最新ニュース Best Buy Co (NYSE:BBY) 株価情報

Best Buy Co

With $41.5 billion in consolidated 2024 sales, Best Buy is the largest pure-play consumer electronics retailer in the US, boasting roughly 8% share of the North American market and around 33% share of offline sales in the region, per our calculations, CTA, and Euromonitor data. The firm generates the bulk of its sales in-store, with mobile phones and tablets, computers, and appliances representing its three largest categories. Recent investments in e-commerce fulfillment, accelerated by the covid-19 pandemic, have seen the US e-commerce channel roughly double from prepandemic levels, with management estimating that it will represent a mid-30% proportion of sales moving forward.

Best Buy Co Inc

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Shares of companies within the broader consumer discretionary sector are trading higher amid overall market strength due to March's strong durable goods orders economic data, and President Trump's announcement that he met with China earlier today.

Nintendo shares hit new all-time highs in Tokyo on Thursday. The company&#8217;s Nintendo Co Ltd ADR (OTC:<a class="ticker" href="https://www.benzinga.com/stock/NTDOY#OTC">NTDOY</a>) American Depositary Receipt (ADR), which trades on U.S. exchanges, spiked from around $18.50 to $19.75 in early trading as preorders for the Nintendo Switch 2 console <a href="https://www.benzinga.com/news/25/04/44984453/gamestop-stock-rises-amid-switch-2-preorders-whats-going-on">went live in the U.S</a>.
What To Know: Nintendo stock is soaring on Thursday amid outsized demand for its latest video game console. The company said it received 2.2 million applications in the lottery for its Switch 2 device in Japan, far exceeding expectations.
&#8220;We received an extremely large number of applications, approximately 2.2 million people in Japan alone. However, this number far exceeds our expectations, and far exceeds the number of Nintendo Switch 2 consoles that can be delivered from the My Nintendo Store on June 5th,&#8221; the company said Wednesday in a translated version of a <a href="https://x.com/Nintendo/status/1914982671522083155">post</a> on social platform X.
Nintendo had originally planned to open up pre-orders on April 9, but <a href="https://www.benzinga.com/25/04/44678084/nintendo-pushes-back-us-preorders-for-switch-2-amid-trump-tariff-impactlaunch-remains-on-track-for-june-things-may-change-in-the-days-ahead">announced delays</a> due to tariffs from the Trump administration. Preorders went live in the U.S. at 12 a.m. ET Thursday ahead of a planned launch on June 5, but appear to have quickly sold out.
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Preorders for the Switch 2 gaming console, as well as a bundle deal that included video game &#8220;Mario Kart World&#8221; were available online at retailers including Target Corp (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/TGT#NYSE">TGT</a>), Best Buy Co Inc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/BBY#NYSE">BBY</a>) and Walmart Inc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/WMT#NYSE">WMT</a>). The console retails for $449.99 and the bundle deal is listed at $499.99. 
The Verge <a href="https://www.theverge.com/news/654571/nintendo-switch-2-preorders-issues-problems">reported</a> Thursday that all three retailers experienced technical problems during the rollout, suggesting strong demand. Preorders for the device went live at GameStop Corp (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/GME#NYSE">GME</a>) at 11 a.m. ET Thursday morning, but were unavailable at the time of writing. 
Nintendo is seeing massive demand for the Switch 2 as the console appears to be sold out at all locations as of the time of writing, while Nintendo stock trades at all-time highs. 
NTDOY Price Action: The <a href="https://www.benzinga.com/quote/NTDOY">Nintendo ADR</a> was up 6.43% at $19.70 at the time of publication Thursday, according to <a href="http://pro.benzinga.com">Benzinga Pro</a>.
Photo: <a href="https://www.shutterstock.com/g/agustin.photo">agustin.photo</a>/Shutterstock.

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Nintendo Stock Hits All-Time High Amid Switch 2 Preorder Frenzy: What You Need To Know

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Shares of companies in the broader consumer discretionary sector are trading higher after President Trump indicated tariffs against China will be lowered and trade tensions may de-escalate. Tariff concerns have weighed on the sector this year due to their expected impact on consumer spending.

