Trade Desk Market Sentiment

Date	Firm	Analyst & Accuracy	Upside / Downside	PT Change	Action	Rating
Oct 14, 2026	UBS	Stephen Ju—	+23.4%	$16 → $15	Maintained	Buy
Sep 18, 2026	Guggenheim	Michael Morris—	+7.0%	$12 → $13	Maintained	Neutral
Sep 9, 2026	RBC Capital	Matthew Swanson —	+23.4%	$15 → $15	Maintained	Sector Perform
Aug 10, 2026	DA Davidson	Tom White—	+31.6%	$29 → $16	Downgrade	Buy→Neutral
Aug 10, 2026	HSBC	Mohammed Khallouf—	-17.7%	$10	Downgrade	Hold→Reduce
Aug 7, 2026	Scotiabank	Nat Schindler—	-1.3%	$20 → $12	Maintained	Sector Perform
Aug 7, 2026	UBS	Stephen Ju—	+31.6%	$28 → $16	Maintained	Buy
Aug 7, 2026	Citigroup	Ronald Josey—	-9.5%	$21 → $11	Downgrade	Neutral→Sell
Aug 7, 2026	Benchmark	Mark Zgutowicz—	+64.5%	$30 → $20	Maintained	Buy
Aug 7, 2026	Guggenheim	Michael Morabito—	-1.3%	$25 → $12	Downgrade	Buy→Neutral
Aug 7, 2026	Wells Fargo	Alec Brondolo—	-1.3%	$20 → $12	Maintained	Equal-Weight
Aug 7, 2026	Truist Securities	Youssef Squali—	+31.6%	$35 → $16	Downgrade	Buy→Hold
Aug 7, 2026	Needham	Laura Martin—	+56.3%	$25 → $19	Maintained	Buy
Aug 7, 2026	Susquehanna	Shyam Patil—	+15.2%	$34 → $14	Downgrade	Positive→Neutral
Aug 7, 2026	Evercore ISI Group	Mark Mahaney—	+7.0%	$27 → $13	Downgrade	Outperform→In-Line
Aug 7, 2026	Raymond James	Andrew Marok—	—	—	Downgrade	Market Perform→Underperform
Aug 7, 2026	Cantor Fitzgerald	Deepak Mathivanan—	+15.2%	$20 → $14	Maintained	Neutral
Aug 7, 2026	Rosenblatt	Barton Crockett—	-1.3%	$24 → $12	Maintained	Neutral
Jul 13, 2026	UBS	Stephen Ju—	+130.4%	$31 → $28	Maintained	Buy
Jul 8, 2026	HSBC	Mohammed Khallouf—	+64.5%	$20	Upgrade	Reduce→Hold
May 28, 2026	Rothschild & Co	Bianca Dallal—	-9.5%	$11	Initiate	Sell
May 11, 2026	DA Davidson	Tom White—	+138.6%	$32 → $29	Maintained	Buy
May 11, 2026	HSBC	Mohammed Khallouf—	+64.5%	$20	Downgrade	Hold→Reduce
May 8, 2026	Benchmark	Mark Zgutowicz—	+146.8%	$40 → $30	Maintained	Buy
May 8, 2026	William Blair	Ralph Schackart—	—	—	Downgrade	Outperform→Market Perform

Date

Firm

Analyst & Accuracy

Upside / Downside

PT Change

Action

Rating

Oct 14, 2026

UBS

Stephen Ju—

+23.4%

$16 → $15

Maintained

Buy

Sep 18, 2026

Guggenheim

Michael Morris—

+7.0%

$12 → $13

Maintained

Neutral

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