Sales $214.148M Miss $228.700M Estimate

B. Riley Securities analyst Zach Cummins maintains Outbrain (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/OB#NASDAQ">OB</a>) with a Neutral and raises the price target from $5 to $5.5.

B. Riley Securities Maintains Neutral on Outbrain, Raises Price Target to $5.5

Analysts' ratings for Outbrain (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/OB#NASDAQ">OB</a>) over the last quarter vary from bullish to bearish, as provided by 5 analysts.
Summarizing their recent assessments, the table below illustrates the evolving sentiments in the past 30 days and compares them to the preceding months.
<table>
<thead>
<tr>
<th></th>
<th style="text-align: right;">Bullish</th>
<th style="text-align: right;">Somewhat Bullish</th>
<th style="text-align: right;">Indifferent</th>
<th style="text-align: right;">Somewhat Bearish</th>
<th style="text-align: right;">Bearish</th>
</tr>
</thead>
<tbody>
<tr>
<td>Total Ratings</td>
<td style="text-align: right;">3</td>
<td style="text-align: right;">0</td>
<td style="text-align: right;">2</td>
<td style="text-align: right;">0</td>
<td style="text-align: right;">0</td>
</tr>
<tr>
<td>Last 30D</td>
<td style="text-align: right;">1</td>
<td style="text-align: right;">0</td>
<td style="text-align: right;">0</td>
<td style="text-align: right;">0</td>
<td style="text-align: right;">0</td>
</tr>
<tr>
<td>1M Ago</td>
<td style="text-align: right;">1</td>
<td style="text-align: right;">0</td>
<td style="text-align: right;">0</td>
<td style="text-align: right;">0</td>
<td style="text-align: right;">0</td>
</tr>
<tr>
<td>2M Ago</td>
<td style="text-align: right;">0</td>
<td style="text-align: right;">0</td>
<td style="text-align: right;">0</td>
<td style="text-align: right;">0</td>
<td style="text-align: right;">0</td>
</tr>
<tr>
<td>3M Ago</td>
<td style="text-align: right;">1</td>
<td style="text-align: right;">0</td>
<td style="text-align: right;">2</td>
<td style="text-align: right;">0</td>
<td style="text-align: right;">0</td>
</tr>
</tbody>
</table>
Analysts' evaluations of 12-month price targets offer additional insights, showcasing an average target of $5.4, with a high estimate of $6.00 and a low estimate of $5.00. Witnessing a positive shift, the current average has risen by 7.57% from the previous average price target of $5.02.
<img src="https://www.benzinga.com/files/images/story/2024/1722614447_0.png" alt="price target chart" />
<h2>Exploring Analyst Ratings: An In-Depth Overview</h2>
An in-depth analysis of recent analyst actions unveils how financial experts perceive Outbrain. The following summary outlines key analysts, their recent evaluations, and adjustments to ratings and price targets.
<table>
<thead>
<tr>
<th>Analyst</th>
<th>Analyst Firm</th>
<th>Action Taken</th>
<th>Rating</th>
<th>Current Price Target</th>
<th>Prior Price Target</th>
</tr>
</thead>
<tbody>
<tr>
<td>Laura Martin</td>
<td>Needham</td>
<td>Raises</td>
<td>Buy</td>
<td>$6.00</td>
<td>$5.50</td>
</tr>
<tr>
<td>Laura Martin</td>
<td>Needham</td>
<td>Maintains</td>
<td>Buy</td>
<td>$5.50</td>
<td>$5.50</td>
</tr>
<tr>
<td>Ygal Arounian</td>
<td>Citigroup</td>
<td>Raises</td>
<td>Neutral</td>
<td>$5.00</td>
<td>$4.10</td>
</tr>
<tr>
<td>Laura Martin</td>
<td>Needham</td>
<td>Maintains</td>
<td>Buy</td>
<td>$5.50</td>
<td>$5.50</td>
</tr>
<tr>
<td>Zach Cummins</td>
<td>B. Riley Securities</td>
<td>Raises</td>
<td>Neutral</td>
<td>$5.00</td>
<td>$4.50</td>
</tr>
</tbody>
</table>
<h3>Key Insights:</h3>
<ul>
<li>Action Taken: Analysts respond to changes in market conditions and company performance, frequently updating their recommendations. Whether they 'Maintain', 'Raise' or 'Lower' their stance, it reflects their reaction to recent developments related to Outbrain. This information offers a snapshot of how analysts perceive the current state of the company.</li>