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Shares of companies in the broader consumer discretionary sector are trading higher amid Treasury Secretary Scott Bessent's remarks about trade de-escalation with China, which may relieve potential cost pressures for the consumer and lead to an uptick in spending.

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Shares of retail, apparel and e-commerce stocks are trading higher. Some stocks in the sector may be higher amid hopes of a US-China trade deal. Additionally, discount store stocks could be benefitting from broader economic concerns. E-commerce stocks may also be up up Chinese discount retailers Temu and Shein planning to increase prices.

Goldman Sachs analyst Kate McShane today puts forward insights from meetings with the management teams of Dollar Tree Inc (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/DLTR#NASDAQ">DLTR</a>) and Home Depot Inc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/HD#NYSE">HD</a>), along with an analysis of valuations, inventory turns and SG&amp;A ratios for the covered companies.
The note also explores the potential impact of China tariffs on profitability for Best Buy Co Inc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/BBY#NYSE">BBY</a>) and Target Corp (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/TGT#NYSE">TGT</a>).
The analyst has rated the shares of Dollar Tree with Buy rating and a price forecast of $86.
Dollar Tree management said tariffs typically take three to four months to impact store inventory, providing some buffer before affecting financial results.
While near-term margins may fluctuate, they expect pricing and cost strategies to help maintain strong value offerings. They also mentioned reports of ships idling offshore, awaiting possible tariff developments, said the analyst.
Dollar Tree reports ongoing financial strain among middle- and lower-income shoppers, while upper-income spending remains strong.
A successful holiday season boosted fourth-quarter results, with continued momentum into first quarter, especially in seasonal goods.
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The loss of the Marietta, Oklahoma, distribution center continues to weigh on costs but is expected to reverse once it reopens. Family Dollar's sale is projected to improve free cash flow, noted the analyst.
The analyst gave Home Depot stock a Buy rating and a price forecast of $421.
Home Depot stated most of its imported goods are seasonal, and spring merchandise is already in hand. The next major imports are scheduled for the second half of the year.
Home Depot remains cautious about housing activity in a potential downturn. Management believes buyers have already been sidelined and noted past increases in activity when mortgage rates hover around 6%-6.5%.
Management says their experienced cost teams can assess tariff implications down to the SKU level and will deploy mitigation tactics accordingly. In 2018, Home Depot absorbed two-thirds of a $2 billion tariff impact without price hikes by sourcing alternatives or adjusting operations.
The SRS acquisition has exceeded expectations, adding $1 billion in 2024 revenue. It has enhanced Home Depot's PRO offerings and helped streamline complex project sales and order management systems, including &#8220;bill upon delivery&#8221; capabilities, said the analyst.
The analyst evaluated tariff impacts on Best Buy and Target under various mitigation and SG&amp;A reduction scenarios.
Without cost cuts, Best Buy would need to raise prices by zero to 5% and Target by 1%-11% to maintain profitability. To match FY2025 earnings estimates, Best Buy must raise prices by 3%-9% and Target by 6%-17%. With a 2% SG&amp;A reduction, those figures ease slightly, noted the analyst.
The analyst is Buy rated on Best Buy and Target with a price forecast of $101 and $142, respectively.
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Goldman Sachs Sees Upside In Retail Giants Dollar Tree, Home Depot, Best Buy And Target Despite Tariff, Margin Pressures

DA Davidson analyst Michael Baker maintains Best Buy Co (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/BBY#NYSE">BBY</a>) with a Buy and maintains $110 price target.

