Dick's Sporting Goods Option Alert: Jan 16 $240 Calls Sweep (6) near the Bid: 211 vs 1727 OI; Earnings 3/11 Before Open 

Dick's Sporting Goods Option Alert: Jan 16 $240 Calls Sweep (6) near the Bid: 211 @ $32.301 vs 1727 OI; Earnings 3/11 Before Open Ref=$231.3

Dick's Sporting Goods 株価情報 (NYSE: DKS)

Dick's Sporting Goods (NYSE:DKS) 株価情報

DICK'S SPORTING GOODS INC

Dick's Sporting Goods

Dick's Sporting Goods retails athletic apparel, footwear, and equipment for sports. Dick's operates digital platforms, about 720 stores under its namesake brand (including outlet stores and House of Sport), and about 130 specialty stores under the Golf Galaxy and other nameplates. Dick's carries private-label merchandise and national brands such as Nike, The North Face, Under Armour, Callaway Golf, and TaylorMade. Based in the Pittsburgh area, Dick's was founded in 1948 by the father of current executive chair and controlling shareholder Edward Stack.

Dick's Sporting Goods Inc

Dakshidin Corp

DKSH HOLDING LTD ORD by DKSH Holdings Ltd.

DKSH Holding Ltd

DAIICHIKOSHO CO LTD by Daiichikosho Co Ltd.

Daiichikosho Co Ltd

DKSH HOLDINGS LTD U/ADR by DKSH Holdings Ltd.

DKSH HOLDINGS MALAYSIA by DKSH Holdings Malaysia BHD

DKSH Holdings Malaysia Bhd

Dick's Sporting Goods (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/DKS#NYSE">DKS</a>) has been analyzed by 13 analysts in the last three months, revealing a diverse range of perspectives from bullish to bearish.
The table below provides a snapshot of their recent ratings, showcasing how sentiments have evolved over the past 30 days and comparing them to the preceding months.
<table>
<thead>
<tr>
<th></th>
<th align="right">Bullish</th>
<th align="right">Somewhat Bullish</th>
<th align="right">Indifferent</th>
<th align="right">Somewhat Bearish</th>
<th align="right">Bearish</th>
</tr>
</thead>
<tbody>
<tr>
<td>Total Ratings</td>
<td align="right">1</td>
<td align="right">4</td>
<td align="right">8</td>
<td align="right">0</td>
<td align="right">0</td>
</tr>
<tr>
<td>Last 30D</td>
<td align="right">0</td>
<td align="right">1</td>
<td align="right">0</td>
<td align="right">0</td>
<td align="right">0</td>
</tr>
<tr>
<td>1M Ago</td>
<td align="right">0</td>
<td align="right">0</td>
<td align="right">1</td>
<td align="right">0</td>
<td align="right">0</td>
</tr>
<tr>
<td>2M Ago</td>
<td align="right">0</td>
<td align="right">1</td>
<td align="right">2</td>
<td align="right">0</td>
<td align="right">0</td>
</tr>
<tr>
<td>3M Ago</td>
<td align="right">1</td>
<td align="right">2</td>
<td align="right">5</td>
<td align="right">0</td>
<td align="right">0</td>
</tr>
</tbody>
</table>
Analysts have recently evaluated Dick's Sporting Goods and provided 12-month price targets. The average target is $224.62, accompanied by a high estimate of $273.00 and a low estimate of $171.00. Observing a downward trend, the current average is 6.11% lower than the prior average price target of $239.23. 
<img src="https://www.benzinga.com/files/images/story/2025/1747076448_0.png" alt="price target chart" />
<h2>Decoding Analyst Ratings: A Detailed Look</h2>
In examining recent analyst actions, we gain insights into how financial experts perceive Dick's Sporting Goods. The following summary outlines key analysts, their recent evaluations, and adjustments to ratings and price targets.
<table>
<thead>
<tr>
<th>Analyst</th>
<th>Analyst Firm</th>
<th>Action Taken</th>
<th>Rating</th>
<th>Current Price Target</th>
<th>Prior Price Target</th>
</tr>
</thead>
<tbody>
<tr>
<td>Adrienne Yih</td>
<td>Barclays</td>
<td>Lowers</td>
<td>Overweight</td>
<td>$223.00</td>
<td>$254.00</td>
</tr>
<tr>
<td>Ike Boruchow</td>
<td>Wells Fargo</td>
<td>Lowers</td>
<td>Equal-Weight</td>
<td>$171.00</td>
<td>$205.00</td>
</tr>
<tr>
<td>Jim Duffy</td>
<td>Stifel</td>
<td>Lowers</td>
<td>Hold</td>
<td>$192.00</td>
<td>$226.00</td>
</tr>
<tr>
<td>Joseph Feldman</td>
<td>Telsey Advisory Group</td>
<td>Maintains</td>
<td>Outperform</td>
<td>$250.00</td>
<td>$250.00</td>
</tr>
<tr>
<td>Anthony Chukumba</td>
<td>Loop Capital</td>
<td>Lowers</td>
<td>Hold</td>
<td>$195.00</td>
<td>$240.00</td>
</tr>
<tr>
<td>Paul Lejuez</td>
<td>Citigroup</td>
<td>Lowers</td>
<td>Neutral</td>
<td>$220.00</td>
<td>$230.00</td>
</tr>
<tr>
<td>Michael Baker</td>
<td>DA Davidson</td>
<td>Lowers</td>
<td>Buy</td>
<td>$273.00</td>
<td>$280.00</td>
</tr>
<tr>
<td>Jim Duffy</td>
<td>Stifel</td>
<td>Lowers</td>
<td>Hold</td>
<td>$226.00</td>
<td>$240.00</td>
</tr>
<tr>
<td>Seth Basham</td>
<td>Wedbush</td>
<td>Maintains</td>
<td>Neutral</td>
<td>$215.00</td>
<td>$215.00</td>
</tr>
<tr>
<td>Peter Benedict</td>
<td>Baird</td>
<td>Lowers</td>
<td>Neutral</td>
<td>$230.00</td>
<td>$235.00</td>
</tr>
<tr>
<td>Joseph Feldman</td>
<td>Telsey Advisory Group</td>
<td>Lowers</td>
<td>Outperform</td>
<td>$250.00</td>
<td>$260.00</td>
</tr>
<tr>
<td>Joseph Feldman</td>
<td>Telsey Advisory Group</td>
<td>Maintains</td>
<td>Outperform</td>
<td>$260.00</td>
<td>$260.00</td>
</tr>
<tr>
<td>Seth Basham</td>
<td>Wedbush</td>
<td>Maintains</td>
<td>Neutral</td>
<td>$215.00</td>
<td>$215.00</td>
</tr>
</tbody>
</table>
<h3>Key Insights:</h3>
<ul>
<li>Action Taken: Analysts respond to changes in market conditions and company performance, frequently updating their recommendations. Whether they 'Maintain', 'Raise' or 'Lower' their stance, it reflects their reaction to recent developments related to Dick's Sporting Goods. This information offers a snapshot of how analysts perceive the current state of the company.</li>
<li>Rating: Gaining insights, analysts provide qualitative assessments, ranging from 'Outperform' to 'Underperform'. These ratings reflect expectations for the relative performance of Dick's Sporting Goods compared to the broader market.</li>
<li>Price Targets: Delving into movements, analysts provide estimates for the future value of Dick's Sporting Goods's stock. This analysis reveals shifts in analysts' expectations over time.</li>
</ul>
Understanding these analyst evaluations alongside key financial indicators can offer valuable insights into Dick's Sporting Goods's market standing. Stay informed and make well-considered decisions with our Ratings Table.
<a href="https://www.benzinga.com/quote/DKS/analyst-ratings?adType=benzinga-insights&amp;ad=analyst-ratings&amp;campaign=wallstreetadvantage">Stay up to date on Dick's Sporting Goods analyst ratings.</a>
<h2>All You Need to Know About Dick's Sporting Goods</h2>
Dick's Sporting Goods retails athletic apparel, footwear, and equipment for sports. Dick's operates digital platforms, about 720 stores under its namesake brand (including outlet stores and House of Sport), and about 130 specialty stores under the Golf Galaxy and other nameplates. Dick's carries private-label merchandise and national brands such as Nike, The North Face, Under Armour, Callaway Golf, and TaylorMade. Based in the Pittsburgh area, Dick's was founded in 1948 by the father of current executive chair and controlling shareholder Edward Stack.
<h3>Dick's Sporting Goods's Economic Impact: An Analysis</h3>
Market Capitalization: Surpassing industry standards, the company's market capitalization asserts its dominance in terms of size, suggesting a robust market position.
Positive Revenue Trend: Examining Dick's Sporting Goods's financials over 3M reveals a positive narrative. The company achieved a noteworthy revenue growth rate of 0.45% as of 31 January, 2025, showcasing a substantial increase in top-line earnings. When compared to others in the Consumer Discretionary sector, the company faces challenges, achieving a growth rate lower than the average among peers.
Net Margin: Dick's Sporting Goods's net margin excels beyond industry benchmarks, reaching 7.7%. This signifies efficient cost management and strong financial health.
Return on Equity (ROE): Dick's Sporting Goods's ROE excels beyond industry benchmarks, reaching 9.58%. This signifies robust financial management and efficient use of shareholder equity capital.
Return on Assets (ROA): Dick's Sporting Goods's ROA surpasses industry standards, highlighting the company's exceptional financial performance. With an impressive 2.87% ROA, the company effectively utilizes its assets for optimal returns.
Debt Management: With a high debt-to-equity ratio of 1.4, Dick's Sporting Goods faces challenges in effectively managing its debt levels, indicating potential financial strain.
<h2>The Basics of Analyst Ratings</h2>
Experts in banking and financial systems, analysts specialize in reporting for specific stocks or defined sectors. Their comprehensive research involves attending company conference calls and meetings, analyzing financial statements, and engaging with insiders to generate what are known as analyst ratings for stocks. Typically, analysts assess and rate each stock once per quarter.
Some analysts publish their predictions for metrics such as growth estimates, earnings, and revenue to provide additional guidance with their ratings. When using analyst ratings, it is important to keep in mind that stock and sector analysts are also human and are only offering their opinions to investors.
If you want to keep track of which analysts are outperforming others, you can view updated analyst ratings along withanalyst success scores in <a href="https://www.benzinga.com/pro/">Benzinga Pro</a>.
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This article was generated by Benzinga's automated content engine and reviewed by an editor.

