最新ニュース Unilever (NYSE:UL) 株価情報

Unilever

Unilever is a diversified personal-care (52% of 2022 sales by value), homecare (14%), and packaged food (34%) company. Its brands include Knorr soups and sauces, Hellmann's mayonnaise, Axe and Dove skin products, and the TRESemmé haircare brand. The firm has been acquisitive in recent years; notable purchases include Paula's Choice, Liquid I.V., Horlicks, Garancia, and The Vegetarian Butcher.

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Along with watching the NFL championship matchup of the Kansas City Chiefs and Philadelphia Eagles and a halftime show from Kendrick Lamar, viewers will get to watch lots of high-priced<a href="https://www.benzinga.com/topic/super-bowl"> Super Bowl commercials.</a>
A new Benzinga poll asked if the high cost of these ads was worth it.
What Happened: NFL media partner Fox Corporation (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/FOX#NASDAQ">FOX</a>) (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/FOXA#NASDAQ">FOXA</a>)<a href="https://www.benzinga.com/general/sports/25/01/43324031/super-bowl-lix-commercials-hit-record-8-million-how-fox-corporation-can-win-from-nfl-championship"> will air Super Bowl LIX </a>and the commercials that go along with it.
While Fox will use a portion of its inventory space to promote its own shows and Tubi streaming platform, the company will also sell its ad space with an estimated cost of $7 million to $8 million per 30-second slot.
Fox was even able to get $8 million or more from some last-minute ad slots.
"Super Bowl LIX commercials cost around $7 million each. Do you think this is a smart marketing investment?" Benzinga recently asked.
The results were:
<ul>
<li>Yes: 39%</li>
<li>No: 61%</li>
</ul>
The majority of voters in the poll said they didn&#8217;t think the $7 million cost for a Super Bowl commercial is worth it. This could be bad news for the companies shelling out millions for their first Super Bowl ads Sunday.
Another Benzinga poll asked about the impact of seeing Super Bowl commercials last year.
"Did you look up any brands or advertisers after watching last year's Super Bowl ads?" 
The results were:
<ul>
<li>Yes: 18%</li>
<li>No: 82%</li>
</ul>
The poll found that 18% of people looked up a company or brand after seeing a Super Bowl commercial for it.
Read Also: <a href="https://www.benzinga.com/general/sports/24/02/37076429/super-bowl-commercials-2024-complete-list-of-super-bowl-lviii-ads-and-companies-behind-them">Super Bowl Commercials 2024: Complete List Of Super Bowl LVIII Ads And Companies Behind Them</a>
Why It's Important: Last year's Super Bowl<a href="https://www.benzinga.com/general/space/24/02/37109382/super-bowl-lviii-sets-modern-day-viewership-record-how-did-nfl-championship-compare-to-apollo-11-mo"> set a record </a>with an average of 123 million viewers, with 202.4 million people watching at least a portion of the game.
This year's Super Bowl could set records once again or continue the trend of having an average viewership of over 100 million people and setting new streaming records.
During the 2024 NFL season, the Chiefs were the most-watched team, helping several media companies set records for viewership.
While the cost is high at $7 million, there are not many events that get this kind of television audience and a Super Bowl commercial can mean big things for companies of all sizes.
Among the companies airing their first ever Super Bowl commercials that could see a big impact from the high cost of an ad are:
<ul>
<li>Totino's, brand of General Mills (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/GIS#NYSE">GIS</a>)</li>
<li>Coffee mate, brand of Nestle (OTC:<a class="ticker" href="https://www.benzinga.com/stock/NSRGY#OTC">NSRGY</a>)</li>
<li>Hims &amp; Hers Health (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/HIMS#NYSE">HIMS</a>)</li>
<li>Duracell, brand of Berkshire Hathaway (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/BRK#NYSE">BRK</a>)(NYSE:<a class="ticker" href="https://www.benzinga.com/stock/BRK#NYSE">BRK</a>)</li>
<li>NerdWallet</li>
<li>Häagen-Dazs</li>
<li>HexClad</li>
<li>Angel Soft, brand of Georgia-Pacific</li>
<li>Bosch</li>
<li>Liquid Death</li>
<li>Cirkul</li>
<li>Fetch</li>
<li>MSC Cruises</li>
<li>OpenAI</li>
</ul>
Along with debuts, companies can also make headlines for advertisements that have celebrities, athletes or are heartwarming. Booking.com (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/BKNG#NASDAQ">BKNG</a>) features several Muppets and has an easy-to-remember website, which could see traffic after the Super Bowl.
Hellmann's, a brand of Unilever (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/UL#NYSE">UL</a>) has a reunion of Billy Crystal and Meg Ryan from "When Harry Met Sally" that could have people talking.
Fox is presumably hoping that, along with record viewership, people will be talking about its advertisements and Tubi streaming platform that will have prominent billing during the ad spaces.
Read Next: 
<ul>
<li><a href="https://www.benzinga.com/general/sports/25/02/43542456/14-dot-com-companies-had-super-bowl-commercials-in-2000-heres-how-many-still-exist-today">14 Dot-Com Companies Had Super Bowl Commercials In 2000, Here&#8217;s How Many Still Exist Today</a></li>
</ul>
The study was conducted by Benzinga from Feb. 4, 2025 through Feb. 6, 2025. It included the responses of a diverse population of adults 18 or older. Opting into the survey was completely voluntary, with no incentives offered to potential respondents. The study reflects results from 88 adults.
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EXCLUSIVE: Is Super Bowl $7M Ad Cost Worth It? 61% Say No, 18% Say They Looked Up Companies After Last Year's NFL Championship

