最新ニュース HubSpot (NYSE:HUBS) 株価情報

HUBSPOT INC

HubSpot

HubSpot provides a cloud-based marketing, sales, and customer service software platform referred to as the growth platform. The applications are available ala carte or packaged together. HubSpot's mission is to help companies grow better and has expanded from its initial focus on inbound marketing to embrace marketing, sales, and service more broadly. The company was founded in 2006, completed its initial public offering in 2014, and is headquartered in Cambridge, Massachusetts.

HubSpot Inc

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WDAY

Shares of software companies are trading lower as global markets continue to decline following President Trump's announcement of sweeping tariffs

HubSpot's (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/HUBS#NYSE">HUBS</a>) short percent of float has risen 35.62% since its last report. The company recently reported that it has 991 thousand shares sold short, which is 1.98% of all regular shares that are available for trading. Based on its trading volume, it would take traders 1.18 days to cover their short positions on average.
<h3>Why Short Interest Matters</h3>
Short interest is the number of shares that have been sold short but have not yet been covered or closed out. <a href="https://www.benzinga.com/money/how-to-short-a-stock?adType=benzinga-insights&amp;ad=short-interest&amp;campaign=wallstreetadvantage">Short selling</a> is when a trader sells shares of a company they do not own, with the hope that the price will fall. Traders make money from short selling if the price of the stock falls and they lose if it rises.
Short interest is important to track because it can act as an indicator of market sentiment towards a particular stock. An increase in short interest can signal that investors have become more bearish, while a decrease in short interest can signal they have become more bullish.
See Also: <a href="https://www.benzinga.com/short-interest?adType=benzinga-insights&amp;ad=short-interest&amp;campaign=wallstreetadvantage">List of the most shorted stocks</a>
<h3>HubSpot Short Interest Graph (3 Months)</h3>
<img src="https://www.benzinga.com/files/images/story/2025/1743708628_0.png" alt="short_fig" />
As you can see from the chart above the percentage of shares that are sold short for HubSpot has grown since its last report. This does not mean that the stock is going to fall in the near-term but traders should be aware that more shares are being shorted.
<h3>Comparing HubSpot's Short Interest Against Its Peers</h3>
Peer comparison is a popular technique amongst analysts and investors for gauging how well a company is performing. A company's peer is another company that has similar characteristics to it, such as industry, size, age, and financial structure. You can find a company's peer group by reading its 10-K, proxy filing, or by doing your own similarity analysis.
According to <a href="https://www.benzinga.com/pro/">Benzinga Pro</a>, HubSpot's peer group average for short interest as a percentage of float is 3.11%, which means the company has less short interest than most of its peers.
Did you know that increasing short interest can actually be bullish for a stock? <a href="https://www.benzinga.com/money/how-to-make-money-on-a-short-squeeze?adType=benzinga-insights&amp;ad=short-interest&amp;campaign=wallstreetadvantage">This post by Benzinga Money explains how you can profit from it.</a>
This article was generated by Benzinga's automated content engine and was reviewed by an editor.

Short Sellers

Short Ideas

Trading Ideas

Peering Into HubSpot's Recent Short Interest

AUID

Shares of software companies are trading lower as markets react to President Trump's announcement of sweeping tariffs.

Financial giants have made a conspicuous bullish move on HubSpot. Our analysis of options history for HubSpot (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/HUBS#NYSE">HUBS</a>) revealed 8 unusual trades.
Delving into the details, we found 62% of traders were bullish, while 12% showed bearish tendencies. Out of all the trades we spotted, 5 were puts, with a value of $223,026, and 3 were calls, valued at $128,900.
<h3>Projected Price Targets</h3>
Based on the trading activity, it appears that the significant investors are aiming for a price territory stretching from $550.0 to $780.0 for HubSpot over the recent three months. 
<h3>Volume &amp; Open Interest Development</h3>
In today's trading context, the average open interest for options of HubSpot stands at 16.12, with a total volume reaching 91.00. The accompanying chart delineates the progression of both call and put option volume and open interest for high-value trades in HubSpot, situated within the strike price corridor from $550.0 to $780.0, throughout the last 30 days.
<h3>HubSpot Call and Put Volume: 30-Day Overview</h3>
<img src="https://www.benzinga.com/files/images/story/2025/1743539454_0.png" alt="Options Call Chart" />
<h3>Largest Options Trades Observed:</h3>

