最新ニュース Roku (NASDAQ:ROKU) 株価情報

Roku

Roku enables consumers to stream television programming. It has more than 90 million streaming households and provided 127 billion streaming hours in 2024. Roku is the top streaming operating system in the US, reaching more than half of broadband households, according to the company. Roku's OS is built into streaming devices and televisions that Roku sells and on connected televisions from other manufacturers that license Roku's name and software. Roku also operates the Roku Channel, a free, ad-supported streaming television platform that offers a mix of on-demand and live television programming. Roku generates revenue primarily from selling devices, licensing, and advertising, and it receives fees from subscription streaming platforms that sell subscriptions through Roku.

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Roku Inc

Roku Inc (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/ROKU#NASDAQ">ROKU</a>) shares are rising in extended trading Thursday following strong advertising trends from Netflix Inc (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/NFLX#NASDAQ">NFLX</a>), which reported blowout results for the <a href="https://www.benzinga.com/general/entertainment/25/04/44877995/netflix-crushes-q1-says-its-working-hard-to-improve-and-expand-its-offering">first quarter after the bell</a>.
Netflix Q1 Results: Netflix reported first-quarter revenue of $11.04 billion, beating analyst estimates of $10.9 billion, according to <a href="http://pro.benzinga.com">Benzinga Pro</a>. The streaming giant reported adjusted earnings of $7.03 per share, beating estimates of $6.27 per share. 
Total revenue was up 13% year-over-year, driven by membership growth and higher pricing. The company said results came in above company expectations due to higher-than-forecasted subscription and ad revenue. Netflix guided for 15% revenue growth in the second quarter, citing continued strong trends in memberships and advertising revenue. 
&#8220;A key focus in 2025 is enhancing our capabilities for advertisers. We successfully rolled out the Netflix Ads Suite, our in house first party ad tech platform, in the U.S. on April 1st. In the coming months we will launch the Netflix Ads Suite in our remaining ads markets. We believe our ad tech platform is foundational to our long-term ads strategy,&#8221; the company said in a letter to shareholders.
Everything You Need To Know: <a href="https://www.benzinga.com/general/entertainment/25/04/44877995/netflix-crushes-q1-says-its-working-hard-to-improve-and-expand-its-offering">Netflix Crushes Q1, Says It&#8217;s &#8216;Working Hard To Improve And Expand&#8217; Its Offering</a>
Why It Matters: Roku is well-positioned to benefit from strong advertising trends. The company focuses on revenue opportunities with streaming companies through partnerships and advertising. 
Netflix was reportedly&nbsp;<a href="https://www.benzinga.com/analyst-ratings/analyst-color/22/06/27622300/3-reasons-why-this-analyst-thinks-a-netflix-roku-deal-may-not-materialize" target="_blank" rel="noreferrer noopener">considering a takeover of Roku</a>&nbsp;a few years ago, but a deal never materialized. Roku operates an advertising distribution platform, allowing it to capitalize on the growth of streaming. 
Roku on Thursday announced it will report first-quarter earnings on May 1. Analysts are anticipating a loss of 27 cents per share and revenue of $1.01 billion, according to estimates from <a href="http://pro.benzinga.com">Benzinga Pro</a>.
Last quarter, Roku shares surged after the company reported better-than-expected results and crossed $1 billion in Platform revenue for the first time. 
&#8220;In&nbsp;Q4, Streaming Hours on The Roku Channel grew&nbsp;82%&nbsp;YoY, and in the U.S. it reached households with approximately 145 million people," the company said at the time. &#8220;We also continue to expand our penetration in the U.S., which has surpassed half of broadband households.&#8221;
ROKU Price Action: Roku shares initially popped about 2.5% following Netflix&#8217;s results. The stock was up 0.92% after-hours, trading at $59 at the time of publication Thursday, according to <a href="http://pro.benzinga.com">Benzinga Pro</a>.
Read Next:
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Photo: <a href="https://www.shutterstock.com/g/tadaimages">Tada Images</a>/Shutterstock.

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NFLX

Roku Stock Moves Higher Following Netflix Q1 Earnings: What You Need To Know

Over the next three to five years, Google&#8217;s primary upside valuation driver will be its proprietary <a href="https://www.benzinga.com/topic/artificial-intelligence">large language models (LLMs)</a>. 
That&#8217;s according to Needham analyst Laura Martin, who reiterated Alphabet Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/GOOGL#NASDAQ">GOOGL</a>), Google&#8217;s parent company, with a Buy and a $178 price target on Wednesday.
She expects GenAI to aid Google&#8217;s internal operations and increase revenue growth. Martin adds that Google Cloud will generate revenue from both LLMs and the applications built upon them.
Also Read: <a href="https://www.benzinga.com/25/04/44765778/google-takes-on-microsoft-with-ai-powered-workspace-2-billion-savings-deal-for-us-agencies" target="_blank" rel="noreferrer noopener">Google Undercuts Microsoft With Massive Discount for Government, Expands AI-Powered Workspace Offerings</a>
GenAI&#8217;s LLMs must be fed millions of data points every day. Google&#8217;s search engine and YouTube platform give the Gemini LLM competitive advantages and a deep moat, she says. 
Ultimately, GenAI will disrupt content creation, user behavior, and business models.
What&#8217;s Next: On May 8, as part of the 20th annual Needham Internet &amp; Media conference, Martin will host a virtual Zoom panel entitled &#8220;The Impact of GenAI on Media &amp; Internet.&#8221;&nbsp;&nbsp;
One panel is expected to discuss various stocks, including Amazon.com Inc (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/AMZN#NASDAQ">AMZN</a>), GOOGL, Meta Platforms Inc (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/META#NASDAQ">META</a>), The Trade Desk, Inc (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/TTD#NASDAQ">TTD</a>), Netflix Inc (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/NFLX#NASDAQ">NFLX</a>), Walt Disney Co (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/DIS#NYSE">DIS</a>), Reddit, Inc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/RDDT#NYSE">RDDT</a>), Roku, Inc (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/ROKU#NASDAQ">ROKU</a>).
As for Google&#8217;s &#8220;Zero Click&#8221; strategy, it was GenAI&#8217;s most significant 2024 disruption, Martin says. She will focus on the key valuation dislocations, including:
<ul>
<li>The possibility of GenAI eroding the foundations of digital advertising</li>
<li>The positives of expanding margins from GenAI offset by falling barriers to entry for new competitors</li>
<li>And whether the proliferation of GenAI-related content is good for any incumbent.</li>
</ul>
As the internet is flooded with new cheap, low-value content, Martin seeks to know whether this will affect consumer trust, reduce session time, and hurt monetization for higher-quality online content.
As GenAI summaries in search results eliminate the need to click through to links, this is lowering ad monetization for publishers that have historically relied on traffic referrals. Therefore, the analyst seeks potential fixes from the aforementioned companies.
After all, media is built on IP, and GenAI increases the risks of copyright violations, hallucinations, and deepfakes. 
Price Action: GOOGL stock is down 1.03% at $154.77 at last check on Wednesday.
Read Next:
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<li><a href="https://www.benzinga.com/media/25/04/44768806/use-ai-responsibly-it-should-serve-humanity-not-replace-it-alibabas-jack-ma" target="_blank" rel="noreferrer noopener">Use AI Responsibly, It Should Serve Humanity, Not Replace It: Alibaba&#8217;s Jack Ma</a></li>
</ul>
Image: Shutterstock