Analyst Ratings

Beyond The Numbers: 13 Analysts Discuss Dick's Sporting Goods Stock

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Shares of retail stocks are trading higher after the US and China agreed to a temporary reduction in most tariffs on each other's goods. A reduction in tariffs could alleviate supply chain uncertainty and macroeconomic uncertainty and help boost consumer sentiment.

U.S. stocks were higher, with the Dow Jones index gaining around 950 points on Monday.
Shares of NRG Energy, Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/NRG#NYSE">NRG</a>) rose sharply during Monday's session after the company reported <a href="https://www.benzinga.com/quote/NRG/earnings">better-than-expected first-quarter financial results.</a>
NRG Energy posted adjusted earnings of $2.62 per share, beating market estimates of $1.49 per share. The company's quarterly sales came in at $8.59 billion versus expectations of $7.83 billion.
NRG Energy shares jumped 21.5% to $145.05 on Monday.
Here are some other big stocks recording gains in today&#8217;s session.
<ul class="wp-block-list">
<li>Fluence Energy, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/FLNC#NASDAQ">FLNC</a>) shares jumped 32% to $6.06.</li>
<li>Helen of Troy Limited (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/HELE#NASDAQ">HELE</a>) gained 22.1% to $33.31.</li>
<li>WeRide Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/WRD#NASDAQ">WRD</a>) shares jumped 21.4% to $9.72. WeRide will release its first quarter financial results before the opening bell on May 21.</li>
<li>Wayfair Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/W#NYSE">W</a>) shares rose 21.2% to $39.76 after Argus Research upgraded the stock from Hold to Buy and announced a $40 price target.</li>
<li>Sally Beauty Holdings, Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/SBH#NYSE">SBH</a>) gained 21.1% to $9.90 following upbeat quarterly earnings.</li>
<li>Five Below, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/FIVE#NASDAQ">FIVE</a>) shares jumped 20.1% to $102.34.</li>
<li>VNET Group, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/VNET#NASDAQ">VNET</a>) rose 20.1% to $7.16.</li>
<li>RH (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/RH#NYSE">RH</a>) gained 18.3% to $230.01.</li>
<li>SoundHound AI, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/SOUN#NASDAQ">SOUN</a>) gained 17.3% to $10.53.</li>
<li>Matson, Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/MATX#NYSE">MATX</a>) shares rose 16.4% to $111.95.</li>
<li>Stanley Black &amp; Decker, Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/SWK#NYSE">SWK</a>) surged 15.2% to $72.22.</li>
<li>Academy Sports and Outdoors, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/ASO#NASDAQ">ASO</a>) gained 15.1% to $45.15.</li>
<li>V.F. Corporation (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/VFC#NYSE">VFC</a>) gained 13% to $15.00.</li>
<li>XPO, Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/XPO#NYSE">XPO</a>) rose 12.9% to $125.38.</li>
<li>Zebra Technologies Corporation (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/ZBRA#NASDAQ">ZBRA</a>) jumped 12.7% to $300.64.</li>
<li>Pinterest, Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/PINS#NYSE">PINS</a>) gained 12.3% to $32.81.</li>
<li>DICK&#8217;S Sporting Goods, Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/DKS#NYSE">DKS</a>) shares rose 11% to $212.02. Barclays analyst Adrienne Yih maintained Dick&#8217;s Sporting Goods with an Overweight rating and lowered the price target from $254 to $223.</li>
<li>Affirm Holdings, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/AFRM#NASDAQ">AFRM</a>) gained 10.5% to $51.30. Barclays analyst Ramsey El-Assal maintained Affirm with an Overweight rating and raised the price target from $45 to $53.</li>
<li>Masco Corporation (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/MAS#NYSE">MAS</a>) rose 10.3% to $68.49. Masco declared a quarterly dividend of 31 cents per common share.</li>
<li>ON Semiconductor Corporation (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/ON#NASDAQ">ON</a>) gained 9.6% to $44.93.</li>
<li>Williams-Sonoma, Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/WSM#NYSE">WSM</a>) rose 8.8% to $174.35.</li>
<li>Micron Technology, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/MU#NASDAQ">MU</a>) gained 8.1% to $92.85.</li>
<li>Amazon.com, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/AMZN#NASDAQ">AMZN</a>) rose 7.8% to $208.19.</li>
<li>Tesla, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/TSLA#NASDAQ">TSLA</a>) rose 7% to $319.24. Tesla has touted the company&#8217;s FSD (Full Self-Driving) technology ahead of next month&#8217;s Robotaxi launch in Austin, Texas.</li>
<li>Apple Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/AAPL#NASDAQ">AAPL</a>) rose 5.8% to $209.92. Apple is reportedly contemplating raising the prices for its forthcoming fall iPhone models, while also planning to introduce new features and design changes.</li>
</ul>
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Barclays analyst Adrienne Yih maintains Dick's Sporting Goods (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/DKS#NYSE">DKS</a>) with a Overweight and lowers the price target from $254 to $223.

