Best Buy Coの空売り状況は、投資家がBest Buy Coの株価下落に賭けている度合いを知ることができます。空売りデータは2週間ごとに更新されます。

Best Buy Co (NYSE:BBY) 株価情報, 空売り情報

Best Buy Co

With $43.5 billion in consolidated 2023 sales, Best Buy is the largest pure-play consumer electronics retailer in the US, boasting roughly 8.3% share of the North American market and north of 33% share of offline sales in the region, per our calculations, CTA, and Euromonitor data. The firm generates the bulk of its sales in-store, with mobile phones and tablets, computers, and appliances representing its three largest categories. Recent investments in e-commerce fulfillment, accelerated by the covid-19 pandemic, have seen the US e-commerce channel roughly double from prepandemic levels, with management estimating that it will represent a mid-30% proportion of sales moving forward.

Best Buy Co Inc

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Best Buy Co's (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/BBY#NYSE">BBY</a>) short percent of float has risen 16.33% since its last report. The company recently reported that it has 13.43 million shares sold short, which is 8.05% of all regular shares that are available for trading. Based on its trading volume, it would take traders 3.84 days to cover their short positions on average.
<h3>Why Short Interest Matters</h3>
Short interest is the number of shares that have been sold short but have not yet been covered or closed out. <a href="https://www.benzinga.com/money/how-to-short-a-stock/">Short selling</a> is when a trader sells shares of a company they do not own, with the hope that the price will fall. Traders make money from short selling if the price of the stock falls and they lose if it rises.
Short interest is important to track because it can act as an indicator of market sentiment towards a particular stock. An increase in short interest can signal that investors have become more bearish, while a decrease in short interest can signal they have become more bullish.
See Also: <a href="https://www.benzinga.com/short-interest">List of the most shorted stocks</a>
<h3>Best Buy Co Short Interest Graph (3 Months)</h3>
<img src="https://www.benzinga.com/files/images/story/2025/1736440210_0.png" alt="short_fig" />
As you can see from the chart above the percentage of shares that are sold short for Best Buy Co has grown since its last report. This does not mean that the stock is going to fall in the near-term but traders should be aware that more shares are being shorted.
<h3>Comparing Best Buy Co's Short Interest Against Its Peers</h3>
Peer comparison is a popular technique amongst analysts and investors for gauging how well a company is performing. A company's peer is another company that has similar characteristics to it, such as industry, size, age, and financial structure. You can find a company's peer group by reading its 10-K, proxy filing, or by doing your own similarity analysis.
According to <a href="https://pro.benzinga.com/">Benzinga Pro</a>, Best Buy Co's peer group average for short interest as a percentage of float is 2.87%, which means the company has more short interest than most of its peers.
Did you know that increasing short interest can actually be bullish for a stock? <a href="https://www.benzinga.com/money/how-to-make-money-on-a-short-squeeze/">This post by Benzinga Money explains how you can profit from it.</a>
This article was generated by Benzinga's automated content engine and was reviewed by an editor.

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Looking Into Best Buy Co's Recent Short Interest

Barclays analyst Seth Sigman maintains Best Buy Co (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/BBY#NYSE">BBY</a>) with a Equal-Weight and lowers the price target from $95 to $89.

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Barclays Maintains Equal-Weight on Best Buy Co, Lowers Price Target to $89

Wall Street enters 2025 singing the same song it has sung for the past few years:
Artificial Intelligence!
Quantum Computing!
FinTech!
Tesla! (Ticker: TSLA)
Crypto!
Tech!
More tech!
That is where the action is; as we know, these things can grow forever, and nothing could go wrong.
The business&#8217;s more &#8220;prominent&#8221; folks suggest indexing and a 60-40 mix of stocks and bonds.
Never mind that this exposes you to a massive position in high-multiple tech stocks and low total returns over the next decade.
It is prudent.
All the textbooks say so.
I am more interested in the things Wall Street never talks about.
Wall Street never mentions the type of small banks mentioned last week.
Old economy companies trading for less than the liquidation value of the assets they own are never talked about.
Unless they are doing an IPO that lures buyers willing to pay a high fee, you will never hear closed-end funds mentioned.
When they are out of favor and trading at a discount to the value of the stocks and bonds in the fund and throwing off a high stream of regular income, the big firms and Instant Experts of the internet are as silent as the mice scurrying in the rafters of Trinity Church.
You rarely hear any discussion of real estate aside from the occasional asset allocation scheme that calls for a 10% allocation to Real Estate Investment Trusts for diversification purposes.
No one mentions the Morningstar data that shows that since 1972, REITs have outperformed the S&amp;P 500.
The CREM Benchmarking study never comes up either.
That study clarifies that REITs have outperformed private equity in defined benefit pension plans over the last 25 years.
The instant experts are too busy trying to predict which company will dominate nuclear energy when the new plants are finally turned on and can produce cash flow in future years. They never mention the REITs throwing off growing streams of cash right now.
Wall Street and the Instant Experts only care about what is hot now.
You will hear little mention of portfolios of almost fully leased properties that pay investors a huge amount of cash every quarter.
Broadstone Net Lease (Ticker: BNL) is a great example of a collection of properties producing regular cash streams that are being distributed to shareholders as dividends.
Broadstone owns industrial, warehouse, and retail properties across the United States.
The average lease has 11 years to run, and all leases have a 2% escalation clause that helps protect cash flows from inflation.
Its tenants include Nestlé, Carvana, Tractor Supply, and other well-known companies with excellent credit profiles.
30% of its properties are manufacturing facilities making everything from food products to semiconductors.
It has both normal and cold storage warehouse facilities, and it will see increased demand from the remaking of the global supply chain and the continued rise of e-commerce.
All of the properties are net lease properties, which means that tenants pay all maintenance, insurance, and taxes in addition to rent.
Broadstone has an excellent balance sheet, with BBB credit ratings and about twice as much equity as long-term debt.
The REIT maintains plenty of liquidity, so it can withstand all economic turmoil and take advantage of opportunities created by disruptions.
This is not the most exciting story you will hear this year.
It may be the most consistent and profitable over the next several years. The current yield on the shares is about 7.3%, and the shares trade at a fairly steep discount to my internal calculation of net asset value.
None of the chattering experts on the internet will be excited about a collection of retailers we all drive by and use every day of our lives that is throwing off cash, either.
Alpine Income Property Trust (Ticker: PINE) is a real estate investment trust (REIT) specializing in owning and managing high-quality, single-tenant retail and office properties. Based in Florida, the company strategically focuses on acquiring net lease assets in thriving markets across the United States.
Alpine emphasizes properties leased to strong, creditworthy tenants, often with long-term, triple-net lease agreements that shift maintenance, taxes, and insurance costs to the tenant.
Its tenants include companies like Walmart (Ticker: WMT), Dollar General (Ticker: DG), 7-Eleven, Bass Pro Shops, Best Buy (Ticker: BBY), and CVS (Ticker: CVS).
Alpine&#8217;s properties are also leased on a triple-net basis, so most of the cash collected goes back to shareholders as a dividend.
The yield is currently about 6.6%, and the portfolio of properties is, in my calculation, worth much more than the current price of the shares.
When it comes to investing, boring companies that generate a lot of cash have a better-than-average chance of being wildly profitable investments for patient, aggressive investors.
In the case of REITs, that has been the case for more than five decades.