Price Target

Reiteration

Analyst Ratings

Tech

Trading Ideas

AMZN

GOOGL

RDDT

Google GenAI, AI Cloud Services Drive Analyst Confidence In Long-Term Growth

UBS analyst John Hodulik maintains Roku (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/ROKU#NASDAQ">ROKU</a>) with a Neutral and lowers the price target from $90 to $72.

UBS Maintains Neutral on Roku, Lowers Price Target to $72

Roku Inc (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/ROKU#NASDAQ">ROKU</a>) is able to "increasingly" monetize its home screen as it has access to first-party data about who is watching, according to Needham.
The Roku Analyst: <a href="https://www.benzinga.com/analyst-stock-ratings/analyst/580607ae846faa000106ab43/laura-martin">Analyst Laura Martin</a> maintained a Buy rating and price target of $88.50.
The Roku Thesis: The CTV (connected television) segment is large and growing, Martin says. Ad revenues in the segment are expected to grow by 10% in 2025 to cross $32 billion, she added.
Check out <a href="https://www.benzinga.com/analyst-stock-ratings">other analyst stock ratings</a>.
"CTV is the primary beneficiary of $60B+ linear TV advertising moving to digital platforms over the next 5-7 years," she added.
Increased personalization with GenAI-led creative in CTV ads and real-time attribution could raise CPMs (cost per 1,000 views). ROKU takes a 25%- 50% share of every dollar spent on its platform," she further wrote.
More than 50% of US households now have Roku devices, which makes the company the largest streaming distribution platform for films and TV content, Martin said.
Price Action: At the time of publication on Monday, shares of Roku had risen by 0.45% to $60.49.
Read More: 
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<li><a href="https://www.benzinga.com/25/04/44698946/cell-therapy-maker-legend-biotech-an-attractive-opportunity-in-unpredictable-times-analyst">Roku&#8217;s Next Chapter: Analyst Sees Big Gains From Streaming And Ad Expansion</a></li>
</ul>
Image: Shutterstock

Analyst Color

Entertainment

Roku Is Poised To Benefit From Higher Ad Spend, Says Bullish Analyst

Needham analyst Laura Martin reiterates Roku (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/ROKU#NASDAQ">ROKU</a>) with a Buy and maintains $88.5 price target.

Needham Reiterates Buy on Roku, Maintains $88.5 Price Target

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Shares of companies within the broader communication services sector are trading lower as stocks pull back after surging Wednesday following President Trump's tariff pause announcement.

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Shares of companies within the broader communication services sector are trading higher following President Trump's decision to implement a 90-day pause on reciprocal tariffs for all countries except China.

Top Wall Street analysts changed their outlook on these top names. For a complete view of all analyst rating changes, including upgrades, downgrades and initiations, please see our <a href="https://www.benzinga.com/analyst-stock-ratings">analyst ratings page</a>.
<ul>
<li>Compass Point analyst Giuliano Bologna upgraded Ally Financial Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/ALLY#NYSE">ALLY</a>) from Neutral to Buy and raised the price target from $37 to $41. Ally Financial shares closed at $32.12 on Friday. <a href="https://www.benzinga.com/quote/ALY/analyst-ratings">See how other analysts view this stock</a>.</li>
<li>Jefferies analyst Jonathan Matuszewski upgraded the rating for The Scotts Miracle-Gro Company (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/SMG#NYSE">SMG</a>) from Hold to Buy and lowered the price target from $72 to $69. Scotts Miracle Gro shares closed at $51.41 on Friday. <a href="https://www.benzinga.com/quote/SMG/analyst-ratings">See how other analysts view this stock</a>.</li>
<li>Citigroup analyst Paul Lejuez upgraded Dollar General Corporation (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/DG#NYSE">DG</a>) from Sell to Neutral and raisesd the price target from $69 to $101. Dollar General shares closed at $92.62 on Friday. <a href="https://www.benzinga.com/quote/DG/analyst-ratings">See how other analysts view this stock</a>.</li>
<li>Baird analyst David George upgraded the rating for Fifth Third Bancorp (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/FITB#NASDAQ">FITB</a>) from Neutral to Outperform and maintained the price target of $47. Fifth Third Bancorp shares closed at $33.75 on Friday. <a href="https://www.benzinga.com/quote/FITB/analyst-ratings">See how other analysts view this stock</a>.</li>
<li>Redburn Atlantic analyst Hamilton Faber upgraded Roku, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/ROKU#NASDAQ">ROKU</a>) from Neutral to Buy and announced a $100 price target. Roku shares closed at $55.28 on Friday.  <a href="https://www.benzinga.com/quote/ROKU/analyst-ratings">See how other analysts view this stock.</a></li>
</ul>
Considering buying ROKU stock? Here&#8217;s what analysts think: 
<figure class="wp-block-image is-resized"><img decoding="async" src="blob:https://editorial.benzinga.com/b1d2fb5c-b882-4b56-8b24-a4753f96c5ca" alt="" style="width:516px;height:auto" /></figure>
Read This Next: 
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<li><a href="https://www.benzinga.com/news/earnings/25/04/44665280/how-to-earn-500-a-month-from-walgreens-stock-ahead-of-q2-earnings">How To Earn $500 A Month From Walgreens Stock Ahead Of Q2 Earnings</a> </li>
</ul>
Image via Shutterstock

Upgrades

ALLY

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This Roku Analyst Turns Bullish; Here Are Top 5 Upgrades For Monday

Redburn Atlantic analyst Hamilton Faber upgrades Roku (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/ROKU#NASDAQ">ROKU</a>) from Neutral to Buy and announces $100 price target.