News

Price Target

Barclays Maintains Overweight on Dick's Sporting Goods, Lowers Price Target to $223

Move over, dividends &#8211; corporate America is in love with itself again. According to JPMorgan strategist Nikolaos Panigirtzoglou, U.S. corporate share buybacks surged in April, marking the strongest monthly pace in years and reinforcing their role as a stabilizing force <a href="https://www.benzinga.com/topic/volatility">in volatile markets</a>.
May has kicked off with a fresh surge of stock buyback announcements, and it's not just a sprinkle &#8211; it's a full-blown cash confetti storm. Repurchase plans announced since April 1 now add up to $262 billion, suggesting companies are favoring ploughing extra cash into buybacks over, say, dividend payments.
Panigirtzoglou notes that this contrarian pattern &#8211; where buybacks ramp up following equity market corrections &#8211; was similarly evident during the Silicon Valley Bank crisis two years ago (the SVB collapsed in March 2023) and the early stages of the Ukraine war.
He notes that corporate repurchases complemented a rebound in equity-focused hedge fund positioning, which had previously de-risked in February and March, further amplifying April&#8217;s V-shaped equity recovery.
Read Also: <a href="https://www.benzinga.com/25/05/45284152/coin-vs-mara-which-crypto-stock-chart-has-the-bullish-edge-before-q1-earnings-drop">COIN Vs. MARA: Which Crypto Stock Chart Has The Bullish Edge Before Q1 Earnings Drop?</a>
<h2 class="wp-block-heading">Apple, Alphabet, Wells Fargo Leading Corporate Buybacks</h2>
Leading the parade is Apple Inc (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/AAPL#NASDAQ">AAPL</a>), flexing its financial muscles with a jaw-dropping $100 billion buyback—because, apparently, having a $2.7 trillion market cap wasn't enough self-confidence. This is no fluke; it's an "additional" buyback, which means Apple's just topping off a long-standing habit of hoarding its own stock like it&#8217;s going out of style.
Hot on its heels is Alphabet Inc (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/GOOGL#NASDAQ">GOOGL</a>) (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/GOOG#NASDAQ">GOOG</a>) with a $70 billion share repurchase. Google may have axed cookies, but it's still baking up returns for shareholders in bulk.
Not to be outdone, Wells Fargo &amp; Co (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/WFC#NYSE">WFC</a>) is pouring $40 billion into its own stock. After years of reputational rehab, the bank seems ready to bet on itself &#8211; in a very big way.
And it&#8217;s not just the mega-caps feeling themselves. KLA Corp (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/KLAC#NASDAQ">KLAC</a>) dropped a $5 billion mic, Dick's Sporting Goods Inc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/DKS#NYSE">DKS</a>) entered the <a href="https://www.benzinga.com/25/03/44246625/dicks-sporting-beats-q4-earnings-stock-falls-amid-soft-outlook">game with $3 billion</a>, and Shell PLC (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/SHEL#NYSE">SHEL</a>) is scooping up $3.5 billion of its shares &#8211; proving oil profits aren't just for gas stations and exec bonuses.
<h2 class="wp-block-heading">Tech&#8217;s Buyback Binge</h2>
Tech is clearly in a buyback binge: Broadcom Inc (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/AVGO#NASDAQ">AVGO</a>) <a href="https://www.benzinga.com/news/buybacks/25/04/44674899/broadcom-stock-jumps-on-10-billion-buyback-authorization">announced $10 billion</a> in early April, and Applied Materials Inc (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/AMAT#NASDAQ">AMAT</a>) followed suit with its own <a href="https://www.benzinga.com/news/buybacks/25/03/44218819/applied-materials-hikes-dividend-for-8th-year-greenlights-10-billion-buyback-to-reward-investors">$10 billion plan</a>. 
Meanwhile, Align Technology Inc (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/ALGN#NASDAQ">ALGN</a>) flashed its smile with a fresh $1 billion authorization, maybe to offset Invisalign's market volatility.
<h2 class="wp-block-heading">Consumer Stocks &#8211; Not Far Behind</h2>
There's also action in the consumer and industrial space. Graphic Packaging Holding Co (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/GPK#NYSE">GPK</a>), Ingersoll Rand Inc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/IR#NYSE">IR</a>), and Cirrus Logic Inc (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/CRUS#NASDAQ">CRUS</a>) all made $500 million–$1.5 billion commitments. 
Even MGM Resorts International (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/MGM#NYSE">MGM</a>) got in on the game with a $2 billion plan &#8211; perhaps betting on itself while its visitors bet on the slots.
The pattern is clear: buybacks are back with a vengeance. Whether it&#8217;s to boost EPS, signal confidence, or fend off activist investors, companies are scooping up shares at a pace that has investors sitting up &#8211; and short sellers sweating.
Bottom line? When the biggest names in business are buying their own stock, it might be time for investors to take notice—before the buyback wave pushes prices even higher.
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Apple, Alphabet Lead $262B Buyback Binge On Wall Street

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Shares of retail and apparel stocks are trading higher on reports that China's Commerce Ministry is assessing possible trade talks with the US. Potential trade talks could ease some supply chain and consumer uncertainty in the sector.