DA Davidson Maintains Buy on Best Buy Co, Maintains $110 Price Target

Editor's Note: The headline has been updated to reflect that the stocks are moving higher.
U.S. stock futures were higher this morning, with the Dow futures gaining around 400 points on Friday.
Shares of Apple Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/AAPL#NASDAQ">AAPL</a>) rose sharply in today's pre-market trading after the Trump administration announced tariff <a href="https://www.benzinga.com/quote/AAPL">exemptions for smartphones</a>.
Apple shares gained 5.8% to 209.56 in the pre-market trading session.
Here are some other stocks moving higher in pre-market trading.
<ul>
<li>Third Harmonic Bio, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/THRD#NASDAQ">THRD</a>) shares jumped 36.8% to $4.98 in pre-market trading after the company announced a plan of liquidation and dissolution.</li>
<li>Theratechnologies Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/THTX#NASDAQ">THTX</a>) gained 32.5% to $2.57 in pre-market trading. Future Pak, on Friday, proposed to acquire the company for $255 million.</li>
<li>TMC the metals company Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/TMC#NASDAQ">TMC</a>) gained 20% to $2.34 in pre-market trading following a 5% gain on Friday.</li>
<li>Viking Therapeutics, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/VKTX#NASDAQ">VKTX</a>) rose 14.5% to $25.45 in pre-market trading after gaining 3% on Friday.</li>
<li>MP Materials Corp. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/MP#NYSE">MP</a>) rose 12% to $25.40 in pre-market trading. MP Materials will release its financial results for the first quarter, after the closing bell on Thursday, May 8.</li>
<li>Best Buy Co., Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/BBY#NYSE">BBY</a>) gained 8.8% to $65.76 in pre-market trading after the Trump administration excluded a range of technology products, including consumer electronics from the 145% reciprocal tariffs bucket.</li>
<li>Dell Technologies Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/DELL#NYSE">DELL</a>) climbed 5.8% to $86.73 in pre-market trading &nbsp;after the Trump administration excluded a range of technology products, including consumer electronics from the 145% reciprocal tariffs bucket.</li>
<li>NVIDIA Corporation (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/NVDA#NASDAQ">NVDA</a>) rose 3% to $114.17 in pre-market trading after the Trump administration excluded a range of technology products, including consumer electronics from the 145% reciprocal tariffs bucket.</li>
</ul>
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Photo via Shutterstock

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Third Harmonic Bio, Apple, Dell And Other Big Stocks Moving Higher In Monday's Pre-Market Session (CORRECTED)

<h3>Gainers</h3>
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<li>Damon (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/DMN#NASDAQ">DMN</a>) shares increased by 19.4% to $0.0 during Monday's pre-market session. </li>
<li>Crown Crafts (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/CRWS#NASDAQ">CRWS</a>) stock moved upwards by 10.96% to $3.24. The company's market cap stands at $33.6 million. </li>
<li>Tilly's (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/TLYS#NYSE">TLYS</a>) stock rose 10.55% to $2.2. The market value of their outstanding shares is at $66.3 million. </li>
<li>QVC Group (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/QVCGA#NASDAQ">QVCGA</a>) shares moved upwards by 9.96% to $0.17. The market value of their outstanding shares is at $68.5 million. </li>
<li>Best Buy Co (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/BBY#NYSE">BBY</a>) shares moved upwards by 9.63% to $66.25. The market value of their outstanding shares is at $14.0 billion. </li>
<li>Jiuzi Hldgs (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/JZXN#NASDAQ">JZXN</a>) stock moved upwards by 8.49% to $5.75. The market value of their outstanding shares is at $63.3 million. </li>
</ul>
<h3>Losers</h3>
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<li>Culp (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/CULP#NYSE">CULP</a>) stock decreased by 56.2% to $1.71 during Monday's pre-market session. The company's market cap stands at $21.4 million. </li>
<li>Full House Resorts (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/FLL#NASDAQ">FLL</a>) shares fell 54.84% to $1.4. The company's market cap stands at $50.2 million. </li>
<li>Mixed Martial Arts Group (AMEX:<a class="ticker" href="https://www.benzinga.com/stock/MMA#AMEX">MMA</a>) shares declined by 30.93% to $1.05. The market value of their outstanding shares is at $11.0 million. </li>
<li>Global Business Travel (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/GBTG#NYSE">GBTG</a>) shares fell 25.82% to $5.0. The company's market cap stands at $2.3 billion. </li>
<li>Betterware de Mexico SAPI (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/BWMX#NYSE">BWMX</a>) stock fell 23.13% to $8.11. The market value of their outstanding shares is at $302.6 million. </li>
<li>Aterian (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/ATER#NASDAQ">ATER</a>) shares declined by 12.93% to $1.55. The market value of their outstanding shares is at $13.5 million. 
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</ul>
This article was generated by Benzinga's automated content engine and reviewed by an editor.