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Shares of retail stocks are trading higher in possible reaction to Mastercard SpendingPulse data, which showed US retail sales grew 3.8% in the holiday season.

Loop Capital analyst Anthony Chukumba reiterates Best Buy Co (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/BBY#NYSE">BBY</a>) with a Buy and maintains $100 price target.

Reiteration

Loop Capital Reiterates Buy on Best Buy Co, Maintains $100 Price Target

Best Buy Co's (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/BBY#NYSE">BBY</a>) short percent of float has fallen 17.52% since its last report. The company recently reported that it has 11.55 million shares sold short, which is 6.92% of all regular shares that are available for trading. Based on its trading volume, it would take traders 2.36 days to cover their short positions on average.
<h3>Why Short Interest Matters</h3>
Short interest is the number of shares that have been sold short but have not yet been covered or closed out. <a href="https://www.benzinga.com/money/how-to-short-a-stock/">Short selling</a> is when a trader sells shares of a company they do not own, with the hope that the price will fall. Traders make money from short selling if the price of the stock falls and they lose if it rises.
Short interest is important to track because it can act as an indicator of market sentiment towards a particular stock. An increase in short interest can signal that investors have become more bearish, while a decrease in short interest can signal they have become more bullish.
See Also: <a href="https://www.benzinga.com/short-interest">List of the most shorted stocks</a>
<h3>Best Buy Co Short Interest Graph (3 Months)</h3>
<img src="https://www.benzinga.com/files/images/story/2024/1733930121_0.png" alt="short_fig" />
As you can see from the chart above the percentage of shares that are sold short for Best Buy Co has declined since its last report. This does not mean that the stock is going to rise in the near-term but traders should be aware that less shares are being shorted.
<h3>Comparing Best Buy Co's Short Interest Against Its Peers</h3>
Peer comparison is a popular technique amongst analysts and investors for gauging how well a company is performing. A company's peer is another company that has similar characteristics to it, such as industry, size, age, and financial structure. You can find a company's peer group by reading its 10-K, proxy filing, or by doing your own similarity analysis.
According to <a href="https://pro.benzinga.com/">Benzinga Pro</a>, Best Buy Co's peer group average for short interest as a percentage of float is 3.94%, which means the company has more short interest than most of its peers.
Did you know that increasing short interest can actually be bullish for a stock? <a href="https://www.benzinga.com/money/how-to-make-money-on-a-short-squeeze/">This post by Benzinga Money explains how you can profit from it.</a>
This article was generated by Benzinga's automated content engine and was reviewed by an editor.

How Is The Market Feeling About Best Buy Co?

Corporate brass has already laid out counterstrategies to President-elect <a href="https://www.benzinga.com/topic/tariffs">Donald Trump&#8216;s tariff plans</a>. 
The Trump administration is expected to raise tariffs on Chinese imports by an average of 20 percentage points, with non-consumer goods facing hikes as high as 60 percentage points, Goldman Sachs&#8217; Ronnie Walker said in a Tuesday note.
Additional tariffs on auto imports are also expected, along with a 40% chance of a universal 10%-20% tariff on all imports from other countries, the economist said.
Goldman Sachs analyzed discussions over the third quarter and identified three key tactics based on insights from corporate commentary.
Here's how U.S. businesses are bracing for the tariff storm:
<h2 class="wp-block-heading">Strategy 1: Make Customers Pay More</h2>
In dealing with higher import costs, many companies will take the straightforward approach: raise prices.
Major firms like AutoZone Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/AZO#NYSE">AZO</a>) and Best Buy Co. Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/BBY#NYSE">BBY</a>) said they expect to pass tariff expenses directly to customers.
As Goldman Sachs highlighted in its note, Best Buy acknowledged that in previous tariff rounds, costs were &#8220;largely shared between vendors, the company, and ultimately the end customer.&#8221;
Similarly, Traeger Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/COOK#NYSE">COOK</a>) said, &#8220;Pricing is always a lever… most brands will lean into price to mitigate the downside.&#8221;
Goldman Sachs economists highlighted that tariffs tend to raise prices across the board, with the burden typically landing on consumers. 
&#8220;The&nbsp;experience&nbsp;of the first Trump administration shows that tariffs are largely passed on to consumer prices,&#8221; Walker wrote.
<h2 class="wp-block-heading">Strategy 2: Stockpile Imports</h2>
Some companies are racing to get ahead of the tariff curve by stockpiling goods.
Archer-Daniels-Midland Company (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/ADM#NYSE">ADM</a>) indicated during its third-quarter earnings call that the trend of building up inventories in advance reflects preparation &#8220;for the eventuality of tariffs,&#8221; according to Goldman Sachs. 
Clarus Corp. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/CLAR#NASDAQ">CLAR</a>) also highlighted that pulling forward purchases before tariffs take effect provides a buffer: 
"Once we get a sense of the timing and magnitude of tariffs, we can adjust purchases to build inventory," Clarus said on its earnings call, according to Goldman Sachs. 
The investment bank added: &#8220;Our global economics team recently&nbsp;collected&nbsp;anecdotal reports that suggest this may already be underway.&#8221;
Port data from China has shown a notable spike in U.S.-bound shipments since the 2024 election. European exporters are also reportedly front-loading shipments to avoid potential tariffs.
Stockpiling is only a temporary fix, as storage and carrying costs can erode margins over time, per Goldman Sachs.
<h2 class="wp-block-heading">Strategy 3: Reshuffle Supply Chains</h2>
For many companies, shifting supply chains away from tariff-heavy regions like China has become the top long-term solution. 
Over the last seven years, U.S. manufacturers have been reducing dependence on Chinese imports in favor of Mexico and other Asian countries, according to Goldman Sachs.
Goldman Sachs highlighted insights from American Woodmark Corp. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/AMWD#NASDAQ">AMWD</a>) and Stanley Black &amp; Decker (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/SWK#NYSE">SWK</a>). 
While American Woodmark has "significantly reduced exposure to Chinese imports," Stanley Black &amp; Decker said it may shift production to &#8220;other parts of Asia, or Mexico.&#8221;
Yet Goldman economists said moving production back to the U.S., a strategy often referred to as &#8220;reshoring,&#8221; still remains unlikely.
<h2 class="wp-block-heading">Is Reshoring Realistic?</h2>
"It's just not cost-effective," said Stanley Black &amp; Decker. "There's also a labor shortage in the U.S. to consider."
Columbia Sportswear Company (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/COLM#NASDAQ">COLM</a>) added that even with tariffs as high as 40% on some footwear and apparel, the cost differential hasn't spurred increased domestic production.
Despite calls for more domestic manufacturing, evidence suggests the U.S. economy remains deeply reliant on imported goods. 
Over the last decade, imports of foreign intermediate and final manufactured goods have outpaced domestic manufacturing growth, according to Goldman Sachs.
Boot Barn Holdings Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/BOOT#NYSE">BOOT</a>) acknowledged the challenge of fully decoupling from China. 
Goldman Sachs highlighted management remarks from Boot Barn Holdings&#8217; third-quarter earnings call: &#8220;We won't move completely out of China, but we've done a good job balancing our exposure.&#8221;
On a more optimistic note, Digi International Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/DGII#NASDAQ">DGII</a>) revealed contingency plans to relocate manufacturing to U.S.-based facilities if conditions allow. 
Read Next:
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Image: Shutterstock