<ul>
<li>Several third-party sellers will not be participating in Amazon's 2025 Prime Day</li>
<li>The 145% tariffs on China-made goods are making it "unaffordable" to sell their merchandise at a discounted cost</li>
<li>In Q4 of 2024, 62% of units were sold by third-party sellers</li>
</ul>
Several third-party sellers will not be participating in Amazon's (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/AMZN#NASDAQ">AMZN</a>) 2025 Prime Day sales due to tariffs, <a href="https://www.reuters.com/business/retail-consumer/some-amazon-sellers-are-pulling-out-prime-day-amid-trump-tariffs-2025-04-28/">Reuters</a> reported on Monday. The merchants, who previously sold China-made goods on Amazon's e-commerce platform, have said they will not be participating at all, or will greatly reduce the amount of discounted merchandise they offer in order to protect profit margins.
Prime Day, which is usually held in mid-July, is one of Amazon's biggest shopping events of the year. Participation for individual retailers is optional, but Amazon spends millions of dollars promoting the event, which can lead to a halo effect for sellers.&nbsp;
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Four sellers and six consultants, who represent hundreds of individual sellers, told Reuters they will not be a part of Prime Day this year.
One of these sellers, Steve Green, who lists China-made bikes and skateboards on his shop, told the agency he's planning to skip Prime Day for the first time since 2020. With tariffs on China sitting at 145%, the cost of newly imported merchandise will nearly double for him, making it "unaffordable." Rather than listing it at a discount during the sale, he plans to hold onto the stock he imported before the tariffs took effect to sell later at full price.
Kim Vaccarella, the chief executive of Bogg Bag, a China-made tote bag company, has a similar plan. She is working to move manufacturing to Cambodia and Vietnam, where tariff costs will be lower, and is electing to hold on to some of her existing U.S. inventory until the transition is complete. Rather than selling the rubber totes, which typically go for between $70 to $200, at a steep Prime Day discount, she's moving them to stores like Macy's (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/M#NYSE">M</a>), Bloomingdales, and Dick's Sporting Goods (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/DKS#NYSE">DKS</a>) where they can be sold at full price.
"Amazon will be fine, but I do feel for some of the third-party sellers – they&#8217;re the ones that are going to be hurt the most in this environment," Arun Sundaram, an analyst at CFRA Research, told Reuters.&nbsp;
Trending: It&#8217;s no wonder Jeff Bezos holds over $250 million in art — <a href="https://www.benzinga.com/money/masterworks">this alternative asset has outpaced the S&amp;P 500 since 1995, delivering an average annual return of 11.4%. Here&#8217;s how everyday investors are getting started.</a>
Consultants were quoted by Reuters as saying that Prime Day has always pinched profitability for merchants, who take just 15% to 20% of a sale as profit after accounting for the cost of goods and Amazon's fees. Now, tariffs will reduce that profit margin even more for third-party sellers.&nbsp;
&#8220;Last year Prime Day was a no-brainer,&#8221; said Rick Sliter, CEO of pillow company MedCline. &#8220;But if tariffs continue, discounting gets thrown out the window.&#8221;
According to Reuters, consultants who work with Amazon vendors have reported that the company has begun surveying some of their largest vendors and third-party sellers to see how tariffs are impacting their businesses. According to <a href="https://www.marketplacepulse.com/articles/amazon-steers-third-party-seller-share-to-all-time-high">Marketplace Pulse</a>, 62% of the units sold in Q4 of 2024 were sold by third-party sellers.
But that concern may be too little, too late. "Nearly all my clients are pulling back in Prime Day deals,&#8221; said Jon Elder, a consultant who counts 100 Amazon sellers as clients. &#8220;It's rough right now. Lots of difficult decisions are being made.&#8221;
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Image: Shutterstock

Personal Finance

Sellers Pull Out Of Amazon Prime Day, Say Discounting Is 'Out The Window' Amid Tariffs

This whale alert can help traders discover the next big trading opportunities.
Whales are entities with large sums of money and we track their transactions here at Benzinga on our options activity scanner.
Traders often look for circumstances when the market estimation of an option diverges away from its normal worth. Abnormal amounts of trading activity could push option prices to hyperbolic or underperforming levels. 
Below are some instances of options activity happening in the Consumer Discretionary sector: 
<table>
<thead>
<tr>
<th>Symbol</th>
<th>PUT/CALL</th>
<th>Trade Type</th>
<th>Sentiment</th>
<th>Exp. Date</th>
<th>Strike Price</th>
<th>Total Trade Price</th>
<th>Open Interest</th>
<th>Volume</th>
</tr>
</thead>
<tbody>
<tr>
<td>TSLA</td>
<td>CALL</td>
<td>TRADE</td>
<td>BULLISH</td>
<td>05/02/25</td>
<td>$300.00</td>
<td>$50.8K</td>
<td>36.7K</td>
<td>117.2K</td>
</tr>
<tr>
<td>AMZN</td>
<td>CALL</td>
<td>TRADE</td>
<td>BEARISH</td>
<td>05/02/25</td>
<td>$190.00</td>
<td>$55.3K</td>
<td>17.0K</td>
<td>15.0K</td>
</tr>
<tr>
<td>CVNA</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BULLISH</td>
<td>05/09/25</td>
<td>$270.00</td>
<td>$160.2K</td>
<td>198</td>
<td>11.3K</td>
</tr>
<tr>
<td>ULTA</td>
<td>PUT</td>
<td>SWEEP</td>
<td>BULLISH</td>
<td>09/19/25</td>
<td>$350.00</td>
<td>$57.9K</td>
<td>229</td>
<td>362</td>
</tr>
<tr>
<td>SBUX</td>
<td>PUT</td>
<td>SWEEP</td>
<td>BEARISH</td>
<td>03/20/26</td>
<td>$95.00</td>
<td>$231.2K</td>
<td>489</td>
<td>224</td>
</tr>
<tr>
<td>LULU</td>
<td>CALL</td>
<td>TRADE</td>
<td>BULLISH</td>
<td>12/19/25</td>
<td>$200.00</td>
<td>$121.5K</td>
<td>17</td>
<td>14</td>
</tr>
<tr>
<td>DKS</td>
<td>PUT</td>
<td>TRADE</td>
<td>BULLISH</td>
<td>01/16/26</td>
<td>$190.00</td>
<td>$29.2K</td>
<td>138</td>
<td>10</td>
</tr>
<tr>
<td>BKNG</td>
<td>CALL</td>
<td>TRADE</td>
<td>BEARISH</td>
<td>07/18/25</td>
<td>$4865.00</td>
<td>$46.3K</td>
<td>0</td>
<td>2</td>
</tr>
</tbody>
</table>

