最新ニュース Oatly Group (NASDAQ:OTLY) 株価情報

Oatly Group

Oatly Group AB is engaged in the food and drinks industry. Some of its products include Oat Drink, Chilled Oat Drink, Oatgurt, Creamy Oat, and Icecreams, among others. It caters to Sweden, Germany, the United Kingdom, Netherlands, North America, Finland, and Other markets. The company generates revenue from the EMEA, Americas, and Asia regions, with the majority of revenue generated from the EMEA region.

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OTLY

非アルコール飲料の製造メーカーであるMixolosheが、スタートアップの従業員の一人が最近行っていることを考えると適切な名前である、Smashdに正式にリブランドしました。 

飲料メーカーのMixolosheがSmashdに正式にリブランド

Oatly Group AB - American Depositary Shares

Oatly Group AB

BofA Securities analyst Justin Post maintained a Buy rating on Alphabet Inc (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/GOOG#NASDAQ">GOOG</a>) (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/GOOGL#NASDAQ">GOOGL</a>) with a <a target="_blank" href="https://www.benzinga.com/quote/GOOGL/analyst-ratings" rel="noreferrer noopener">price forecast of $185</a> on Monday.
Google kicks off Online advertising earnings season on April 24. With tough comps &amp; tariff uncertainty, Post recently lowered his 2025 forecast.
The analyst projects first-quarter revenue and GAAP EPS of $74.1 billion and $1.93, below the Street&#8217;s $75.5 billion and $2.01, with search revenues up 7% (versus the Street&#8217;s 9%).
Also Read: <a target="_blank" href="https://www.benzinga.com/analyst-ratings/price-target/25/04/44848020/google-genai-ai-cloud-services-drive-analyst-confidence-in-long-term-growth" rel="noreferrer noopener">Google GenAI, AI Cloud Services Drive Analyst Confidence In Long-Term Growth</a>
He stated that the Street has been lowering expectations as business sentiment has deteriorated.
Street could be looking for 7-8% search growth, and an in-line first quarter would likely be viewed as a positive. However, a miss, even if macro-related, could fuel already elevated competitive/regulatory concerns.
With a negative tariff ad spend impact (PDD Holdings Inc (NASDAQ: <a class="ticker" href="https://www.benzinga.com/stock/pdd#NASDAQ">PDD</a>) Temu/Shein ad spend down), growing competitor AI traffic, and cautious 3P search data, outlook uncertainty is elevated.
For the second quarter, Post expects some spending pressure in eCommerce verticals and for YouTube brand spend. His forecasts are below the Street at revenue and GAAP EPS of $76.2 billion and $1.98 versus $79.7 billion and $2.15.
That said, Amazon&#8217;s eCommerce and Netflix&#8217;s recent ad commentary suggest some pockets of resilience, and the analyst expects Google search ad spend to perform relatively well.
First-quarter positives include near-term eCommerce ad spend strength (frontloading), low expectations given 3P reports of click share loss, and cloud strength from added capacity.
Post expects Google to see relatively less topline pressure in the current uncertain macro than peers, given its higher performance-driven ad mix (versus brand).
Also, fourth-quarter call commentary was positive on AI Overviews usage and monetization. Additionally, the analyst noted Alphabet has greater flexibility for self-help measures to optimize for EPS if macro pressures persist.
At ~$153, Post noted the stock as attractive at 16 times his lower fiscal 2026 GAAP EPS (or 10 times core business).
Price Action: GOOGL stock is down 2.84% at $146.89 at the last check on Monday.
Read Next:
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<li><a href="https://www.benzinga.com/news/legal/25/04/44876356/google-scores-partial-win-in-antitrust-case-but-faces-setback-on-publisher-tools" target="_blank" rel="noreferrer noopener">Google Scores Partial Win In Antitrust Case But Faces Setback On Publisher Tools</a></li>
</ul>
Photo Courtesy: JHVEPhoto On Shutterstock

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Analyst Ratings

Tech

Trading Ideas

GOOG

GOOGL

Citigourp Global Markets 2% Protected Notes Linked To The Djia

Google Parent Alphabet's Topline Can Withstand Pressure In Uncertain Macro Scenario Compared To Peers: Analyst

Betting markets are heating up over who might replace Federal Reserve Chair Jerome Powell as President Donald Trump escalates his campaign to reshape <a href="https://www.benzinga.com/topic/jerome-powell">the central bank&#8217;s leadership.</a>
On Kalshi, a CFTC-regulated prediction platform, traders are ramping up bets on who Trump will nominate next to lead the world's most powerful central bank.
Powell's term is set to end in May 2026, yet speculators currently foresee nearly a 1-in-4 chance that Trump will remove him before year's end, despite legal and institutional hurdles.
<h3 class="wp-block-heading">Trump Publicly Attacks Powell Over Interest-Rate Policy</h3>
The surge in speculation follows a week of political fireworks, where Trump not only called for "preemptive" interest rate cuts but also accused Powell of past political favoritism. 
On Monday, the president blasted Powell on Truth Social. "There can be a SLOWING of the economy unless Mr. Too Late, a major loser, lowers interest rates, NOWMr. Too Late, a major loser, lowers interest rates, NOW.&#8221;
Powell has always been ‘Too Late,' except when it came to the Election period when he lowered in order to help Sleepy Joe Biden, later Kamala, get elected," Trump said.
The feud has triggered concerns about central bank independence, with Trump's economic adviser Kevin Hassett confirming the administration is "considering" removing Powell early — a move legal scholars say would test constitutional norms.
Before the political firestorm, Powell appeared at the Economic Club of New York, where he issued a stark warning on Trump's tariff agenda. 
He said that new tariffs are poised to create upward pressure on inflation while simultaneously slowing growth, potentially undermining the Fed's dual mandate of stable prices and maximum employment.
This could force the central bank to prioritize whichever variable — inflation or the labor market — is further away from target, Powell indicated. The Chairman also reiterated that there is no rush to cut rates amid the current economic uncertainty.
<h3 class="wp-block-heading">Who Are The Contenders?</h3>
Kevin Warsh: A former Fed governor between 2006 and 2011, Warsh was a vocal critic of quantitative easing and has expressed concerns over loose monetary policy. While historically hawkish, he is politically well-connected and previously advised the Trump administration, making him a potential pick to reshape the Fed's direction—even if that includes adapting to Trump's push for lower rates.
Kevin Hassett: An economist who served as chairman of the Council of Economic Advisers under Trump (2017–2019), Hassett is closely aligned with Trump's economic agenda and is currently Director of the National Economic Council. His influence has grown in recent months.
Judy Shelton: An outspoken advocate for a return to the gold standard, Shelton was nominated by Trump to the Fed board in 2020 but failed to secure Senate confirmation. Her views on monetary policy and Fed independence are controversial but align with Trump's skepticism of current Fed leadership.
Larry Kudlow: Former director of the National Economic Council under Trump and now a Fox Business host, Kudlow is a long-time supply-side economist and advocate for pro-growth, low-tax, low-rate policies. Although not a central banker, his media profile and loyalty to Trump make him a viable political pick.
Arthur Laffer: The father of the "Laffer Curve" and a supply-side icon, Laffer was awarded the Presidential Medal of Freedom by Trump in 2019. While he has never served in a central banking role, his ideological alignment with Trump's views makes him a symbolic candidate.
Jerome Powell: Powell's odds have dropped drastically amid Trump's repeated verbal attacks. While the Fed chair has said he intends to serve his full term, markets view renomination as increasingly unlikely.
<h3 class="wp-block-heading">Betting On Powell's Successor</h3>
Here's where the money is going on Kalshi's "Who will Trump nominate as Fed Chair?" market. 
<iframe loading="lazy" src="https://kalshi.com/external-widgets/events/KXFEDCHAIRNOM-29?color_scheme=light&#038;widget_size=medium&#038;variant=a&#038;ids=KXFEDCHAIRNOM-29-KW&#038;ids=KXFEDCHAIRNOM-29-KH&#038;ids=KXFEDCHAIRNOM-29-JS" width="488px&#038;utm_campaign=benzinga_widget" height="196px" style="border:0"></iframe>
<figure class="wp-block-table is-style-stripes"> 
<table>
<thead>
<tr>
<th>Candidate</th>
<th>Odds</th>
<th>Payout per $100</th>
</tr>
</thead>
<tbody>
<tr>
<td>Kevin Warsh</td>
<td>44%</td>
<td>$194</td>
</tr>
<tr>
<td>Kevin Hassett</td>
<td>16%</td>
<td>$557</td>
</tr>
<tr>
<td>Judy Shelton</td>
<td>12%</td>
<td>$710</td>
</tr>
<tr>
<td>Larry Kudlow</td>
<td>11%</td>
<td>$768</td>
</tr>
<tr>
<td>Arthur Laffer</td>
<td>8%</td>
<td>$1,300</td>
</tr>
<tr>
<td>Jerome Powell</td>
<td>2%</td>
<td>$1,640</td>
</tr>
</tbody>
</table>
</figure>
Read now: 
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<li><a href="https://www.benzinga.com/government/regulations/25/04/44903750/gold-price-soars-to-record-highs-eyes-best-2-month-rally-since-2011-on-blockbuster-etf-buying">Gold Price Soars To Record Highs, Eyes Best 2-Month Rally Since 2011 On Blockbuster ETF Buying</a></li>
</ul>
Photo: Shutterstock

Government

Macro Economic Events

Regulations

Politics

Economics

Speculators Ramp Up Bets On Who Will Succeed Fed Chair Powell As Trump's Pressure Campaign Intensifies