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Trump's Tariff Storm: 3 Survival Strategies US Companies Are Using To Fight Back

<a target="_blank" href="https://www.benzinga.com/topic/black-friday" rel="noreferrer noopener">Black Friday sales</a> in the U.S. revealed contrasting trends between in-store and online shopping, highlighting consumers&#8217; preference for digital platforms.
While brick-and-mortar stores saw muted growth of just 0.7% year-over-year, online sales surged by 14.6%, according to Mastercard SpendingPulse data. The figures underscore the growing dominance of e-commerce in the holiday shopping season, Reuters reports.
Also Read: <a target="_blank" href="https://www.benzinga.com/news/24/08/40251560/amazon-boosts-recruitment-efforts-in-china-targets-rivalry-with-temu-report" rel="noreferrer noopener">Amazon Boosts Recruitment Efforts In China, Targets Rivalry With Temu: Report</a>
Adobe Inc. noted a substantial increase in online spending, with Americans shelling out $10.8 billion on Friday, a 10.2% rise from last year. <a target="_blank" href="https://www.benzinga.com/news/retail-sales/24/12/42257325/ai-revolutionizes-black-friday-shopping-as-online-sales-reach-new-heights" rel="noreferrer noopener">Generative AI chatbots</a>, designed to enhance shopper interactions, fueled a 1,800% surge in retail website visits compared to the previous year, according to a report by Barron&#8217;s.
Top-selling items included makeup, Bluetooth speakers, and espresso machines, reflecting diverse consumer preferences.
Salesforce analyzed data from over 1.5 billion global shoppers and reported a 7% uptick in U.S. online sales, reaching $17.5 billion. Home appliances and furniture emerged as popular categories among digital buyers.
Physical retail locations struggled to keep pace, with Facteus reporting a 5.4% drop in-store sales. This decline deepens to 8% when adjusted for inflation, indicating a challenging environment for traditional retailers.
Big-box stores like Target Corp (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/TGT#NYSE">TGT</a>) and Best Buy Co Inc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/BBY#NYSE">BBY</a>) experienced flat year-over-year sales on Black Friday, emphasizing the shift toward digital channels.
Retail behemoths such as Amazon.com Inc (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/AMZN#NASDAQ">AMZN</a>) and Walmart Inc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/WMT#NYSE">WMT</a>) benefitted from strong online demand. Walmart&#8217;s focus on integrating store-to-home delivery for its e-commerce customers has helped capture this growing market segment. Emerging platforms like TikTok Shop and PDD Holdings Inc (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/PDD#NASDAQ">PDD</a>) Temu also demonstrated robust sales growth during the holiday period.
<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="750" height="650" src="https://editorial-assets.benzinga.com/wp-content/uploads/2024/12/02045412/newplot-1.png" alt="" class="wp-image-672024" srcset="https://editorial-assets.benzinga.com/wp-content/uploads/2024/12/02045412/newplot-1.png 750w,https://editorial-assets.benzinga.com/wp-content/uploads/2024/12/02045412/newplot-1-300x260.png 300w" sizes="(max-width: 750px) 100vw, 750px" /></figure>
Amazon has prioritized Black Friday over Cyber Monday for the second consecutive year, a shift Deepwater Asset Management&#8217;s Gene Munster says yields strong results. This strategy aligns with Amazon&#8217;s history of creating unique sales events, such as Prime Day.
Deepwater Asset Management&#8217;s&nbsp;Gene Munster highlights the <a target="_blank" href="https://www.benzinga.com/24/11/42253350/amazons-focus-shift-to-black-friday-from-cyber-monday-is-paying-off-says-gene-munster-small-changes-to-profitability-can-have-measurable-impact-to-earnings" rel="noreferrer noopener">retail sector&#8217;s growth</a>, with Amazon&#8217;s paid units rising from 8% in December 2022 to 12% in September 2024. He estimates retail operating margins have improved from -3% two years ago to 5% last quarter and predicts further gains to 7% in 2025, potentially lifting EPS to $7.15.
Amazon announced it will hire <a target="_blank" href="https://www.benzinga.com/news/24/10/41185124/amazon-to-boost-workforce-by-250k-for-2024-holidays-joining-retail-hiring-surge" rel="noreferrer noopener">250,000 U.S. workers</a> for the holiday season, reflecting retail&#8217;s increased demand for seasonal staff. Target also revealed plans to add 100,000 temporary employees. In 2023, Amazon&#8217;s U.S. Cyber Monday sales hit $12.4 billion, a 9.6% increase that exceeded the $12 billion forecast. Total online sales during Cyber Week reached $38 billion, surpassing the $37.2 billion estimate.
Also Read:
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<li><a href="https://www.benzinga.com/news/24/11/42247997/walmart-shoppers-shun-electronics-for-black-friday-deals-on-eggs-bread-slippers" target="_blank" rel="noreferrer noopener">Walmart Shoppers Shun Electronics For Black Friday Deals On Eggs, Bread, Slippers</a></li>
</ul>
Photo via Shutterstock