<h2>Explanation</h2>
These bullet-by-bullet explanations have been constructed using the accompanying table. 
• Regarding TSLA (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/TSLA#NASDAQ">TSLA</a>), we observe a call option trade with bullish sentiment. It expires in 1 day(s) on May 2, 2025. Parties traded 499 contract(s) at a $300.00 strike. The total cost received by the writing party (or parties) was $50.8K, with a price of $102.0 per contract. There were 36785 open contracts at this strike prior to today, and today 117208 contract(s) were bought and sold. 
• For AMZN (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/AMZN#NASDAQ">AMZN</a>), we notice a call option trade that happens to be bearish, expiring in 1 day(s) on May 2, 2025. This event was a transfer of 90 contract(s) at a $190.00 strike. The total cost received by the writing party (or parties) was $55.3K, with a price of $615.0 per contract. There were 17076 open contracts at this strike prior to today, and today 15086 contract(s) were bought and sold. 
• For CVNA (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/CVNA#NYSE">CVNA</a>), we notice a call option sweep that happens to be bullish, expiring in 8 day(s) on May 9, 2025. This event was a transfer of 120 contract(s) at a $270.00 strike. This particular call needed to be split into 9 different trades to become filled. The total cost received by the writing party (or parties) was $160.2K, with a price of $1335.0 per contract. There were 198 open contracts at this strike prior to today, and today 11349 contract(s) were bought and sold. 
• For ULTA (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/ULTA#NASDAQ">ULTA</a>), we notice a put option sweep that happens to be bullish, expiring in 141 day(s) on September 19, 2025. This event was a transfer of 33 contract(s) at a $350.00 strike. This particular put needed to be split into 16 different trades to become filled. The total cost received by the writing party (or parties) was $57.9K, with a price of $1757.0 per contract. There were 229 open contracts at this strike prior to today, and today 362 contract(s) were bought and sold. 
• Regarding SBUX (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/SBUX#NASDAQ">SBUX</a>), we observe a put option sweep with bearish sentiment. It expires in 323 day(s) on March 20, 2026. Parties traded 125 contract(s) at a $95.00 strike. This particular put needed to be split into 19 different trades to become filled. The total cost received by the writing party (or parties) was $231.2K, with a price of $1850.0 per contract. There were 489 open contracts at this strike prior to today, and today 224 contract(s) were bought and sold. 
• Regarding LULU (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/LULU#NASDAQ">LULU</a>), we observe a call option trade with bullish sentiment. It expires in 232 day(s) on December 19, 2025. Parties traded 14 contract(s) at a $200.00 strike. The total cost received by the writing party (or parties) was $121.5K, with a price of $8682.0 per contract. There were 17 open contracts at this strike prior to today, and today 14 contract(s) were bought and sold. 
• Regarding DKS (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/DKS#NYSE">DKS</a>), we observe a put option trade with bullish sentiment. It expires in 260 day(s) on January 16, 2026. Parties traded 10 contract(s) at a $190.00 strike. The total cost received by the writing party (or parties) was $29.2K, with a price of $2920.0 per contract. There were 138 open contracts at this strike prior to today, and today 10 contract(s) were bought and sold. 
• For BKNG (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/BKNG#NASDAQ">BKNG</a>), we notice a call option trade that happens to be bearish, expiring in 78 day(s) on July 18, 2025. This event was a transfer of 1 contract(s) at a $4865.00 strike. The total cost received by the writing party (or parties) was $46.3K, with a price of $46380.0 per contract. There were 0 open contracts at this strike prior to today, and today 2 contract(s) were bought and sold. 
Options Alert Terminology 
 - Call Contracts: The right to buy shares as indicated in the contract. 
 - Put Contracts: The right to sell shares as indicated in the contract. 
 - Expiration Date: When the contract expires. One must act on the contract by this date if one wants to use it. 
 - Premium/Option Price: The price of the contract. 
For more information, visit our <a href="https://pro.benzinga.com/blog/how-to-understand-option-alerts/">Guide to Understanding Options Alerts</a> or read <a href="https://www.benzinga.com/markets/options">more about unusual options activity</a>. 
This article was generated by Benzinga's automated content engine and reviewed by an editor.

Options

BKNG

CVNA

SBUX

8 Consumer Discretionary Stocks Whale Activity In Today's Session

Wells Fargo analyst Ike Boruchow maintains Dick's Sporting Goods (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/DKS#NYSE">DKS</a>) with a Equal-Weight and lowers the price target from $205 to $171.

Wells Fargo Maintains Equal-Weight on Dick's Sporting Goods, Lowers Price Target to $171

In the current market session, Dick's Sporting Goods Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/DKS#NYSE">DKS</a>) price is at $184.44, after a 0.05% increase. However, over the past month, the stock decreased by 11.14%, and in the past year, by 10.38%. Shareholders might be interested in knowing whether the stock is undervalued, even if the company is performing up to par in the current session. 

<img src="https://www.benzinga.com/files/images/story/2025/1745506858_0.png" alt="Past Year Chart" />

<h3>Evaluating Dick's Sporting Goods P/E in Comparison to Its Peers</h3>
The P/E ratio is used by long-term shareholders to assess the company's market performance against aggregate market data, historical earnings, and the industry at large. A lower P/E could indicate that shareholders do not expect the stock to perform better in the future or it could mean that the company is undervalued. 
Dick's Sporting Goods has a lower P/E than the aggregate P/E of 35.99 of the Specialty Retail industry. Ideally, one might believe that the stock might perform worse than its peers, but it's also probable that the stock is undervalued. 

<img src="https://www.benzinga.com/files/images/story/2025/1745506858_1.png" alt="Guage" />

In conclusion, the price-to-earnings ratio is a useful metric for analyzing a company's market performance, but it has its limitations. While a lower P/E can indicate that a company is undervalued, it can also suggest that shareholders do not expect future growth. Additionally, the P/E ratio should not be used in isolation, as other factors such as industry trends and business cycles can also impact a company's stock price. Therefore, investors should use the P/E ratio in conjunction with other financial metrics and qualitative analysis to make informed investment decisions.

Intraday Update

Markets

Price Over Earnings Overview: Dick's Sporting Goods

Dick's Sporting Goods's (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/DKS#NYSE">DKS</a>) short percent of float has risen 13.12% since its last report. The company recently reported that it has 4.66 million shares sold short, which is 11.81% of all regular shares that are available for trading. Based on its trading volume, it would take traders 2.99 days to cover their short positions on average.
<h3>Why Short Interest Matters</h3>
Short interest is the number of shares that have been sold short but have not yet been covered or closed out. <a href="https://www.benzinga.com/money/how-to-short-a-stock?adType=benzinga-insights&amp;ad=short-interest&amp;campaign=wallstreetadvantage">Short selling</a> is when a trader sells shares of a company they do not own, with the hope that the price will fall. Traders make money from short selling if the price of the stock falls and they lose if it rises.
Short interest is important to track because it can act as an indicator of market sentiment towards a particular stock. An increase in short interest can signal that investors have become more bearish, while a decrease in short interest can signal they have become more bullish.
See Also: <a href="https://www.benzinga.com/short-interest?adType=benzinga-insights&amp;ad=short-interest&amp;campaign=wallstreetadvantage">List of the most shorted stocks</a>
<h3>Dick's Sporting Goods Short Interest Graph (3 Months)</h3>
<img src="https://www.benzinga.com/files/images/story/2025/1745265633_0.png" alt="short_fig" />
As you can see from the chart above the percentage of shares that are sold short for Dick's Sporting Goods has grown since its last report. This does not mean that the stock is going to fall in the near-term but traders should be aware that more shares are being shorted.
<h3>Comparing Dick's Sporting Goods's Short Interest Against Its Peers</h3>
Peer comparison is a popular technique amongst analysts and investors for gauging how well a company is performing. A company's peer is another company that has similar characteristics to it, such as industry, size, age, and financial structure. You can find a company's peer group by reading its 10-K, proxy filing, or by doing your own similarity analysis.
According to <a href="https://www.benzinga.com/pro/">Benzinga Pro</a>, Dick's Sporting Goods's peer group average for short interest as a percentage of float is 13.18%, which means the company has less short interest than most of its peers.
Did you know that increasing short interest can actually be bullish for a stock? <a href="https://www.benzinga.com/money/how-to-make-money-on-a-short-squeeze?adType=benzinga-insights&amp;ad=short-interest&amp;campaign=wallstreetadvantage">This post by Benzinga Money explains how you can profit from it.</a>
This article was generated by Benzinga's automated content engine and was reviewed by an editor.