The SPDR Gold Trust (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/GLD#NASDAQ">GLD</a>) is up 3.3% to $316.15 during Monday&#8217;s session as investors flee traditional U.S. assets for the session <a href="https://www.benzinga.com/government/regulations/25/04/44904179/wall-street-sinks-dollar-slides-as-trump-ramps-up-fed-attacks-whats-driving-markets-monday">amid rising political instability</a> and inflation concerns. 
What To Know: Gold prices to an <a href="https://www.benzinga.com/government/regulations/25/04/44903750/gold-price-soars-to-record-highs-eyes-best-2-month-rally-since-2011-on-blockbuster-etf-buying">all-time high of $3,410 per ounce</a>, capping a nearly 20% rally since March—GLD's strongest two-month run since 2011.
The surge comes amid renewed doubts over U.S. economic leadership. President Donald Trump's public feud with Fed Chair Jerome Powell, including calls for immediate rate cuts and threats to remove Powell, has rattled markets. This political interference, paired with <a href="https://www.benzinga.com/economics/macro-economic-events/25/04/44848474/fed-chair-powell-says-tariffs-lead-to-temporary-rise-in-inflation">ongoing inflation fears</a>, has eroded confidence in the dollar and U.S. Treasuries.
As a result, investors are turning to gold ETFs. GLD alone has seen over <a href="https://www.benzinga.com/government/regulations/25/04/44903750/gold-price-soars-to-record-highs-eyes-best-2-month-rally-since-2011-on-blockbuster-etf-buying">$8.3 billion in inflows since January</a>, highlighting robust institutional and retail demand. <a href="https://www.benzinga.com/general/entertainment/25/04/44905838/netflix-playing-offense-while-stock-plays-defense-6-analysts-on-q1-results-advertising-growth-ahead">Analysts</a> say this rally is structurally driven, not speculative, and may have further room to run—with Goldman Sachs forecasting $3,700 gold by year-end.
With the S&amp;P 500 tumbled 2.9% and the Nasdaq-100 fell 3.1% Monday afternoon, gold remains a rare bright spot, on Monday reaffirming its role as a safe-haven during times of financial and political stress.
Read Also: <a href="https://www.benzinga.com/general/entertainment/25/04/44905838/netflix-playing-offense-while-stock-plays-defense-6-analysts-on-q1-results-advertising-growth-ahead">Netflix &#8216;Playing Offense&#8217; While Stock Plays Defense: 6 Analysts On Q1 Results, Advertising Growth Ahead</a>

Why SPDR Gold Trust (GLD) Is Up 3% Monday

<a target="_blank" href="https://www.benzinga.com/topic/china" rel="noreferrer noopener">Chinese e-commerce giant</a> JD.com Inc (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/JD#NASDAQ">JD</a>) has alleged rival platforms of forcibly persuading couriers to ditch JD Takeaway service, Reuters reported, citing the company&#8217;s social media post on Monday.
Benzinga reached out to the company for comments.
JD Takeaway began&nbsp;onboarding restaurants&nbsp;in February, ensuring &#8220;zero commissions.&#8221;
Read Next: <a target="_blank" href="https://www.benzinga.com/25/03/44164458/jdcom-q4-earnings-double-digit-growth-retail-and-logistics-surge-hikes-dividend-to-100-per-ads" rel="noreferrer noopener">China&#8217;s JD.com Q4 Retail Revenue And Margin Growth Impress, Hikes Annual Dividend</a>
According to the Reuters report, Meituan (OTC:<a class="ticker" href="https://www.benzinga.com/stock/MPNGF#OTC">MPNGF</a>) (OTC:<a class="ticker" href="https://www.benzinga.com/stock/MPNGY#OTC">MPNGY</a>) dominated China&#8217;s food delivery sector, with Alibaba Group Holding (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/BABA#NYSE">BABA</a>)-owned&nbsp;Ele.me the second-largest player in the country.
JD.com has promised to provide sufficient orders to couriers banned by other platforms. It aims to increase full-time riders to 100,000 from 50,000 in the next quarter.
JD.com has been expanding in the delivery and logistics space not just organically, but by making major investments in the last five years.
It had invested more than $800 million in Dada Nexus, the operator of the rapid delivery service <a href="https://www.scmp.com/tech/big-tech/article/3126646/jdcom-invests-us800-million-last-mile-delivery-service-fill-gap-its" target="_blank" rel="noreferrer noopener">JD Daojia</a> in 2020.
Last year, it paid around $892 million to acquire the full stake in Kuayue-Express, which it did not already own.
Recently, President Donald Trump <a target="_blank" href="https://www.benzinga.com/25/04/44646719/pdd-stock-drops-as-trumps-new-tariffs-threaten-chinese-e-commerce-giants" rel="noreferrer noopener">announced sweeping tariffs</a> on&nbsp;imports from China, raising the total duties on Chinese goods to as high as 245% in some cases, prompting criticism from Beijing.
Goldman analyst Andrew Tilton expects the Chinese government to retaliate with some targeted tariffs on US products as well as non-tariff measures like export controls.
It is worth noting that billionaire investor David Tepper&#8217;s&nbsp;Appaloosa Management increased its stakes in prominent&nbsp;Chinese e-commerce names during the fourth quarter of 2024.
On the other hand, American investor Carson Block, the founder of&nbsp;Muddy Waters Research, had snubbed China&#8217;s&nbsp;stock market rally, citing unreliability in corporate accounting and geopolitical risks.
Price Action: JD stock is down 3.30% at $33.60 at the last check on Monday.
Read Next:
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<li><a href="https://www.benzinga.com/government/regulations/25/04/44874701/temu-and-shein-to-raise-prices-amid-us-tariffs-slash-ad-spend-on-apple-meta" target="_blank" rel="noreferrer noopener">Temu And Shein To Raise Prices Amid US Tariffs, Slash Ad Spend On Apple, Meta</a></li>
</ul>
Photo by Freer via Shutterstock

Asia

Short Sellers

BABA

MPNGF

MPNGY

JD.com Accuses Rivals Of Sabotaging Its Takeaway Service, Plans Major Expansion

NorthEast Community (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/NECB#NASDAQ">NECB</a>) reported quarterly earnings of $0.78 per share which beat the analyst consensus estimate of $0.77 by 1.3 percent. This is a 9.3 percent decrease over earnings of $0.86 per share from the same period last year.

Earnings

Earnings Beats

NECB

NorthEast Community Q1 EPS $0.78 Beats $0.77 Estimate

Switching jobs can be stressful, but if you job hop correctly, you can end up with a higher salary. This strategy can be beneficial in the long run, but it's not easy for everyone to take the leap. Making the switch gets even more difficult if you like your current job.
A speech therapist in the healthcare industry recently turned to the Dave Ramsey Reddit community. She enjoys her boss, co-workers, and job. However, she has an opportunity to <a href="https://www.reddit.com/r/DaveRamsey/comments/1k1f69a/would_this_be_worth_it_to_you_to_get_out_of_debt/">make more money by getting into travel therapy</a>.&nbsp;
"Right now, we don't feel financially stressed," she stated.
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<li>Deloitte's fastest-growing software company partners with Amazon, Walmart &amp; Target – <a href="https://www.benzinga.com/money/mode-mobile-2">Many are rushing to grab 4,000 of its pre-IPO shares for just $0.26/share!</a></li>
<li>The average American couple has saved this much money for retirement —<a href="http://www.benzinga.com/money/smartasset"> How do you compare</a>?</li>
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However, she also owes $180,000 in student loans, and her fiance has a $42,000 student debt. She pays $2,000 per month toward debt, while the fiance pays $1,000 per month toward his debt. The couple has low living expenses right now, which will get much higher when they start to raise children.
<h2 class="wp-block-heading">It's Worth Job Hopping If The Right Opportunity Comes Along</h2>
The Redditor can earn more from travel work, but a good job has to come first. Even though the speech therapist enjoys her job, it's still good to find a higher-paying opportunity. Her co-workers may not stay at the company forever, and if she leaves on good terms, she can always go back once she makes more money.
Now is the time to make as much money as possible. The couple is squaring off against more than $200,000 in combined debt. They are living frugally, which is helping them make the current payments. The couple pays $900 per month for rent and utilities. However, it will get more difficult to live like that when they start a family.
Trending: It&#8217;s no wonder Jeff Bezos holds over $250 million in art — <a href="https://www.benzinga.com/money/masterworks">this alternative asset has outpaced the S&amp;P 500 since 1995, delivering an average annual return of 11.4%. Here&#8217;s how everyday investors are getting started.</a>
<h2 class="wp-block-heading">Take A Long-Term Perspective</h2>
The Redditor mentioned that she wants to start a family in the next two to three years. That's enough time to make a big dent in the debt. Other expenses will sprout like weeds when they start a family. While there are many joys of starting a family, you have to prepare for that reality.
Instead of thinking about how life is now, think about how you want it to be in the next 10, 20, and 30 years. Going up the corporate ladder and growing your career makes it easier to boost your income. It's also important to note that many wives want to spend more time with their children when the time arrives. Working harder now can make you more available for your children in the future.
It's also worth noting what type of work the fiance does and how much he can advance in his career. He might be able to find higher-paying work that allows him to get rid of his debt sooner. Then, he can use extra money to chip away at the principal on her student loans.&nbsp;
See Also: Hasbro, MGM, and Skechers trust this AI marketing firm — <a href="https://www.benzinga.com/money/rad-intel">invest pre-IPO from $0.60 per share now</a>.
<h2 class="wp-block-heading">Hunker Down When Your Current Income</h2>
The Redditor also mentioned that they make $120,000 per year after taxes. While $900 per month on rent and utilities is a great deal, some commenters suggested that they cut down the expenses even more.&nbsp;
"Live on $48,000 per year and pay it down in three years," one commenter suggested.
The couple already spends $10,800 per year on rent and utilities. The remaining $37,200 in this equation comes to $3,100 per month. They still have to buy essentials like food and water, but they can trim down on other expenses like travel and entertainment. The Redditor doesn't break down how the couple spends money, but this is a good time to be aggressive with non-essential expenses.
Getting out of debt is the priority. It can mean taking on a higher-paying job, and it's great to capitalize on an opportunity if it arrives. However, it's just as important to review expenses and see how much the couple can save.&nbsp;
Putting the remaining $72,000 toward student loans each year can get the couple out of debt within four years. Then, they will be in a better position to raise a family with less financial stress.&nbsp;
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<li>‘Scrolling To UBI' — Deloitte's #1 fastest-growing software company allows users to earn money on their phones. <a href="https://www.benzinga.com/money/mode-mobile-2">You can invest today for just $0.26/share with a $1000 minimum.</a></li>
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Image: Shutterstock