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Citigourp Global Markets 2% Protected Notes Linked To The Djia

Amazon And Walmart Dominate Black Friday As Online Sales Soar 14.6%

While many shoppers are searching for the latest tech gadgets, a toy brand nearly 100 years old is dominating <a href="https://www.benzinga.com/topic/black-friday">Black Friday searches </a>in 2024.
What Happened: Each year, new toys and gadgets are among the most searched items during the<a href="https://www.benzinga.com/news/24/11/42236796/black-friday-cyber-monday-shopping-set-to-break-sales-records"> Christmas holiday shopping season.</a>
Airpods, iPads, Nintendo Switch, and other newer tech products rank well in searches, but Lego dominates the search results on Black Friday.
The toy brand, which was founded in 1932, ranks first among Black Friday searches according to data from <a href="https://www.similarweb.com/">Similarweb</a>, tracking searches on Amazon.com Inc (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/AMZN#NASDAQ">AMZN</a>), Best Buy Co Inc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/BBY#NYSE">BBY</a>), Target Corp (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/TGT#NYSE">TGT</a>), and Walmart Inc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/WMT#NYSE">WMT</a>).
For searches on Walmart, Lego ranks second trailing only the generic search item of TV. On Target, Lego ranks third, trailing only Pokemon and Pokemon cards.
Read Also:<a href="https://www.benzinga.com/news/24/08/40658510/lego-maker-pledges-to-cut-oil-content-in-bricks-by-2032-faces-higher-production-costs"> Lego Maker Pledges To Cut Oil Content In Bricks By 2032, Faces Higher Production Costs</a>
Why It's Important: Lego has been a staple among toy wish lists for children and adults alike for many Christmases.
While Lego has advanced its technology and now has motorized sets and sets that focus on STEM (science, technology, engineering and mathematics), sets based on popular movies and television shows are also highly coveted by collectors.
Lego ranking well among searches could be good news for retailers as the items are not exclusive and are sold in many locations. 
Lego sets are also not often discounted, which could be good news for retailers and their margins. Many other top products also get heavy discounts for the holiday shopping season to attract retailers.
Read Next: 
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<li><a href="https://www.benzinga.com/news/24/04/38045479/lego-billionaires-wealth-surges-as-investment-portfolio-turns-profitable">Lego Billionaires&#8217; Wealth Surges As Investment Portfolio Turns Profitable</a></li>
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Image created using artificial intelligence via Midjourney.

One Low-Tech Toy Blows Away Black Friday Shopping Competition

Several Apple Inc (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/AAPL#NASDAQ">AAPL</a>) products are among the most searched-for items on Black Friday for the 2024 <a href="https://www.benzinga.com/topic/black-friday">holiday shopping season.</a>
What Happened: Apple could be one of the big winners in the 2024 Black Friday shopping season, which<a href="https://www.benzinga.com/news/24/11/42236796/black-friday-cyber-monday-shopping-set-to-break-sales-records" target="_blank" rel="noopener"> could set records</a>.
The technology giant is dominating searches at several of the largest retailers according to early Black Friday data, as reported by <a href="https://www.similarweb.com/">Similarweb</a>.
Similarweb data shows trending searches across Amazon.com Inc (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/AMZN#NASDAQ">AMZN</a>), Best Buy Co Inc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/BBY#NYSE">BBY</a>), Target Corp (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/TGT#NYSE">TGT</a>), and Walmart Inc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/WMT#NYSE">WMT</a>) consistently feature several Apple products among the top 10 most-searched items, alongside other electronics and children's toys.
Here are the overall Apple rankings across the four retailers:
<ul>
<li>2. Airpods</li>
<li>3. iPad</li>
<li>7. Apple Watch</li>
</ul>
Across searches at Target, Airpods ranked fourth, with the Apple Watch and iPad ranking sixth and seventh.
Read Also: <a href="https://www.benzinga.com/economics/macro-economic-events/24/11/42244324/black-friday-frenzy-shoppers-queue-for-taylor-swift-merch-retro-gadgets-and-more-as-retailers-open-doors-early-amid-shortened-shopping-season">Black Friday Frenzy: Shoppers Queue For Taylor Swift Merch, Retro Gadgets And More As Retailers Open Doors Early Amid Shortened Shopping Season</a>
Why It's Important: The strong search traffic could signal interest from buyers of these products either as gifts for the holiday or for themselves.
Apple continues to see strong demand for its products as one of the top global brands that are well-known for their products.
The Christmas shopping season is shorter than in past years, with only 27 days from the day before Thanksgiving until Christmas Day.
Black Friday trends and data could signal how retailers and other companies will fare this short holiday season, with Apple looking to be one of the early winners.
AAPL Price Action: Apple stock is up 0.4% to $235.89 on Friday versus a 52-week trading range of $164.08 to $237.49. Apple stock is up 27.1% year-to-date in 2024.
Read Next: 
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<li><a href="https://www.benzinga.com/analyst-ratings/analyst-color/24/11/41690576/apple-q4-results-better-than-feared-analysts-highlight-iphone-16-demand-apple-intel">Apple Q4 Results &#8216;Better-Than-Feared&#8217;: Analysts Highlight iPhone 16 Demand, Apple Intelligence Opportunity After &#8216;Rock Solid Quarter&#8217;</a></li>
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Image created using artificial intelligence via Midjourney.