The Kansas City Chiefs are attempting to win a third straight Super Bowl on Sunday with a matchup against the Philadelphia Eagles. While millions of NFL fans will tune in for the big game, millions will also tune in to see the <a href="https://www.benzinga.com/topic/super-bowl">Super Bowl commercials.</a>
What Happened: NFL media partner Fox Corporation (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/FOX#NASDAQ">FOX</a>) (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/FOXA#NASDAQ">FOXA</a>) has the rights to Super Bowl LIX and set its sights on charging $7 million for <a href="https://www.benzinga.com/general/sports/25/01/43324031/super-bowl-lix-commercials-hit-record-8-million-how-fox-corporation-can-win-from-nfl-championship">30-second commercial slots.</a>
The media company was able to secure the majority of its ad slots in the $7 million to $7.5 million range and some last-minute availability came with a price tag of $8 million. Fox also saw strong demand and price increases compared to last year for the pre-game and post-game slots.
While some companies are skeptical to advertise during the Super Bowl due to the high cost, last year's record viewership could lure major brands back, as the game remains one of the most-watched events in the U.S. annually.
Here is a look at the companies that are airing Super Bowl commercials in Super Bowl LIX, as <a href="https://adage.com/article/special-report-super-bowl/super-bowl-2025-commercials-ads-brands-and-agencies/2584221">reported </a>by AdAge.
Read Also: <a href="https://www.benzinga.com/general/sports/24/02/37076429/super-bowl-commercials-2024-complete-list-of-super-bowl-lviii-ads-and-companies-behind-them">Super Bowl Commercials 2024: Complete List Of Super Bowl LVIII Ads And Companies Behind Them</a>
The Public Companies: Here are the companies that are public or tied to a public company that are airing Super Bowl commercials. With strong reception, the ads could have an impact on the company's financials and likewise its stock.
<ul>
<li>The Walt Disney Company (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/DIS#NYSE">DIS</a>): Disney+ streaming ad.</li>
<li>Totino's, brand of General Mills (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/GIS#NYSE">GIS</a>): Pizza Rolls makes Super Bowl debut.</li>
<li>GoDaddy (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/GDDY#NYSE">GDDY</a>): Focus on AI tool Airo with actor Walton Goggins.</li>
<li>Mountain Dew, unit of PepsiCo (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/PEP#NASDAQ">PEP</a>): Musician Seal voices a seal.</li>
<li>Skechers (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/SKX#NYSE">SKX</a>): Was first company to announce a Super Bowl ad way back in May, Chiefs head coach Andy Reid stars.</li>
<li>Stella Artois, brand of Anheuser-Busch InBev (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/BUD#NYSE">BUD</a>): Brand's fourth Super Bowl ad and first since 2019, David Beckham meets his American twin Dave Beckham (Matt Damon).</li>
<li>Uber Eats, unit of Uber Technologies (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/UBER#NYSE">UBER</a>): Company's fifth straight year with a Super Bow ad, features Matthew McConaughey, Kevin Bacon, Sean Evans, Martha Stewart, Greta Gerwig and Charli XCX.</li>
<li>Coffee mate, brand of Nestle (OTC:<a class="ticker" href="https://www.benzinga.com/stock/NSRGY#OTC">NSRGY</a>): Coffee creamer makes Super Bowl debut.</li>
<li>Dove, brand of Unilever (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/UL#NYSE">UL</a>): Brand's second straight Super Bowl ad.</li>
<li>Lay's, brand of PepsiCo: Ad for the All-dressed flavor that combines multiple flavors, Lay's first Super Bowl ad in three years.</li>
<li>DoorDash (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/DASH#NASDAQ">DASH</a>): Focus on DashPass subscriptions with comedian Nate Bargatze.</li>
<li>Meta Platforms (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/META#NASDAQ">META</a>): Tech giant returns for first time since 2022 with a focus on its Ray-Ban glasses featuring actors Chris Hemsworth and Chris Pratt.</li>
<li>Pringles, brand of Kellanova (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/K#NYSE">K</a>): Eighth consecutive Super Bowl ad from snack brand features actor Adam Brody along with the mustaches of Nick Offerman, James Harden and Andy Reid.</li>
<li>Coors Light, brand of Molson Coors Beverage (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/TAP#NYSE">TAP</a>): Brand's third straight year with Super Bowl ad, centers on campaign of "Case of the Mondays" for the day after Super Bowl.</li>
<li>Doritos, brand of PepsiCo: Snack brand features a fan-made ad that won a contest.</li>
<li>Salesforce (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/CRM#NYSE">CRM</a>): Two Super Bowl ads will feature Matthew McConaughey and Woody Harrelson with a focus on AI.</li>
<li>Booking.com (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/BKNG#NASDAQ">BKNG</a>): Travel company back for a fourth straight Super Bowl and features Muppets Miss Piggy, Kermit the Frog and Animal.</li>
<li>Bud Light, brand of Anheuser-Busch InBev: Cul-de-sac party featuring Bud Lights with comedian Shane Gillis, musician Post Malone and NFL great Peyton Manning.</li>
<li>Ram, brand of Stellantis (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/STLA#NYSE">STLA</a>): Automotive company is back with an ad for its truck with actor Glen Powell.</li>