Personal Finance

A Redditor Asks If She Should Leave A Secure Job To Get Out Of Debt Before Starting A Family: 'Right Now We Don't Feel Financially Stressed'

Walmart Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/WMT#NYSE">WMT</a>) and Target Corporation (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/TGT#NYSE">TGT</a>) shares spiked earlier today but have have since reversed and begun trading lower. President Donald Trump is set to meet with executives from these companies and other major retailers, according to <a href="https://www.bloomberg.com/news/articles/2025-04-21/trump-to-meet-walmart-target-execs-as-tariff-angst-spreads">Bloomberg.</a>
What To Know: Trump is scheduled to meet with executives from Walmart, Target, The Home Depot, Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/HD#NYSE">HD</a>) and Lowe's Corporation (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/LOW#NYSE">LOW</a>) to discuss how tariffs are affecting their operations. The meeting follows a 90-day suspension of planned tariff increases for most U.S. trading partners, excluding China.
Both the Consumer Confidence Index and the Expectations Index declined in March amid concerns about tariff-driven price increases and inflation. The Consumer Confidence Index <a href="https://www.benzinga.com/government/regulations/25/03/44475192/consumer-confidence-falls-to-lowest-since-2022-as-inflation-tariff-worries-grow">fell by 7.2 points</a> to 92.9 in March, reaching its lowest level since late 2022 and representing its fourth consecutive monthly decline. The Expectations Index, which reflects consumer outlook on business, income and labor market conditions over the next six months, dropped to 65.2, below the 80 level often seen as a sign of a coming recession. 
In response to price hike concerns, consumers rushed to buy products such as cars and electronics in March to avoid the full impact of tariffs. U.S. retail sales rose 1.4% that month compared to February, while vehicle purchases jumped 5.3%.
Walmart and Target stocks may have initially risen on optimism surrounding the meeting, but have since pulled back as investors weigh the potential outcomes.
Related Link: <a href="https://www.benzinga.com/general/health-care/25/04/44907195/walgreens-must-pay-300-million-in-opioid-case-additional-50-million-if-sold-or-merged-before-2032">Walgreens Must Pay $300 Million In Opioid Case, Additional $50 Million If Sold Or Merged Before 2032</a>
Price Action: At the time of writing, Walmart stock is trading 1.49% lower at $91.83 and Target shares are moving 0.06% lower at $93.05, according to data from <a href="https://www.benzinga.com/pro/">Benzinga Pro.</a>
Image: via Shutterstock

Movers

General

What's Going On With Walmart and Target Stock Monday?

Netflix (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/NFLX#NASDAQ">NFLX</a>) reported earnings last Thursday and the response has been positive among traders. The stock has bounced up, briefly recovering the $1,000 price target and now hovering just below that level.
The broad market remains volatile amid the trade war with China, but based on Monday&#8217;s price action, we may have a tradable bottom. However, the topside could be limited in the near term.
That&#8217;s the perfect setup for this &#8220;back ratio&#8221; trade.
Netflix&#8217;s relative resistance zone sits right around $1060, while support is well below near $700.
The back ratio call spread involves buying one call option just below that resistance zone. At the same time, selling two calls just above that zone, like so:
<ul>
<li>Buy to open 1 NFLX 960 calls </li>
<li>Sell to open 2 NFLX 1080 calls </li>
</ul>
I&#8217;ve picked September expiration dates to ‘jump' over the volatility we are likely to see in the summer, which remains unknown. The back ratio holds risk but allows us to finance this bullish position into the future.&nbsp;
This trade requires a margin if the stock is not already in your portfolio. For every call we buy, we sell two calls at higher strikes allowing us to finance part of the position. 
As for cost, the back ratio above holds a current credit of $11.55 at the time of this writing and will define the maximum credit if prices fall below $960 into expiration. 
The breakeven price of the stock at expiration on this trade is $948.45 at this writing, so we will be in profit above this price into expiration.&nbsp;
The maximum profit for this position is calculated in the following way: the long strike $960 subtracted from the short strike $1080 is $120. This difference times 100 yields $1,200 plus the credit we collected at the trade outset, $1,155 is $1,355. If we do not breach the $1,080 price, we achieve maximum gains for the position. 
If we do not own the stock, we will have a theoretically unlimited risk exposure, as prices could move dramatically, so we must calculate where our returns diminish. Every penny above the stock price of $1,080 reduces our profit. If the stock rises past $1,080, a trade adjustment is advised. 
As with all option plays, there are many ways to leave the trade, but I will discuss the following:&nbsp;
<ol>
<li>Sell the back ratio when it has accumulated a predefined profit for your trading style. We have time on our side with this kind of trade, so as long as support holds, the trade premise remains valid. Set an alert for $1,080 as there is only risk if the stock rises sharply and stays there. </li>
<li>Sell the back ratio when there are less than 21 days to expiration as volatility expansion will affect these positions significantly. </li>
<li>Sell the back ratio when it hits a predefined stop or risk limit for your trading style. This trade will erode profits the further above $1,080 it climbs. </li>
<li>&#x2A;&#x2A; You could turn this into a butterfly by buying the strike at $1200, but this becomes a debit and the risk will now be the outlay of cash to purchase the position.</li>
</ol>
<h2 class="wp-block-heading">Trading Volatility: New Strategies to Manage Market Uncertainty</h2>
Markets are breaking down—and breaking out. With 35 years on Wall Street, Matt Maley knows how to read between the headlines. Join him live Wednesday at 6 PM ET to see the technical patterns and setups that can lead to surprising gains—even in a sideways market. Click <a href="https://events2.benzinga.com/matt-maley-webinar-wed-apr23-2025-registration">HERE</a> to reserve your spot now.
Editorial content from our Expert contributors is intended to be information for the general public and not individualized investment advice. Editors/contributors are presenting their individual opinions and strategies which are neither expressly or impliedly approved or endorsed by Benzinga.
Photo: Shutterstock