AAPL

Apple Products Dominate Early Black Friday Trending Searches

Retailers across the U.S. and Europe are rolling out Black Friday deals, enticing shoppers with exclusive items and substantial discounts. This comes as stores&nbsp;opened as early as 5&nbsp;a.m. following Thanksgiving, aiming to draw in consumers despite a condensed shopping season.
What Happened: U.S. and European retailers are enticing bargain hunters with exclusive products and significant discounts this Black Friday. As stores opened as early as 5 a.m. following Thanksgiving, retailers are eager to attract shoppers despite a shortened shopping season, Reuters reported.
At 5:30 a.m. outside a&nbsp;Target Corp.&nbsp;(NYSE:<a class="ticker" href="https://www.benzinga.com/stock/TGT#NYSE">TGT</a>) in North Bergen, New Jersey,&nbsp;20 people queued up for the 6 a.m. opening, with many eager to purchase exclusive&nbsp;Taylor Swift&nbsp;merchandise. Store manager Jonathan Baldera noted&nbsp;it was the first time&nbsp;since the pandemic that people lined up outside on Black Friday, attributing the turnout to the &#8220;Taylor Swift craze.&#8221;
In London, Currys reported high demand for products like the Sony PlayStation 5 and retro-tech items.
See Also:&nbsp;<a href="https://www.benzinga.com/markets/equities/24/11/42186167/michael-saylors-microstrategy-convertible-notes-to-buy-bitcoin-offer-no-interest-so-why-are-investors-rushing-to-buy-them?itm_source=parsely-api" target="_blank" rel="noreferrer noopener">Michael Saylor&#8217;s MicroStrategy Convertible Notes To Buy Bitcoin Offer No Interest, So Why Are Investors Rushing To Buy Them?</a>
In the U.S.,&nbsp;Walmart Inc.&nbsp;(NYSE:<a class="ticker" href="https://www.benzinga.com/stock/WMT#NYSE">WMT</a>) and other major retailers like&nbsp;Best Buy&nbsp;(NYSE:<a class="ticker" href="https://www.benzinga.com/stock/BBY#NYSE">BBY</a>) and&nbsp;Home Depot&nbsp;(NYSE:<a class="ticker" href="https://www.benzinga.com/stock/HD#NYSE">HD</a>) opened early, offering deals on electronics and home goods. The National Retail Federation anticipates 85.6 million shoppers will&nbsp;visit stores this year, up&nbsp;from last year&#8217;s 76 million, despite the shortened 26-day shopping period between Thanksgiving and Christmas.
Why It Matters: The significance of this year&#8217;s Black Friday is underscored by the expectation of record-breaking sales during the Black Friday to Cyber Monday period. Management consultancy firm Bain &amp; Company <a href="https://www.benzinga.com/news/retail-sales/24/11/42225933/black-friday-cyber-monday-shopping-set-to-break-sales-records">forecasts U.S. retail sales</a> to reach $75 billion, marking a 5% increase from last year. This period is projected to account for 8% of total holiday sales, the highest share since 2019. The evolving shopping habits, with consumers purchasing earlier due to ongoing discounts, highlight the strategic importance of this period for retailers.
However, a survey by KnownHost, reveals that not all <a href="https://www.benzinga.com/news/retail-sales/24/11/42220200/black-friday-discounts-too-good-to-be-true-survey-shows-only-42-of-sales-are-authentic">Black Friday deals</a> are as genuine as they appear. The study found that nearly a third of the deals were not true savings, with some prices inflated before the event to create the illusion of discounts. This insight into consumer behavior and market strategies is crucial for understanding the dynamics of the holiday shopping season.
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Disclaimer: This content was partially produced with the help of&nbsp;<a href="https://www.benzinga.com/author/benzinga-neuro" target="_blank" rel="noreferrer noopener">Benzinga Neuro</a>&nbsp;and was reviewed and published by Benzinga editors.
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Macro Economic Events

General

Black Friday Frenzy: Shoppers Queue For Taylor Swift Merch, Retro Gadgets And More As Retailers Open Doors Early Amid Shortened Shopping Season

Guggenheim analyst Steven Forbes maintains Best Buy Co (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/BBY#NYSE">BBY</a>) with a Buy and lowers the price target from $110 to $105.