<li>Reese's, brand of The Hershey Company (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/HSY#NYSE">HSY</a>): Focus on the Chocolate Lava Big Cup.</li>
<li>Google, brand of Alphabet Inc (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/GOOG#NASDAQ">GOOG</a>)(NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/GOOGL#NASDAQ">GOOGL</a>): No details on the spot.</li>
<li>Instacart, brand of Maplebear (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/CART#NASDAQ">CART</a>): Delivery company makes Super Bowl debut, features mascots of iconic packaged goods companies.</li>
<li>TurboTax, brand of Intuit (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/INTU#NASDAQ">INTU</a>): Company's 12th consecutive Super Bowl ad, promotes expert-assisted tax filing business.</li>
<li>Hellmann's, brand of Unilever: Likely one of the most talked about ads, Billy Crystal and Meg Ryan reunite at Katz's Delicatessen in New York to create a famous scene from "When Harry Met Sally."</li>
<li>Hims &amp; Hers Health (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/HIMS#NYSE">HIMS</a>): Super Bowl debut, focus on the company's GLP-1 weight loss treatments.</li>
<li>Michelob Ultra, brand of Anheuser-Busch InBev: Actors William Dafoe and Catherine O'Hara hustle people playing pickleball.</li>
<li>Novartis (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/NVS#NYSE">NVS</a>): Pharmaceutical giant makes Super Bowl debut with a 60-second ad on breast cancer.</li>
<li>Rocket Companies (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/RKT#NYSE">RKT</a>): Fintech returns to Super Bowl for first time since 2022.</li>
<li>Tubi, brand of Fox Corporation: Streaming platform will be featured in several spots as Fox promotes one of its own products.</li>
<li>Budweiser, brand of Anheuser-Busch InBev: Beer company planned a spot with the famous Clydesdale horses as a regional ad, but bumped up to a national spot after strong reception.</li>
<li>Homes.com, brand of CoStar Group (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/CSGP#NASDAQ">CSGP</a>): Real estate company features celebrities in multiple Super Bowl ads.</li>
<li>Taco Bell, brand of Yum! Brands (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/YUM#NYSE">YUM</a>): First Super Bowl ad for restaurant brand in three years, features photos of real customers from drive-thru cameras.</li>
<li>Duracell, brand of Berkshire Hathaway (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/BRK#NYSE">BRK</a>) (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/BRK#NYSE">BRK</a>): Battery company makes Super Bowl debut with commercial featuring "The Duracell Scientist" showing people's bad battery decisions.</li>
<li>FanDuel, brand of Flutter Entertainment (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/FLUT#NYSE">FLUT</a>): Sports betting company features Peyton Manning and Eli Manning in its now annual celebrity field goal kick during the Super Bowl.</li>
<li>Ritz, brand of Mondelez (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/MDLZ#NASDAQ">MDLZ</a>): Super Bowl debut.</li>
</ul>
The Private Companies: Here are the private companies that are airing Super Bowl commercials.
<ul>
<li>NerdWallet: Company's first Super Bowl ad, beluga whale mascot voiced by actor Kieran Culkin.</li>
<li>WeatherTech: Company's 13th Super Bowl ad in 12 years, comes after sitting last year's game out.</li>
<li>NFL: The National Football League will have several commercials in the game.</li>
<li>Come Near: "He Gets Us" religious ads as in past Super Bowls.</li>
<li>Little Caesars: First Super Bowl ad since 2020 and comes as the new official pizza of the NFL, Eugene Levy stars.</li>
<li>Nerds: Candy brand is back for a second-straight year with singer Shaboozey.</li>
<li>Squarespace: Former public website building company is back for 11th Super Bowl ad with actor Barry Keoghan.</li>
<li>Foundation to Combat Antisemitism: Patriots owner Robert Kraft is back with his foundation featuring Tom Brady and Snoop Dogg.</li>
<li>Dunkin': Coffee and donut company is back with Ben Affleck.</li>
<li>Häagen-Dazs: Ice cream brand's first ever Super Bowl ad features Vin Diesel, Michelle Rodriguez and Ludacris, all from the "Fast and Furious" franchise.</li>
<li>Poppi: Small soda makes second straight Super Bowl ad appearance with new "Soda Thoughts" campaign.</li>
<li>HexClad: Cookware company makes Super Bowl debut with actor Pete Davidson and celebrity chef Gordon Ramsay, who is a part owner of the company.</li>
<li>Bosch: German company makes Super Bowl debut.</li>
<li>Angel Soft, brand of Georgia-Pacific: Toilet paper brand makes Super Bowl debut.</li>
<li>Liquid Death: Water in a can company makes Super Bowl debut.</li>
<li>Cirkul: Water bottle brand makes Super Bowl debut.</li>
<li>Fetch: Company that rewards shoppers makes Super Bowl debut with a $1.2 million giveaway.</li>
<li>MSC Cruises: European cruise company's Super Bowl debut featuring actors Drew Barrymore and Orlando Bloom.</li>
<li>OpenAI: AI company to make Super Bowl debut, as <a href="https://www.wsj.com/tech/ai/openai-set-to-make-super-bowl-ad-debut-8fa1aff5">reported </a>by the Wall Street Journal Thursday.</li>
</ul>
Read Next: 
<ul>
<li><a href="https://www.benzinga.com/general/sports/25/02/43542456/14-dot-com-companies-had-super-bowl-commercials-in-2000-heres-how-many-still-exist-today">14 Dot-Com Companies Had Super Bowl Commercials In 2000, Here&#8217;s How Many Still Exist Today</a></li>
</ul>
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Super Bowl LIX Commercials: AI, Celebs, Muppets, Warren Buffett-Linked Brand Take The Spotlight