<table>
<thead>
<tr>
<th>Symbol</th>
<th>PUT/CALL</th>
<th>Trade Type</th>
<th>Sentiment</th>
<th>Exp. Date</th>
<th>Ask</th>
<th>Bid</th>
<th>Price</th>
<th>Strike Price</th>
<th>Total Trade Price</th>
<th align="right">Open Interest</th>
<th align="right">Volume</th>
</tr>
</thead>
<tbody>
<tr>
<td>HUBS</td>
<td>PUT</td>
<td>TRADE</td>
<td>NEUTRAL</td>
<td>06/20/25</td>
<td>$214.0</td>
<td>$205.1</td>
<td>$209.0</td>
<td>$780.00</td>
<td>$62.7K</td>
<td align="right">5</td>
<td align="right">3</td>
</tr>
<tr>
<td>HUBS</td>
<td>CALL</td>
<td>TRADE</td>
<td>BULLISH</td>
<td>04/17/25</td>
<td>$13.6</td>
<td>$12.5</td>
<td>$13.2</td>
<td>$600.00</td>
<td>$59.4K</td>
<td align="right">42</td>
<td align="right">79</td>
</tr>
<tr>
<td>HUBS</td>
<td>PUT</td>
<td>TRADE</td>
<td>NEUTRAL</td>
<td>01/16/26</td>
<td>$150.9</td>
<td>$145.7</td>
<td>$148.33</td>
<td>$700.00</td>
<td>$59.3K</td>
<td align="right">34</td>
<td align="right">4</td>
</tr>
<tr>
<td>HUBS</td>
<td>PUT</td>
<td>TRADE</td>
<td>BULLISH</td>
<td>01/16/26</td>
<td>$127.0</td>
<td>$119.5</td>
<td>$121.98</td>
<td>$660.00</td>
<td>$48.7K</td>
<td align="right">7</td>
<td align="right">0</td>
</tr>
<tr>
<td>HUBS</td>
<td>CALL</td>
<td>TRADE</td>
<td>BULLISH</td>
<td>12/19/25</td>
<td>$80.1</td>
<td>$74.6</td>
<td>$77.9</td>
<td>$600.00</td>
<td>$38.9K</td>
<td align="right">13</td>
<td align="right">5</td>
</tr>
</tbody>
</table>

<h3>About HubSpot</h3>
HubSpot provides a cloud-based marketing, sales, and customer service software platform referred to as the growth platform. The applications are available ala carte or packaged together. HubSpot's mission is to help companies grow better and has expanded from its initial focus on inbound marketing to embrace marketing, sales, and service more broadly. The company was founded in 2006, completed its initial public offering in 2014, and is headquartered in Cambridge, Massachusetts.
In light of the recent options history for HubSpot, it's now appropriate to focus on the company itself. We aim to explore its current performance.
<h3>Where Is HubSpot Standing Right Now?</h3>
<ul>
<li>Currently trading with a volume of 463,716, the HUBS's price is up by 1.88%, now at $582.02. </li>
<li>RSI readings suggest the stock is currently may be approaching oversold.</li>
<li>Anticipated earnings release is in 36 days.</li>
</ul>
<h3>What Analysts Are Saying About HubSpot</h3>
4 market experts have recently issued ratings for this stock, with a consensus target price of $751.75.
Unusual Options Activity Detected: Smart Money on the Move
Benzinga Edge's Unusual Options board spots potential market movers before they happen. See what positions big money is taking on your favorite stocks. <a href="https://www.benzinga.com/premium/ideas/benzinga-edge-checkout/?t=Be8be9arja3be22bz20&amp;adType=benzinga-insights&amp;ad=options-activity&amp;campaign=wallstreetadvantage">Click here for access</a>. 
&#x2A; In a cautious move, an analyst from Bernstein downgraded its rating to Market Perform, setting a price target of $693. 
&#x2A; In a positive move, an analyst from Barclays has upgraded their rating to Overweight and adjusted the price target to $815. 
&#x2A; An analyst from Stephens &amp; Co. downgraded its action to Overweight with a price target of $769. 
&#x2A; An analyst from Macquarie downgraded its action to Outperform with a price target of $730. 
Options are a riskier asset compared to just trading the stock, but they have higher profit potential. Serious options traders manage this risk by educating themselves daily, scaling in and out of trades, following more than one indicator, and following the markets closely.
If you want to stay updated on the latest options trades for HubSpot, <a href="https://www.benzinga.com/pro/">Benzinga Pro</a> gives you real-time options trades alerts.

Options

Markets

HubSpot's Options Frenzy: What You Need to Know

HubSpot (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/HUBS#NYSE">HUBS</a>) has outperformed the market over the past 5 years by 20.19% on an annualized basis producing an average annual return of 37.55%. Currently, HubSpot has a market capitalization of $29.09 billion. 
Buying $100 In HUBS: If an investor had bought $100 of HUBS stock 5 years ago, it would be worth $477.25 today based on a price of $557.72 for HUBS at the time of writing.
<h3>HubSpot's Performance Over Last 5 Years</h3>
<img src="https://www.benzinga.com/files/images/story/2025/1743435908_0.png" alt="comp_fig" />
Finally -- what's the point of all this? The key insight to take from this article is to note how much of a difference compounded returns can make in your cash growth over a period of time.
This article was generated by Benzinga's automated content engine and reviewed by an editor.

News

Here's How Much You Would Have Made Owning HubSpot Stock In The Last 5 Years

HubSpot shares are trading higher after Macquarie initiated coverage with an Outperform rating and a $730 price target.