Short Sellers

Short Ideas

What Does the Market Think About Dick's Sporting Goods?

BIRK

CHWY

DKNG

DUOL

EXPE

IRBT

KRUS

MMYT

MUSA

NCLH

POOL

SGHC

SPHL

Select Sector SPDR-Consumer Discretionary

Shares of companies within the broader consumer discretionary sector are trading lower amid overall market weakness and investor concerns over deteriorating trade relationships.

This whale alert can help traders discover the next big trading opportunities.
Whales are entities with large sums of money and we track their transactions here at Benzinga on our options activity scanner.
Traders will search for circumstances when the market estimation of an option diverges heavily from its normal worth. High amounts of trading activity could push option prices to exaggerated or underestimated levels. 
Here's the list of options activity happening in today's session: 
<table>
<thead>
<tr>
<th>Symbol</th>
<th>PUT/CALL</th>
<th>Trade Type</th>
<th>Sentiment</th>
<th>Exp. Date</th>
<th>Strike Price</th>
<th>Total Trade Price</th>
<th>Open Interest</th>
<th>Volume</th>
</tr>
</thead>
<tbody>
<tr>
<td>TSLA</td>
<td>PUT</td>
<td>SWEEP</td>
<td>BEARISH</td>
<td>04/17/25</td>
<td>$250.00</td>
<td>$61.1K</td>
<td>23.5K</td>
<td>57.5K</td>
</tr>
<tr>
<td>AMZN</td>
<td>CALL</td>
<td>TRADE</td>
<td>BULLISH</td>
<td>04/17/25</td>
<td>$180.00</td>
<td>$38.2K</td>
<td>23.4K</td>
<td>7.3K</td>
</tr>
<tr>
<td>CAVA</td>
<td>PUT</td>
<td>TRADE</td>
<td>BEARISH</td>
<td>05/16/25</td>
<td>$75.00</td>
<td>$100.0K</td>
<td>552</td>
<td>625</td>
</tr>
<tr>
<td>JD</td>
<td>PUT</td>
<td>SWEEP</td>
<td>BEARISH</td>
<td>06/20/25</td>
<td>$37.50</td>
<td>$27.5K</td>
<td>17.7K</td>
<td>430</td>
</tr>
<tr>
<td>CMG</td>
<td>PUT</td>
<td>SWEEP</td>
<td>BULLISH</td>
<td>01/16/26</td>
<td>$44.00</td>
<td>$76.5K</td>
<td>1.4K</td>
<td>253</td>
</tr>
<tr>
<td>NCLH</td>
<td>PUT</td>
<td>TRADE</td>
<td>BULLISH</td>
<td>09/19/25</td>
<td>$16.00</td>
<td>$36.1K</td>
<td>1.8K</td>
<td>224</td>
</tr>
<tr>
<td>DKS</td>
<td>PUT</td>
<td>TRADE</td>
<td>BULLISH</td>
<td>06/20/25</td>
<td>$185.00</td>
<td>$35.0K</td>
<td>2.4K</td>
<td>21</td>
</tr>
<tr>
<td>CROX</td>
<td>CALL</td>
<td>TRADE</td>
<td>NEUTRAL</td>
<td>04/17/25</td>
<td>$60.00</td>
<td>$29.3K</td>
<td>10</td>
<td>10</td>
</tr>
<tr>
<td>MELI</td>
<td>CALL</td>
<td>TRADE</td>
<td>BULLISH</td>
<td>05/30/25</td>
<td>$2200.00</td>
<td>$50.5K</td>
<td>0</td>
<td>6</td>
</tr>
<tr>
<td>BABA</td>
<td>PUT</td>
<td>TRADE</td>
<td>BULLISH</td>
<td>06/20/25</td>
<td>$135.00</td>
<td>$29.7K</td>
<td>2.6K</td>
<td>2</td>
</tr>
</tbody>
</table>