<a href="https://www.bloomberg.com/news/articles/2025-01-31/unilever-weighs-us-as-potential-listing-venue-for-ice-cream-unit?srnd=homepage-europe" title="https://www.bloomberg.com/news/articles/2025-01-31/unilever-weighs-us-as-potential-listing-venue-for-ice-cream-unit?srnd=homepage-europe">https://www.bloomberg.com/news/articles/2025-01-31/unilever-weighs-us-as-potential-listing-venue-for-ice-cream-unit?srnd=homepage-europe</a>

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'Unilever Weighs US As Potential Listing Venue For Ice Cream Unit' - Bloomberg News

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Shares of consumer staples stocks are trading higher. The sector may be rising amid a rotation out of tech stocks and into risk-off stocks amid AI competition fears from China.

<a href="https://www.ft.com/content/739bed04-fce1-4429-bbfd-64979e6bf395">https://www.ft.com/content/739bed04-fce1-4429-bbfd-64979e6bf395</a>

'Unilever To Slim Down But Not Spin Off Food Business, Says Chief' - Financial Times

"Unilever has shelved plans to run a sales process for its €15bn ice-cream division to private equity groups and will instead focus on a push to spin-off the unit in an independent listing. The consumer goods group announced in March that it would split off its ice-cream business, and it attempted to drum up interest from buyout groups for the division, which includes brands such as Ben &amp; Jerry's, Magnum and Wall's. However, the division's large size and complicated supply chain were among factors that led private equity firms to cool their interest on a potential deal, according to people familiar with the matter. The people cautioned that a bidder could still emerge. "
<a href="https://www.ft.com/content/ceb989be-f7ef-4b52-8aab-b70f34e9db2a" title="https://www.ft.com/content/ceb989be-f7ef-4b52-8aab-b70f34e9db2a">https://www.ft.com/content/ceb989be-f7ef-4b52-8aab-b70f34e9db2a</a>

'Unilever shelves private equity plan for its ice-cream business' -Financial Times

Erste Group analyst Hans Engel downgrades Unilever (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/UL#NYSE">UL</a>) from Buy to Hold.

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Erste Group Downgrades Unilever to Hold

<a href="https://www.reuters.com/business/retail-consumer/unilever-nearly-halves-expected-european-job-cuts-switching-some-staff-ice-cream-2024-11-15/" title="https://www.reuters.com/business/retail-consumer/unilever-nearly-halves-expected-european-job-cuts-switching-some-staff-ice-cream-2024-11-15/">https://www.reuters.com/business/retail-consumer/unilever-nearly-halves-expected-european-job-cuts-switching-some-staff-ice-cream-2024-11-15/</a>

Reuters Reported Unilever Plans to Cut 1,700 European Jobs, 1,500 Fewer Than Expected; Hire 1,000 for Ice Cream Unit

Vermont-based ice cream manufacturer Ben &amp; Jerry&#8217;s, an independent subsidiary of Unilever plc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/UL#NYSE">UL</a>), has a long <a href="https://www.benzinga.com/markets/cannabis/24/04/38440644/ben-jerrys-wont-stop-fighting-until-theres-cannabis-legalization-and-justice-says-activism-lead">history of corporate activism</a>. Its latest round has brought it into conflict with its own parent company.
What Happened: On Wednesday, Ben &amp; Jerry&#8217;s filed a contract lawsuit against Unilever in the Southern District of New York. The federal lawsuit alleges that Unilever breached Ben &amp; Jerry&#8217;s autonomy over social justice activism, specifically its various statements in support of a cease-fire between the Israeli government and Hamas in <a href="https://www.benzinga.com/markets/asia/24/10/41405272/sinwar-death-marks-turning-point-in-gaza-war-netanyahu-says-its-the-beginning-of-the-end">the ongoing war</a>. Ben &amp; Jerry&#8217;s and Unilever hold agreements to allow the brand's independent board to make social justice activism decisions.
Unilever has not yet filed a response, but a spokesperson reacted to Ben &amp; Jerry&#8217;s lawsuit in an email to Benzinga.
&#8220;Our heart goes out to all victims of the tragic events in the Middle East,&#8221; the spokesperson said. &#8220;We reject the claims made by B&amp;J's social mission board, and we will defend our case very strongly. We would not comment further on this legal matter."
The Burlington-based company&#8217;s complaint alleges that Unilever &#8220;silenced&#8221; efforts to speak out in support of Palestine. Following Ben &amp; Jerry&#8217;s statement in 2023 in support of an Israel-Palestinian cease-fire, the London, England-based parent company allegedly threatened to dissolve its independent board and sue board members.
In addition, Unilever blocked Ben &amp; Jerry&#8217;s donations to Jewish Voice for Peace and the Council on American-Islamic Relations, two organizations in support of Palestinians, the ice cream brand alleges. 
Ben &amp; Jerry&#8217;s previously sued Unilever in 2022. The ice cream manufacturer had announced a <a href="https://www.benzinga.com/government/21/07/22048169/ben-jerrys-joins-bds-movement-to-boycott-west-bank-and-east-jerusalem">cessation of sales</a> in the occupied West Bank and East Jerusalem in protest of Israeli policy. Unilever subsequently sold Ben &amp; Jerry&#8217;s Israel license, something Ben &amp; Jerry&#8217;s said was done without permission.
Why It Matters: It is considered rare for a subsidiary to file a lawsuit against its own parent company.
<a href="https://www.wsj.com/business/unilever-plans-to-spin-off-ice-cream-unit-in-shake-up-affecting-7-500-jobs-c768e45f?mod=article_inline">According</a> to the Wall Street Journal, Unilever has considered selling off its ice cream brands, including Ben &amp; Jerry&#8217;s, Breyer&#8217;s and Popsicle. Unilever acquired Ben &amp; Jerry&#8217;s in 2000.
Also Read:
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Ben & Jerry's Sues Parent Company Unilever Over Alleged Gaza Protest Censorship

