Marriott International 株価情報 (NASDAQ: MAR)

Marriott International (NASDAQ:MAR) 株価情報

Marriott Intl

Marriott International

NYSE

Marriott operates 1.7 million rooms across roughly 30 brands. At the end of 2024, luxury represented roughly 10% of total rooms, premium was 43%, select service was 45%, midscale was 1%, and other was 1%. Marriott, Courtyard, and Sheraton are the largest brands, while Autograph, Tribute, Moxy, Aloft, and Element are newer lifestyle brands. Managed and franchised represented 98% of total rooms as of Dec. 31, 2024. North America makes up 62% of total rooms. Managed, franchise, and incentive fees represent the vast majority of revenue and profitability for the company.

Marriot International

Marriott International - Class A Common Stock

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Top Wall Street analysts changed their outlook on these top names. For a complete view of all analyst rating changes, including upgrades and downgrades, please see our <a href="https://www.benzinga.com/analyst-stock-ratings">analyst ratings page</a>.
<ul>
<li>UBS raised Mr. Cooper Group Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/COOP#NASDAQ">COOP</a>) price target from $135 to $145. UBS analyst Douglas Harter maintained a Buy rating. Mr. Cooper shares closed at $114.39 on Tuesday. See how other analysts <a href="https://www.benzinga.com/quote/COOP/analyst-ratings">view this stock</a>.</li>
<li>Citigroup increased the price target for Philip Morris International Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/PM#NYSE">PM</a>) from $163 to $180. Citigroup analyst Simon Hales maintained a Buy rating. Philip Morris shares closed at $160.09 on Tuesday. <a href="https://www.benzinga.com/quote/PM/analyst-ratings">See how other analysts view this stock.</a></li>
<li>Stifel cut Marriott International, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/MAR#NASDAQ">MAR</a>) price target from $295 to $240. Stifel analyst Simon Yarmak maintained a Hold rating. Marriott shares closed at $222.58 on Tuesday. See how other analysts <a href="https://www.benzinga.com/quote/MAR/analyst-ratings">view this stock</a>.</li>
<li>Barclays raised the price target for Interactive Brokers Group, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/IBKR#NASDAQ">IBKR</a>) from $188 to $193. Barclays analyst Benjamin Budish maintained an Overweight rating. Interactive Brokers shares closed at $173.43 on Tuesday. <a href="https://www.benzinga.com/quote/IBKR/analyst-ratings">See how other analysts view this stock.</a></li>
<li>Keybanc cut the price target for Veeva Systems Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/VEEV#NYSE">VEEV</a>) from $260 to $250. Keybanc analyst Sangita Jain maintained an Overweight rating. Veeva shares closed at $222.72 on Tuesday. See how other analysts <a href="https://www.benzinga.com/quote/VEEV/analyst-ratings">view this stock</a>.</li>
<li>JP Morgan slashed Annaly Capital Management, Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/NLY#NYSE">NLY</a>) price target from $21 to $19. JP Morgan analyst Richard Shane maintained an Overweight rating. Annaly Capital Management shares settled at $17.96 on Tuesday. <a href="https://www.benzinga.com/quote/NLY/analyst-ratings">See how other analysts view this stock</a>.</li>
<li>B of A Securities cut Synopsys, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/SNPS#NASDAQ">SNPS</a>) price target from $630 to $560. B of A Securities analyst Vivek Arya maintained a Buy rating. Synopsys shares closed at $425.65 on Tuesday. <a href="https://www.benzinga.com/quote/SNPS/analyst-ratings">See how other analysts view this stock.</a></li>
<li>Canaccord Genuity slashed Fluence Energy, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/FLNC#NASDAQ">FLNC</a>) price target from $14 to $10. Canaccord Genuity analyst George Gianarikas maintained a Buy rating. Fluence Energy shares closed at $3.6750 on Tuesday.  <a href="https://www.benzinga.com/quote/FLNC/analyst-ratings">See how other analysts view this stock</a>.</li>
<li>Stephens &amp; Co cut the price target for Hancock Whitney Corporation (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/HWC#NASDAQ">HWC</a>) from $73 to $69. Stephens &amp; Co. analyst Matt Olney maintained an Overweight rating. Hancock Whitney shares settled at $48.69 on Tuesday. <a href="https://www.benzinga.com/quote/HWC/analyst-ratings">See how other analysts view this stock</a>.</li>
<li>B of A Securities slashed NVIDIA Corporation (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/NVDA#NASDAQ">NVDA</a>) price target from $200 to $160. B of A Securities analyst Vivek Arya maintained a Buy rating. Nvidia shares closed at $112.20 on Tuesday. <a href="https://www.benzinga.com/quote/NVDA/analyst-ratings">See how other analysts view this stock</a>.</li>
</ul>
Considering buying NVDA stock? Here&#8217;s what analysts think: 
<figure class="wp-block-image size-large is-resized"><img loading="lazy" decoding="async" width="1024" height="603" src="https://editorial-assets.benzinga.com/wp-content/uploads/2025/04/16093856/image-1-3-1024x603.png" alt="" class="wp-image-874446" style="width:586px;height:auto" srcset="https://editorial-assets.benzinga.com/wp-content/uploads/2025/04/16093856/image-1-3-1024x603.png 1024w,https://editorial-assets.benzinga.com/wp-content/uploads/2025/04/16093856/image-1-3-300x177.png 300w,https://editorial-assets.benzinga.com/wp-content/uploads/2025/04/16093856/image-1-3-768x452.png 768w,https://editorial-assets.benzinga.com/wp-content/uploads/2025/04/16093856/image-1-3.png 1097w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>
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News

