Bulls vs Bears
Click to unlock major analysts' bullish and bearish positions by joining Benzinga Edge.

Market sentiment signals for Planet Fitness (PLNT): analyst consensus, short interest, options flow and insider activity.
Analyst Consensus
Buy
25 analysts
Options Flow (P/C)
0.04
More calls — Bullish
Avg Consensus PT
$80
+85.8%
Highest Price Target
$123
+185.2%
Lowest Price Target
$45
+4.3%
Short Interest
13.8%
Rising — Bearish
Insider Activity (30d)
Net Buyer
Short Interest — % of Float
| Date | Firm | Analyst & Accuracy | Upside / Downside | PT Change | Action | Rating |
|---|---|---|---|---|---|---|
| Aug 18, 2026 | Morgan Stanley | Megan Alexander— | +18.2% | $47 → $51 | Maintained | Equal-Weight |
| Aug 7, 2026 | RBC Capital | Logan Reich— | +50.7% | $70 → $65 | Maintained | Outperform |