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12 Consumer Discretionary Stocks Moving In Monday's Pre-Market Session

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Shares of semiconductor, electronics and hardware stocks are trading higher after the Trump administration excluded a range of technology products, including consumer electronics from the 145% reciprocal tariffs bucket.

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Shares of companies in the braoder consumer discretionary sector are trading lower as stocks pull back after surging Wednesday following President Trump's tariff pause announcement.

Shares of consumer discretionary stocks are trading higher after President Trump issued a 90-day pause on reciprocal tariffs for all countries except China, which may reduce risks towards the consumer economy.

Shares of the companies in the broader consumer discretionary sector are trading lower amid US-China trade announcements and overall market weakness, which is clouding certainty around consumer spending and the state of the economy.

Truist Securities analyst Scot Ciccarelli maintains Best Buy Co (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/BBY#NYSE">BBY</a>) with a Hold and lowers the price target from $81 to $64.

Truist Securities Maintains Hold on Best Buy Co, Lowers Price Target to $64

Best Buy Co., Inc.&nbsp;(NYSE:<a class="ticker" href="https://www.benzinga.com/stock/BBY#NYSE">BBY</a>) shares are lower again Friday. <a href="https://www.benzinga.com/general/market-summary/25/04/44643100/us-stocks-likely-to-open-lower-after-the-worst-selloff-since-2020-tariff-announcement-was-100-smoot-hawley-disguised-as-thoughtful-policy-says-expert">This comes after yesterday's drop of almost 18%</a>. 
But stocks don't go down forever. Some traders expect a reversal and move up if the stock can hold an important level.
Best Buy is extremely oversold and trading close to support. These dynamics could set the stage for a move higher. This is why our trading team has made it our Stock of the Day.
Most of the time, a stock stays within its normal trading range. But if traders and investors become emotional and sell aggressively, they can push the price below this range. When this happens, the stock is considered to be oversold.
This will get the attention of other traders and investors. Some will enter the market as buyers. They will be expecting a reversion to the mean or a move higher. Their buying could push the price up.
<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="522" src="https://editorial-assets.benzinga.com/wp-content/uploads/2025/04/04114036/BestBuy-1024x522.png" alt="" class="wp-image-857839" srcset="https://editorial-assets.benzinga.com/wp-content/uploads/2025/04/04114036/BestBuy-1024x522.png 1024w,https://editorial-assets.benzinga.com/wp-content/uploads/2025/04/04114036/BestBuy-300x153.png 300w,https://editorial-assets.benzinga.com/wp-content/uploads/2025/04/04114036/BestBuy-768x392.png 768w,https://editorial-assets.benzinga.com/wp-content/uploads/2025/04/04114036/BestBuy-1536x784.png 1536w,https://editorial-assets.benzinga.com/wp-content/uploads/2025/04/04114036/BestBuy.png 1611w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>
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There are many ways to determine if a stock is oversold. The bottom part of the chart is the Relative Strength Index (RSI). If the blue line is below the horizontal red line, it indicates oversold conditions. As you can see, that's the case now.
Another way to see if something is oversold is the use of Bollinger Bands. The red line on the price chart is one of these bands. It is two standard deviations below the 20-day moving average price.
According to statistics and probability theory, 95% of trading should occur within two standard deviations of the mean. If the stock is below this threshold, it is considered to be oversold. That's the case here.
Best Buy has also dropped to a support level. You can see on the chart, there was support around $59 in late 2023. Now the stock has reached this level again.
There can be support at levels that were previously support. Some people who sold while the shares were at support regretted doing so when the price rallied after. A number of them vowed to eventually buy their shares back if they could at their selling price.
So now that the stock is back to $59, they are placing buy orders. This has created support.
The combination of being oversold while at support can result in a reversal and move higher.
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Technicals

Stock Of The Day: Is Best Buy About To Reverse?