Redburn Atlantic Upgrades Roku to Buy, Announces $100 Price Target

MDIA

Shares of companies within the broader communication services sectors are trading lower as global markets continue to decline following President Trump's announcement of sweeping tariffs.

This whale alert can help traders discover the next big trading opportunities.
Whales are entities with large sums of money and we track their transactions here at Benzinga on our options activity scanner.
Traders will search for circumstances when the market estimation of an option diverges heavily from its normal worth. High amounts of trading activity could push option prices to exaggerated or underestimated levels. 
Below are some instances of options activity happening in the Communication Services sector: 
<table>
<thead>
<tr>
<th>Symbol</th>
<th>PUT/CALL</th>
<th>Trade Type</th>
<th>Sentiment</th>
<th>Exp. Date</th>
<th>Strike Price</th>
<th>Total Trade Price</th>
<th>Open Interest</th>
<th>Volume</th>
</tr>
</thead>
<tbody>
<tr>
<td>ROKU</td>
<td>PUT</td>
<td>SWEEP</td>
<td>BEARISH</td>
<td>10/17/25</td>
<td>$60.00</td>
<td>$74.6K</td>
<td>1.8K</td>
<td>1.4K</td>
</tr>
<tr>
<td>META</td>
<td>CALL</td>
<td>TRADE</td>
<td>BEARISH</td>
<td>04/11/25</td>
<td>$580.00</td>
<td>$32.1K</td>
<td>1.4K</td>
<td>1.2K</td>
</tr>
<tr>
<td>DIS</td>
<td>PUT</td>
<td>TRADE</td>
<td>BEARISH</td>
<td>05/16/25</td>
<td>$105.00</td>
<td>$29.8K</td>
<td>1.9K</td>
<td>307</td>
</tr>
<tr>
<td>ASTS</td>
<td>CALL</td>
<td>SWEEP</td>
<td>NEUTRAL</td>
<td>08/15/25</td>
<td>$25.00</td>
<td>$27.8K</td>
<td>2.5K</td>
<td>241</td>
</tr>
<tr>
<td>VZ</td>
<td>PUT</td>
<td>SWEEP</td>
<td>BEARISH</td>
<td>03/20/26</td>
<td>$42.00</td>
<td>$37.1K</td>
<td>2.0K</td>
<td>177</td>
</tr>
<tr>
<td>NFLX</td>
<td>PUT</td>
<td>TRADE</td>
<td>BEARISH</td>
<td>01/15/27</td>
<td>$850.00</td>
<td>$72.9K</td>
<td>103</td>
<td>52</td>
</tr>
<tr>
<td>GOOG</td>
<td>CALL</td>
<td>TRADE</td>
<td>BULLISH</td>
<td>06/17/27</td>
<td>$200.00</td>
<td>$32.1K</td>
<td>318</td>
<td>18</td>
</tr>
</tbody>
</table>

<h2>Explanation</h2>
These bullet-by-bullet explanations have been constructed using the accompanying table. 
• Regarding ROKU (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/ROKU#NASDAQ">ROKU</a>), we observe a put option sweep with bearish sentiment. It expires in 197 day(s) on October 17, 2025. Parties traded 79 contract(s) at a $60.00 strike. This particular put needed to be split into 3 different trades to become filled. The total cost received by the writing party (or parties) was $74.6K, with a price of $945.0 per contract. There were 1830 open contracts at this strike prior to today, and today 1445 contract(s) were bought and sold. 
• For META (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/META#NASDAQ">META</a>), we notice a call option trade that happens to be bearish, expiring in 8 day(s) on April 11, 2025. This event was a transfer of 60 contract(s) at a $580.00 strike. The total cost received by the writing party (or parties) was $32.1K, with a price of $535.0 per contract. There were 1434 open contracts at this strike prior to today, and today 1288 contract(s) were bought and sold. 
• For DIS (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/DIS#NYSE">DIS</a>), we notice a put option trade that happens to be bearish, expiring in 43 day(s) on May 16, 2025. This event was a transfer of 21 contract(s) at a $105.00 strike. The total cost received by the writing party (or parties) was $29.8K, with a price of $1420.0 per contract. There were 1994 open contracts at this strike prior to today, and today 307 contract(s) were bought and sold. 
• Regarding ASTS (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/ASTS#NASDAQ">ASTS</a>), we observe a call option sweep with neutral sentiment. It expires in 134 day(s) on August 15, 2025. Parties traded 61 contract(s) at a $25.00 strike. This particular call needed to be split into 8 different trades to become filled. The total cost received by the writing party (or parties) was $27.8K, with a price of $457.0 per contract. There were 2534 open contracts at this strike prior to today, and today 241 contract(s) were bought and sold. 
• For VZ (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/VZ#NYSE">VZ</a>), we notice a put option sweep that happens to be bearish, expiring in 351 day(s) on March 20, 2026. This event was a transfer of 143 contract(s) at a $42.00 strike. This particular put needed to be split into 5 different trades to become filled. The total cost received by the writing party (or parties) was $37.1K, with a price of $260.0 per contract. There were 2070 open contracts at this strike prior to today, and today 177 contract(s) were bought and sold. 
• For NFLX (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/NFLX#NASDAQ">NFLX</a>), we notice a put option trade that happens to be bearish, expiring in 652 day(s) on January 15, 2027. This event was a transfer of 6 contract(s) at a $850.00 strike. The total cost received by the writing party (or parties) was $72.9K, with a price of $12165.0 per contract. There were 103 open contracts at this strike prior to today, and today 52 contract(s) were bought and sold. 
• Regarding GOOG (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/GOOG#NASDAQ">GOOG</a>), we observe a call option trade with bullish sentiment. It expires in 805 day(s) on June 17, 2027. Parties traded 18 contract(s) at a $200.00 strike. The total cost received by the writing party (or parties) was $32.1K, with a price of $1785.0 per contract. There were 318 open contracts at this strike prior to today, and today 18 contract(s) were bought and sold. 
Options Alert Terminology 
 - Call Contracts: The right to buy shares as indicated in the contract. 
 - Put Contracts: The right to sell shares as indicated in the contract. 
 - Expiration Date: When the contract expires. One must act on the contract by this date if one wants to use it. 
 - Premium/Option Price: The price of the contract. 
For more information, visit our <a href="https://pro.benzinga.com/blog/how-to-understand-option-alerts/">Guide to Understanding Options Alerts</a> or read <a href="https://www.benzinga.com/markets/options">more news on unusual options activity</a>. 
This article was generated by Benzinga's automated content engine and reviewed by an editor.