<h2>Explanation</h2>
These bullet-by-bullet explanations have been constructed using the accompanying table. 
• Regarding TSLA (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/TSLA#NASDAQ">TSLA</a>), we observe a put option sweep with bearish sentiment. It expires in 2 day(s) on April 17, 2025. Parties traded 111 contract(s) at a $250.00 strike. This particular put needed to be split into 27 different trades to become filled. The total cost received by the writing party (or parties) was $61.1K, with a price of $553.0 per contract. There were 23583 open contracts at this strike prior to today, and today 57577 contract(s) were bought and sold. 
• Regarding AMZN (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/AMZN#NASDAQ">AMZN</a>), we observe a call option trade with bullish sentiment. It expires in 2 day(s) on April 17, 2025. Parties traded 160 contract(s) at a $180.00 strike. The total cost received by the writing party (or parties) was $38.2K, with a price of $239.0 per contract. There were 23415 open contracts at this strike prior to today, and today 7338 contract(s) were bought and sold. 
• For CAVA (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/CAVA#NYSE">CAVA</a>), we notice a put option trade that happens to be bearish, expiring in 31 day(s) on May 16, 2025. This event was a transfer of 500 contract(s) at a $75.00 strike. The total cost received by the writing party (or parties) was $100.0K, with a price of $200.0 per contract. There were 552 open contracts at this strike prior to today, and today 625 contract(s) were bought and sold. 
• For JD (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/JD#NASDAQ">JD</a>), we notice a put option sweep that happens to be bearish, expiring in 66 day(s) on June 20, 2025. This event was a transfer of 86 contract(s) at a $37.50 strike. This particular put needed to be split into 3 different trades to become filled. The total cost received by the writing party (or parties) was $27.5K, with a price of $320.0 per contract. There were 17706 open contracts at this strike prior to today, and today 430 contract(s) were bought and sold. 
• Regarding CMG (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/CMG#NYSE">CMG</a>), we observe a put option sweep with bullish sentiment. It expires in 276 day(s) on January 16, 2026. Parties traded 225 contract(s) at a $44.00 strike. This particular put needed to be split into 7 different trades to become filled. The total cost received by the writing party (or parties) was $76.5K, with a price of $340.0 per contract. There were 1419 open contracts at this strike prior to today, and today 253 contract(s) were bought and sold. 
• Regarding NCLH (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/NCLH#NYSE">NCLH</a>), we observe a put option trade with bullish sentiment. It expires in 157 day(s) on September 19, 2025. Parties traded 163 contract(s) at a $16.00 strike. The total cost received by the writing party (or parties) was $36.1K, with a price of $222.0 per contract. There were 1800 open contracts at this strike prior to today, and today 224 contract(s) were bought and sold. 
• Regarding DKS (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/DKS#NYSE">DKS</a>), we observe a put option trade with bullish sentiment. It expires in 66 day(s) on June 20, 2025. Parties traded 20 contract(s) at a $185.00 strike. The total cost received by the writing party (or parties) was $35.0K, with a price of $1750.0 per contract. There were 2469 open contracts at this strike prior to today, and today 21 contract(s) were bought and sold. 
• For CROX (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/CROX#NASDAQ">CROX</a>), we notice a call option trade that happens to be neutral, expiring in 2 day(s) on April 17, 2025. This event was a transfer of 10 contract(s) at a $60.00 strike. The total cost received by the writing party (or parties) was $29.3K, with a price of $2933.0 per contract. There were 10 open contracts at this strike prior to today, and today 10 contract(s) were bought and sold. 
• Regarding MELI (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/MELI#NASDAQ">MELI</a>), we observe a call option trade with bullish sentiment. It expires in 45 day(s) on May 30, 2025. Parties traded 5 contract(s) at a $2200.00 strike. The total cost received by the writing party (or parties) was $50.5K, with a price of $10110.0 per contract. There were 0 open contracts at this strike prior to today, and today 6 contract(s) were bought and sold. 
• For BABA (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/BABA#NYSE">BABA</a>), we notice a put option trade that happens to be bullish, expiring in 66 day(s) on June 20, 2025. This event was a transfer of 12 contract(s) at a $135.00 strike. The total cost received by the writing party (or parties) was $29.7K, with a price of $2480.0 per contract. There were 2663 open contracts at this strike prior to today, and today 2 contract(s) were bought and sold. 
Options Alert Terminology 
 - Call Contracts: The right to buy shares as indicated in the contract. 
 - Put Contracts: The right to sell shares as indicated in the contract. 
 - Expiration Date: When the contract expires. One must act on the contract by this date if one wants to use it. 
 - Premium/Option Price: The price of the contract. 
For more information, visit our <a href="https://pro.benzinga.com/blog/how-to-understand-option-alerts/">Guide to Understanding Options Alerts</a> or read <a href="https://www.benzinga.com/markets/options">more news on unusual options activity</a>. 
This article was generated by Benzinga's automated content engine and reviewed by an editor.

BABA

CAVA

CROX

MELI

10 Consumer Discretionary Stocks With Whale Alerts In Today's Session

YETI

Shares of companies in the broader retail and apparel sector are trading lower as stocks pull back after surging Wednesday following President Trump's tariff pause announcement.

Stifel analyst Jim Duffy maintains Dick's Sporting Goods (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/DKS#NYSE">DKS</a>) with a Hold and lowers the price target from $226 to $192.

Stifel Maintains Hold on Dick's Sporting Goods, Lowers Price Target to $192

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Shares of broader consumer discretionary stocks are trading higher following President Trump's decision to implement a 90-day pause on reciprocal tariffs for all countries except China.

This whale alert can help traders discover the next big trading opportunities.
Whales are entities with large sums of money and we track their transactions here at Benzinga on our options activity scanner.
Traders will search for circumstances when the market estimation of an option diverges heavily from its normal worth. High amounts of trading activity could push option prices to exaggerated or underestimated levels. 
Below are some instances of options activity happening in the Consumer Discretionary sector: 
<table>
<thead>
<tr>
<th>Symbol</th>
<th>PUT/CALL</th>
<th>Trade Type</th>
<th>Sentiment</th>
<th>Exp. Date</th>
<th>Strike Price</th>
<th>Total Trade Price</th>
<th>Open Interest</th>
<th>Volume</th>
</tr>
</thead>
<tbody>
<tr>
<td>TSLA</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BULLISH</td>
<td>04/11/25</td>
<td>$230.00</td>
<td>$40.7K</td>
<td>1.1K</td>
<td>34.8K</td>
</tr>
<tr>
<td>BABA</td>
<td>PUT</td>
<td>TRADE</td>
<td>BEARISH</td>
<td>04/11/25</td>
<td>$95.00</td>
<td>$105.0K</td>
<td>3.3K</td>
<td>10.2K</td>
</tr>
<tr>
<td>NIO</td>
<td>PUT</td>
<td>SWEEP</td>
<td>BEARISH</td>
<td>06/20/25</td>
<td>$5.00</td>
<td>$55.5K</td>
<td>24.8K</td>
<td>10.0K</td>
</tr>
<tr>
<td>AMZN</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BULLISH</td>
<td>04/17/25</td>
<td>$150.00</td>
<td>$64.4K</td>
<td>888</td>
<td>1.3K</td>
</tr>
<tr>
<td>NKE</td>
<td>PUT</td>
<td>SWEEP</td>
<td>BEARISH</td>
<td>04/11/25</td>
<td>$52.00</td>
<td>$29.0K</td>
<td>440</td>
<td>1.2K</td>
</tr>
<tr>
<td>GAP</td>
<td>PUT</td>
<td>SWEEP</td>
<td>NEUTRAL</td>
<td>01/16/26</td>
<td>$17.00</td>
<td>$35.2K</td>
<td>7.2K</td>
<td>317</td>
</tr>
<tr>
<td>CVNA</td>
<td>PUT</td>
<td>TRADE</td>
<td>BEARISH</td>
<td>04/11/25</td>
<td>$215.00</td>
<td>$129.3K</td>
<td>235</td>
<td>221</td>
</tr>
<tr>
<td>EDU</td>
<td>CALL</td>
<td>TRADE</td>
<td>BEARISH</td>
<td>05/16/25</td>
<td>$45.00</td>
<td>$55.1K</td>
<td>15</td>
<td>161</td>
</tr>
<tr>
<td>DKS</td>
<td>CALL</td>
<td>TRADE</td>
<td>BULLISH</td>
<td>04/11/25</td>
<td>$197.50</td>
<td>$26.8K</td>
<td>354</td>
<td>124</td>
</tr>
<tr>
<td>LULU</td>
<td>PUT</td>
<td>TRADE</td>
<td>BULLISH</td>
<td>07/18/25</td>
<td>$175.00</td>
<td>$25.7K</td>
<td>89</td>
<td>96</td>
</tr>
</tbody>
</table>