On Thursday, Goldman Sachs analyst Brooke Roach discussed the impact of the U.S. reciprocal tariffs on retail companies.
On April 2, President Trump announced reciprocal tariffs, including a 10% hike on all countries except Mexico and Canada, with higher rates for select nations with trade deficits.
The most significant retail impact is expected from increased tariffs on major sourcing partners like Vietnam, Indonesia, Bangladesh, and Cambodia, said the analyst.
The U.S. is significantly raising tariffs on imports, with China&#8217;s tariff rate increasing to 54% (up from 20%). Other key sourcing countries like Vietnam (46%), Indonesia (32%), Bangladesh (37%), Cambodia (49%), and India (27%) will also see tariff hikes, while EU imports face a 20% tariff.
Canada and Mexico remain exempt under USMCA, though non-USMCA compliant goods will be taxed at 12%. Overall, apparel and footwear tariffs are estimated to rise to an average of 38%, noted the analyst.
Additionally, the de minimis duty-free exemption for packages under $800 from China and Hong Kong will end on May 1, 2025.
These shipments will face a 30% tariff or $25 per item, increasing to $50 per item after June 1, 2025. The Secretary of Commerce will review within 90 days whether to expand this policy to Macau.
The newly announced tariffs will pressure brands and retailers, forcing them to adjust pricing, negotiate with vendors, and optimize costs to protect margins.
Also Read: <a target="_blank" href="https://www.benzinga.com/25/04/44630305/ai-powered-pizza-papa-johns-taps-google-cloud-for-smarter-orders" rel="noreferrer noopener">AI-Powered Pizza? Papa Johns Taps Google Cloud For Smarter Orders</a>
While most companies will be affected, some are less exposed, including brands with lower U.S. sales exposure like Amer Sports Inc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/AS#NYSE">AS</a>), Canada Goose Holdings Inc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/GOOS#NYSE">GOOS</a>) and PVH Corp (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/PVH#NYSE">PVH</a>). Retailers with indirect sourcing, such as department stores and off-price retailers, could benefit from supply chain disruptions.
Companies that do not source their product from international markets or source from exempt regions, such as Savers Value Village Inc&#8217;s (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/SVV#NYSE">SVV</a>) with thrift business model and Kontoor Brands Inc&#8217;s (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/KTB#NYSE">KTB</a>) reliance on Mexico, though it also sources from Bangladesh, are less exposed.
The analyst notes that brands with momentum and strong consumer engagement are likely to have more substantial relative pricing power in the marketplace overall.
The analyst noted higher exposure to incrementally new tariffs from Vietnam and Cambodia-exposed businesses include sportswear like Lululemon Athletica Inc (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/LULU#NASDAQ">LULU</a>), Nike Inc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/NKE#NYSE">NKE</a>) and general apparel like Torrid Holdings Inc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/CURV#NYSE">CURV</a>), Figs Inc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/FIGS#NYSE">FIGS</a>), Victoria&#8217;s Secret &amp; Co (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/VSCO#NYSE">VSCO</a>), and Gap Inc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/GAP#NYSE">GAP</a>).
The Home Furnishings industry with companies like RH (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/RH#NYSE">RH</a>) and Williams-Sonoma Inc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/WSM#NYSE">WSM</a>) faces the greatest risk from tariffs due to its high exposure to China and Vietnam and the discretionary nature of its products.
RH sources 72% of its products from Asia, including 23% from China and 35% from Vietnam, while WSM has 23% China and 14% Vietnam exposure.
Retailers Five Below Inc (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/FIVE#NASDAQ">FIVE</a>) and Best Buy Co Inc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/BBY#NYSE">BBY</a>) are also vulnerable, with 60% of their products sourced from China. While Vietnam exposure remains unclear for most industries, home furnishing companies have the highest risk, said the analyst.
On the other hand, Auto Parts companies like Advance Auto Parts Inc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/AAP#NYSE">AAP</a>), AutoZone Inc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/AZO#NYSE">AZO</a>) and O&#8217;Reilly Automotive Inc (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/ORLY#NASDAQ">ORLY</a>) and Home Improvement retailers like Home Depot Inc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/HD#NYSE">HD</a>) and Lowe&#8217;s Companies Inc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/LOW#NYSE">LOW</a>) are better positioned, as they can pass increased costs.
Similarly, retailers that sell food like Walmart Inc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/WMT#NYSE">WMT</a>), BJ&#8217;s Wholesale Club Holdings Inc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/BJ#NYSE">BJ</a>), and Costco Wholesale Corp (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/COST#NASDAQ">COST</a>) are relatively insulated.
Companies with minimal reliance on China, such as Ulta Beauty Inc (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/ULTA#NASDAQ">ULTA</a>) and Bath &amp; Body Works Inc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/BBWI#NYSE">BBWI</a>), are also well-positioned against these tariffs.
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Goldman Sachs Warns Tariffs Will Hit Apparel And Home Furnishings Hardest, Highlights Most Exposed Stocks