Top Wall Street analysts changed their outlook on these top names. For a complete view of all analyst rating changes, including upgrades, downgrades and initiations, please see our <a href="https://www.benzinga.com/analyst-stock-ratings">analyst ratings page</a>.
<ul>
<li>Morgan Stanley analyst Megan Alexander initiated coverage on The Kraft Heinz Company (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/KHC#NASDAQ">KHC</a>) with an Underweight rating and announced a price target of $29. Kraft Heinz shares closed at $29.52 on Friday. <a href="https://www.benzinga.com/quote/KHC/analyst-ratings">See how other analysts view this stock</a>.</li>
<li>Seaport Global analyst Aaron Kessler initiated coverage on Chewy, Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/CHWY#NYSE">CHWY</a>) with a Neutral rating. Chewy shares closed at $33.86 on Friday. <a href="https://www.benzinga.com/quote/CHWY/analyst-ratings">See how other analysts view this stock</a>.</li>
<li>Leerink Partners analyst Michael Cherny initiated coverage on Medpace Holdings, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/MEDP#NASDAQ">MEDP</a>) with a Market Perform rating and announced a price target of $330. Medpace shares closed at $324.23 on Friday. <a href="https://www.benzinga.com/quote/MEDP/analyst-ratings">See how other analysts view this stock</a>.</li>
<li>Macquarie analyst Steve Koenig initiated coverage on HubSpot, Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/HUBS#NYSE">HUBS</a>) with an Outperform rating and announced a price target of $730. HubSpot shares closed at $606.27 on Friday. <a href="https://www.benzinga.com/quote/HUBS/analyst-ratings">See how other analysts view this stock</a>.</li>
<li>Citigroup analyst Kyle Menges initiated coverage on Herc Holdings Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/HRI#NYSE">HRI</a>) with a Buy rating and announced a price target of $165. Herc Holdings shares closed at $135.61 on Friday. &nbsp;<a href="https://www.benzinga.com/quote/HRI/analyst-ratings">See how other analysts view this stock.</a></li>
</ul>
Considering buying KHC stock? Here&#8217;s what analysts think: 
Read This Next: 
<ul>
<li><a href="https://www.benzinga.com/trading-ideas/long-ideas/25/03/44454777/top-3-risk-off-stocks-that-may-explode-this-month-2">Top 3 Risk Off Stocks That May Explode This Month</a></li>
</ul>
Photo: Shutterstock

Initiation

Pre-Market Outlook

Analyst Ratings

CHWY

MEDP

This Kraft Heinz Analyst Begins Coverage On A Bearish Note; Here Are Top 5 Initiations For Monday

Macquarie analyst Steve Koenig initiates coverage on HubSpot (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/HUBS#NYSE">HUBS</a>) with a Outperform rating and announces Price Target of $730.

Price Target

Macquarie Initiates Coverage On HubSpot with Outperform Rating, Announces Price Target of $730

Whales with a lot of money to spend have taken a noticeably bearish stance on HubSpot.
Looking at options history for HubSpot (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/HUBS#NYSE">HUBS</a>) we detected 8 trades.
If we consider the specifics of each trade, it is accurate to state that 25% of the investors opened trades with bullish expectations and 75% with bearish.
From the overall spotted trades, 2 are puts, for a total amount of $102,065 and 6, calls, for a total amount of $385,251.
<h3>What's The Price Target?</h3>
Taking into account the Volume and Open Interest on these contracts, it appears that whales have been targeting a price range from $500.0 to $700.0 for HubSpot over the last 3 months. 
<h3>Analyzing Volume &amp; Open Interest</h3>
In terms of liquidity and interest, the mean open interest for HubSpot options trades today is 12.0 with a total volume of 80.00.
In the following chart, we are able to follow the development of volume and open interest of call and put options for HubSpot's big money trades within a strike price range of $500.0 to $700.0 over the last 30 days.
<h3>HubSpot 30-Day Option Volume &amp; Interest Snapshot</h3>
<img src="https://www.benzinga.com/files/images/story/2025/1742501774_0.png" alt="Options Call Chart" />
<h3>Noteworthy Options Activity:</h3>

<table>
<thead>
<tr>
<th>Symbol</th>
<th>PUT/CALL</th>
<th>Trade Type</th>
<th>Sentiment</th>
<th>Exp. Date</th>
<th>Ask</th>
<th>Bid</th>
<th>Price</th>
<th>Strike Price</th>
<th>Total Trade Price</th>
<th align="right">Open Interest</th>
<th align="right">Volume</th>
</tr>
</thead>
<tbody>
<tr>
<td>HUBS</td>
<td>CALL</td>
<td>TRADE</td>
<td>BEARISH</td>
<td>03/20/26</td>
<td>$71.0</td>
<td>$66.2</td>
<td>$66.3</td>
<td>$700.00</td>
<td>$145.8K</td>
<td align="right">0</td>
<td align="right">22</td>
</tr>
<tr>
<td>HUBS</td>
<td>CALL</td>
<td>TRADE</td>
<td>BEARISH</td>
<td>03/20/26</td>
<td>$70.0</td>
<td>$65.6</td>
<td>$65.6</td>
<td>$700.00</td>
<td>$78.7K</td>
<td align="right">0</td>
<td align="right">34</td>
</tr>
<tr>
<td>HUBS</td>
<td>PUT</td>
<td>TRADE</td>
<td>BULLISH</td>
<td>05/16/25</td>
<td>$69.0</td>
<td>$61.4</td>
<td>$64.05</td>
<td>$640.00</td>
<td>$64.0K</td>
<td align="right">0</td>
<td align="right">10</td>
</tr>
<tr>
<td>HUBS</td>
<td>CALL</td>
<td>TRADE</td>
<td>BEARISH</td>
<td>03/21/25</td>
<td>$104.5</td>
<td>$100.0</td>
<td>$100.0</td>
<td>$500.00</td>
<td>$50.0K</td>
<td align="right">25</td>
<td align="right">10</td>
</tr>
<tr>
<td>HUBS</td>
<td>CALL</td>
<td>TRADE</td>
<td>BEARISH</td>
<td>12/19/25</td>
<td>$99.7</td>
<td>$96.5</td>
<td>$96.5</td>
<td>$590.00</td>
<td>$48.2K</td>
<td align="right">21</td>
<td align="right">5</td>
</tr>
</tbody>
</table>