Options

7 Communication Services Stocks Whale Activity In Today's Session

Shares of companies within the broader communication services sector are trading lower as markets react to President Trump's announcement of sweeping tariffs.

Whales with a lot of money to spend have taken a noticeably bearish stance on Roku.
Looking at options history for Roku (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/ROKU#NASDAQ">ROKU</a>) we detected 17 trades.
If we consider the specifics of each trade, it is accurate to state that 35% of the investors opened trades with bullish expectations and 52% with bearish.
From the overall spotted trades, 11 are puts, for a total amount of $715,420 and 6, calls, for a total amount of $281,337.
<h3>Projected Price Targets</h3>
Analyzing the Volume and Open Interest in these contracts, it seems that the big players have been eyeing a price window from $50.0 to $100.0 for Roku during the past quarter. 
<h3>Volume &amp; Open Interest Development</h3>
Examining the volume and open interest provides crucial insights into stock research. This information is key in gauging liquidity and interest levels for Roku's options at certain strike prices. Below, we present a snapshot of the trends in volume and open interest for calls and puts across Roku's significant trades, within a strike price range of $50.0 to $100.0, over the past month.
<h3>Roku Call and Put Volume: 30-Day Overview</h3>
<img src="https://www.benzinga.com/files/images/story/2025/1743692490_0.png" alt="Options Call Chart" />
<h3>Significant Options Trades Detected:</h3>

<table>
<thead>
<tr>
<th>Symbol</th>
<th>PUT/CALL</th>
<th>Trade Type</th>
<th>Sentiment</th>
<th>Exp. Date</th>
<th>Ask</th>
<th>Bid</th>
<th>Price</th>
<th>Strike Price</th>
<th>Total Trade Price</th>
<th>Open Interest</th>
<th align="right">Volume</th>
</tr>
</thead>
<tbody>
<tr>
<td>ROKU</td>
<td>PUT</td>
<td>SWEEP</td>
<td>BEARISH</td>
<td>03/20/26</td>
<td>$22.5</td>
<td>$22.0</td>
<td>$22.5</td>
<td>$75.00</td>
<td>$168.7K</td>
<td>2</td>
<td align="right">18</td>
</tr>
<tr>
<td>ROKU</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BULLISH</td>
<td>04/17/25</td>
<td>$4.6</td>
<td>$4.55</td>
<td>$4.6</td>
<td>$60.00</td>
<td>$124.6K</td>
<td>273</td>
<td align="right">283</td>
</tr>
<tr>
<td>ROKU</td>
<td>PUT</td>
<td>SWEEP</td>
<td>BULLISH</td>
<td>04/11/25</td>
<td>$6.5</td>
<td>$4.3</td>
<td>$4.3</td>
<td>$69.00</td>
<td>$86.0K</td>
<td>238</td>
<td align="right">0</td>
</tr>
<tr>
<td>ROKU</td>
<td>PUT</td>
<td>TRADE</td>
<td>BEARISH</td>
<td>01/16/26</td>
<td>$7.6</td>
<td>$7.0</td>
<td>$7.42</td>
<td>$50.00</td>
<td>$74.2K</td>
<td>12.1K</td>
<td align="right">962</td>
</tr>
<tr>
<td>ROKU</td>
<td>PUT</td>
<td>TRADE</td>
<td>BEARISH</td>
<td>01/16/26</td>
<td>$7.3</td>
<td>$7.05</td>
<td>$7.3</td>
<td>$50.00</td>
<td>$73.0K</td>
<td>12.1K</td>
<td align="right">462</td>
</tr>
</tbody>
</table>

<h3>About Roku</h3>
Roku enables consumers to stream television programming. It has more than 90 million streaming households and provided 127 billion streaming hours in 2024. Roku is the top streaming operating system in the US, reaching more than half of broadband households, according to the company. Roku's OS is built into streaming devices and televisions that Roku sells and on connected televisions from other manufacturers that license Roku's name and software. Roku also operates the Roku Channel, a free, ad-supported streaming television platform that offers a mix of on-demand and live television programming. Roku generates revenue primarily from selling devices, licensing, and advertising, and it receives fees from subscription streaming platforms that sell subscriptions through Roku.
<h3>Current Position of Roku</h3>
<ul>
<li>Trading volume stands at 2,240,568, with ROKU's price down by -14.47%, positioned at $61.09.</li>
<li>RSI indicators show the stock to be is currently neutral between overbought and oversold.</li>
<li>Earnings announcement expected in 21 days.</li>
</ul>
<h3>What Analysts Are Saying About Roku</h3>
In the last month, 2 experts released ratings on this stock with an average target price of $117.5.
Turn $1000 into $1270 in just 20 days?
20-year pro options trader reveals his one-line chart technique that shows when to buy and sell. Copy his trades, which have had averaged a 27% profit every 20 days. <a href="https://www.benzinga.com/premium/ideas/options-moneyline-2/?t=Moop1arja3be22op14&amp;adType=benzinga-insights&amp;ad=options-activity&amp;campaign=wallstreetadvantage">Click here for access</a>. 
&#x2A; An analyst from Needham has revised its rating downward to Buy, adjusting the price target to $120. 
&#x2A; An analyst from Citizens Capital Markets downgraded its action to Market Outperform with a price target of $115. 
Options trading presents higher risks and potential rewards. Astute traders manage these risks by continually educating themselves, adapting their strategies, monitoring multiple indicators, and keeping a close eye on market movements. Stay informed about the latest Roku options trades with real-time alerts from <a href="https://www.benzinga.com/pro/">Benzinga Pro</a>.