The retail sector is under heavy selling pressure on Thursday as Wall Street digests President Donald Trump's tougher-than-anticipated <a href="https://www.benzinga.com/economics/macro-economic-events/25/04/44626421/trumps-reign-of-tariffs-unleashes-d-day-on-wall-street-analyst-warns-of-stagflation-risk">tariff plan.&nbsp;</a>
What To Know: Trump on Wednesday announced sweeping tariffs aimed at reshaping global trade and boosting American manufacturing, including a universal 10% tariff on all imports starting April 5 and&nbsp; significantly higher rates targeting around 60 countries deemed &#8220;major offenders&#8221; for imposing barriers on U.S. goods.&nbsp;
Many retailers and brands manufacture goods in China and Vietnam which now have effective tariffs rates of 54% and 46%, respectively. Stocks of companies that rely heavily on imports are experiencing significant declines as Wall Street digests the implications of the new tariff structure.&nbsp;
Read Next: <a href="https://www.benzinga.com/news/global/25/04/44628368/trumps-tariffs-prompt-china-to-vow-countermeasures-experts-see-retaliation-likely">Trump&#8217;s Tariffs Prompt China To Vow &#8216;Countermeasures&#8217;: Experts See Retaliation Likely&nbsp;</a>
S&amp;P Global analysts recently warned that steep tariffs would affect retailers disproportionately and more severely than they had in the past.&nbsp;
&#8220;Broad-based tariffs could hurt more U.S. consumer products and retail companies this time around than in 2018,&#8221; analysts wrote.&nbsp;
&#8220;Price increases will be harder to pass along to the consumer this time around because of the recent inflation cycle and already weak consumer environment,&#8221; the analysts wrote, per The Street.&nbsp;
Approximately, one-third of footwear imports come in the U.S. from Vietnam, according to the Footwear Distributors and Retailers of America. Shares of footwear companies who manufacture in Vietnam, including Nike, Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/NKE#NYSE">NKE</a>) and UGGS-parent Deckers Outdoor Corp. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/DECK#NYSE">DECK</a>) were down dramatically on Thursday.&nbsp;
Best Buy, Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/BBY#NYSE">BBY</a>) stock was on track for its worst day since March 2020. The electronics retailer sources approximately 60% of its goods from China with goods from Mexico also making up a significant percentage, <a href="https://www.thestreet.com/investing/stocks/s-p-global-reveals-stocks-hit-hardest-by-tariffs">according</a> to S&amp;P Global.&nbsp;
Five Below, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/FIVE#NASDAQ">FIVE</a>) also imports a large share of its goods and saw its stock price fall nearly 30% in Thursday's midday trading.&nbsp;
Lululemon Athletica, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/LULU#NASDAQ">LULU</a>) sources approximately 40% of its products from Vietnam and 17% from Cambodia, according <a href="https://qz.com/lululemon-nike-deckers-american-eagle-tariffs-1851774516">to data</a> from Quartz. Both countries have been hit with steep tariff rates &#8211; 46% for Vietnam and 49% for Cambodia.&nbsp;
William Blair analyst Sharon Zackfia said in a note Thursday that the tariffs could result in a 7% hit to Lululemon's margins if the company takes no action.&nbsp;
Several other retail stocks were tumbling in Thursday's midday trading, including:&nbsp;
<ul>
<li>American Eagle Outfitters, Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/AEO#NYSE">AEO</a>)&nbsp;</li>
<li>Capri Holdings Limited (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/CPRI#NYSE">CPRI</a>)&nbsp;</li>
<li>Gap, Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/GAP#NYSE">GAP</a>)&nbsp;</li>
<li>Macy&#8217;s Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/M#NYSE">M</a>)&nbsp;</li>
<li>Ralph Lauren Corp. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/RL#NYSE">RL</a>)&nbsp;</li>
<li>Under Armour, Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/UA#NYSE">UA</a>)&nbsp;</li>
<li>Urban Outfitters, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/URBN#NASDAQ">URBN</a>)&nbsp;</li>
</ul>
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Image: Shutterstock