Guggenheim Maintains Buy on Best Buy Co, Lowers Price Target to $105

Retailers are expecting a record-breaking Black Friday to Cyber Monday shopping period as cash-strapped consumers are expected to shop early in the holiday season for sales <a href="https://www.benzinga.com/news/retail-sales/24/11/42220200/black-friday-discounts-too-good-to-be-true-survey-shows-only-42-of-sales-are-authentic">promotions and savings.&nbsp;</a>
What To Know: Management consultancy firm Bain &amp; Company <a href="https://www.bain.com/insights/black-friday-2024-sales-forecast-snap-chart/">forecasts</a> U.S. retail sales during the Black Friday to Cyber Monday period will reach $75 billion for the first time ever, growing by about 5% year-over-year. The firm sees about 8% of total holiday sales will come during this period, the highest share since 2019, underscoring the importance of the key shopping period for retailers.&nbsp;
"The holiday shopping season has been reshaped in recent years, where consumers are making purchases earlier, driven by a stream of discounts that has allowed shoppers to manage their budgets in different ways," says Vivek Pandya, lead analyst, Adobe Digital Insights.&nbsp;
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Online Shopping: Adobe Digital Insights <a href="https://news.adobe.com/news/2024/09/092524-adi-holiday-forecast">expects</a> Cyber Week (the 5-day period including Thanksgiving, Black Friday and Cyber Monday) online sales of $40.6 billion, up 7% over last year and adding up to 16.9% of the overall holiday season sales.&nbsp;
Adobe sees Cyber Monday as the biggest shopping day of the year, driving a record $13.2 billion in sales, an increase of 6.1% from 2023.&nbsp;
In-store Shopping: In-store shopping still remains an important part of Black Friday for many consumers. According to<a href="https://www.linkedin.com/redir/redirect?url=http%3A%2F%2FPlacer%2Eai&amp;urlhash=w5Z_&amp;trk=article-ssr-frontend-pulse_little-text-block"> Placer.ai</a> analytics, Black Friday 2023 saw a 300% increase in mall visits compared to the first three weeks of November. Superstores also saw an 81% rise, demonstrating demand across shopping formats.&nbsp;
Most Wanted Items: Consumers are expected to gobble up Cyber Week deals on electronics from retailers like Best Buy Co., Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/BBY#NYSE">BBY</a>) on hot items like Beats Studio Pro Wireless Noise Cancelling Headphones at more than 60% off its regular price.&nbsp;
Read Next: <a href="https://www.benzinga.com/news/retail-sales/24/11/42220200/black-friday-discounts-too-good-to-be-true-survey-shows-only-42-of-sales-are-authentic">Black Friday Discounts Too Good To Be True? Survey Shows Only 42% Of Sales Are Authentic</a>
Placer.ai expects beauty and personal care items to be another hot item with discounts on gift sets from retailers like Ulta Beauty, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/ULTA#NASDAQ">ULTA</a>) drawing shoppers online and in stores.&nbsp;
Sporting goods and outdoor equipment will see record-high discounts averaging 20%, according to Abode Digital Insights, with retailers like Dicks Sporting Goods, Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/DKS#NYSE">DKS</a>) benefiting from the increased spending on experiences and activities.&nbsp;
When To Shop: Adobe Digital Insights says Thanksgiving Day will be the best day to shop for toys, appliances, furniture and sporting goods, while Black Friday will offer the deepest discounts for TVs. The Saturday after Thanksgiving will have the best deals for computers and Cyber Monday will be the best day to shop for electronics and apparel, the two biggest categories in e-commerce by revenue share. 
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Photo: gonghuimin468 from Pixabay

Black Friday, Cyber Monday Shopping Set To Break Sales Records

Wells Fargo analyst Zachary Fadem maintains Best Buy Co (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/BBY#NYSE">BBY</a>) with a Equal-Weight and lowers the price target from $95 to $89.

Wells Fargo Maintains Equal-Weight on Best Buy Co, Lowers Price Target to $89

UBS analyst Michael Lasser maintains Best Buy Co (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/BBY#NYSE">BBY</a>) with a Buy and lowers the price target from $123 to $115.

UBS Maintains Buy on Best Buy Co, Lowers Price Target to $115

Truist Securities analyst Scot Ciccarelli maintains Best Buy Co (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/BBY#NYSE">BBY</a>) with a Hold and lowers the price target from $107 to $95.

Truist Securities Maintains Hold on Best Buy Co, Lowers Price Target to $95

Citigroup analyst Steven Zaccone maintains Best Buy Co (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/BBY#NYSE">BBY</a>) with a Buy and lowers the price target from $109 to $101.