<li>Rating: Gaining insights, analysts provide qualitative assessments, ranging from 'Outperform' to 'Underperform'. These ratings reflect expectations for the relative performance of Outbrain compared to the broader market.</li>
<li>Price Targets: Delving into movements, analysts provide estimates for the future value of Outbrain's stock. This analysis reveals shifts in analysts' expectations over time.</li>
</ul>
Considering these analyst evaluations in conjunction with other financial indicators can offer a comprehensive understanding of Outbrain's market position. Stay informed and make well-informed decisions with our Ratings Table.
<a href="https://www.benzinga.com/quote/OB/analyst-ratings?utm_source=Benzinga Insights">Stay up to date on Outbrain analyst ratings.</a>
If you are interested in following small-cap stock news and performance <a href="https://www.benzinga.com/news/small-cap">you can start by tracking it here</a>.
<h2>Unveiling the Story Behind Outbrain</h2>
Outbrain Inc is a platform powering the open web that matches audiences with personalized content and ads, driving quality engagement. Its platform delivers ads to end-users that appear as links to articles, products, and videos on media partners' sites. It derives revenue from advertisers through user engagement with the ads that it places on media partners' web pages and mobile applications. The company has its geographic presence in Europe, the Middle East, and Africa followed by the USA and others.
<h3>Understanding the Numbers: Outbrain's Finances</h3>
Market Capitalization: With restricted market capitalization, the company is positioned below industry averages. This reflects a smaller scale relative to peers.
Revenue Challenges: Outbrain's revenue growth over 3 months faced difficulties. As of 31 March, 2024, the company experienced a decline of approximately -6.39%. This indicates a decrease in top-line earnings. When compared to others in the Communication Services sector, the company faces challenges, achieving a growth rate lower than the average among peers.
Net Margin: Outbrain's net margin is impressive, surpassing industry averages. With a net margin of -2.32%, the company demonstrates strong profitability and effective cost management.
Return on Equity (ROE): Outbrain's financial strength is reflected in its exceptional ROE, which exceeds industry averages. With a remarkable ROE of -2.29%, the company showcases efficient use of equity capital and strong financial health.
Return on Assets (ROA): The company's ROA is a standout performer, exceeding industry averages. With an impressive ROA of -0.78%, the company showcases effective utilization of assets.
Debt Management: With a below-average debt-to-equity ratio of 0.63, Outbrain adopts a prudent financial strategy, indicating a balanced approach to debt management.
<h2>How Are Analyst Ratings Determined?</h2>
Benzinga tracks 150 analyst firms and reports on their stock expectations. Analysts typically arrive at their conclusions by predicting how much money a company will make in the future, usually the upcoming five years, and how risky or predictable that company's revenue streams are.
Analysts attend company conference calls and meetings, research company financial statements, and communicate with insiders to publish their ratings on stocks. Analysts typically rate each stock once per quarter or whenever the company has a major update.
Some analysts will also offer forecasts for metrics like growth estimates, earnings, and revenue to provide further guidance on stocks. Investors who use analyst ratings should note that this specialized advice comes from humans and may be subject to error.
This article was generated by Benzinga's automated content engine and reviewed by an editor.