Roku Unusual Options Activity

Citizens Capital Markets analyst Matthew Condon reiterates Roku (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/ROKU#NASDAQ">ROKU</a>) with a Market Outperform and maintains $115 price target.

Citizens Capital Markets Reiterates Market Outperform on Roku, Maintains $115 Price Target

On Friday, March 28, 2025, Cathie Wood-led Ark Invest made substantial trades involving several prominent companies, including Robinhood Markets Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/HOOD#NASDAQ">HOOD</a>), Roblox Corp. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/RBLX#NYSE">RBLX</a>), and CoreWeave Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/CRWV#NASDAQ">CRWV</a>)
The Robinhood Trade:&nbsp;Ark Invest&#8217;s Ark Innovation ETF (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/ARKK#NYSE">ARKK</a>) purchased a substantial 249,423 shares of&nbsp;Robinhood.
Based on the closing price of $41.92 on the day of the trade, the value of this purchase is estimated to be around $10.45 million.
The Roblox Trade:&nbsp;On the same day, Ark Invest&#8217;s ARKK and ARK Next Generation Internet ETF (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/ARKW#NYSE">ARKW</a>) sold a combined total of 350,177 shares of&nbsp;Roblox Corp&nbsp;(NYSE:<a class="ticker" href="https://www.benzinga.com/stock/RBLX#NYSE">RBLX</a>).
Given the closing price of $59.07, the value of the sold shares is approximately $20.7 million.
The CoreWeave Trade: Ark Invest&#8217;s ARKW ETF also bought a significant 411,875 shares of Nvidia Corp.-backed CoreWeave Inc.
Given the closing price of $59.07, the value of the sold shares is approximately $16.47 million.
Other Key Trades:
<ul>
<li>Ark Invest&#8217;s ARKW ETF sold 224,052 shares of Genius Sports Ltd (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/GENI#NYSE">GENI</a>).</li>
<li>ARKW also sold 50,666 shares of Roku Inc (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/ROKU#NASDAQ">ROKU</a>).</li>
<li>ARKW sold 6,625 shares of Spotify Technology SA (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/SPOT#NYSE">SPOT</a>).</li>
<li>Ark Invest&#8217;s ARK Genomic Revolution ETF (BATS:<a class="ticker" href="https://www.benzinga.com/stock/ARKG#BATS">ARKG</a>) sold 46,940 shares of Repare Therapeutics Inc (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/RPTX#NASDAQ">RPTX</a>).</li>
</ul>
Read Next:
<ul>
<li><a href="https://www.benzinga.com/25/03/44549941/elon-musk-to-visit-cia-for-government-efficiency-talks-after-department-of-defense">Elon Musk To Visit CIA For Government Efficiency Talks, After Department Of Defense</a></li>
</ul>
Disclaimer: This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors.
Photo courtesy: Ark Invest

ARKG

ARKK

CRWV

GENI

HOOD

RPTX

Cathie Wood's Ark Invest Loads Up On Robinhood, Nvidia-Backed CoreWeave: Offloads Spotify, Roku

Whales with a lot of money to spend have taken a noticeably bearish stance on Roku.
Looking at options history for Roku (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/ROKU#NASDAQ">ROKU</a>) we detected 8 trades.
If we consider the specifics of each trade, it is accurate to state that 25% of the investors opened trades with bullish expectations and 75% with bearish.
From the overall spotted trades, 4 are puts, for a total amount of $149,000 and 4, calls, for a total amount of $179,775.
<h3>What's The Price Target?</h3>
Based on the trading activity, it appears that the significant investors are aiming for a price territory stretching from $60.0 to $115.0 for Roku over the recent three months. 
<h3>Volume &amp; Open Interest Trends</h3>
Assessing the volume and open interest is a strategic step in options trading. These metrics shed light on the liquidity and investor interest in Roku's options at specified strike prices. The forthcoming data visualizes the fluctuation in volume and open interest for both calls and puts, linked to Roku's substantial trades, within a strike price spectrum from $60.0 to $115.0 over the preceding 30 days.
<h3>Roku Option Volume And Open Interest Over Last 30 Days</h3>
<img src="https://www.benzinga.com/files/images/story/2025/1743194733_0.png" alt="Options Call Chart" />
<h3>Biggest Options Spotted:</h3>