<h3>About HubSpot</h3>
HubSpot provides a cloud-based marketing, sales, and customer service software platform referred to as the growth platform. The applications are available ala carte or packaged together. HubSpot's mission is to help companies grow better and has expanded from its initial focus on inbound marketing to embrace marketing, sales, and service more broadly. The company was founded in 2006, completed its initial public offering in 2014, and is headquartered in Cambridge, Massachusetts.
Having examined the options trading patterns of HubSpot, our attention now turns directly to the company. This shift allows us to delve into its present market position and performance
<h3>Current Position of HubSpot</h3>
<ul>
<li>With a volume of 521,646, the price of HUBS is down -1.08% at $598.22. </li>
<li>RSI indicators hint that the underlying stock may be oversold.</li>
<li>Next earnings are expected to be released in 48 days.</li>
</ul>
<h3>Expert Opinions on HubSpot</h3>
Over the past month, 3 industry analysts have shared their insights on this stock, proposing an average target price of $759.0.
Unusual Options Activity Detected: Smart Money on the Move
Benzinga Edge's Unusual Options board spots potential market movers before they happen. See what positions big money is taking on your favorite stocks. <a href="https://www.benzinga.com/premium/ideas/benzinga-edge-checkout/?t=Be8be9arja3be22bz20&amp;adType=benzinga-insights&amp;ad=options-activity&amp;campaign=wallstreetadvantage">Click here for access</a>. 
&#x2A; An analyst from Stephens &amp; Co. downgraded its action to Overweight with a price target of $769. 
&#x2A; An analyst from Barclays has elevated its stance to Overweight, setting a new price target at $815. 
&#x2A; Reflecting concerns, an analyst from Bernstein lowers its rating to Market Perform with a new price target of $693.
Trading options involves greater risks but also offers the potential for higher profits. Savvy traders mitigate these risks through ongoing education, strategic trade adjustments, utilizing various indicators, and staying attuned to market dynamics. Keep up with the latest options trades for HubSpot with <a href="https://www.benzinga.com/pro/">Benzinga Pro</a> for real-time alerts.

Check Out What Whales Are Doing With HUBS

Bernstein analyst Firoz Valliji initiates coverage on HubSpot (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/HUBS#NYSE">HUBS</a>) with a Market Perform rating and announces Price Target of $693.

Bernstein Initiates Coverage On HubSpot with Market Perform Rating, Announces Price Target of $693

In the current market session, HubSpot Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/HUBS#NYSE">HUBS</a>) price is at $604.77, after a 1.31% spike. However, over the past month, the stock decreased by 21.56%, and in the past year, by 2.54%. Shareholders might be interested in knowing whether the stock is undervalued, even if the company is performing up to par in the current session. 

<img src="https://www.benzinga.com/files/images/story/2025/1742416218_0.png" alt="Past Year Chart" />

<h3>HubSpot P/E Compared to Competitors</h3>
The P/E ratio measures the current share price to the company's EPS. It is used by long-term investors to analyze the company's current performance against it's past earnings, historical data and aggregate market data for the industry or the indices, such as S&amp;P 500. A higher P/E indicates that investors expect the company to perform better in the future, and the stock is probably overvalued, but not necessarily. It also could indicate that investors are willing to pay a higher share price currently, because they expect the company to perform better in the upcoming quarters. This leads investors to also remain optimistic about rising dividends in the future. 
Compared to the aggregate P/E ratio of 83.33 in the Software industry, HubSpot Inc. has a higher P/E ratio of 6632.89. Shareholders might be inclined to think that HubSpot Inc. might perform better than its industry group. It's also possible that the stock is overvalued. 

<img src="https://www.benzinga.com/files/images/story/2025/1742416218_1.png" alt="Guage" />

In conclusion, the price-to-earnings ratio is a useful metric for analyzing a company's market performance, but it has its limitations. While a lower P/E can indicate that a company is undervalued, it can also suggest that shareholders do not expect future growth. Additionally, the P/E ratio should not be used in isolation, as other factors such as industry trends and business cycles can also impact a company's stock price. Therefore, investors should use the P/E ratio in conjunction with other financial metrics and qualitative analysis to make informed investment decisions.

Intraday Update

A Look Into HubSpot Inc's Price Over Earnings

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AVDX, FORTY, GFS, RGTI, SWKS

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Shares of technology companies are trading higher in sympathy with overall market sentiment after the Fed policy decision to keep rates unchanged.

Stephens &amp; Co. analyst Brett Huff initiates coverage on HubSpot (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/HUBS#NYSE">HUBS</a>) with a Overweight rating and announces Price Target of $769.