<h2>Explanation</h2>
These itemized elaborations have been created using the accompanying table. 
• For TSLA (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/TSLA#NASDAQ">TSLA</a>), we notice a call option sweep that happens to be bullish, expiring in 4 day(s) on April 11, 2025. This event was a transfer of 28 contract(s) at a $230.00 strike. This particular call needed to be split into 3 different trades to become filled. The total cost received by the writing party (or parties) was $40.7K, with a price of $1455.0 per contract. There were 1174 open contracts at this strike prior to today, and today 34804 contract(s) were bought and sold. 
• Regarding BABA (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/BABA#NYSE">BABA</a>), we observe a put option trade with bearish sentiment. It expires in 4 day(s) on April 11, 2025. Parties traded 465 contract(s) at a $95.00 strike. The total cost received by the writing party (or parties) was $105.0K, with a price of $226.0 per contract. There were 3319 open contracts at this strike prior to today, and today 10201 contract(s) were bought and sold. 
• For NIO (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/NIO#NYSE">NIO</a>), we notice a put option sweep that happens to be bearish, expiring in 74 day(s) on June 20, 2025. This event was a transfer of 300 contract(s) at a $5.00 strike. This particular put needed to be split into 41 different trades to become filled. The total cost received by the writing party (or parties) was $55.5K, with a price of $185.0 per contract. There were 24857 open contracts at this strike prior to today, and today 10017 contract(s) were bought and sold. 
• Regarding AMZN (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/AMZN#NASDAQ">AMZN</a>), we observe a call option sweep with bullish sentiment. It expires in 10 day(s) on April 17, 2025. Parties traded 24 contract(s) at a $150.00 strike. This particular call needed to be split into 5 different trades to become filled. The total cost received by the writing party (or parties) was $64.4K, with a price of $2685.0 per contract. There were 888 open contracts at this strike prior to today, and today 1381 contract(s) were bought and sold. 
• For NKE (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/NKE#NYSE">NKE</a>), we notice a put option sweep that happens to be bearish, expiring in 4 day(s) on April 11, 2025. This event was a transfer of 170 contract(s) at a $52.00 strike. This particular put needed to be split into 4 different trades to become filled. The total cost received by the writing party (or parties) was $29.0K, with a price of $171.0 per contract. There were 440 open contracts at this strike prior to today, and today 1290 contract(s) were bought and sold. 
• For GAP (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/GAP#NYSE">GAP</a>), we notice a put option sweep that happens to be neutral, expiring in 284 day(s) on January 16, 2026. This event was a transfer of 120 contract(s) at a $17.00 strike. This particular put needed to be split into 9 different trades to become filled. The total cost received by the writing party (or parties) was $35.2K, with a price of $292.0 per contract. There were 7227 open contracts at this strike prior to today, and today 317 contract(s) were bought and sold. 
• Regarding CVNA (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/CVNA#NYSE">CVNA</a>), we observe a put option trade with bearish sentiment. It expires in 4 day(s) on April 11, 2025. Parties traded 30 contract(s) at a $215.00 strike. The total cost received by the writing party (or parties) was $129.3K, with a price of $4313.0 per contract. There were 235 open contracts at this strike prior to today, and today 221 contract(s) were bought and sold. 
• Regarding EDU (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/EDU#NYSE">EDU</a>), we observe a call option trade with bearish sentiment. It expires in 39 day(s) on May 16, 2025. Parties traded 149 contract(s) at a $45.00 strike. The total cost received by the writing party (or parties) was $55.1K, with a price of $370.0 per contract. There were 15 open contracts at this strike prior to today, and today 161 contract(s) were bought and sold. 
• For DKS (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/DKS#NYSE">DKS</a>), we notice a call option trade that happens to be bullish, expiring in 4 day(s) on April 11, 2025. This event was a transfer of 112 contract(s) at a $197.50 strike. The total cost received by the writing party (or parties) was $26.8K, with a price of $240.0 per contract. There were 354 open contracts at this strike prior to today, and today 124 contract(s) were bought and sold. 
• For LULU (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/LULU#NASDAQ">LULU</a>), we notice a put option trade that happens to be bullish, expiring in 102 day(s) on July 18, 2025. This event was a transfer of 52 contract(s) at a $175.00 strike. The total cost received by the writing party (or parties) was $25.7K, with a price of $495.0 per contract. There were 89 open contracts at this strike prior to today, and today 96 contract(s) were bought and sold. 
Options Alert Terminology 
 - Call Contracts: The right to buy shares as indicated in the contract. 
 - Put Contracts: The right to sell shares as indicated in the contract. 
 - Expiration Date: When the contract expires. One must act on the contract by this date if one wants to use it. 
 - Premium/Option Price: The price of the contract. 
For more information, visit our <a href="https://pro.benzinga.com/blog/how-to-understand-option-alerts/">Guide to Understanding Options Alerts</a> or read <a href="https://www.benzinga.com/markets/options">more news on unusual options activity</a>. 
This article was generated by Benzinga's automated content engine and reviewed by an editor.

New Oriental Education & Technology Group

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Shares of companies within retail, apparel, and e-commerce industries are trading lower amid heavy selling pressure as markets react to President Trump's tariff announcements, which may hamper consumer spending.

TSCO

Shares of retail, apparel, and e-commerce companies are trading higher. Investors may be interpreting the release of better-than-expected ADP employment data as a sign of strength for the industry.

Shares of e-commerce, retail, and apparel stocks are trading lower following greater-than-expected inflation data measured through the PCE price index for February, while personal spending missed estimates. Additionally, recent tariff announcements may be weighing on equities.

Legal

Press Releases

SHAREHOLDER ALERT: Morris Kandinov Investigating VG, ADSK, DKS, and IART; Shareholders are Encouraged to Contact the Firm

Long-Term Shareholders of Western Digital, Shift4 Payments, Fidelity National Information, and DICK's Sporting Goods Alert: Johnson Fistel, LLP Encourages Investors to Submit Their Information Below

Earnings

DICK'S Sporting Goods Reports Fourth Quarter and Full Year 2024 Results; Delivers Largest Sales Quarter in Company History

Maxfli Announces Golf Ball Partnership with Renowned Instructor Sean Foley

DICK'S Sporting Goods taps IShowSpeed, Tom Brady, Kevin Durant, Suni Lee and Travis Hunter for Latest Footwear Campaign

DICK'S Sporting Goods Purchases Paul Skenes Topps MLB Debut Patch Card

GameChanger Debuts First National Brand Campaign, Celebrating the Heart of Youth Sports

Entertainment

General

DICK'S Sporting Goods First Quarter Results Call Scheduled for May 28th

Unrivaled Sports Announces DICK'S Sporting Goods as New Strategic Investor in Growing and Elevating Youth Sports Experiences

DICK'S SPORTING GOODS ALERT: Bragar Eagel & Squire, P.C. is Investigating DICK'S Sporting Goods, Inc. on Behalf of Long-Term Stockholders and Encourages Investors to Contact the Firm

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