Bulls vs Bears
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Market sentiment signals for Ulta Beauty (ULTA): analyst consensus, short interest, options flow and insider activity.
Analyst Consensus
Buy
25 analysts
Options Flow (P/C)
0.57
More calls — Bullish
Avg Consensus PT
$634
+12.4%
Highest Price Target
$790
+40.0%
Lowest Price Target
$450
-20.2%
Short Interest
4.6%
Declining — Bullish
Insider Activity (30d)
—
Short Interest — % of Float
| Date | Firm | Analyst & Accuracy | Upside / Downside | PT Change | Action | Rating |
|---|---|---|---|---|---|---|
| Aug 28, 2026 | UBS | Michael Lasser— | +25.9% | $735 → $710 | Maintained | Buy |
| Aug 28, 2026 | Citigroup | Steven Zaccone— | +2.8% | $560 → $580 | Maintained | Neutral |