Stephens & Co. Initiates Coverage On HubSpot with Overweight Rating, Announces Price Target of $769

SBUX

CNBC Halftime Report Final Trades: HubSpot, EQT, Starbucks

In a new SEC filing on March 13, it was revealed that Halligan, Executive Chair at HubSpot (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/HUBS#NYSE">HUBS</a>), executed a significant exercise of company stock options.
What Happened: A Form 4 filing from the <a href="https://www.sec.gov/Archives/edgar/data/0001404655/000095017025038948//Archives/edgar/data/1404655/000095017025038948/0000950170-25-038948-index.htm">U.S. Securities and Exchange Commission</a> on Thursday showed that Halligan, Executive Chair at HubSpot, a company in the Information Technology sector, just exercised stock options worth 261 shares of HUBS stock with an exercise price of $381.74.
During Friday's morning session, HubSpot shares up by 3.31%, currently priced at $618.14. Considering the current price, Halligan's 261 shares have a total value of $61,700.
<h3>Discovering HubSpot: A Closer Look</h3>
HubSpot provides a cloud-based marketing, sales, and customer service software platform referred to as the growth platform. The applications are available ala carte or packaged together. HubSpot's mission is to help companies grow better and has expanded from its initial focus on inbound marketing to embrace marketing, sales, and service more broadly. The company was founded in 2006, completed its initial public offering in 2014, and is headquartered in Cambridge, Massachusetts.
<h3>Breaking Down HubSpot's Financial Performance</h3>
Revenue Growth: HubSpot's remarkable performance in 3 months is evident. As of 31 December, 2024, the company achieved an impressive revenue growth rate of 20.84%. This signifies a substantial increase in the company's top-line earnings. In comparison to its industry peers, the company stands out with a growth rate higher than the average among peers in the Information Technology sector.
Exploring Profitability:
<ul>
<li>
Gross Margin: Achieving a high gross margin of 85.3%, the company performs well in terms of cost management and profitability within its sector.
</li>
<li>
Earnings per Share (EPS): HubSpot's EPS lags behind the industry average, indicating concerns and potential challenges with a current EPS of 0.1.
</li>
</ul>
Debt Management: HubSpot's debt-to-equity ratio is below the industry average. With a ratio of 0.39, the company relies less on debt financing, maintaining a healthier balance between debt and equity, which can be viewed positively by investors.
Exploring Valuation Metrics Landscape:
<ul>
<li>
Price to Earnings (P/E) Ratio: HubSpot's current Price to Earnings (P/E) ratio of 6648.0 is higher than the industry average, indicating that the stock may be overvalued according to market sentiment.
</li>
<li>
Price to Sales (P/S) Ratio: The P/S ratio of 11.8 is lower than the industry average, implying a discounted valuation for HubSpot's stock in relation to sales performance.
</li>
<li>
EV/EBITDA Analysis (Enterprise Value to its Earnings Before Interest, Taxes, Depreciation &amp; Amortization): A high EV/EBITDA ratio of 231.22 positions the company as being more valued compared to industry benchmarks.
</li>
</ul>
Market Capitalization Analysis: The company's market capitalization is below the industry average, suggesting that it is relatively smaller compared to peers. This could be due to various factors, including perceived growth potential or operational scale.
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<h3>Navigating the Impact of Insider Transactions on Investments</h3>
Emphasizing the importance of a comprehensive approach, considering insider transactions is valuable, but it's crucial to evaluate them in conjunction with other investment factors.
In legal terms, an "insider" refers to any officer, director, or beneficial owner of more than ten percent of a company's equity securities registered under Section 12 of the Securities Exchange Act of 1934. This can include executives in the c-suite and large hedge funds. These insiders are required to let the public know of their transactions via a Form 4 filing, which must be filed within two business days of the transaction.
When a company insider makes a new purchase, that is an indication that they expect the stock to rise.
Insider sells, on the other hand, can be made for a variety of reasons, and may not necessarily mean that the seller thinks the stock will go down. 
<h3>Unlocking the Meaning of Transaction Codes</h3>
When it comes to transactions, <a href="https://www.benzinga.com/money/investing-tools">investors</a> tend to focus on those in the open market, detailed in Table I of the Form 4 filing. A P in Box 3 denotes a purchase, while S indicates a sale. Transaction code C signals the conversion of an option, and transaction code A denotes a grant, award, or other acquisition of securities from the company.
<a href="https://www.benzinga.com/sec/insider-trades/search/index?company_cik=0001404655">Check Out The Full List Of HubSpot's Insider Trades.</a>
Insider Buying Alert: Profit from C-Suite Moves
Benzinga Edge reveals every insider trade in real-time. Don't miss the next big stock move driven by insider confidence. Unlock this ultimate sentiment indicator now. <a href="https://www.benzinga.com/premium/ideas/benzinga-edge-checkout/?t=Be8be9arja3be22in8&amp;adType=benzinga-insights&amp;ad=analyst-ratings&amp;campaign=wallstreetadvantage">Click here for access</a>.
This article was generated by Benzinga's automated content engine and reviewed by an editor.

Insider Trades

Executive Chair At HubSpot Exercises Options Worth $61K

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CRNC

PONY

SAIL

TTAN

ZENA

ZETA

Shares of software companies are trading lower amid overall market weakness and tariff uncertainty. Also, the industry may be moving amid sympathy with Adobe after the company reported soft guidance. Investors may also be weighing the possibility of a government shutdown ahead of the March 14 deadline.