Opinion

NFLX

How To Trade The One Tariff-Proof Tech Stock

Cryptocurrency markets ticked higher on Monday as Bitcoin&#8217;s performance drew attention from commentators eyeing a shift in macro sentiment. 
<figure class="wp-block-table"> 
<table>
<tbody>
<tr>
<td>Cryptocurrency</td>
<td>Price&nbsp;&nbsp;&nbsp;</td>
<td>Gains +/-</td>
</tr>
<tr>
<td>Bitcoin (CRYPTO: <a class="ticker" href="https://www.benzinga.com/quote/btc/usd">BTC</a>)</td>
<td>$86,937.92</td>
<td>+2.8%</td>
</tr>
<tr>
<td>Ethereum (CRYPTO: <a class="ticker" href="https://www.benzinga.com/quote/eth/usd">ETH</a>)</td>
<td>$1,572.74</td>
<td>-0.5%</td>
</tr>
<tr>
<td>Solana (CRYPTO: <a class="ticker" href="https://www.benzinga.com/quote/sol/usd">SOL</a>)</td>
<td>$135.64</td>
<td>-0.6%</td>
</tr>
<tr>
<td>XRP (CRYPTO: <a class="ticker" href="https://www.benzinga.com/quote/xrp/usd">XRP</a>)</td>
<td>$2.07</td>
<td>+0.8%</td>
</tr>
<tr>
<td>Dogecoin (CRYPTO: <a class="ticker" href="https://www.benzinga.com/quote/doge/usd">DOGE</a>)</td>
<td>$0.1570</td>
<td>+1.9%</td>
</tr>
<tr>
<td>Shiba Inu (CRYPTO: <a class="ticker" href="https://www.benzinga.com/quote/shib/usd">SHIB</a>)</td>
<td>$0.00001236&nbsp;&nbsp;</td>
<td>-1%</td>
</tr>
</tbody>
</table>
</figure>
Notable Statistics:
<ul>
<li>IntoTheBlock data shows large transaction volume decreasing by 11.3% and daily active addresses falling by 10.3%. Transactions greater than $100,000 are down from 6,794 to 5,571 in a single day. Exchanges netflows are down by 29.9%. 90% Bitcoin holders are in profit.</li>
<li>Coinglass data reports 102,563 traders were liquidated in the past 24 hours for $278.19 million.</li>
<li>Crypto chart analyst Ali Martinez <a href="https://x.com/ali_charts/status/1914335566876827704">highlights</a> Bitcoin ETFs recording consistent outflows over the past 40 days.</li>
</ul>
Notable Developments:
<ul>
<li><a href="https://in.benzinga.com/markets/cryptocurrency/25/04/44901448/5-catalysts-that-could-drive-bitcoin-higher-bernstein">5 Catalysts That Could Drive Bitcoin Higher: Bernstein</a></li>
<li><a href="https://in.benzinga.com/markets/cryptocurrency/25/04/44894658/deutsche-bank-standard-chartered-reportedly-looking-into-expanding-to-us-crypto-market">Deutsche Bank, Standard Chartered Reportedly Looking Into Expanding To US Crypto Market</a></li>
<li><a href="https://in.benzinga.com/markets/cryptocurrency/25/04/44898586/strategy-adds-555-million-in-bitcoin-ups-stash-to-538200-btc">Strategy Adds $555 Million In Bitcoin, Ups Stash To 538,200 BTC</a></li>
<li><a href="https://www.benzinga.com/25/04/44902345/upexi-raises-100-million-to-expand-crypto-ventures-stock-soars">Upexi Raises $100 Million To Expand Crypto Ventures, Stock Soars</a></li>
<li><a href="https://www.benzinga.com/25/04/44901727/solana-pushes-higher-as-staking-milestone-and-institutional-bets-fuel-rally">Solana Pushes Higher As Staking Milestone And Institutional Bets Fuel Rally</a></li>
<li><a href="https://www.benzinga.com/markets/cryptocurrency/25/04/44894280/how-traders-can-make-money-when-bitcoin-trades-sideways-10x-research">How Traders Can Make Money When Bitcoin Trades Sideways: 10x Research</a></li>
<li><a href="https://www.benzinga.com/25/04/44893218/ethereums-vitalik-buterin-suggests-major-overhaul-to-improve-network-efficiency-as-transaction-fees-plunge-to-5-year-lows">Vitalik Buterin Suggests Major Overhaul To Improve Ethereum&#8217;s Network Efficiency As Transaction Fees Plunge To 5-Year Lows</a></li>
</ul>
Top Gainers:
<figure class="wp-block-table"> 
<table>
<tbody>
<tr>
<td>Cryptocurrency</td>
<td>Price&nbsp;&nbsp;&nbsp;</td>
<td>Gains +/-</td>
</tr>
<tr>
<td>Stacks (CRYPTO: <a class="ticker" href="https://www.benzinga.com/quote/stx/usd">STX</a>)</td>
<td>$0.7077</td>
<td>+13.2%</td>
</tr>
<tr>
<td>Kaspa (CRYPTO: <a class="ticker" href="https://www.benzinga.com/quote/">KAS</a>)</td>
<td>$0.08359</td>
<td>+8.3%</td>
</tr>
<tr>
<td>Fartcoin (CRYPTO: FARTCOIN)</td>
<td>$0.8789</td>
<td>+6.6%</td>
</tr>
</tbody>
</table>
</figure>
Trader Notes: Crypto investor and entrepreneur Ted Pillows pointed out that Bitcoin is catching up with gold's rally, while the S&amp;P 500 continues to trend lower, suggesting that Bitcoin has started to decouple from equities. 
He believes this signals the start of a meaningful Bitcoin rally from current levels.
<figure class="wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter"> 
<div class="wp-block-embed__wrapper">
<blockquote class="twitter-tweet" data-width="500" data-dnt="true"><a href="https://twitter.com/search?q=%24BTC&amp;src=ctag&amp;ref_src=twsrc%5Etfw">$BTC</a> is now catching up with Gold rally. The S&amp;P 500 is still going down, which shows that BTC has started to decouple. I think we could see a good BTC rally from here. <a href="https://t.co/Qri9GHysFJ">pic.twitter.com/Qri9GHysFJ</a>
&mdash; Ted (@TedPillows) <a href="https://twitter.com/TedPillows/status/1914353102242652244?ref_src=twsrc%5Etfw">April 21, 2025</a></blockquote>
<script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script></div>
</figure>
Nebraskangooner <a href="https://x.com/Nebraskangooner/status/1914384133578743884">observed</a> that Bitcoin is front-running his resistance level, but a sharp intra-day sell-off has made the price action look weak. Whether this marks a local top or just a pause depends on how the daily candle closes.
Kevin <a href="https://x.com/Kev_Capital_TA/status/1914365392580981118">highlighted</a> Bitcoin's strong rejection at $88,500, which occurred right after Dave Portnoy tweeted that Bitcoin has officially decoupled from the stock market—adding an ironic twist to market sentiment.
<figure class="wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter"> 
<div class="wp-block-embed__wrapper">
<blockquote class="twitter-tweet" data-width="500" data-dnt="true">Has crypto actually decoupled?
&mdash; Dave Portnoy (@stoolpresidente) <a href="https://twitter.com/stoolpresidente/status/1914353031098900780?ref_src=twsrc%5Etfw">April 21, 2025</a></blockquote>
<script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script></div>
</figure>
Meanwhile, Seth, a widely followed crypto trader, reiterated his long-standing thesis that Bitcoin bull markets typically consist of three green annual candles. So far, the market has printed only two in this cycle, and he believes 2025 still has more to give.
<figure class="wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter"> 
<div class="wp-block-embed__wrapper">
<blockquote class="twitter-tweet" data-width="500" data-dnt="true">&#x1f4a5; <a href="https://twitter.com/hashtag/Bitcoin?src=hash&amp;ref_src=twsrc%5Etfw">#Bitcoin</a> bull market consists of 3 green annual candles. We only have 2 so far. 2025 has more to give. <a href="https://t.co/owQ2CGLgYd">https://t.co/owQ2CGLgYd</a> <a href="https://t.co/H3Smtd0rEG">pic.twitter.com/H3Smtd0rEG</a>
&mdash; Crypto Seth (@seth_fin) <a href="https://twitter.com/seth_fin/status/1914389209827225695?ref_src=twsrc%5Etfw">April 21, 2025</a></blockquote>
<script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script></div>
</figure>
Read Next:&nbsp;
<ul>
<li><a href="https://www.benzinga.com/markets/cryptocurrency/25/04/44905840/bitcoin-briefly-hits-88000-whats-next">Bitcoin Briefly Hits $88,000: What&#8217;s Next?</a></li>
</ul>
Image: Shutterstock

Coverage of Bitcoin, Etherum, Ripple and all the latest digital currencies.

Cryptocurrency

$BTC

$DOGE

$ETH

$KAS

$MANA

$SHIB

$SOL

$STX

$XRP

Bitcoin, Dogecoin Up, Ethereum, XRP Flat On Slow Monday Start

Shares of PepsiCo Inc (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/PEP#NASDAQ">PEP</a>) shares fell 1.24% to $141.07 Monday afternoon as political and renewed <a href="https://www.benzinga.com/topic/tariffs">tariff risks</a> rattled investor sentiment across sectors.
The decline comes amid a broader selloff triggered by President Donald Trump's <a href="https://www.benzinga.com/government/regulations/25/04/44904179/wall-street-sinks-dollar-slides-as-trump-ramps-up-fed-attacks-whats-driving-markets-monday">public attack</a> on Fed Chair Jerome Powell and hints of potential dismissal, raising fears of eroded central bank independence. 
What To Know: For multinationals like internationally, a weakening U.S. dollar and policy unpredictability threaten pricing power and cost stability.
Moreover, Powell's warning that tariffs may <a href="https://www.benzinga.com/news/global/25/04/44899617/90-chance-of-recession-due-to-trumps-tariffs-sharp-slowdown-is-coming-economist-says">drive inflation higher</a>, potentially in a more persistent fashion, spells trouble for Pepsi's global supply chain. With commodity and packaging costs already elevated, renewed trade frictions could further compress margins.
PepsiCo also faces heightened labor risk from immigration restrictions and policy-induced hiring slowdowns, both of which could disrupt its U.S. logistics and manufacturing operations.
With inflation still above the Fed's 2% target and rate cuts unlikely, consumer demand may weaken—putting pressure on non-essential purchases like soft drinks and snacks.
Read Also: <a href="https://www.benzinga.com/government/regulations/25/04/44904179/wall-street-sinks-dollar-slides-as-trump-ramps-up-fed-attacks-whats-driving-markets-monday">Wall Street Sinks, Dollar Slides As Trump Ramps Up Fed Attacks: What&#8217;s Driving Markets Monday?</a>
Investors can gain exposure to PEP by&nbsp;investing&nbsp;in the iShares US Consumer Staples ETF (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/IYK#NASDAQ">IYK</a>)
<h2 class="wp-block-heading">How To Buy PEP Stock</h2>
By now you're likely curious about how to participate in the market for PepsiCo &#8211; be it to purchase shares, or even attempt to bet against the company.
Buying shares is typically done through a brokerage account. You can find a list of <a href="https://www.benzinga.com/money/best-stock-trading-platforms">possible trading platforms here.</a> Many will allow you to buy &#8220;fractional shares,&#8221; which allows you to own portions of stock without buying an entire share.
In the case of PepsiCo, which is trading at $141.07 as of publishing time, $100 would buy you 0.71 shares of stock.
If you're looking to bet against a company, the process is more complex. You'll need access to an options trading platform, or a broker who will allow you to &#8220;go short&#8221; a share of stock by lending you the shares to sell. The process of shorting a <a href="https://www.benzinga.com/money/how-to-short-a-stock">stock can be found at this resource.</a> Otherwise, if your broker allows you to trade options, you can either buy a put option, or sell a call option at a strike price above where shares are currently trading &#8211; either way it allows you to profit off of the share price decline.
According to data from&nbsp;<a href="https://benzinga.grsm.io/register174">Benzinga Pro</a>, PEP has a 52-week high of $183.39 and a 52-week low of $138.33.

iShares Trust Dow Jones USnsumer Goods Sector Index Fund

What's Going On With Pepsi Stock?

<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="975" height="924" src="https://contributor-assets.benzinga.com/wp-content/uploads/2025/04/21183053/image-4-10.png" alt="" class="wp-image-11218" srcset="https://contributor-assets.benzinga.com/wp-content/uploads/2025/04/21183053/image-4-10.png 975w,https://contributor-assets.benzinga.com/wp-content/uploads/2025/04/21183053/image-4-10-300x284.png 300w,https://contributor-assets.benzinga.com/wp-content/uploads/2025/04/21183053/image-4-10-768x728.png 768w" sizes="(max-width: 975px) 100vw, 975px" /></figure>
<a href="https://earningshub.com/earnings-calendar/this-week?utm_source=marketmadness-newsletter.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=what-you-need-to-know-before-earnings-season" target="_blank" rel="noreferrer noopener"></a><a href="https://earningshub.com/earnings-calendar/this-week?utm_source=marketmadness-newsletter.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=what-you-need-to-know-before-earnings-season" target="_blank" rel="noreferrer noopener">This Week's Earnings Calendar</a>
Earnings season is ramping up, and this week's spotlight is on Tesla. Alongside it, we'll also hear from major consumer-facing companies like Verizon, Procter &amp; Gamble, and Chipotle. These reports will offer valuable insight into the health and behavior of the U.S. consumer.
Tesla's report stands out as particularly compelling. Over the past year, Elon Musk has become more active in the political arena. While the outcome of the November election initially seemed favorable, the stock has since declined by over 50%, and internal challenges have mounted. Investors will be looking to this week's report for signs of a potential turnaround, or further confirmation of instability.
Chipotle and P&amp;G also deserve attention. Both companies are well-positioned to comment on real-time consumer demand. Any mention of a demand slowdown will be key, especially as many anticipate the start of a broader economic cool-down.
On the macro front, all eyes will be on services and manufacturing PMI data. These indicators will provide a fresh pulse check on economic activity. I'm especially watching the manufacturing data for early signs of impact from the new tariffs introduced earlier this month.
Lastly, a trade deal may be announced in the coming days. It's been over a week since the pause on reciprocal tariffs, and weekend developments suggest the first deal, likely with Japan, could be finalized soon. This would lay the foundation for future trade agreements and potentially reduce some near-term uncertainty.
My advice? Focus on the positive and keep an optimistic outlook.
&#x2A;&#x2A;
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Equities