A Glimpse Into The Expert Outlook On Outbrain Through 5 Analysts

Needham analyst Laura Martin maintains Outbrain (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/OB#NASDAQ">OB</a>) with a Buy and raises the price target from $5.5 to $6.

Needham Maintains Buy on Outbrain, Raises Price Target to $6

Outbrain To Acquire Teads In ~$1B Transaction Consisting Of $725M In Upfront Cash, $25M Deferred Cash, 35M Shares Of Outbrain Stock And $105M Of Convertible Preferred Equity; Companies Expected To Generate Combined Ex-TAC Gross Profit $660M-$680M

Alphabet Inc&#8217;s (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/GOOG#NASDAQ">GOOG</a>) (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/GOOGL#NASDAQ">GOOGL</a>) Google reversed its long-standing plan to eliminate cookies in its Chrome browser due to industry <a target="_blank" href="https://www.benzinga.com/top-stories/24/07/39895583/google-reverses-course-on-cookie-ban-in-chrome-citing-industry-regulatory-pressure" rel="noreferrer noopener">and regulatory pushback</a>.
Advertisers and publishers use cookies and small text snippets to identify users <a target="_blank" href="https://www.benzinga.com/news/23/12/36252001/google-to-test-feature-restricting-advertisers-cookie-tracking-in-2024" rel="noreferrer noopener">and target ads</a>.
This decision follows objections from digital advertising companies and regulators to Google&#8217;s proposed alternative technologies.
Ad-tech players protested, accusing Google of attempting to strengthen its monopoly in the space and making it more difficult for advertisers to track their ads&#8217; performance.
Instead of eliminating cookies, Google will now prompt Chrome users to decide whether to enable or disable cookies.
This move will keep the internet free and support advertisers relying on cookies to track user data. Websites will continue to display consent boxes for cookies, maintaining the current user experience, CNBC <a target="_blank" href="https://www.cnbc.com/2024/07/23/what-google-decision-to-keep-cookies-means-for-the-internet.html" rel="noreferrer noopener">reports</a>.
Google aims to address industry concerns and maintain advertising effectiveness by keeping cookies. However, regulators like the U.K.&#8217;s Information Commissioner&#8217;s Office expressed disappointment, emphasizing the need for better online privacy protections.
Google&#8217;s decision means that advertisers can continue using valuable data for targeted ads while users have more control over their cookie preferences. Despite this change, the push for greater online privacy remains strong.
Nearly 40.9% of websites worldwide use cookies to collect user data, CNBC cites W3Techs web technology research firm.
Google&#8217;s reversal had a varied impact on ad tech stocks Tuesday. The Trade Desk, Inc (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/TTD#NASDAQ">TTD</a>), Magnite, Inc (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/MGNI#NASDAQ">MGNI</a>), DoubleVerify Holdings, Inc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/DV#NYSE">DV</a>), Perion Network Ltd (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/PERI#NASDAQ">PERI</a>), Criteo (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/CRTO#NASDAQ">CRTO</a>), and Outbrain Inc (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/OB#NASDAQ">OB</a>) stocks gained close to 1%-2%. Digital Turbine, Inc (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/APPS#NASDAQ">APPS</a>), PubMatic, Inc (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/PUBM#NASDAQ">PUBM</a>), and Integral Ad Science Holding Corp (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/IAS#NASDAQ">IAS</a>) gained 3%-4%.
Publisher stocks, including New York Times Co (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/NYT#NYSE">NYT</a>), News Corp (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/NWS#NASDAQ">NWS</a>), MarketWise, Inc] (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/MKTW#NASDAQ">MKTW</a>), Gannett Co, Inc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/GCI#NYSE">GCI</a>), and Scholastic Corp (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/SCHL#NASDAQ">SCHL</a>), are up following the update.
Disclaimer: This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors.
Photo via Shutterstock

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Google Backtracks On Third Party Cookie Policy, Sparks Gains In Ad Tech And Publisher Stocks

Needham analyst Laura Martin reiterates Outbrain (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/OB#NASDAQ">OB</a>) with a Buy and maintains $5.5 price target.