<table>
<thead>
<tr>
<th>Symbol</th>
<th>PUT/CALL</th>
<th>Trade Type</th>
<th>Sentiment</th>
<th>Exp. Date</th>
<th>Ask</th>
<th>Bid</th>
<th>Price</th>
<th>Strike Price</th>
<th>Total Trade Price</th>
<th align="right">Open Interest</th>
<th align="right">Volume</th>
</tr>
</thead>
<tbody>
<tr>
<td>ROKU</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BEARISH</td>
<td>05/15/26</td>
<td>$8.25</td>
<td>$8.2</td>
<td>$8.2</td>
<td>$115.00</td>
<td>$82.0K</td>
<td align="right">2</td>
<td align="right">160</td>
</tr>
<tr>
<td>ROKU</td>
<td>PUT</td>
<td>TRADE</td>
<td>BEARISH</td>
<td>09/19/25</td>
<td>$29.7</td>
<td>$29.6</td>
<td>$29.7</td>
<td>$100.00</td>
<td>$59.4K</td>
<td align="right">20</td>
<td align="right">20</td>
</tr>
<tr>
<td>ROKU</td>
<td>PUT</td>
<td>SWEEP</td>
<td>BULLISH</td>
<td>04/04/25</td>
<td>$2.45</td>
<td>$1.95</td>
<td>$1.95</td>
<td>$75.00</td>
<td>$39.0K</td>
<td align="right">126</td>
<td align="right">200</td>
</tr>
<tr>
<td>ROKU</td>
<td>CALL</td>
<td>TRADE</td>
<td>BEARISH</td>
<td>02/20/26</td>
<td>$14.3</td>
<td>$13.15</td>
<td>$13.45</td>
<td>$85.00</td>
<td>$36.3K</td>
<td align="right">14</td>
<td align="right">27</td>
</tr>
<tr>
<td>ROKU</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BEARISH</td>
<td>01/16/26</td>
<td>$14.0</td>
<td>$12.9</td>
<td>$13.25</td>
<td>$85.00</td>
<td>$35.7K</td>
<td align="right">917</td>
<td align="right">27</td>
</tr>
</tbody>
</table>

<h3>About Roku</h3>
Roku enables consumers to stream television programming. It has more than 90 million streaming households and provided 127 billion streaming hours in 2024. Roku is the top streaming operating system in the US, reaching more than half of broadband households, according to the company. Roku's OS is built into streaming devices and televisions that Roku sells and on connected televisions from other manufacturers that license Roku's name and software. Roku also operates the Roku Channel, a free, ad-supported streaming television platform that offers a mix of on-demand and live television programming. Roku generates revenue primarily from selling devices, licensing, and advertising, and it receives fees from subscription streaming platforms that sell subscriptions through Roku.
Having examined the options trading patterns of Roku, our attention now turns directly to the company. This shift allows us to delve into its present market position and performance
<h3>Current Position of Roku</h3>
<ul>
<li>With a volume of 3,046,558, the price of ROKU is down -5.06% at $72.2. </li>
<li>RSI indicators hint that the underlying stock may be approaching oversold.</li>
<li>Next earnings are expected to be released in 27 days.</li>
</ul>
<h3>What The Experts Say On Roku</h3>
2 market experts have recently issued ratings for this stock, with a consensus target price of $117.5.
Turn $1000 into $1270 in just 20 days?
20-year pro options trader reveals his one-line chart technique that shows when to buy and sell. Copy his trades, which have had averaged a 27% profit every 20 days. <a href="https://www.benzinga.com/premium/ideas/options-moneyline-2/?t=Moop1arja3be22op14&amp;adType=benzinga-insights&amp;ad=options-activity&amp;campaign=wallstreetadvantage">Click here for access</a>. 
&#x2A; An analyst from Needham has revised its rating downward to Buy, adjusting the price target to $120. 
&#x2A; In a cautious move, an analyst from Citizens Capital Markets downgraded its rating to Market Outperform, setting a price target of $115. 
Options trading presents higher risks and potential rewards. Astute traders manage these risks by continually educating themselves, adapting their strategies, monitoring multiple indicators, and keeping a close eye on market movements. Stay informed about the latest Roku options trades with real-time alerts from <a href="https://www.benzinga.com/pro/">Benzinga Pro</a>.

Check Out What Whales Are Doing With ROKU

On Friday, JP Morgan analyst Brent Navon maintained a Buy rating on Roku (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/ROKU#NASDAQ">ROKU</a>) with a <a target="_blank" href="https://www.benzinga.com/quote/ROKU/analyst-ratings" rel="noreferrer noopener">price target of $100</a>.
Roku is a leading video streaming platform company that provides access to a wide array of content via its hardware devices and operating software.
Over the last decade, the media and entertainment industry has undergone a significant secular shift toward streaming.
Also Read: <a target="_blank" href="https://www.benzinga.com/25/03/44462004/rokus-expansion-and-integration-strategies-boost-growth-outlook-says-analyst" rel="noreferrer noopener">Roku Has &#8216;War Time&#8217; CEO? Analyst Says Yes And Sees More New Positives For The Company</a>
Roku has been at the forefront of this by enabling households in the US (and increasingly internationally) to rapidly adopt and consume new forms of video entertainment.
Their array of streaming devices/TVs and user-friendly software have led Roku to amass a market-leading position and a substantial user base.
Navon noted that Roku is poised to enter the next phase of monetization, which will drive revenue and profitability growth in the foreseeable future.
Driven by its culture of technological innovation and the rapid growth of streaming, Roku has acquired significant scale. It has over 90 million active accounts, which streamed over 125 billion hours in 2024.
While in the past 10+ years Roku 1.0 was all about building this large scale, we expect Roku 2.0 to be about monetizing that base while also reflecting the substantial engagement of the Roku platform.
Navon noted this scale is an underappreciated asset and is the crux of his bullish thesis.
Roku has a notable scope for expanding its top and bottom lines and should benefit from several favorable industry trends and company-specific actions. These include growth in CTV advertising, secular growth in streaming video domestically and internationally, improving fill rates (the % of ad spaces being successfully filled) of their advertising business, which Navon estimated are &lt;40% via third-party partnerships with DSPs and moderating headwinds within the M&amp;E segment.
Roku trades at ~21 times Navon&#8217;s calendar 2026 free cash flow, a ~45% premium to peers in ad tech, and a ~6% premium to peers in M&amp;E/Streaming. The price objective is based on ~27 times Navon&#8217;s 2026 free cash flow estimate, which is an 88% premium to advertising/ad tech and a 38% premium to M&amp;E/Streaming.
Navon noted that Roku&#8217;s combination of attractive top-line growth, improving profitability, and a long runway for growth warrants a premium valuation.
Over the next three years, Navon projected revenue growth of a 12% CAGR, an EBITDA CAGR of 37%, and a free cash flow CAGR of 50%.
Navon projected first-quarter revenue of $1.01 billion and EPS loss of $(0.28).
Price Action: ROKU stock is down 3.08% at $73.71 at last check Friday.
Read Next:
<ul>
<li><a href="https://www.benzinga.com/25/03/44536478/alibabas-ai-driven-rally-signals-china-techs-revival-report" target="_blank" rel="noreferrer noopener">Alibaba&#8217;s AI-Driven Rally Signals China Tech&#8217;s Revival, Reports CNBC</a></li>
</ul>
Photo: Shutterstock