Markets

ETFs

Gav Blaxberg On Likely First Tariff Trade Deal, Key Earnings

MP Materials Corp (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/MP#NYSE">MP</a>) shares are falling Monday following the company&#8217;s announcement last week that it has halted shipments of <a href="https://www.benzinga.com/pressreleases/25/04/b44871540/mp-materials-accelerates-strategy-to-reindustrialize-the-rare-earth-supply-chain">rare earth concentrate to China</a>.
What To Know: MP Materials detailed its strategy to reindustrialize the rare earth supply chain within the United States in a press release issued late last week. 
The decision comes in response to China&#8217;s imposition of 125% retaliatory tariffs on U.S. rare earth imports, which MP Materials said is &#8220;neither commercially rational nor aligned with America&#8217;s national interest.&#8221;
The company has invested nearly $1 billion to restore the full rare earth supply chain domestically.&nbsp;Currently, its California refinery processes nearly half of its production, with most of that material sold into markets outside China, including Japan, South Korea and the United States.&nbsp;
MP Materials is also accelerating downstream operations by ramping up oxide production, fast-tracking heavy rare earth separation and bringing magnet production online in Texas.
This strategic shift aligns with broader U.S. efforts to reduce reliance on Chinese rare earth processing amid escalating trade tensions. As the only scaled rare earth production source in the U.S., MP Materials&#8217; move is seen as a significant step toward securing a resilient domestic supply chain for critical materials used in electrification and advanced technologies.​
Metals and mining companies initially surged last week following reports that the Trump administration planned to stockpile deep-sea metals&nbsp;<a href="https://www.benzinga.com/25/04/44650952/china-restricts-rare-earth-exports-to-us-as-part-of-tariff-retaliation" target="_blank" rel="noreferrer noopener">to counter China</a>.
Check This Out: <a href="https://www.benzinga.com/news/25/04/44902888/kevin-oleary-says-chinas-actions-have-wiped-out-millions-of-american-companies-i-dont-know-why-anyone-is-okay-with-it">Kevin O&#8217;Leary Says China&#8217;s Actions Have &#8216;Wiped Out&#8217; Millions Of American Companies—&#8217;I Don&#8217;t Know Why Anyone Is Okay With It&#8217;</a>
People familiar with the matter said the move was focused on countering China's rare earth supply chains and battery mineral dominance as the U.S. aims to become self-sufficient when it comes to critical minerals supply.
Investors are closely watching how these developments will impact MP Materials&#8217; financial performance and the broader rare earth market. The company&#8217;s focus on expanding domestic capabilities may position it favorably in the long term, despite potential short-term challenges associated with the cessation of exports to China.​
The recent headlines surrounding rare earth supply chains has also sparked significant discussion across various social media platforms.&nbsp;On X, MP Materials&#8217; official account shared the press release, garnering attention from industry analysts and investors.&nbsp;Additionally, the news has been widely shared and discussed on Stocktwits, LinkedIn and Reddit, with users debating the implications for the U.S. rare earth supply chain and the broader geopolitical landscape.
MP Materials is scheduled to release its <a href="https://www.benzinga.com/calendars/earnings">first-quarter 2025 financial results</a> on May 8, which will provide further insight into the company&#8217;s performance amid these strategic shifts. Analysts currently expect the company to report a loss of 11 cents per share on revenue of $68.68 million, according to <a href="http://pro.benzinga.com">Benzinga Pro</a>.
MP Price Action: <a href="http://benzinga.com/quote/mp">MP Materials shares</a> were down 12.1% at $23.17 at the time of publication Monday, per <a href="http://pro.benzinga.com">Benzinga Pro</a>.
Photo: courtesy of MP Materials.

MP Materials Stock Is Tumbling Monday: Here's Why Investors Are Dumping Shares

<a target="_blank" href="https://www.benzinga.com/topic/reddit" rel="noreferrer noopener">Social media platform</a> Reddit Inc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/RDDT#NYSE">RDDT</a>) reported service disruption on Monday morning.&nbsp;
The connection errors&nbsp;began at&nbsp;11:20 am ET, according to <a target="_blank" href="https://downdetector.com/status/reddit/" rel="noreferrer noopener">Downdetector</a>.
The number of users reporting issues peaked at more than 100,000 users worldwide, as per Downdetector.&nbsp;
Also Read: <a target="_blank" href="https://www.benzinga.com/general/social-media/25/04/44747892/amazon-wayfair-pinterest-win-analyst-backing-due-to-tariff-pause-supply-chain-relief-discretionary-spend-recovery" rel="noreferrer noopener">Amazon, Wayfair, Pinterest Win Analyst Backing Due To Tariff Pause, Supply Chain Relief, Discretionary Spend Recovery</a>
At 12:21 pm ET, Reddit status disclosed that all systems <a target="_blank" href="https://www.redditstatus.com/" rel="noreferrer noopener">were operational</a> and the outage was resolved.&nbsp;
Users faced issues globally across apps and websites.
In February, Reddit reported fourth-quarter revenue of $427.71 million, beating the&nbsp;<a target="_blank" href="https://www.benzinga.com/calendars/earnings" rel="noreferrer noopener">consensus estimate</a> of $405.26 million. Fourth-quarter earnings of 36 cents per share beat analyst estimates of 25 cents per share. Daily active unique (DAUq) users increased 39% year over year to 101.7 million.
Price Action: RDDT stock is down 4.66% at $91.80 at the last check Monday.
Photo: Henry Franklin/Shutterstock

RDDT

Reddit Resumes Service After Global Outage

Shares of Rivian Automotive Inc (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/RIVN#NASDAQ">RIVN</a>) plunged 6.1% to $10.90 during Monday&#8217;s session as rising political and economic uncertainty sparked a <a href="https://www.benzinga.com/government/regulations/25/04/44904179/wall-street-sinks-dollar-slides-as-trump-ramps-up-fed-attacks-whats-driving-markets-monday">broad selloff</a> in risk assets.
The <a href="https://www.benzinga.com/topic/electric-vehicle">electric vehicle (EV)</a> maker, already grappling with a high cash burn and a competitive EV landscape, is particularly exposed to the Federal Reserve's policy indecision and evolving trade dynamics.
What To Know: Fed Chair Jerome Powell's recent remarks flagged a slowdown in economic growth and warned that new tariffs could trigger persistent inflation—just as Rivian faces higher input costs and slowing consumer demand. Powell also signaled no immediate rate cuts, undermining hopes for cheaper capital in a capital-intensive sector like EV manufacturing.
Compounding matters, President Donald Trump's vocal attacks on Powell and hints at possible dismissal have rattled investor confidence in U.S. monetary stability. 
Rivian, reliant on future borrowing and investment sentiment, is especially vulnerable to spikes in interest rates and dollar volatility.
With <a href="https://www.benzinga.com/government/regulations/25/04/44904179/wall-street-sinks-dollar-slides-as-trump-ramps-up-fed-attacks-whats-driving-markets-monday">foreign investors</a> showing signs of retreat and long-term bond yields rising, Rivian's growth prospects appear increasingly fragile—fueling today's sharp selloff and renewed concerns over its long-term viability in an unsettled economic climate.
Read Also: <a href="https://www.benzinga.com/government/regulations/25/04/44904179/wall-street-sinks-dollar-slides-as-trump-ramps-up-fed-attacks-whats-driving-markets-monday">Wall Street Sinks, Dollar Slides As Trump Ramps Up Fed Attacks: What&#8217;s Driving Markets Monday?</a>
<h2 class="wp-block-heading">How To Buy RIVN Stock</h2>
Besides going to a brokerage platform to purchase a share &#8211; or fractional share &#8211; of stock, you can also gain access to shares either by buying an exchange traded fund (ETF) that holds the stock itself, or by allocating yourself to a strategy in your 401(k) that would seek to acquire shares in a mutual fund or other instrument. 
For example, in Rivian Automotive&#8217;s case, it is in the Consumer Discretionary sector. An ETF will likely hold shares in many liquid and large companies that help track that sector, allowing an investor to gain exposure to the trends within that segment.
According to data from <a href="https://benzinga.grsm.io/register174">Benzinga Pro</a>, RIVN has a 52-week high of $18.86 and a 52-week low of $8.32.

RIVN

Rivian Stock Tumbles 6% Amid Policy Uncertainty, Fed Concerns

MIND Technology (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/MIND#NASDAQ">MIND</a>) is gearing up to announce its quarterly earnings on Tuesday, 2025-04-22. Here's a quick overview of what investors should know before the release.
Analysts are estimating that MIND Technology will report an earnings per share (EPS) of $0.18.
The market awaits MIND Technology's announcement, with hopes high for news of surpassing estimates and providing upbeat guidance for the next quarter.
It's important for new investors to understand that guidance can be a significant driver of stock prices.
<h3>Overview of Past Earnings</h3>
In the previous earnings release, the company beat EPS by $2.74, leading to a 42.32% increase in the share price the following trading session.
Here's a look at MIND Technology's past performance and the resulting price change:

<table>
<thead>
<tr>
<th>Quarter</th>
<th>Q3 2025</th>
<th>Q2 2025</th>
<th>Q1 2025</th>
<th>Q4 2024</th>
</tr>
</thead>
<tbody>
<tr>
<td>EPS Estimate</td>
<td>0.13</td>
<td>0.02</td>
<td>0.3</td>
<td>0.48</td>
</tr>
<tr>
<td>EPS Actual</td>
<td>2.87</td>
<td>-0.11</td>
<td>0</td>
<td>0.39</td>
</tr>
<tr>
<td>Price Change %</td>
<td>42.0%</td>
<td>5.0%</td>
<td>-20.0%</td>
<td>28.999999999999996%</td>
</tr>
</tbody>
</table>

<img src="https://www.benzinga.com/files/images/story/2025/1745262099_0.png" alt="eps graph" />
<h3>Tracking MIND Technology's Stock Performance</h3>
Shares of MIND Technology were trading at $5.02 as of April 18. Over the last 52-week period, shares are up 21.36%. Given that these returns are generally positive, long-term shareholders are likely bullish going into this earnings release. 
<a href="https://www.benzinga.com/quote/MIND/earnings">To track all earnings releases for MIND Technology visit their earnings calendar on our site.</a>
This article was generated by Benzinga's automated content engine and reviewed by an editor.