Needham Reiterates Buy on Outbrain, Maintains $5.5 Price Target

Outbrain Inc. (NASDAQ: <a class="ticker" href="https://www.benzinga.com/stock/ob#NASDAQ">OB</a>) could be a solid choice for investors given its recent upgrade to a Zacks Rank #1 (Strong Buy). This rating change essentially reflects an upward trend in earnings estimates -- one of the most powerful forces impacting stock prices.
The sole determinant of the Zacks rating is a company&#39;s changing earnings picture. The Zacks Consensus Estimate -- the consensus of EPS estimates from the sell-side analysts covering the stock -- for the current and following years is tracked by the system.
Individual investors often find it hard to make decisions based on rating upgrades by Wall Street analysts, since these are mostly driven by subjective factors that are hard to see and measure in real time. In these situations, the Zacks rating system comes in handy because of the power of a changing earnings picture in determining near-term stock price movements.
As such, the Zacks rating upgrade for Outbrain is essentially a positive comment on its earnings outlook that could have a favorable impact on its stock price.
Most Powerful Force Impacting Stock Prices
The change in a company&#39;s future earnings potential, as reflected in earnings estimate revisions, and the near-term price movement of its stock are proven to be strongly correlated. That&#39;s partly because of the influence of institutional investors that use earnings and earnings estimates for calculating the fair value of a company&#39;s shares. An increase or decrease in earnings estimates in their valuation models simply results in higher or lower fair value for a stock, and institutional investors typically buy or sell it. Their transaction of large amounts of shares then leads to price movement for the stock.
For Outbrain, rising earnings estimates and the consequent rating upgrade fundamentally mean an improvement in the company&#39;s underlying business. And investors&#39; appreciation of this improving business trend should push the stock higher.
Harnessing the Power of Earnings Estimate Revisions
As empirical research shows a strong correlation between trends in earnings estimate revisions and near-term stock movements, tracking such revisions for making an investment decision could be truly rewarding. Here is where the tried-and-tested Zacks Rank stock-rating system plays an important role, as it effectively harnesses the power of earnings estimate revisions.
The Zacks Rank stock-rating system, which uses four factors related to earnings estimates to classify stocks into five groups, ranging from Zacks Rank #1 (Strong Buy) to Zacks Rank #5 (Strong Sell), has an impressive externally-audited track record, with Zacks Rank #1 stocks generating an average annual return of +25% since 1988.
Earnings Estimate Revisions for Outbrain
This company is expected to earn $0.01 per share for the fiscal year ending December 2024, which represents a year-over-year change of 112.5%.
Analysts have been steadily raising their estimates for Outbrain. Over the past three months, the Zacks Consensus Estimate for the company has increased 106.3%.
Bottom Line
Unlike the overly optimistic Wall Street analysts whose rating systems tend to be weighted toward favorable recommendations, the Zacks rating system maintains an equal proportion of &#39;buy&#39; and &#39;sell&#39; ratings for its entire universe of more than 4000 stocks at any point in time. Irrespective of market conditions, only the top 5% of the Zacks-covered stocks get a &#39;Strong Buy&#39; rating and the next 15% get a &#39;Buy&#39; rating. So, the placement of a stock in the top 20% of the Zacks-covered stocks indicates its superior earnings estimate revision feature, making it a solid candidate for producing market-beating returns in the near term.
The upgrade of Outbrain to a Zacks Rank #1 positions it in the top 5% of the Zacks-covered stocks in terms of estimate revisions, implying that the stock might move higher in the near term.
<a href="https://www.zacks.com/stock/news/2289370/outbrain-ob-upgraded-to-strong-buy-what-does-it-mean-for-the-stock?cid=CS-BENZ-FT-tale_of_the_tape|yseop_template_12_zacks_rank_upgrade-2289370">To read this article on Zacks.com click here.</a>

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Upgrades

Outbrain Upgraded to Strong Buy: What Does It Mean for the Stock?

Citigroup analyst Ygal Arounian maintains Outbrain (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/OB#NASDAQ">OB</a>) with a Neutral and raises the price target from $4.1 to $5.

Citigroup Maintains Neutral on Outbrain, Raises Price Target to $5

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Analysts Offer Insights on Communication Services Companies: AT&T (T), Fox (FOXA) and Outbrain (OB)

Needham raised the firm's price target on Outbrain (OB) to $9 from $6 and keeps a Buy rating on the shares. The firm is adjusting its model after t...

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Citi raised the firm's price target on Outbrain (OB) to $7.80 from $5.30 and keeps a Neutral rating on the shares as part of its 2025 internet outl...

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