Citigroup Maintains Buy on Best Buy Co, Lowers Price Target to $101

Across the recent three months, 19 analysts have shared their insights on Best Buy Co (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/BBY#NYSE">BBY</a>), expressing a variety of opinions spanning from bullish to bearish.
Summarizing their recent assessments, the table below illustrates the evolving sentiments in the past 30 days and compares them to the preceding months.
<table>
<thead>
<tr>
<th></th>
<th align="right">Bullish</th>
<th align="right">Somewhat Bullish</th>
<th align="right">Indifferent</th>
<th align="right">Somewhat Bearish</th>
<th align="right">Bearish</th>
</tr>
</thead>
<tbody>
<tr>
<td>Total Ratings</td>
<td align="right">7</td>
<td align="right">5</td>
<td align="right">6</td>
<td align="right">1</td>
<td align="right">0</td>
</tr>
<tr>
<td>Last 30D</td>
<td align="right">1</td>
<td align="right">0</td>
<td align="right">0</td>
<td align="right">0</td>
<td align="right">0</td>
</tr>
<tr>
<td>1M Ago</td>
<td align="right">1</td>
<td align="right">2</td>
<td align="right">0</td>
<td align="right">0</td>
<td align="right">0</td>
</tr>
<tr>
<td>2M Ago</td>
<td align="right">1</td>
<td align="right">0</td>
<td align="right">0</td>
<td align="right">0</td>
<td align="right">0</td>
</tr>
<tr>
<td>3M Ago</td>
<td align="right">4</td>
<td align="right">3</td>
<td align="right">6</td>
<td align="right">1</td>
<td align="right">0</td>
</tr>
</tbody>
</table>
The 12-month price targets assessed by analysts reveal further insights, featuring an average target of $106.47, a high estimate of $123.00, and a low estimate of $80.00. Witnessing a positive shift, the current average has risen by 9.08% from the previous average price target of $97.61.
<img src="https://www.benzinga.com/files/images/story/2024/1732719677_0.png" alt="price target chart" />
<h2>Deciphering Analyst Ratings: An In-Depth Analysis</h2>
In examining recent analyst actions, we gain insights into how financial experts perceive Best Buy Co. The following summary outlines key analysts, their recent evaluations, and adjustments to ratings and price targets.
<table>
<thead>
<tr>
<th>Analyst</th>
<th>Analyst Firm</th>
<th>Action Taken</th>
<th>Rating</th>
<th>Current Price Target</th>
<th>Prior Price Target</th>
</tr>
</thead>
<tbody>
<tr>
<td>Anthony Chukumba</td>
<td>Loop Capital</td>
<td>Lowers</td>
<td>Buy</td>
<td>$100.00</td>
<td>$110.00</td>
</tr>
<tr>
<td>Joseph Feldman</td>
<td>Telsey Advisory Group</td>
<td>Lowers</td>
<td>Outperform</td>
<td>$110.00</td>
<td>$115.00</td>
</tr>
<tr>
<td>Christopher Horvers</td>
<td>JP Morgan</td>
<td>Raises</td>
<td>Overweight</td>
<td>$117.00</td>
<td>$111.00</td>
</tr>
<tr>
<td>Steven Zaccone</td>
<td>Citigroup</td>
<td>Lowers</td>
<td>Buy</td>
<td>$109.00</td>
<td>$115.00</td>
</tr>
<tr>
<td>Michael Baker</td>
<td>DA Davidson</td>
<td>Maintains</td>
<td>Buy</td>
<td>$117.00</td>
<td>$117.00</td>
</tr>
<tr>
<td>Karen Short</td>
<td>Melius Research</td>
<td>Announces</td>
<td>Hold</td>
<td>$100.00</td>
<td>-</td>
</tr>
<tr>
<td>Kate McShane</td>
<td>Goldman Sachs</td>
<td>Raises</td>
<td>Buy</td>
<td>$116.00</td>
<td>$95.00</td>
</tr>
<tr>
<td>Zachary Fadem</td>
<td>Wells Fargo</td>
<td>Raises</td>
<td>Equal-Weight</td>
<td>$95.00</td>
<td>$80.00</td>
</tr>
<tr>
<td>Joseph Feldman</td>
<td>Telsey Advisory Group</td>
<td>Raises</td>
<td>Outperform</td>
<td>$115.00</td>
<td>$95.00</td>
</tr>
<tr>
<td>Steven Zaccone</td>
<td>Citigroup</td>
<td>Raises</td>
<td>Buy</td>
<td>$115.00</td>
<td>$100.00</td>
</tr>
<tr>
<td>Christopher Horvers</td>
<td>JP Morgan</td>
<td>Raises</td>
<td>Overweight</td>
<td>$111.00</td>
<td>$101.00</td>
</tr>
<tr>
<td>Seth Basham</td>
<td>Wedbush</td>
<td>Raises</td>
<td>Neutral</td>
<td>$95.00</td>
<td>$85.00</td>
</tr>
<tr>
<td>Seth Sigman</td>
<td>Barclays</td>
<td>Raises</td>
<td>Equal-Weight</td>
<td>$95.00</td>
<td>$81.00</td>
</tr>
<tr>
<td>Michael Lasser</td>
<td>UBS</td>
<td>Raises</td>
<td>Buy</td>
<td>$123.00</td>
<td>$106.00</td>
</tr>
<tr>
<td>Peter Keith</td>
<td>Piper Sandler</td>
<td>Raises</td>
<td>Overweight</td>
<td>$114.00</td>
<td>$100.00</td>
</tr>
<tr>
<td>Scot Ciccarelli</td>
<td>Truist Securities</td>
<td>Raises</td>
<td>Hold</td>
<td>$107.00</td>
<td>$86.00</td>
</tr>
<tr>
<td>Greg Melich</td>
<td>Evercore ISI Group</td>
<td>Raises</td>
<td>In-Line</td>
<td>$94.00</td>
<td>$90.00</td>
</tr>
<tr>
<td>Anthony Chukumba</td>
<td>Loop Capital</td>
<td>Raises</td>
<td>Buy</td>
<td>$110.00</td>
<td>$100.00</td>
</tr>
<tr>
<td>Elizabeth Suzuki</td>
<td>B of A Securities</td>
<td>Raises</td>
<td>Underperform</td>
<td>$80.00</td>
<td>$70.00</td>
</tr>
</tbody>
</table>
<h3>Key Insights:</h3>
<ul>
<li>Action Taken: Analysts frequently update their recommendations based on evolving market conditions and company performance. Whether they 'Maintain', 'Raise' or 'Lower' their stance, it reflects their reaction to recent developments related to Best Buy Co. This information provides a snapshot of how analysts perceive the current state of the company.</li>
<li>Rating: Offering a comprehensive view, analysts assess stocks qualitatively, spanning from 'Outperform' to 'Underperform'. These ratings convey expectations for the relative performance of Best Buy Co compared to the broader market.</li>
<li>Price Targets: Analysts set price targets as an estimate of a stock's future value. Comparing the current and prior price targets provides insight into how analysts' expectations have changed over time. This information can be valuable for investors seeking to understand consensus views on the stock's potential future performance.</li>
</ul>
Capture valuable insights into Best Buy Co's market standing by understanding these analyst evaluations alongside pertinent financial indicators. Stay informed and make strategic decisions with our Ratings Table.
<a href="https://www.benzinga.com/quote/BBY/analyst-ratings?utm_source=Benzinga Insights">Stay up to date on Best Buy Co analyst ratings.</a>
<h2>Discovering Best Buy Co: A Closer Look</h2>
With $43.5 billion in consolidated 2023 sales, Best Buy is the largest pure-play consumer electronics retailer in the US, boasting roughly 8.3% share of the North American market and north of 33% share of offline sales in the region, per our calculations, CTA, and Euromonitor data. The firm generates the bulk of its sales in-store, with mobile phones and tablets, computers, and appliances representing its three largest categories. Recent investments in e-commerce fulfillment, accelerated by the covid-19 pandemic, have seen the US e-commerce channel roughly double from prepandemic levels, with management estimating that it will represent a mid-30% proportion of sales moving forward.
<h3>Financial Milestones: Best Buy Co's Journey</h3>
Market Capitalization: Boasting an elevated market capitalization, the company surpasses industry averages. This signals substantial size and strong market recognition.
Decline in Revenue: Over the 3 months period, Best Buy Co faced challenges, resulting in a decline of approximately -3.08% in revenue growth as of 31 July, 2024. This signifies a reduction in the company's top-line earnings. As compared to its peers, the company achieved a growth rate higher than the average among peers in Consumer Discretionary sector.
Net Margin: Best Buy Co's net margin is impressive, surpassing industry averages. With a net margin of 3.13%, the company demonstrates strong profitability and effective cost management.
Return on Equity (ROE): The company's ROE is a standout performer, exceeding industry averages. With an impressive ROE of 9.4%, the company showcases effective utilization of equity capital.
Return on Assets (ROA): Best Buy Co's ROA surpasses industry standards, highlighting the company's exceptional financial performance. With an impressive 1.92% ROA, the company effectively utilizes its assets for optimal returns.
Debt Management: Best Buy Co's debt-to-equity ratio surpasses industry norms, standing at 1.32. This suggests the company carries a substantial amount of debt, posing potential financial challenges.
<h2>How Are Analyst Ratings Determined?</h2>
Analysts are specialists within banking and financial systems that typically report for specific stocks or within defined sectors. These people research company financial statements, sit in conference calls and meetings, and speak with relevant insiders to determine what are known as analyst ratings for stocks. Typically, analysts will rate each stock once a quarter. 
Some analysts publish their predictions for metrics such as growth estimates, earnings, and revenue to provide additional guidance with their ratings. When using analyst ratings, it is important to keep in mind that stock and sector analysts are also human and are only offering their opinions to investors.
If you want to keep track of which analysts are outperforming others, you can view updated analyst ratings along withanalyst success scores in <a href="https://benzinga.grsm.io/register174">Benzinga Pro</a>.
Breaking: Wall Street's Next Big Mover
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This article was generated by Benzinga's automated content engine and reviewed by an editor.

