Bulls vs Bears
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Market sentiment signals for Booking Holdings (BKNG): analyst consensus, short interest, options flow and insider activity.
Analyst Consensus
Buy
35 analysts
Options Flow (P/C)
0.48
More calls — Bullish
Avg Consensus PT
$234
+42.3%
Highest Price Target
$274
+66.5%
Lowest Price Target
$188
+14.3%
Short Interest
2.5%
Declining — Bullish
Insider Activity (30d)
Net Seller
Short Interest — % of Float
| Date | Firm | Analyst & Accuracy | Upside / Downside | PT Change | Action | Rating |
|---|---|---|---|---|---|---|
| Sep 24, 2026 | BTIG | Jake Fuller— | +51.9% | $250 → $250 | Maintained | Buy |
| Sep 16, 2026 | Morgan Stanley | Matthew Cost— | +39.8% | $230 | Assumes | Overweight |