MIND

Earnings Preview For MIND Technology

Pathward Financial (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/CASH#NASDAQ">CASH</a>) is set to give its latest quarterly earnings report on Tuesday, 2025-04-22. Here's what investors need to know before the announcement.
Analysts estimate that Pathward Financial will report an earnings per share (EPS) of $2.78. 
Investors in Pathward Financial are eagerly awaiting the company's announcement, hoping for news of surpassing estimates and positive guidance for the next quarter.
It's worth noting for new investors that stock prices can be heavily influenced by future projections rather than just past performance.
<h3>Earnings History Snapshot</h3>
During the last quarter, the company reported an EPS beat by $0.05, leading to a 1.43% drop in the share price on the subsequent day.
Here's a look at Pathward Financial's past performance and the resulting price change:

<table>
<thead>
<tr>
<th>Quarter</th>
<th>Q1 2025</th>
<th>Q4 2024</th>
<th>Q3 2024</th>
<th>Q2 2024</th>
</tr>
</thead>
<tbody>
<tr>
<td>EPS Estimate</td>
<td>1.24</td>
<td>1.28</td>
<td>1.55</td>
<td>2.35</td>
</tr>
<tr>
<td>EPS Actual</td>
<td>1.29</td>
<td>1.35</td>
<td>1.66</td>
<td>2.56</td>
</tr>
<tr>
<td>Price Change %</td>
<td>-1.0%</td>
<td>-3.0%</td>
<td>5.0%</td>
<td>4.0%</td>
</tr>
</tbody>
</table>

<img src="https://www.benzinga.com/files/images/story/2025/1745262084_0.png" alt="eps graph" />
<h3>Stock Performance</h3>
Shares of Pathward Financial were trading at $70.33 as of April 18. Over the last 52-week period, shares are up 37.15%. Given that these returns are generally positive, long-term shareholders are likely bullish going into this earnings release. 
<a href="https://www.benzinga.com/quote/CASH/earnings">To track all earnings releases for Pathward Financial visit their earnings calendar on our site.</a>
This article was generated by Benzinga's automated content engine and reviewed by an editor.

CASH

Pathward Financial's Earnings Outlook

Investors with a lot of money to spend have taken a bullish stance on Taiwan Semiconductor (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/TSM#NYSE">TSM</a>).
And retail traders should know.
We noticed this today when the trades showed up on publicly available options history that we track here at Benzinga.
Whether these are institutions or just wealthy individuals, we don't know. But when something this big happens with TSM, it often means somebody knows something is about to happen.
So how do we know what these investors just did? 
Today, <a href="https://www.benzinga.com/pro/">Benzinga</a>'s options scanner spotted 122 uncommon options trades for Taiwan Semiconductor.
This isn't normal.
The overall sentiment of these big-money traders is split between 48% bullish and 45%, bearish.
Out of all of the special options we uncovered, 54 are puts, for a total amount of $4,389,324, and 68 are calls, for a total amount of $6,010,030.
<h3>Predicted Price Range</h3>
Based on the trading activity, it appears that the significant investors are aiming for a price territory stretching from $80.0 to $250.0 for Taiwan Semiconductor over the recent three months. 
<h3>Volume &amp; Open Interest Trends</h3>
Looking at the volume and open interest is an insightful way to conduct due diligence on a stock.
This data can help you track the liquidity and interest for Taiwan Semiconductor's options for a given strike price.
Below, we can observe the evolution of the volume and open interest of calls and puts, respectively, for all of Taiwan Semiconductor's whale activity within a strike price range from $80.0 to $250.0 in the last 30 days. 
<h3>Taiwan Semiconductor Call and Put Volume: 30-Day Overview</h3>
<img src="https://www.benzinga.com/files/images/story/2025/1745262082_0.png" alt="Options Call Chart" />
<h3>Largest Options Trades Observed:</h3>

<table>
<thead>
<tr>
<th>Symbol</th>
<th>PUT/CALL</th>
<th>Trade Type</th>
<th>Sentiment</th>
<th>Exp. Date</th>
<th>Ask</th>
<th>Bid</th>
<th>Price</th>
<th>Strike Price</th>
<th>Total Trade Price</th>
<th>Open Interest</th>
<th align="right">Volume</th>
</tr>
</thead>
<tbody>
<tr>
<td>TSM</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BULLISH</td>
<td>06/20/25</td>
<td>$68.25</td>
<td>$67.8</td>
<td>$67.8</td>
<td>$80.00</td>
<td>$671.2K</td>
<td>144</td>
<td align="right">99</td>
</tr>
<tr>
<td>TSM</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BEARISH</td>
<td>01/16/26</td>
<td>$39.05</td>
<td>$38.65</td>
<td>$38.7</td>
<td>$120.00</td>
<td>$340.5K</td>
<td>1.0K</td>
<td align="right">126</td>
</tr>
<tr>
<td>TSM</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BEARISH</td>
<td>07/18/25</td>
<td>$12.3</td>
<td>$12.2</td>
<td>$12.2</td>
<td>$150.00</td>
<td>$319.6K</td>
<td>787</td>
<td align="right">701</td>
</tr>
<tr>
<td>TSM</td>
<td>PUT</td>
<td>SWEEP</td>
<td>BULLISH</td>
<td>06/20/25</td>
<td>$6.0</td>
<td>$5.9</td>
<td>$5.93</td>
<td>$135.00</td>
<td>$296.8K</td>
<td>16.3K</td>
<td align="right">45</td>
</tr>
<tr>
<td>TSM</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BEARISH</td>
<td>07/18/25</td>
<td>$12.35</td>
<td>$12.2</td>
<td>$12.2</td>
<td>$150.00</td>
<td>$290.6K</td>
<td>787</td>
<td align="right">439</td>
</tr>
</tbody>
</table>

<h3>About Taiwan Semiconductor</h3>
Taiwan Semiconductor Manufacturing Co. is the world's largest dedicated chip foundry, with mid-60s market share in 2024. TSMC was founded in 1987 as a joint venture of Philips, the government of Taiwan, and private investors. It went public in Taiwan in 1994 and as an ADR in the US in 1997. TSMC's scale and high-quality technology allow the firm to generate solid operating margins, even in the highly competitive foundry business. Furthermore, the shift to the fabless business model has created tailwinds for TSMC. The foundry leader has an illustrious customer base, including Apple, AMD, and Nvidia, that looks to apply cutting-edge process technologies to its semiconductor designs. TSMC employs more than 73,000 people.
After a thorough review of the options trading surrounding Taiwan Semiconductor, we move to examine the company in more detail. This includes an assessment of its current market status and performance.
<h3>Present Market Standing of Taiwan Semiconductor</h3>
<ul>
<li>With a trading volume of 10,054,962, the price of TSM is down by -2.94%, reaching $147.28.</li>
<li>Current RSI values indicate that the stock is may be approaching oversold.</li>
<li>Next earnings report is scheduled for 87 days from now.</li>
</ul>
<h3>What The Experts Say On Taiwan Semiconductor</h3>
A total of 3 professional analysts have given their take on this stock in the last 30 days, setting an average price target of $230.0.
Unusual Options Activity Detected: Smart Money on the Move
Benzinga Edge's Unusual Options board spots potential market movers before they happen. See what positions big money is taking on your favorite stocks. <a href="https://www.benzinga.com/premium/ideas/benzinga-edge-checkout/?t=Be8be9arja3be22bz20&amp;adType=benzinga-insights&amp;ad=options-activity&amp;campaign=wallstreetadvantage">Click here for access</a>. 
&#x2A; An analyst from Needham has revised its rating downward to Buy, adjusting the price target to $225. 
&#x2A; Maintaining their stance, an analyst from Barclays continues to hold a Overweight rating for Taiwan Semiconductor, targeting a price of $215. 
&#x2A; Consistent in their evaluation, an analyst from Susquehanna keeps a Positive rating on Taiwan Semiconductor with a target price of $250. 
Options are a riskier asset compared to just trading the stock, but they have higher profit potential. Serious options traders manage this risk by educating themselves daily, scaling in and out of trades, following more than one indicator, and following the markets closely.
If you want to stay updated on the latest options trades for Taiwan Semiconductor, <a href="https://www.benzinga.com/pro/">Benzinga Pro</a> gives you real-time options trades alerts.