In the preceding three months, 29 analysts have released ratings for HubSpot (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/HUBS#NYSE">HUBS</a>), presenting a wide array of perspectives from bullish to bearish.
The table below provides a concise overview of recent ratings by analysts, offering insights into the changing sentiments over the past 30 days and drawing comparisons with the preceding months for a holistic perspective.
<table>
<thead>
<tr>
<th></th>
<th align="right">Bullish</th>
<th align="right">Somewhat Bullish</th>
<th align="right">Indifferent</th>
<th align="right">Somewhat Bearish</th>
<th align="right">Bearish</th>
</tr>
</thead>
<tbody>
<tr>
<td>Total Ratings</td>
<td align="right">8</td>
<td align="right">17</td>
<td align="right">4</td>
<td align="right">0</td>
<td align="right">0</td>
</tr>
<tr>
<td>Last 30D</td>
<td align="right">0</td>
<td align="right">1</td>
<td align="right">0</td>
<td align="right">0</td>
<td align="right">0</td>
</tr>
<tr>
<td>1M Ago</td>
<td align="right">6</td>
<td align="right">10</td>
<td align="right">3</td>
<td align="right">0</td>
<td align="right">0</td>
</tr>
<tr>
<td>2M Ago</td>
<td align="right">1</td>
<td align="right">2</td>
<td align="right">1</td>
<td align="right">0</td>
<td align="right">0</td>
</tr>
<tr>
<td>3M Ago</td>
<td align="right">1</td>
<td align="right">4</td>
<td align="right">0</td>
<td align="right">0</td>
<td align="right">0</td>
</tr>
</tbody>
</table>
In the assessment of 12-month price targets, analysts unveil insights for HubSpot, presenting an average target of $860.9, a high estimate of $980.00, and a low estimate of $725.00. This upward trend is apparent, with the current average reflecting a 13.36% increase from the previous average price target of $759.46.
<img src="https://www.benzinga.com/files/images/story/2025/1741816835_0.png" alt="price target chart" />
<h2>Interpreting Analyst Ratings: A Closer Look</h2>
A clear picture of HubSpot's perception among financial experts is painted with a thorough analysis of recent analyst actions. The summary below outlines key analysts, their recent evaluations, and adjustments to ratings and price targets.
<table>
<thead>
<tr>
<th>Analyst</th>
<th>Analyst Firm</th>
<th>Action Taken</th>
<th>Rating</th>
<th>Current Price Target</th>
<th>Prior Price Target</th>
</tr>
</thead>
<tbody>
<tr>
<td>Ryan Macwilliams</td>
<td>Barclays</td>
<td>Maintains</td>
<td>Overweight</td>
<td>$815.00</td>
<td>$815.00</td>
</tr>
<tr>
<td>Nick Altmann</td>
<td>Scotiabank</td>
<td>Raises</td>
<td>Sector Outperform</td>
<td>$900.00</td>
<td>$825.00</td>
</tr>
<tr>
<td>Keith Bachman</td>
<td>BMO Capital</td>
<td>Raises</td>
<td>Outperform</td>
<td>$885.00</td>
<td>$690.00</td>
</tr>
<tr>
<td>Brian Peterson</td>
<td>Raymond James</td>
<td>Raises</td>
<td>Outperform</td>
<td>$980.00</td>
<td>$750.00</td>
</tr>
<tr>
<td>Gabriela Borges</td>
<td>Goldman Sachs</td>
<td>Raises</td>
<td>Buy</td>
<td>$900.00</td>
<td>$783.00</td>
</tr>
<tr>
<td>Rishi Jaluria</td>
<td>RBC Capital</td>
<td>Raises</td>
<td>Outperform</td>
<td>$950.00</td>
<td>$825.00</td>
</tr>
<tr>
<td>Ken Wong</td>
<td>Oppenheimer</td>
<td>Raises</td>
<td>Outperform</td>
<td>$900.00</td>
<td>$850.00</td>
</tr>
<tr>
<td>Mark Murphy</td>
<td>JP Morgan</td>
<td>Raises</td>
<td>Overweight</td>
<td>$850.00</td>
<td>$725.00</td>
</tr>
<tr>
<td>Jackson Ader</td>
<td>Keybanc</td>
<td>Announces</td>
<td>Overweight</td>
<td>$920.00</td>
<td>-</td>
</tr>
<tr>
<td>Michael Turrin</td>
<td>Wells Fargo</td>
<td>Raises</td>
<td>Overweight</td>
<td>$940.00</td>
<td>$835.00</td>
</tr>
<tr>
<td>Parker Lane</td>
<td>Stifel</td>
<td>Raises</td>
<td>Buy</td>
<td>$925.00</td>
<td>$880.00</td>
</tr>
<tr>
<td>Taylor McGinnis</td>
<td>UBS</td>
<td>Raises</td>
<td>Neutral</td>
<td>$775.00</td>
<td>$740.00</td>
</tr>
<tr>
<td>Terry Tillman</td>
<td>Truist Securities</td>
<td>Raises</td>
<td>Buy</td>
<td>$900.00</td>
<td>$750.00</td>
</tr>
<tr>
<td>Joshua Reilly</td>
<td>Needham</td>
<td>Raises</td>
<td>Buy</td>
<td>$900.00</td>
<td>$730.00</td>
</tr>
<tr>
<td>Ryan Macwilliams</td>
<td>Barclays</td>
<td>Raises</td>
<td>Equal-Weight</td>
<td>$815.00</td>
<td>$725.00</td>
</tr>
<tr>
<td>Keith Weiss</td>
<td>Morgan Stanley</td>
<td>Raises</td>
<td>Overweight</td>
<td>$898.00</td>
<td>$835.00</td>
</tr>
<tr>
<td>David Hynes</td>
<td>Canaccord Genuity</td>
<td>Raises</td>
<td>Buy</td>
<td>$900.00</td>
<td>$710.00</td>
</tr>
<tr>
<td>Brent Bracelin</td>
<td>Piper Sandler</td>
<td>Raises</td>
<td>Neutral</td>
<td>$808.00</td>
<td>$640.00</td>
</tr>
<tr>
<td>Mark Murphy</td>
<td>JP Morgan</td>
<td>Raises</td>
<td>Overweight</td>
<td>$725.00</td>
<td>$635.00</td>
</tr>
<tr>
<td>Drew Foster</td>
<td>Citigroup</td>
<td>Raises</td>
<td>Buy</td>
<td>$900.00</td>
<td>$750.00</td>
</tr>
<tr>
<td>Michael Turrin</td>
<td>Wells Fargo</td>
<td>Raises</td>
<td>Overweight</td>
<td>$835.00</td>
<td>$810.00</td>
</tr>
<tr>
<td>Samad Samana</td>
<td>Jefferies</td>
<td>Raises</td>
<td>Buy</td>
<td>$900.00</td>
<td>$860.00</td>
</tr>
<tr>
<td>Ryan Macwilliams</td>