Politics

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Retail Stocks Slammed As Trump's Tariff Plan Sends Shockwaves Through Sector

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Shares of companies within retail, apparel, and e-commerce industries are trading lower amid heavy selling pressure as markets react to President Trump's tariff announcements, which may hamper consumer spending.

Investors with a lot of money to spend have taken a bearish stance on Best Buy Co (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/BBY#NYSE">BBY</a>).
And retail traders should know.
We noticed this today when the trades showed up on publicly available options history that we track here at Benzinga.
Whether this is an institution or just a wealthy individual, we don't know. But when something this big happens with BBY, it often means somebody knows something is about to happen.
Today, Benzinga's options scanner spotted 14 options trades for Best Buy Co.
This isn't normal.
The overall sentiment of these big-money traders is split between 28% bullish and 57%, bearish.
Out of all of the options we uncovered, 13 are puts, for a total amount of $799,945, and there was 1 call, for a total amount of $31,850.
<h3>Expected Price Movements</h3>
After evaluating the trading volumes and Open Interest, it's evident that the major market movers are focusing on a price band between $50.0 and $75.0 for Best Buy Co, spanning the last three months.
<h3>Analyzing Volume &amp; Open Interest</h3>
In today's trading context, the average open interest for options of Best Buy Co stands at 478.4, with a total volume reaching 3,411.00. The accompanying chart delineates the progression of both call and put option volume and open interest for high-value trades in Best Buy Co, situated within the strike price corridor from $50.0 to $75.0, throughout the last 30 days.
<h3>Best Buy Co Call and Put Volume: 30-Day Overview</h3>
<img src="https://www.benzinga.com/files/images/story/2025/1743691572_0.png" alt="Options Call Chart" />
<h3>Significant Options Trades Detected:</h3>

<table>
<thead>
<tr>
<th>Symbol</th>
<th>PUT/CALL</th>
<th>Trade Type</th>
<th>Sentiment</th>
<th>Exp. Date</th>
<th>Ask</th>
<th>Bid</th>
<th>Price</th>
<th>Strike Price</th>
<th>Total Trade Price</th>
<th>Open Interest</th>
<th>Volume</th>
</tr>
</thead>
<tbody>
<tr>
<td>BBY</td>
<td>PUT</td>
<td>SWEEP</td>
<td>BEARISH</td>
<td>04/04/25</td>
<td>$7.0</td>
<td>$6.95</td>
<td>$7.0</td>
<td>$72.00</td>
<td>$121.1K</td>
<td>1.2K</td>
<td>2</td>
</tr>
<tr>
<td>BBY</td>
<td>PUT</td>
<td>SWEEP</td>
<td>BEARISH</td>
<td>01/16/26</td>
<td>$3.45</td>
<td>$2.85</td>
<td>$3.4</td>
<td>$50.00</td>
<td>$109.5K</td>
<td>983</td>
<td>323</td>
</tr>
<tr>
<td>BBY</td>
<td>PUT</td>
<td>TRADE</td>
<td>BULLISH</td>
<td>04/04/25</td>
<td>$7.9</td>
<td>$7.0</td>
<td>$7.0</td>
<td>$72.00</td>
<td>$86.8K</td>
<td>1.2K</td>
<td>417</td>
</tr>
<tr>
<td>BBY</td>
<td>PUT</td>
<td>SWEEP</td>
<td>BEARISH</td>
<td>05/16/25</td>
<td>$0.71</td>
<td>$0.57</td>
<td>$0.69</td>
<td>$55.00</td>
<td>$80.0K</td>
<td>79</td>
<td>1.1K</td>
</tr>
<tr>
<td>BBY</td>
<td>PUT</td>
<td>TRADE</td>
<td>NEUTRAL</td>
<td>04/04/25</td>
<td>$7.95</td>
<td>$5.85</td>
<td>$7.0</td>
<td>$72.00</td>
<td>$70.0K</td>
<td>1.2K</td>
<td>275</td>
</tr>
</tbody>
</table>