Unilever PLC (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/UL#NYSE">UL</a>) shares are<a target="_blank" href="https://www.benzinga.com/movers" rel="noreferrer noopener"> trading relatively flat on Thursday.</a>
The company is reportedly exploring the sale of some of its smaller food brands, including those based in the Netherlands, as part of a <a target="_blank" href="https://www.benzinga.com/markets/equities/24/03/37815586/chilling-changes-unilever-to-separate-iconic-ice-cream-brands-in-strategic-shake-up" rel="noreferrer noopener">strategic shift under CEO Hein Schumacher.</a>
The company is looking to streamline its portfolio and refocus on its key power brands, reported Reuters, citing sources familiar with the discussions.
This move may improve profitability and better position Unilever for long-term growth.
Also Read: <a target="_blank" href="https://www.benzinga.com/news/24/10/41301870/elon-musks-x-reaches-agreement-with-unilever-drops-it-from-ad-boycott-lawsuit-first-part-of-the-ecos" rel="noreferrer noopener">Elon Musk&#8217;s X Reaches Agreement With Unilever, Drops It From Ad Boycott Lawsuit: &#8216;First Part Of The Ecosystem-Wide Solution&#8217;</a>
In addition to its Dutch brands, Unilever is also considering selling smaller food units in the U.K. and other parts of Europe, Reuters added.
This shift in strategy comes amid ongoing tensions with one of its subsidiaries, Ben &amp; Jerry&#8217;s, which filed a lawsuit against Unilever on Wednesday.
The lawsuit accuses the parent company of attempting to suppress the ice cream maker&#8217;s support for Palestinian refugees and its calls for a ceasefire in Gaza, <a target="_blank" href="https://www.nytimes.com/2024/11/14/business/ben-and-jerrys-unilever-lawsuit-israel-gaza.html" rel="noreferrer noopener">according </a>to The New York Times.
The legal action deepens a longstanding conflict between the two companies.
According to&nbsp;<a target="_blank" href="https://pro.benzinga.com/?gspk=YWRhbWVja2VydDUzMzY&amp;gsxid=zBMR4PKmcgBw" rel="noreferrer noopener">Benzinga Pro</a>, UL stock has gained over 17% in the past year. Investors can gain exposure to the stock via&nbsp;Absolute Select Value ETF (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/ABEQ#NYSE">ABEQ</a>) and&nbsp;American Century Focused Large Cap Value ETF (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/FLV#NYSE">FLV</a>).
Price Action: UL shares traded higher by 0.19% at $57.49 at the last check Thursday.
Read Next:
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</ul>

Movers

Media

General

ABEQ

What's Going On With Unilever Stock Today?

Unilever shares are trading higher. The company reported Q3 financial results.

<figure class="table"> 
<table>
<tbody>
<tr>
<td>Outlook</td>
</tr>
</tbody>
</table>
</figure>
&nbsp;
Our full year 2024 outlook is unchanged.
&nbsp;
We continue to expect underlying sales growth (USG) for 2024 to be within our multi-year range of 3% to 5%, with the majority of the growth being driven by volume.
&nbsp;
Underlying operating margin for the full year is expected to be at least 18%, with increasing investment behind our brands. We expect the year-on-year margin progression in the second half to be smaller than in the first half.

Guidance

Unilever FY24 Outlook Unchanged With 3%-5% USG And An Underlying Operating Margin Of At Least 18%

Earnings

Unilever Earlier Reported Underlying Sales Growth In Q3 Was 4.5%, Against The Backdrop Of Slower Market Growth. Underlying Volume Growth Increased To 3.6% In Q3