Options

Market Whales and Their Recent Bets on TSM Options

Financial giants have made a conspicuous bearish move on Lululemon Athletica. Our analysis of options history for Lululemon Athletica (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/LULU#NASDAQ">LULU</a>) revealed 55 unusual trades.
Delving into the details, we found 20% of traders were bullish, while 61% showed bearish tendencies. Out of all the trades we spotted, 51 were puts, with a value of $2,021,145, and 4 were calls, valued at $912,954.
<h3>Expected Price Movements</h3>
After evaluating the trading volumes and Open Interest, it's evident that the major market movers are focusing on a price band between $155.0 and $380.0 for Lululemon Athletica, spanning the last three months.
<h3>Analyzing Volume &amp; Open Interest</h3>
Assessing the volume and open interest is a strategic step in options trading. These metrics shed light on the liquidity and investor interest in Lululemon Athletica's options at specified strike prices. The forthcoming data visualizes the fluctuation in volume and open interest for both calls and puts, linked to Lululemon Athletica's substantial trades, within a strike price spectrum from $155.0 to $380.0 over the preceding 30 days.
<h3>Lululemon Athletica 30-Day Option Volume &amp; Interest Snapshot</h3>
<img src="https://www.benzinga.com/files/images/story/2025/1745262076_0.png" alt="Options Call Chart" />
<h3>Significant Options Trades Detected:</h3>

<table>
<thead>
<tr>
<th>Symbol</th>
<th>PUT/CALL</th>
<th>Trade Type</th>
<th>Sentiment</th>
<th>Exp. Date</th>
<th>Ask</th>
<th>Bid</th>
<th>Price</th>
<th>Strike Price</th>
<th>Total Trade Price</th>
<th>Open Interest</th>
<th align="right">Volume</th>
</tr>
</thead>
<tbody>
<tr>
<td>LULU</td>
<td>CALL</td>
<td>TRADE</td>
<td>BEARISH</td>
<td>05/16/25</td>
<td>$10.4</td>
<td>$9.95</td>
<td>$9.95</td>
<td>$255.00</td>
<td>$746.2K</td>
<td>0</td>
<td align="right">751</td>
</tr>
<tr>
<td>LULU</td>
<td>PUT</td>
<td>TRADE</td>
<td>BULLISH</td>
<td>06/20/25</td>
<td>$18.1</td>
<td>$17.3</td>
<td>$17.25</td>
<td>$240.00</td>
<td>$258.7K</td>
<td>1.6K</td>
<td align="right">204</td>
</tr>
<tr>
<td>LULU</td>
<td>CALL</td>
<td>SWEEP</td>
<td>NEUTRAL</td>
<td>04/25/25</td>
<td>$72.65</td>
<td>$68.9</td>
<td>$70.71</td>
<td>$180.00</td>
<td>$106.0K</td>
<td>0</td>
<td align="right">50</td>
</tr>
<tr>
<td>LULU</td>
<td>PUT</td>
<td>TRADE</td>
<td>BEARISH</td>
<td>05/16/25</td>
<td>$72.5</td>
<td>$69.85</td>
<td>$72.5</td>
<td>$320.00</td>
<td>$43.5K</td>
<td>272</td>
<td align="right">7</td>
</tr>
<tr>
<td>LULU</td>
<td>PUT</td>
<td>TRADE</td>
<td>BEARISH</td>
<td>12/18/26</td>
<td>$106.6</td>
<td>$104.35</td>
<td>$106.15</td>
<td>$340.00</td>
<td>$42.4K</td>
<td>26</td>
<td align="right">42</td>
</tr>
</tbody>
</table>

<h3>About Lululemon Athletica</h3>
Lululemon Athletica designs, distributes, and markets athletic apparel, footwear, and accessories for women, men, and girls. The company offers pants, shorts, tops, and jackets for both leisure and athletic activities such as yoga and running. Lululemon also sells fitness accessories, such as bags, yoga mats, and equipment. It sells its products through digital channels, a small number of wholesale partners, more than 760 company-owned stores in about two dozen countries in North America, Asia, and Western Europe, and about 40 franchised locations in the Middle East. The company was founded in 1998 and is based in Vancouver, Canada.
In light of the recent options history for Lululemon Athletica, it's now appropriate to focus on the company itself. We aim to explore its current performance.
<h3>Lululemon Athletica's Current Market Status</h3>
<ul>
<li>With a trading volume of 699,430, the price of LULU is down by -0.18%, reaching $250.62.</li>
<li>Current RSI values indicate that the stock is may be oversold.</li>
<li>Next earnings report is scheduled for 44 days from now.</li>
</ul>
<h3>Expert Opinions on Lululemon Athletica</h3>
In the last month, 5 experts released ratings on this stock with an average target price of $367.6.
Turn $1000 into $1270 in just 20 days?
20-year pro options trader reveals his one-line chart technique that shows when to buy and sell. Copy his trades, which have had averaged a 27% profit every 20 days. <a href="https://www.benzinga.com/premium/ideas/options-moneyline-2/?t=Moop1arja3be22op14&amp;adType=benzinga-insights&amp;ad=options-activity&amp;campaign=wallstreetadvantage">Click here for access</a>. 
&#x2A; An analyst from Barclays has decided to maintain their Equal-Weight rating on Lululemon Athletica, which currently sits at a price target of $309. 
&#x2A; Maintaining their stance, an analyst from JP Morgan continues to hold a Overweight rating for Lululemon Athletica, targeting a price of $391. 
&#x2A; Consistent in their evaluation, an analyst from Telsey Advisory Group keeps a Outperform rating on Lululemon Athletica with a target price of $385. 
&#x2A; An analyst from Stifel has decided to maintain their Buy rating on Lululemon Athletica, which currently sits at a price target of $353. 
&#x2A; Consistent in their evaluation, an analyst from B of A Securities keeps a Buy rating on Lululemon Athletica with a target price of $400. 
Options trading presents higher risks and potential rewards. Astute traders manage these risks by continually educating themselves, adapting their strategies, monitoring multiple indicators, and keeping a close eye on market movements. Stay informed about the latest Lululemon Athletica options trades with real-time alerts from <a href="https://www.benzinga.com/pro/">Benzinga Pro</a>.

LULU

Lululemon Athletica Unusual Options Activity

First Bank (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/FRBA#NASDAQ">FRBA</a>) will release its quarterly earnings report on Tuesday, 2025-04-22. Here's a brief overview for investors ahead of the announcement.
Analysts anticipate First Bank to report an earnings per share (EPS) of $0.39.
The announcement from First Bank is eagerly anticipated, with investors seeking news of surpassing estimates and favorable guidance for the next quarter.
It's worth noting for new investors that guidance can be a key determinant of stock price movements.
<h3>Performance in Previous Earnings</h3>
Last quarter the company beat EPS by $0.03, which was followed by a 3.59% increase in the share price the next day.
Here's a look at First Bank's past performance and the resulting price change:

<table>
<thead>
<tr>
<th>Quarter</th>
<th>Q4 2024</th>
<th>Q3 2024</th>
<th>Q2 2024</th>
<th>Q1 2024</th>
</tr>
</thead>
<tbody>
<tr>
<td>EPS Estimate</td>
<td>0.39</td>
<td>0.40</td>
<td>0.40</td>
<td>0.42</td>
</tr>
<tr>
<td>EPS Actual</td>
<td>0.42</td>
<td>0.34</td>
<td>0.47</td>
<td>0.49</td>
</tr>
<tr>
<td>Price Change %</td>
<td>4.0%</td>
<td>-5.0%</td>
<td>2.0%</td>
<td>-1.0%</td>
</tr>
</tbody>
</table>

<img src="https://www.benzinga.com/files/images/story/2025/1745262075_0.png" alt="eps graph" />
<h3>Performance of First Bank Shares</h3>
Shares of First Bank were trading at $13.56 as of April 18. Over the last 52-week period, shares are up 9.5%. Given that these returns are generally positive, long-term shareholders are likely bullish going into this earnings release. 
<a href="https://www.benzinga.com/quote/FRBA/earnings">To track all earnings releases for First Bank visit their earnings calendar on our site.</a>
This article was generated by Benzinga's automated content engine and reviewed by an editor.

FRBA

A Glimpse of First Bank's Earnings Potential

Whales with a lot of money to spend have taken a noticeably bullish stance on Workday.
Looking at options history for Workday (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/WDAY#NASDAQ">WDAY</a>) we detected 8 trades.
If we consider the specifics of each trade, it is accurate to state that 50% of the investors opened trades with bullish expectations and 37% with bearish.
From the overall spotted trades, 4 are puts, for a total amount of $184,690 and 4, calls, for a total amount of $177,418.
<h3>What's The Price Target?</h3>
Analyzing the Volume and Open Interest in these contracts, it seems that the big players have been eyeing a price window from $130.0 to $290.0 for Workday during the past quarter. 
<h3>Volume &amp; Open Interest Trends</h3>
Examining the volume and open interest provides crucial insights into stock research. This information is key in gauging liquidity and interest levels for Workday's options at certain strike prices. Below, we present a snapshot of the trends in volume and open interest for calls and puts across Workday's significant trades, within a strike price range of $130.0 to $290.0, over the past month.
<h3>Workday Call and Put Volume: 30-Day Overview</h3>
<img src="https://www.benzinga.com/files/images/story/2025/1745262071_0.png" alt="Options Call Chart" />
<h3>Largest Options Trades Observed:</h3>

<table>
<thead>
<tr>
<th>Symbol</th>
<th>PUT/CALL</th>
<th>Trade Type</th>
<th>Sentiment</th>
<th>Exp. Date</th>
<th>Ask</th>
<th>Bid</th>
<th>Price</th>
<th>Strike Price</th>
<th>Total Trade Price</th>
<th align="right">Open Interest</th>
<th align="right">Volume</th>
</tr>
</thead>
<tbody>
<tr>
<td>WDAY</td>
<td>PUT</td>
<td>TRADE</td>
<td>BULLISH</td>
<td>01/16/26</td>
<td>$13.9</td>
<td>$11.9</td>
<td>$12.7</td>
<td>$180.00</td>
<td>$72.3K</td>
<td align="right">211</td>
<td align="right">57</td>
</tr>
<tr>
<td>WDAY</td>
<td>CALL</td>
<td>TRADE</td>
<td>BEARISH</td>
<td>05/16/25</td>
<td>$6.6</td>
<td>$6.1</td>
<td>$6.3</td>
<td>$222.50</td>
<td>$61.1K</td>
<td align="right">0</td>
<td align="right">97</td>
</tr>
<tr>
<td>WDAY</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BULLISH</td>
<td>12/19/25</td>
<td>$28.2</td>
<td>$27.6</td>
<td>$28.2</td>
<td>$220.00</td>
<td>$50.7K</td>
<td align="right">0</td>
<td align="right">24</td>
</tr>
<tr>
<td>WDAY</td>
<td>PUT</td>
<td>TRADE</td>
<td>BULLISH</td>
<td>06/20/25</td>
<td>$74.5</td>
<td>$73.8</td>
<td>$73.8</td>
<td>$290.00</td>
<td>$44.2K</td>
<td align="right">6</td>
<td align="right">6</td>
</tr>
<tr>
<td>WDAY</td>
<td>PUT</td>
<td>TRADE</td>
<td>BULLISH</td>
<td>05/16/25</td>
<td>$3.3</td>
<td>$2.85</td>
<td>$2.9</td>
<td>$195.00</td>
<td>$40.0K</td>
<td align="right">26</td>
<td align="right">0</td>
</tr>
</tbody>
</table>