Where Best Buy Co Stands With Analysts

Loop Capital analyst Anthony Chukumba maintains Best Buy Co (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/BBY#NYSE">BBY</a>) with a Buy and lowers the price target from $110 to $100.

Loop Capital Maintains Buy on Best Buy Co, Lowers Price Target to $100

President-elect Donald Trump has proposed <a href="https://www.benzinga.com/24/11/42178994/trump-says-he-will-impose-25-tariffs-on-canada-mexico-on-first-day-of-office-and-extra-tariffs-on-china-until-they-pay-attention">implementing significant tariffs</a>, including 25% on imports from Mexico and Canada, and an additional 10% on goods from China.
For investors, this could mean a return to the trade-war trenches of 2019, but this time, the stakes are higher and the economic backdrop shakier.
JPMorgan analyst Christopher Horvers is sounding the alarm, pointing out that the tariff squeeze might be harder to absorb now than during the first tariff spat. With inflation already a sore spot for consumers, the retail and manufacturing sectors could find themselves in a pricing power pickle.
Here's where the pressure is highest and how it could influence stock movements.
Read Also: <a href="https://www.benzinga.com/economics/macro-economic-events/24/11/42202496/goldman-sachs-expects-major-selloffs-in-canadian-dollar-mexican-peso-says-trump-tariffs-threaten-usmca-agreement">Goldman Sachs Expects Major Selloffs In Canadian Dollar, Mexican Peso, Says Trump Tariffs Threaten USMCA Agreement</a>
<h2 class="wp-block-heading">Electronics, Toys, Furnishings: Tariff Trouble Zones</h2>
The &#8220;Made in China&#8221; label isn&#8217;t just a tagline; it's a linchpin for sectors like electronics, toys, and home furnishings. According to Horvers, consumer electronics, with names like Best Buy Co Inc (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/BBY#NASDAQ">BBY</a>) sourcing as much as 60% from China, are sitting ducks. Similarly, the toy giants Hasbro Inc (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/HAS#NASDAQ">HAS</a>) and Mattel Inc (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/MAT#NASDAQ">MAT</a>) have 50% of U.S. revenues tied to China-made goods. 
Retailers like Walmart Inc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/WMT#NYSE">WMT</a>) and Target Corp (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/TGT#NYSE">TGT</a>), who dominate 40% of the U.S. toy market, could pass price hikes to consumers, but only up to a certain limit.
Meanwhile, home furnishings players like RH (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/RH#NYSE">RH</a>) and Williams-Sonoma Inc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/WSM#NYSE">WSM</a>), already battling tighter margins, could see additional pain. 
In fragmented industries like these, pricing power is weak, and any added costs could disrupt consumer demand or erode profits.
<h2 class="wp-block-heading">Autoparts: High Import, But Stronger Shields</h2>
Auto parts, with high import exposure (e.g., 45% for AutoZone Inc (NYSE: <a class="ticker" href="https://www.benzinga.com/stock/azo#NYSE">AZO</a>)), might appear vulnerable. However, Horvers suggests this sector wields strong pricing power, which should buffer against margin compression. 
Unlike toys or electronics, auto parts are essential purchases—there's no skipping that brake replacement or battery swap.
<h2 class="wp-block-heading">Grocery Stores: Low Risk, High Resilience</h2>
The grocery sector seems to have drawn the long straw. With low import exposure and robust pricing power, players like BJ's Wholesale Club Holdings Inc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/BJ#NYSE">BJ</a>) and Costco Wholesale Corp (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/COST#NASDAQ">COST</a>) are largely insulated. Their domestic sourcing and needs-based demand make this category a tariff-resistant fortress, according to the analyst.
<h2 class="wp-block-heading">2024 Vs. 2019: Less Pricing Power, More Shared Pain</h2>
The tariffs of 2019 were painful but manageable. This time around, Horvers warns, things could be different. Consumers have already endured price hikes on essentials since 2020, leaving retailers and manufacturers with less room to maneuver. Big-ticket discretionary items, such as appliances or furniture, might see a sharper dip in unit sales as buyers balk at higher price tags.
Adding to the complexity, tariffs this time appear more politically charged. Horvers believes imposing significant consumer-facing price shocks could backfire, especially with inflation shaping voter sentiment. This was evident in 2019 when tariffs on consumer goods were retracted to avoid such fallout.
<h2 class="wp-block-heading">What Investors Should Watch</h2>
If tariffs take hold, shared pain across manufacturers, retailers, and consumers will be the name of the game. 
Investors should monitor pricing strategies, margin resilience, and unit sales in the affected sectors. Stocks with diversified sourcing, strong pricing power, or essential demand are better positioned to weather the storm.
Trump's tariff 2.0 might be a high-stakes negotiation tactic, but for stocks exposed to discretionary imports, it's a risk that can't be ignored. 
As trade tensions escalate, investors are questioning not only who bears the cost of tariffs but also how long consumers can endure higher prices before they stop spending altogether.
Read Next: 
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<li><a href="https://www.benzinga.com/government/regulations/24/11/42058282/trumps-tariffs-could-have-severe-consequences-for-us-defense-sector-beijing-adviser-warns">Trump&#8217;s Tariffs Could Have &#8216;Severe Consequences&#8217; For US Defense Sector, Beijing Adviser Warns</a></li>
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Best Buy Co

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Best Buy Co (NYSE:BBY) 株価情報, 空売り情報

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