Elon Musk&#8217;s social media platform, X, formerly Twitter, has dropped Unilever Plc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/UL#NYSE">UL</a>) <a href="https://www.benzinga.com/news/24/08/40210334/elon-musk-led-x-joined-by-rumble-in-advertisement-antitrust-lawsuit-there-may-also-be-criminal-liabi">from a lawsuit that accused the company</a> of conspiring to boycott the platform, leading to a loss in revenue.
What Happened: On Friday, X dropped its claims against Unilever in the antitrust lawsuit filed in a federal court in Wichita Falls, Texas, in August.
X confirmed the agreement with Unilever and expressed satisfaction to &#8220;continue our partnership with them on the platform.&#8221;
However, the social media platform did not disclose&nbsp;the terms of the agreement but said that it is the &#8220;first part of the ecosystem-wide solution and we look forward to more resolution across the industry.&#8221;
See Also: <a href="https://www.benzinga.com/news/earnings/24/10/41298806/wall-street-marks-new-record-highs-on-strong-start-to-earnings-season-investors-downplay-inflation-?itm_source=parsely-api" target="_blank" rel="noreferrer noopener">Wall Street Marks New Record Highs On Strong Start To Earnings Season, Investors Downplay Inflation Surge, Tesla Disappoints</a>
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<blockquote class="twitter-tweet" data-width="500" data-dnt="true">X is pleased to have reached an agreement with Unilever and to continue our partnership with them on the platform. Today's news is the first part of the ecosystem-wide solution and we look forward to more resolution across the industry.
&mdash; News (@XNews) <a href="https://twitter.com/XNews/status/1844737849456771425?ref_src=twsrc%5Etfw">October 11, 2024</a></blockquote>
<script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script></div>
</figure>
Unilever stated that it had &#8220;reached&nbsp;an agreement with X, which&nbsp;has committed to meeting our&nbsp;responsibility standards to ensure the&nbsp;safety and performance of our&nbsp;brands on the platform,&#8221; reported Reuters.
Subscribe to the&nbsp;<a href="https://bztechtrends.beehiiv.com/subscribe" target="_blank" rel="noreferrer noopener">Benzinga Tech Trends newsletter</a>&nbsp;to get all the latest tech developments delivered to your inbox.
Why It Matters: The lawsuit accused the World&nbsp;Federation of Advertisers and group&nbsp;members, including Unilever, Mars, and CVS Health, of conspiring to withhold &#8220;billions&nbsp;of dollars in advertising revenue&#8221;&nbsp;from X.
Following Musk&#8217;s <a href="https://www.benzinga.com/news/23/04/31810229/elon-musk-bought-twitter-1-year-ago-a-look-back-at-whats-happened-since-and-what-could-be-next">acquisition of X in October 2022</a>, the platform experienced a slump in ad revenues for several months. Just last month, the platform faced a <a href="https://www.benzinga.com/news/24/09/40762349/x-faces-major-advertiser-exodus-amid-string-of-elon-musk-controversies">major advertiser exodus</a> amid concerns over the platform&#8217;s content under Musk&#8217;s management.
Previously, billionaire entrepreneur Mark Cuban voiced concerns over <a href="https://www.benzinga.com/news/24/10/41229905/mark-cuban-says-elon-musk-advertisers-dont-want-to-be-associated-with-explicit-content-on-x-in-the-n">advertisers not wanting to be associated</a> with explicit content on X.
&#8220;When you talk about free speech, free speech applies to advertisers as well. They get to associate with whoever they want to, no matter what. So there are repercussions,&#8221; he stated at the time.
Musk&#8217;s platform&#8217;s value has also significantly dropped since, with <a href="https://www.benzinga.com/markets/mutual-funds/24/09/41103959/elon-musk-bought-x-for-44b-now-fidelity-values-social-media-network-below-10b">Fidelity valuing the social media</a> network below $10 billion now.
Check out more of Benzinga's Consumer Tech coverage by&nbsp;<a href="https://www.benzinga.com/topic/consumer-tech" target="_blank" rel="noreferrer noopener">following this link</a>.
Read Next:
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<li><a href="https://www.benzinga.com/news/24/10/41267154/ahead-of-trump-vs-harris-faceoff-chatgpt-parent-openai-uncovers-election-interference-misuse-but-see?itm_source=parsely-api" target="_blank" rel="noreferrer noopener">Ahead Of Trump Vs. Harris Faceoff, ChatGPT Parent OpenAI Uncovers Election Interference Misuse, But Sees No &#8216;Meaningful Breakthrough&#8217;</a></li>
</ul>
Disclaimer: This content was partially produced with the help of <a href="https://www.benzinga.com/author/benzinga-neuro" target="_blank" rel="noreferrer noopener">Benzinga Neuro</a> and was reviewed and published by Benzinga editors.
Photo courtesy: Shutterstock

Social Media

Tech

Elon Musk's X Reaches Agreement With Unilever, Drops It From Ad Boycott Lawsuit: 'First Part Of The Ecosystem-Wide Solution'

Unilever PLC (NYSE: <a class="ticker" href="https://www.benzinga.com/stock/ul#NYSE">UL</a>) has been on a downward spiral lately with significant selling pressure. After declining 5.1% over the past four weeks, the stock looks well positioned for a trend reversal as it is now in oversold territory and there is strong agreement among Wall Street analysts that the company will report better earnings than they predicted earlier.
<h2>Guide to Identifying Oversold Stocks</h2>
We use Relative Strength Index (RSI), one of the most commonly used technical indicators, for spotting whether a stock is oversold. This is a momentum oscillator that measures the speed and change of price movements.
RSI oscillates between zero and 100. Usually, a stock is considered oversold when its RSI reading falls below 30.
Technically, every stock oscillates between being overbought and oversold irrespective of the quality of their fundamentals. And the beauty of RSI is that it helps you quickly and easily check if a stock&#39;s price is reaching a point of reversal.
So, by this measure, if a stock has gotten too far below its fair value just because of unwarranted selling pressure, investors may start looking for entry opportunities in the stock for benefitting from the inevitable rebound.
However, like every investing tool, RSI has its limitations, and should not be used alone for making an investment decision.
<h2>Why UL Could Bounce Back Before Long</h2>
The heavy selling of UL shares appears to be in the process of exhausting itself, as indicated by its RSI reading of 29.36. So, the trend for the stock could reverse soon for reaching the old equilibrium of supply and demand.
<img alt="3-month RSI Chart for UL" class="chart" src="https://staticx-tuner.zacks.com/images/articles/charts/yseop/544/UL_RCI14.jpeg" style="height:auto; width:100%" title="" />
This technical indicator is not the only factor that calls for a potential rebound for the stock. There is a fundamental indicator as well. A strong agreement among sell-side analysts covering UL in raising earnings estimates for the current year has led to an increase in the consensus EPS estimate by 0.4% over the last 30 days. And an upward trend in earnings estimate revisions usually translates into price appreciation in the near term.
Moreover, UL currently has a Zacks Rank #1 (Strong Buy), which means it is in the top 5% of more than the 4,000 stocks that we rank based on trends in earnings estimate revisions and EPS surprises. This is a more conclusive indication of the stock&#39;s potential turnaround in the near term.
<a href="https://www.zacks.com/stock/news/2347417/down-5-12-in-4-weeks-here-s-why-unilever-ul-looks-ripe-for-a-turnaround?cid=CS-BENZ-FT-tale_of_the_tape|rsi-2347417">To read this article on Zacks.com click here.</a>