Roku's Next Chapter: Analyst Sees Big Gains From Streaming And Ad Expansion

Technology companies using a subscription-based business model are more likely to weather economic uncertainty amid the ongoing big-tech selloff, according to CNBC&#8217;s Jim Cramer. The charts of both Netflix Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/NFLX#NASDAQ">NFLX</a>) and Spotify Technology SA (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/SPOT#NYSE">SPOT</a>) showcase a bullish trend based on the <a href="https://pro.benzinga.com/dashboard">Benzinga Pro</a> data.
What Happened: Chartist Bob Lang&#8216;s analysis, reviewed by Cramer, indicates positive outlooks for Spotify and Netflix, with potential for Roku Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/ROKU#NASDAQ">ROKU</a>). Cramer highlights their subscription models&#8217; resilience amidst macroeconomic uncertainty.
"If I were to do this, I would buy common stock Spotify, I would buy common stock Netflix, and I would buy calls on Roku – that way I cut off my downside," said Cramer on his Mad Money <a href="https://www.cnbc.com/2025/03/24/jim-cramer-chart-shows-how-netflix-spotify-can-weather-uncertainty.html">show</a> on Monday.
Why It Matters: Here&#8217;s an analysis of Netflix and Spotify&#8217;s daily charts.
<h3 class="wp-block-heading">Netflix</h3>
Netflix was higher by 9.62% on a year-to-date basis, outperforming many tech peers, highlighted Cramer. He says that its daily charts reveal a recent rebound with high volume and the MACD exhibits a bullish crossover, a significant positive signal.
According to the data from <a href="https://pro.benzinga.com/dashboard">Benzinga Pro</a>, NFLX&#8217;s share price of $971.99 apiece as of Monday&#8217;s close was trading above its short and long-term trading averages, whereas its relative strength index of 54 was in the neutral zone.
However, the momentum indicator MACD indicates that the stock is in a bearish trend as the score of its MACD line was -2.52, showing that its 12-period exponential moving average is below the 26-period EMA.
However, the histogram has a positive number of 6.14, meaning that the MACD line is rising and getting closer to the signal line. This is a bullish sign within a bearish trend. It shows that the bearish momentum is decreasing.
<figure class="wp-block-image size-large"><a href="https://pro.benzinga.com/dashboard"><img loading="lazy" decoding="async" width="1024" height="576" src="https://editorial-assets.benzinga.com/wp-content/uploads/2025/03/25073428/Netflix-tech-chart-1024x576.png" alt="" class="wp-image-840280" srcset="https://editorial-assets.benzinga.com/wp-content/uploads/2025/03/25073428/Netflix-tech-chart-1024x576.png 1024w,https://editorial-assets.benzinga.com/wp-content/uploads/2025/03/25073428/Netflix-tech-chart-300x169.png 300w,https://editorial-assets.benzinga.com/wp-content/uploads/2025/03/25073428/Netflix-tech-chart-768x432.png 768w,https://editorial-assets.benzinga.com/wp-content/uploads/2025/03/25073428/Netflix-tech-chart-1536x864.png 1536w,https://editorial-assets.benzinga.com/wp-content/uploads/2025/03/25073428/Netflix-tech-chart.png 1920w" sizes="(max-width: 1024px) 100vw, 1024px" /></a></figure>
Benzinga&#8217;s Edge Rankings indicate robust price trends across short, medium, and long-term periods. Momentum is exceptionally strong, ranking in the 93.35th percentile, and growth, based on historical earnings and revenue, is also solid at the 70.04th percentile. Further valuation and fundamental <a href="https://www.benzinga.com/report/NFLX">details are available here</a>.
<figure class="wp-block-image size-full"><a href="https://www.benzinga.com/report/NFLX"><img loading="lazy" decoding="async" width="805" height="133" src="https://editorial-assets.benzinga.com/wp-content/uploads/2025/03/25073511/NFLXs-Edge-Rankings.png" alt="" class="wp-image-840282" srcset="https://editorial-assets.benzinga.com/wp-content/uploads/2025/03/25073511/NFLXs-Edge-Rankings.png 805w,https://editorial-assets.benzinga.com/wp-content/uploads/2025/03/25073511/NFLXs-Edge-Rankings-300x50.png 300w,https://editorial-assets.benzinga.com/wp-content/uploads/2025/03/25073511/NFLXs-Edge-Rankings-768x127.png 768w" sizes="(max-width: 805px) 100vw, 805px" /></a></figure>
See Also: <a href="https://www.benzinga.com/general/market-summary/25/03/44469268/goldmans-grim-3-forecast-for-the-next-decade-clashed-with-experts-pe-warning-no-relationship-with-real-returns">Goldman Forecasts 3% Growth For S&amp;P 500 Over Next Decade: Expert Contradicts, Says It Has &#8216;No Relationship&#8217; With Real Returns </a>
<h3 class="wp-block-heading">Spotify</h3>
Cramer said that Spotify, which has gained 32.09% in 2025 is benefiting from the growing popularity of music streaming. He also highlighted that its MACD is positive with a sticky business model.
SPOT&#8217;s share price was also above its eight-, 20-, 50- and 200-day daily moving averages, signaling a bullish trend. Its RSI stood at a neutral value of 57.19.
Similarly, its MACD indicator showcased a bullish trend as the MACD line was positive at 4.48, indicating that its 12-period EMA was above the 26-period EMA.
<figure class="wp-block-image size-large"><a href="https://pro.benzinga.com/dashboard"><img loading="lazy" decoding="async" width="1024" height="576" src="https://editorial-assets.benzinga.com/wp-content/uploads/2025/03/25073324/spotify-tech-chart-1024x576.png" alt="" class="wp-image-840278" srcset="https://editorial-assets.benzinga.com/wp-content/uploads/2025/03/25073324/spotify-tech-chart-1024x576.png 1024w,https://editorial-assets.benzinga.com/wp-content/uploads/2025/03/25073324/spotify-tech-chart-300x169.png 300w,https://editorial-assets.benzinga.com/wp-content/uploads/2025/03/25073324/spotify-tech-chart-768x432.png 768w,https://editorial-assets.benzinga.com/wp-content/uploads/2025/03/25073324/spotify-tech-chart-1536x864.png 1536w,https://editorial-assets.benzinga.com/wp-content/uploads/2025/03/25073324/spotify-tech-chart.png 1920w" sizes="(max-width: 1024px) 100vw, 1024px" /></a></figure>
Benzinga&#8217;s Edge Rankings for Spotify also show a strong price trend in the short, medium, and long term. Its momentum ranking was sturdy at 97.23th percentile. However, its other rankings were at concerning levels, <a href="https://www.benzinga.com/report/SPOT">click here to learn more about them</a>.
<figure class="wp-block-image size-full"><a href="https://www.benzinga.com/report/SPOT"><img loading="lazy" decoding="async" width="811" height="136" src="https://editorial-assets.benzinga.com/wp-content/uploads/2025/03/25073135/SPOTs-Edge-Rankings.png" alt="" class="wp-image-840274" srcset="https://editorial-assets.benzinga.com/wp-content/uploads/2025/03/25073135/SPOTs-Edge-Rankings.png 811w,https://editorial-assets.benzinga.com/wp-content/uploads/2025/03/25073135/SPOTs-Edge-Rankings-300x50.png 300w,https://editorial-assets.benzinga.com/wp-content/uploads/2025/03/25073135/SPOTs-Edge-Rankings-768x129.png 768w" sizes="(max-width: 811px) 100vw, 811px" /></a></figure>
Price Action: NFLX was below the flatline by 0.047% in premarket trading on Tuesday, whereas SPOT was down 0.12%.
The SPDR S&amp;P 500 ETF Trust (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/SPY#NYSE">SPY</a>) and Invesco QQQ Trust ETF (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/QQQ#NASDAQ">QQQ</a>), which track the S&amp;P 500 index and Nasdaq 100 index, respectively, rose in premarket on Tuesday. The SPY was up 0.10% to $574.62, while the QQQ advanced 0.043% to $490.87, according to <a href="https://pro.benzinga.com/dashboard">Benzinga Pro</a> data.
Read Next:
<ul>
<li><a href="https://www.benzinga.com/25/03/44468827/palantir-market-cap-surges-over-50-billion-in-2025-wont-be-a-seller-says-analyst-as-he-foresees-pltr-as-a-play-on-global-economy-and-ai">Palantir Market Cap Surges Over $50 Billion In 2025: Won&#8217;t Be A &#8216;Seller,&#8217; Says Analyst As He Foresees PLTR As An AI Play</a></li>
</ul>
Photo courtesy: Shutterstock