<td>Barclays</td>
<td>Raises</td>
<td>Equal-Weight</td>
<td>$725.00</td>
<td>$650.00</td>
</tr>
<tr>
<td>Keith Weiss</td>
<td>Morgan Stanley</td>
<td>Raises</td>
<td>Overweight</td>
<td>$835.00</td>
<td>$747.00</td>
</tr>
<tr>
<td>Nick Altmann</td>
<td>Scotiabank</td>
<td>Raises</td>
<td>Sector Outperform</td>
<td>$825.00</td>
<td>$700.00</td>
</tr>
<tr>
<td>Michael Turrin</td>
<td>Wells Fargo</td>
<td>Raises</td>
<td>Overweight</td>
<td>$810.00</td>
<td>$750.00</td>
</tr>
<tr>
<td>Rishi Jaluria</td>
<td>RBC Capital</td>
<td>Raises</td>
<td>Outperform</td>
<td>$825.00</td>
<td>$750.00</td>
</tr>
<tr>
<td>Brad Sills</td>
<td>B of A Securities</td>
<td>Raises</td>
<td>Buy</td>
<td>$850.00</td>
<td>$780.00</td>
</tr>
<tr>
<td>Siti Panigrahi</td>
<td>Mizuho</td>
<td>Raises</td>
<td>Outperform</td>
<td>$775.00</td>
<td>$725.00</td>
</tr>
</tbody>
</table>
<h3>Key Insights:</h3>
<ul>
<li>Action Taken: Analysts frequently update their recommendations based on evolving market conditions and company performance. Whether they 'Maintain', 'Raise' or 'Lower' their stance, it reflects their reaction to recent developments related to HubSpot. This information provides a snapshot of how analysts perceive the current state of the company.</li>
<li>Rating: Offering a comprehensive view, analysts assess stocks qualitatively, spanning from 'Outperform' to 'Underperform'. These ratings convey expectations for the relative performance of HubSpot compared to the broader market.</li>
<li>Price Targets: Analysts explore the dynamics of price targets, providing estimates for the future value of HubSpot's stock. This examination reveals shifts in analysts' expectations over time.</li>
</ul>
Considering these analyst evaluations in conjunction with other financial indicators can offer a comprehensive understanding of HubSpot's market position. Stay informed and make well-informed decisions with our Ratings Table.
<a href="https://www.benzinga.com/quote/HUBS/analyst-ratings?adType=benzinga-insights&amp;ad=analyst-ratings&amp;campaign=wallstreetadvantage">Stay up to date on HubSpot analyst ratings.</a>
<h2>Get to Know HubSpot Better</h2>
HubSpot provides a cloud-based marketing, sales, and customer service software platform referred to as the growth platform. The applications are available ala carte or packaged together. HubSpot's mission is to help companies grow better and has expanded from its initial focus on inbound marketing to embrace marketing, sales, and service more broadly. The company was founded in 2006, completed its initial public offering in 2014, and is headquartered in Cambridge, Massachusetts.
<h3>HubSpot: Delving into Financials</h3>
Market Capitalization Analysis: The company's market capitalization is below the industry average, suggesting that it is relatively smaller compared to peers. This could be due to various factors, including perceived growth potential or operational scale.
Revenue Growth: HubSpot displayed positive results in 3 months. As of 31 December, 2024, the company achieved a solid revenue growth rate of approximately 20.84%. This indicates a notable increase in the company's top-line earnings. In comparison to its industry peers, the company stands out with a growth rate higher than the average among peers in the Information Technology sector.
Net Margin: HubSpot's financial strength is reflected in its exceptional net margin, which exceeds industry averages. With a remarkable net margin of 0.71%, the company showcases strong profitability and effective cost management.
Return on Equity (ROE): HubSpot's ROE falls below industry averages, indicating challenges in efficiently using equity capital. With an ROE of 0.27%, the company may face hurdles in generating optimal returns for shareholders.
Return on Assets (ROA): HubSpot's ROA is below industry standards, pointing towards difficulties in efficiently utilizing assets. With an ROA of 0.14%, the company may encounter challenges in delivering satisfactory returns from its assets.
Debt Management: With a below-average debt-to-equity ratio of 0.39, HubSpot adopts a prudent financial strategy, indicating a balanced approach to debt management.
<h2>What Are Analyst Ratings?</h2>
Analysts are specialists within banking and financial systems that typically report for specific stocks or within defined sectors. These people research company financial statements, sit in conference calls and meetings, and speak with relevant insiders to determine what are known as analyst ratings for stocks. Typically, analysts will rate each stock once a quarter. 
Some analysts also offer predictions for helpful metrics such as earnings, revenue, and growth estimates to provide further guidance as to what to do with certain tickers. It is important to keep in mind that while stock and sector analysts are specialists, they are also human and can only forecast their beliefs to traders.
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This article was generated by Benzinga's automated content engine and reviewed by an editor.