<h3>About Best Buy Co</h3>
With $43.5 billion in consolidated 2023 sales, Best Buy is the largest pure-play consumer electronics retailer in the US, boasting roughly 8.3% share of the North American market and north of 33% share of offline sales in the region, per our calculations, CTA, and Euromonitor data. The firm generates the bulk of its sales in-store, with mobile phones and tablets, computers, and appliances representing its three largest categories. Recent investments in e-commerce fulfillment, accelerated by the covid-19 pandemic, have seen the US e-commerce channel roughly double from prepandemic levels, with management estimating that it will represent a mid-30% proportion of sales moving forward.
Following our analysis of the options activities associated with Best Buy Co, we pivot to a closer look at the company's own performance.
<h3>Where Is Best Buy Co Standing Right Now?</h3>
<ul>
<li>Trading volume stands at 2,439,428, with BBY's price down by -15.85%, positioned at $63.73.</li>
<li>RSI indicators show the stock to be may be oversold.</li>
<li>Earnings announcement expected in 56 days.</li>
</ul>
<h3>What Analysts Are Saying About Best Buy Co</h3>
A total of 5 professional analysts have given their take on this stock in the last 30 days, setting an average price target of $86.8.
Unusual Options Activity Detected: Smart Money on the Move
Benzinga Edge's Unusual Options board spots potential market movers before they happen. See what positions big money is taking on your favorite stocks. <a href="https://www.benzinga.com/premium/ideas/benzinga-edge-checkout/?t=Be8be9arja3be22bz20&amp;adType=benzinga-insights&amp;ad=options-activity&amp;campaign=wallstreetadvantage">Click here for access</a>. 
&#x2A; Maintaining their stance, an analyst from Citigroup continues to hold a Buy rating for Best Buy Co, targeting a price of $93. 
&#x2A; Consistent in their evaluation, an analyst from Truist Securities keeps a Hold rating on Best Buy Co with a target price of $81. 
&#x2A; An analyst from Telsey Advisory Group has decided to maintain their Outperform rating on Best Buy Co, which currently sits at a price target of $100. 
&#x2A; An analyst from Morgan Stanley has decided to maintain their Equal-Weight rating on Best Buy Co, which currently sits at a price target of $85. 
&#x2A; Maintaining their stance, an analyst from B of A Securities continues to hold a Underperform rating for Best Buy Co, targeting a price of $75. 
Options trading presents higher risks and potential rewards. Astute traders manage these risks by continually educating themselves, adapting their strategies, monitoring multiple indicators, and keeping a close eye on market movements. Stay informed about the latest Best Buy Co options trades with real-time alerts from <a href="https://www.benzinga.com/pro/">Benzinga Pro</a>.

Options

Decoding Best Buy Co's Options Activity: What's the Big Picture?

Best Buy shares are trading lower after Citigroup downgraded the stock from Buy to Neutral and cut its price target from $93 to $70.

Press Releases

MANSCAPED® Expands North American Retail Footprint, Launching in Best Buy Canada

Best Buy Reports Third Quarter Results

Best Buy Announces Regular Quarterly Cash Dividend

Best Buy Ads Canada Partners with Rokt to Deliver Highly Relevant Customer Experiences for the Holidays and Beyond

Best Buy Canada's Teen Tech for Tomorrow program awards more than $110,000 to secondary schools and robotics teams across Canada

Best Buy Reports Fourth Quarter Results

NYSE CONTENT ADVISORY: PRE-MARKET UPDATE + TARGET & BEST BUY HIGHLIGHT RETAIL EARNINGS

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