Large Cap

Technicals

Down -5.12% in 4 Weeks, Here's Why Unilever Looks Ripe for a Turnaround

Unilever Executive Says Spending Over €150 Million To Revamp European Homecare Supply Chain; Raises European Homecare Promotion, R&D Spending By 40%; Unilever's H1 European Homecare Unit's Sales Rose Nearly 13%

Accenture plc (NYSE: <a class="ticker" href="https://www.benzinga.com/stock/acn#NYSE">ACN</a>) has seen its stock rise 17% in the past three months, outperforming the industry&#39;s 10.4% growth and the 0.4% uptick in the S&amp;P 500 composite index.
Recently, Accenture broadened its strategic alliance with Unilever (NYSE: <a class="ticker" href="https://www.benzinga.com/stock/ul#NYSE">UL</a>) to streamline Unilever&#39;s digital infrastructure and leverage generative AI to enhance efficiency and operational agility. By tapping into Accenture&#39;s expertise, Unilever aims to identify where AI can generate the most significant transformative impact, ultimately yielding higher returns on investment.
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<h2>Accenture PLC Price</h2>
<h2><img alt="Accenture PLC Price" src="https://staticx-tuner.zacks.com/images/charts/ba/1725875044.png" style="height:300px; width:600px" title="" /></h2>
Accenture PLC price | Accenture PLC Quote
</div>
<h2>GenWizard Platform: A Key Driver of Change</h2>
Under this multi-year collaboration, Unilever will collaborate with Accenture to establish new standards in generative AI-driven productivity across the industry. This involves scaling AI applications that have already demonstrated the ability to cut costs and optimize operations on a global scale.
Accenture will provide Unilever access to its GenWizard platform, designed to fast-track technological and digital product development. The platform, armed with more than 350 patents and ready-to-use tools and frameworks, offers a comprehensive suite of solutions tailored to achieve specific business technology goals. The partnership will allow Unilever to deploy targeted generative AI solutions throughout its operations, driving efficiency, cost reduction and discovering innovative workflows. Ultimately, this collaboration is expected to help Unilever gain a competitive edge in the marketplace.
<h2>Driving Digital Transformation and Competitive Advantage</h2>
Accenture&#39;s collaboration with Unilever marks a strategic move toward strengthening its position as a leader in digital transformation, particularly in the realm of generative AI. The use of Accenture&#39;s GenWizard platform underscores the company&#39;s commitment to providing cutting-edge solutions that enable its clients to achieve operational excellence.
From Unilever&#39;s perspective, the application of generative AI is expected to enhance overall business performance by simplifying its digital core, identifying new efficiencies and scaling successful AI use cases globally. These initiatives are likely to drive significant cost reductions, operational agility and business insights, positioning Unilever to better adapt to an increasingly competitive and technology-driven market.
The partnership also highlights the growing importance of AI in shaping corporate strategies. Companies that harness AI&#39;s potential to streamline operations and improve decision-making will likely gain a competitive edge. This collaboration serves as a testament to the value of long-term investments in AI-driven innovations.
<h2>Zacks Rank and Stocks to Consider</h2>
ACN currently carries a Zacks Rank #4 (Sell).
A couple of better-ranked stocks from the broader Zacks Business Services sector are AppLovin&nbsp;(NASDAQ: <a class="ticker" href="https://www.benzinga.com/stock/app#NASDAQ">APP</a>) and Genpact (NYSE: <a class="ticker" href="https://www.benzinga.com/stock/g#NYSE">G</a>).
APP currently sports a Zacks Rank of 1 (Strong Buy). The company has a long-term earnings growth expectation of 20%. JAMF delivered a trailing four-quarter earnings surprise of 21.1%, on average.
Genpact carries a Zacks Rank of 2 (Buy) at present. It has a long-term earnings growth expectation of 8.4%.G delivered a trailing four-quarter earnings surprise of 6.9%, on average.
<a href="https://www.zacks.com/stock/news/2333218/accenture-and-unilever-collaborate-on-generative-ai-platform?cid=CS-BENZ-FT-analyst_blog|company_news_corporate_actions-2333218">To read this article on Zacks.com click here.</a>