A Glimpse Into The Expert Outlook On HubSpot Through 29 Analysts

Top Wall Street analysts changed their outlook on these top names. For a complete view of all analyst rating changes, including upgrades, downgrades and initiations, please see our <a href="https://www.benzinga.com/analyst-stock-ratings">analyst ratings page</a>.
<ul>
<li>Piper Sandler analyst Dave Weiner upgraded the rating for Myriad Genetics, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/MYGN#NASDAQ">MYGN</a>) from Neutral to Overweight and raised the price target from $11.5 to $12.5. Myriad Genetics shares closed at $10.25 on Tuesday. <a href="https://www.benzinga.com/quote/MYGN/analyst-ratings">See how other analysts view this stock</a>.</li>
<li>CL King analyst Andrew Wolf upgraded the rating for United Natural Foods, Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/UNFI#NYSE">UNFI</a>) from Neutral to Buy and announced a $33 price target. United Natural Foods shares closed at $24.57 on Tuesday. <a href="https://www.benzinga.com/quote/UNFI/analyst-ratings">See how other analysts view this stock</a>.</li>
<li>Barclays analyst Ryan Macwilliams upgraded HubSpot, Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/HUBS#NYSE">HUBS</a>) from Equal-Weight to Overweight and maintained the price target of $815. HubSpot shares closed at $590.67 on Tuesday. <a href="https://www.benzinga.com/quote/HUBS/analyst-ratings">See how other analysts view this stock</a>.</li>
<li>Loop Capital analyst Laura Champine upgraded the rating for Crocs, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/CROX#NASDAQ">CROX</a>) from Hold to Buy and maintained the price target of $110. Crocs shares closed at $98.32 on Tuesday. <a href="https://www.benzinga.com/quote/CROX/analyst-ratings">See how other analysts view this stock</a>.</li>
<li>Keybanc analyst Jeffrey Hammond upgraded Eaton Corporation plc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/ETN#NYSE">ETN</a>) from Sector Weight to Overweight and announced a $340 price target. Eaton shares closed at $282.31 on Tuesday. <a href="https://www.benzinga.com/quote/ETN/analyst-ratings">See how other analysts view this stock.</a></li>
</ul>
Considering buying HUBS stock? Here&#8217;s what analysts think: 
<figure class="wp-block-image size-large is-resized"><img loading="lazy" decoding="async" width="1024" height="582" src="https://editorial-assets.benzinga.com/wp-content/uploads/2025/03/12124655/image-86-1024x582.png" alt="" class="wp-image-821390" style="width:598px;height:auto" srcset="https://editorial-assets.benzinga.com/wp-content/uploads/2025/03/12124655/image-86-1024x582.png 1024w,https://editorial-assets.benzinga.com/wp-content/uploads/2025/03/12124655/image-86-300x171.png 300w,https://editorial-assets.benzinga.com/wp-content/uploads/2025/03/12124655/image-86-768x437.png 768w,https://editorial-assets.benzinga.com/wp-content/uploads/2025/03/12124655/image-86.png 1073w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>
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Upgrades

CROX

MYGN

UNFI

This HubSpot Analyst Turns Bullish; Here Are Top 5 Upgrades For Wednesday

HubSpot shares are trading higher after Barclays upgraded the stock from Equal-Weight to Overweight.

Barclays analyst Ryan Macwilliams upgrades HubSpot (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/HUBS#NYSE">HUBS</a>) from Equal-Weight to Overweight and maintains the price target from $815 to $815.

Barclays Upgrades HubSpot to Overweight, Maintains Price Target to $815

Press Releases

HubSpot to Acquire B2B Billing Management and CPQ Solution, Cacheflow

HubSpot to Announce Third Quarter 2024 Financial Results on November 6, 2024

HubSpot Completes Acquisition of B2B Billing Management and CPQ Solution, Cacheflow

HubSpot Reports Q3 2024 Results

HubSpot to Present at the Wells Fargo Technology Conference

HubSpot to Acquire Frame AI, Unlocking the Power of Conversational Data with AI

HubSpot Completes Acquisition of AI-Powered Conversation Intelligence Platform, Frame AI

HubSpot to Announce Fourth Quarter and Full Year 2024 Financial Results on February 12, 2025

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