Market Summary

Futures

Technicals

Netflix, Spotify Can Weather Economic Uncertainty Because Of Subscription-Based Models, Says Jim Cramer: Here's What Their Charts Indicate

Needham analyst Laura Martin reiterated a Buy rating on the shares of Hooker Furnishings Corp (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/HOFT#NASDAQ">HOFT</a>) <a href="https://www.benzinga.com/quote/ROKU/analyst-ratings">with a price forecast of $120.00.</a>
Roku has three revenue streams: hardware, advertising, and subscription revenue shares, said the analyst.
Subscription revenue shares are considered a key growth driver for Roku&#8217;s revenue and valuation in the next two years. The analyst estimated that revenue shares from SVOD streaming services accounted for 48% of Roku&#8217;s total reported Platform Segment revenues in 2024.
Subscription revenue shares provide stable, annuity-like income, with software contributing over 85% in 2024.
Roku&#8217;s DSP integrations were a key investment positive in the first-quarter 2025, with platforms like The Trade Desk, Google DV360, Yahoo, and Adobe already integrated. Amazon, Viant, and others are working on integrations, noted the analyst.
Also Read:<a target="_blank" href="https://www.benzinga.com/25/03/44457612/tilrays-hiball-energy-returns-to-whole-foods-market-details" rel="noreferrer noopener"> Tilray&#8217;s Hi&#x2A;Ball Energy Returns To Whole Foods Market</a>
These partnerships should boost revenue growth, as Roku sells 50% of its ad units. DSPs take 15% of brand spending, and with Roku&#8217;s fixed costs, incremental margins from DSP demand exceed 80%.
These integrations expand Roku&#8217;s total addressable market by attracting new advertisers.
Investors are optimistic about Roku&#8217;s home screen as a revenue driver, though it lags behind Vizio&#8217;s model.
While the home page holds major revenue potential, Roku&#8217;s current execution is considered suboptimal, offering room for growth.
Roku&#8217;s growth potential is bolstered by its expansion into small and medium-sized businesses (SMBs) and its emerging Retail Media Network (RMN) capabilities.
The Roku Channel (TRC) is expected to drive revenue growth in 2025, with February 2025 data showing TRC accounted for 2.1% of total U.S. streaming hours and experienced an 89% increase in viewership.
This is much higher than its competitors like Prime, Pluto, and YouTube. Additionally, there&#8217;s potential for ad revenue per home to grow significantly, narrowing the gap with linear TV.
Roku&#8217;s return on invested capital (ROIC) is also expected to improve, with cash from operations projected to double in 2025 and continue growing through 2026. This increase in asset productivity is likely to boost Roku&#8217;s share price, said the analyst.
Roku faces ongoing challenges in competing with big tech companies like Google, Meta, and Amazon in the advertising space.
Meanwhile, its continued growth despite heavy competition suggests it will keep expanding. The company&#8217;s venture into TV manufacturing has raised concerns about device margins and free cash flow, but these concerns are more sentiment-driven, as TV sales make up a small portion of Roku&#8217;s total revenue, concluded the analyst.
Price Action: ROKU shares traded higher by 2.01% at $79.87 at last check Monday.
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Photo via Shutterstock.

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