Mid Cap

Accenture and Unilever Collaborate on Generative AI Platform

Accenture plc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/ACN#NYSE">ACN</a>) and Unilever plc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/UL#NYSE">UL</a>) have announced a significant expansion of their strategic partnership aimed at transforming digital infrastructure and harnessing the power of generative AI to enhance efficiency<a target="_blank" href="https://www.benzinga.com/pressreleases/24/09/b40723918/unilever-and-accenture-join-forces-to-establish-a-new-industry-standard-in-generative-ai-powered-p" rel="noreferrer noopener"> and agility across its global operations.</a>
The multi-year program will focus on establishing a new industry benchmark for productivity powered by generative AI. Unilever plans to scale successful AI use cases that have already demonstrated worldwide cost savings and operational efficiencies.
Hein Schumacher, CEO of Unilever, highlighted the success of their initial AI implementations, which introduced 500 AI applications and achieved notable efficiency gains. He emphasized the potential for further advancements with Accenture&#8217;s support, stating that the deeper integration of AI is a key part of their strategy to accelerate growth and performance.
Also Read: <a target="_blank" href="https://www.benzinga.com/markets/equities/24/08/40577369/accenture-expands-healthcare-reach-across-europe-with-latest-consus-health-deal" rel="noreferrer noopener">Accenture Expands Healthcare Reach Across Europe With Latest consus.health Deal</a>
According to&nbsp;<a target="_blank" href="https://pro.benzinga.com/?gspk=YWRhbWVja2VydDUzMzY&amp;gsxid=zBMR4PKmcgBw" rel="noreferrer noopener">Benzinga Pro</a>, UL stock has gained over 30% in the past year. Investors can gain exposure to the stock via&nbsp;Absolute Select Value ETF (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/ABEQ#NYSE">ABEQ</a>) and&nbsp;Keating Active ETF (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/KEAT#NASDAQ">KEAT</a>).
Unilever will utilize Accenture&#8217;s GenWizard platform, which boasts over 350 patents and a suite of tools and frameworks designed to meet various technology objectives. This platform will play a crucial role in expediting Unilever&#8217;s technology and digital product development.
Julie Sweet, Chair and CEO of Accenture, praised the extended collaboration, noting that it will set a new standard for scaling generative AI in enterprise settings. She emphasized that the GenWizard platform will help Unilever achieve efficiencies, discover innovative work methods, and gain a competitive edge.
This enhanced partnership builds on previous efforts to explore and apply generative AI across Unilever&#8217;s operations, including new projects from its &#8220;Horizon3 Labs.&#8221;
ACN stock has gained over 5% in the past year. Investors can gain exposure to the stock via&nbsp;Trust for Professional Managers Jensen Quality Growth ETF (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/JGRW#NYSE">JGRW</a>) and&nbsp;iShares U.S. Tech Independence Focused ETF (BATS:<a class="ticker" href="https://www.benzinga.com/stock/IETC#BATS">IETC</a>).
Price Action: ACN shares closed higher by 0.62% to $343.99 on Wednesday. UL shares are trading higher by 0.15% to $65.20 at premarket trading on Thursday.
Disclaimer: This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors.
Image via Shutterstock
Read Next:
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</ul>

IETC

Trust for Professional Managers Jensen Quality Growth ETF

JGRW

KEAT

AI Power Play: Accenture And Unilever Unveil Major Expansion to Transform Digital Operations

Unilever will look to leverage Accenture&#39;s&nbsp;<a href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.accenture.com%2Fus-en%2Fservices%2Fcloud%2Fapplication-transformation%2Fgenwizard&amp;esheet=54116604&amp;newsitemid=20240905109256&amp;lan=en-US&amp;anchor=GenWizard&amp;index=1&amp;md5=18f1e18f83894cc32ddeac2e779335d0">GenWizard</a>&nbsp;platform to accelerate their technology and digital product development. The gen AI platform has more than 350 patents and ready-to-apply tools and frameworks that work together to provide a comprehensive solution for any given technology business objective.

Unilever And Accenture Launch Multi-Year Program To Boost Productivity With Generative AI-Powered Solutions

<a href="https://news.sky.com/story/unilever-rations-skincare-portfolio-with-kate-somerville-sale-13203323?dcmp=snt-sf-twitter" title="https://news.sky.com/story/unilever-rations-skincare-portfolio-with-kate-somerville-sale-13203323?dcmp=snt-sf-twitter">https://news.sky.com/story/unilever-rations-skincare-portfolio-with-kate-somerville-sale-13203323?dcmp=snt-sf-twitter</a>

Asset Sales

Sky News Reported Unilever Is Working With Advisers On Sale Kate Somerville Skincare Brand It Acquired In 2015

In a report released today, Guillaume Delmas from UBS maintained a Sell rating on Unilever (ULVR – Research Report), with a price target of p4,050....

UBS Reaffirms Their Sell Rating on Unilever (ULVR)

Unilever: No More Valaution Discount - Downgrade To Neutral

Consumer staples stocks catch a bid as AI anxiety leads to risk-off trading

Unilever considering IPO of ice cream business in the US - Bloomberg

Unilever (UL) is considering New York as a potential venue for a listing of its ice cream business, though such a move might trigger a backlash in ...

Unilever considering U.S. listing of ice cream business, Bloomberg says

Shares of Infinity Natural Resources jumped almost 11% in their NYSE debut, valuing the oil and natural gas producer at $1.3B. The listing comes am...

Opening Day: Infinity Natural Resources valued at $1.3B in market debut

Nestlé: The Swiss Superstar

X adds more companies to lawsuit over advertising boycott: report

In a report released today, Callum Elliott from Bernstein maintained a Buy rating on Unilever (ULVR – Research Report), with a price target of £52....

Unilever (ULVR) Receives a Buy from Bernstein

Catalyst Watch: Tariff countdown, McDonald's earnings, Sailpoint IPO, Powell goes to DC, and Super Bowl aftershocks

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Press Releases

Unilever Advances Major Decarbonization Project at Four U.S. Factories

Unilever Personal Care brands to partner CONMEBOL Copa América USA 2024™

Yellow Wood Partners Completes Acquisition of Elida Beauty from Unilever

Unilever U.S. Issues Allergy Alert on Undeclared Milk in Popsicle Jolly Rancher Single-Serve Frozen Confection Pops

SMX Technology Can Serve the Urgent Need for Accountability in Sustainable Packaging ($SMX)

The Hard Truth About Why Companies Are Failing To Meet Sustainable Packaging Goals

Companies Return To Reliable And Available Financing As SPAC's Fall From Grace

After Successfully Completing A $5.35 Million Capital Raise, SMX Will More Quickly Serve Companies' Need For Accountability in Sustainable Packaging

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