<h3>About Workday</h3>
Workday is a software company that offers human capital management, or HCM, financial management, and business planning solutions for enterprises. Known for being a cloud-only software provider, Workday was founded in 2005 and is headquartered in Pleasanton, California.
After a thorough review of the options trading surrounding Workday, we move to examine the company in more detail. This includes an assessment of its current market status and performance.
<h3>Current Position of Workday</h3>
<ul>
<li>Trading volume stands at 895,229, with WDAY's price down by -4.28%, positioned at $211.56.</li>
<li>RSI indicators show the stock to be is currently neutral between overbought and oversold.</li>
<li>Earnings announcement expected in 31 days.</li>
</ul>
<h3>Expert Opinions on Workday</h3>
Over the past month, 5 industry analysts have shared their insights on this stock, proposing an average target price of $276.0.
Turn $1000 into $1270 in just 20 days?
20-year pro options trader reveals his one-line chart technique that shows when to buy and sell. Copy his trades, which have had averaged a 27% profit every 20 days. <a href="https://www.benzinga.com/premium/ideas/options-moneyline-2/?t=Moop1arja3be22op14&amp;adType=benzinga-insights&amp;ad=options-activity&amp;campaign=wallstreetadvantage">Click here for access</a>. 
&#x2A; Consistent in their evaluation, an analyst from Jefferies keeps a Buy rating on Workday with a target price of $325. 
&#x2A; An analyst from Mizuho persists with their Outperform rating on Workday, maintaining a target price of $275. 
&#x2A; Maintaining their stance, an analyst from DA Davidson continues to hold a Neutral rating for Workday, targeting a price of $230. 
&#x2A; An analyst from Needham downgraded its action to Buy with a price target of $300. 
&#x2A; Maintaining their stance, an analyst from Morgan Stanley continues to hold a Equal-Weight rating for Workday, targeting a price of $250. 
Trading options involves greater risks but also offers the potential for higher profits. Savvy traders mitigate these risks through ongoing education, strategic trade adjustments, utilizing various indicators, and staying attuned to market dynamics. Keep up with the latest options trades for Workday with <a href="https://www.benzinga.com/pro/">Benzinga Pro</a> for real-time alerts.

WDAY

Workday's Options Frenzy: What You Need to Know

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非アルコール飲料の製造メーカーであるMixolosheが、スタートアップの従業員の一人が最近行っていることを考えると適切な名前である、Smashdに正式にリブランドしました。
出来事：Mixolosheが2022年に立ち上げた時、同社はブルーベリーG&amp;Tsやスモーキーマルガリータなどのさまざまなノンアルコールカクテルオプションで数々の賞を受賞しました。
おいしい製品であるにも関わらず、そして「<a href="https://ncsolutions.com/the-goods/sober-curious-nation-alcohol-survey/" target="_blank" rel="noreferrer noopener">アルコールを控えめに</a>する傾向が高まっている中で、Mixolosheに対する関心は失われました。その一部は、その苦労が煩わしさを壊すことだったのです。何しろ、わずか米国だけで<a href="https://www.beveragemarketing.com/shop/the-beverage-marketing-us-non-alcoholic-beverage-industry-database.aspx">約</a>3,810のノンアルコール飲料会社が存在するのですから。
さらに、ブランドを売るためにSNSのアルゴリズムを解読するのは、プラットフォームによっては難しいことです。Mixolosheの元であるTwitterについては、6月10日現在、630人以上のフォロワーがいます。
しかし、<a href="https://www.instagram.com/mixoloshe/">Instagram</a>では、同ブランドが9.1万人ものフォロワーを誇っているため、多くの機敏なマーケティング戦略を考えないわけにはいきません。
関連記事: <a href="https://www.benzinga.com/markets/cannabis/24/04/38468600/sam-adams-says-hold-my-beer-and-you-are-sales-numbers-dispute-cannabis-cannibalization-narrative">サムアダムスが「ビールを持っていてください」と言った理由</a>
米国外での飲料の売り上げを伸ばすために、Mixolosheの幹部は、同社の従業員であるNicole Wingard（通称「Nicole The Intern」）を取り巻くキャリアの危機についての話を作り上げました。 Wingardが6月10日までに50万人のフォロワーを集めた場合、彼女は解雇されることになります。
この策略はうまくいきました。詳細はわかりませんが、Wingardが6月10日までに50万人以上のフォロワーを獲得した場合についての話は、視聴者がニッコリとするような話になっていました。この話は、視聴者が数百万人に上るほどの話になり、Wingardの奇抜なビデオが増幅されました。彼女が<a href="https://www.instagram.com/p/C6eGwPgr-XR/">ハルク</a>、<a href="https://www.instagram.com/p/C6hk50Sr1Xk/">ゴーストバスター</a>、または<a href="https://www.instagram.com/p/C74R9uNs6g4/">ターガリエン家</a>の一員として衣装を着ていたとしても、何千人もの視聴者が数か月間にわたってWingardが2,000個以上の使用済みまたは期限切れの缶を粉砕する姿を見るためにチューニングを行っていました。
Mixolosheのウイルス性のあるハッシュタグ「#smasharmy」が大変人気となり、企業はSmashdという名前に変更しました。そして今日、Wingard（Instagramのタグ@thebestmarketingstrategyeverを使用）は50万人以上のフォロワーを誇っています。もちろん、彼女はその仕事を続けることになりました。
Wingard氏は「消費者ブランド向けのコンテンツマーケティングの再構築を手伝うことにワクワクしています」と語りました。
なぜ重要なのか：：Smashdは、モックテールを含むノンアルコール飲料に対する関心が過去最高に高まっている中で、その稼ぎ頭を見つけました。
Zion Market Researchによると、ノンアルコール飲料市場の世界的な需要は9021.4億ドルに評価されています。このセクターは、2032年末までにほぼ18億ドルの売上を上げることを期待しています。
Smashdのファンベースは、現代においておかしな広告キャンペーンとキャッチーなハッシュタグが持つ力の証です。
筆者が過去に<a class="ticker" href="https://www.benzinga.com/stock/OTLY#NASDAQ">OTLY</a>の前に、Oatly（NASDAQ：OTLY）が<a href="https://www.benzinga.com/news/21/04/20697141/oatly-vegan-milk-maker-backed-by-oprah-files-for-us-ipo-what-you-need-to-know">14億ドルの株式公開募集</a>を行う前に、Oatlyが「wow no cow」という広告に成功したことを振り返ってみましょう。 さらに、液体の死（Liquid Death）という飲料会社が打ち出した「あなたの渇きを殺す」というスローガンを振り返りましょう。この缶入り水のブランドは、3月にベンチャーキャピタリストから6700万ドルを調達することに成功し、現在は<a href="https://www.benzinga.com/news/24/03/37635061/liquid-death-drinks-in-new-funding-at-1-4b-valuation-investor-anthony-pompliano-calls-putting-water">14億ドルの評価を受けています</a>。
SmashdはMixolosheの名の下で2022年4月13日以降、ソーシャルメディアトラフィックが3000％を超えた（インスタグラムリールで400万超のインタラクションと1億2000万回以上の再生回数）。その他、製品の売り上げも800％増加したとBenzingaは認識しています。
この新しいイニシアチブは、企業内部のランクをも変えました。同社のCMOであるMike Chambers氏は、この映像キャンペーンの生みの親の一人であり、CEOに就任しました。 一方で、創業者であるKristina Roth氏は会長としての役割を引き続き担っていく予定です。
「飲食業は世界で最も競争が激しい業界の一つです」と、Chambers氏はBenzingaに語りました。「勝つためには、ただ単に素晴らしい製品（Smashdは世界中で最も多くの賞を受賞したノンアルコールカクテルブランドです）だけでなく、消費者の注目とロイヤリティを獲得する方法を本当に理解している必要があります。私たちがどのようにして消費者の注目を集め、彼らのロイヤリティを獲得し、楽しませながら商品を売るのか、私たちにはその秘訣がわかっています。そして、私たちはこの厳しい市場で生き残って繁栄する自信があります。」
Chambers氏は、ブランドのための新しい戦略を考え出すことには慣れています。彼は以前にもMoonbeamの共同設立者を務め、同社を売却したことがあります。それに加えて、Tuneinのオンデマンドビジネスも率いていました。
Chambers氏はさらに、テレビ番組「Beat Monday」の製作を担当し、父親のためのSNSチャンネルであるDadpakを設立しました。Dadpakもまた、面白いビデオコンテンツに自信を持っています。
「私は自分のキャリアのほとんどを、クリエイターやプロデューサー、エグゼクティブとして、メディア/テクノロジースペースで働くことができて幸運に思っています」と、Chambers氏は語っています。「この（Smashd）キャンペーンは、私が今まで関わったプロジェクトの中で最も影響力があり、楽しく取り組んでいるものの一つです。そして私たちはこれからも、新しい作戦を立てていく予定です」。
次に行くこと：Chambers氏によると、Smashdはベンチャーキャピタルで1,000万ドルを調達することを望んでいます。
このスタートアップは以前にプライベート投資家からプリシードラウンドを調達しましたが、その合計額については口を閉ざしています。
この月、Smashdは米国内で1,500店以上のウォルマートでの取り扱いを開始し、Chambers氏は「今後数か月間」にわたってその拡大を期待しています。

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