Price Target

Markets

Analyst Ratings

Trading Ideas

COOP

FLNC

IBKR

NVDA

SNPS

VEEV

Nvidia To $160? Here Are 10 Top Analyst Forecasts For Wednesday

Stifel analyst Simon Yarmak maintains Marriott International (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/MAR#NASDAQ">MAR</a>) with a Hold and lowers the price target from $295 to $240.

Stifel Maintains Hold on Marriott International, Lowers Price Target to $240

Following Bank of America Securities&#8217; recent notes amid tariff-induced volatility, it also published some key data on questions <a target="_blank" href="https://www.benzinga.com/general/travel" rel="noreferrer noopener">it regularly receives.</a>
International inbound travel makes up only ~5% of U.S. room nights and 3% of arrivals. However, international travelers stay longer, spend more, and are mostly leisure travelers.
The largest source market is Canada (40% of international room nights and 28% of arrivals), followed by Europe and Mexico.
Also Read: <a target="_blank" href="https://www.benzinga.com/general/travel/25/04/44592941/tariff-tensions-could-hurt-us-gdp-as-canadian-tourism-cools-goldman-sachs" rel="noreferrer noopener">Tariff Tensions Could Hurt US GDP As Canadian Tourism Cools: Goldman Sachs</a>
Las Vegas has 10% international visitors, and ~15% of gaming revenue is high-end baccarat, some of which is Asia-sourced.
BofA Securities noted that international inbound did not fully recover post-pandemic, given flight capacity and the dollar.
International revenue is 20-40% for Lodging C-Corps, and China accounts for 5-9% of fees for Marriott International (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/MAR#NASDAQ">MAR</a>), Hilton Worldwide Holdings Inc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/HLT#NYSE">HLT</a>), Hyatt Hotels Corp (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/H#NYSE">H</a>), and Wyndham Hotels &amp; Resorts, Inc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/WH#NYSE">WH</a>).
Other regions are evenly balanced across Europe, AsiaPac ex-China, Caribbean/LatAM and MidEast/Africa.
By far the most considerable China exposure in BofA Securities&#8217; coverage is Macau, which makes up 62%, 52%, and 20% of Las Vegas Sands Corp (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/LVS#NYSE">LVS</a>), Wynn Resorts (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/WYNN#NASDAQ">WYNN</a>) and MGM Resorts International (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/MGM#NYSE">MGM</a>) revenue, respectively, while China makes up another ~20% of Singapore for Las Vegas Sands.
The top question BofA Securities received last week concerns the exposure of Lodging C-Corp room development to China. BofA Securities estimates China makes up 37%, 26%, 22%, and 18% of pipelines for Hyatt Hotels, Hilton Worldwide, Wyndham Hotels, and Marriott International overall, but this could overstate exposure as pipelines understate conversions, and China under-indexes on RevPAR given lower occupancy and rates.
Direct tariff impacts for GL&amp;L should be low as supplies/inventories make up ~10-15% of hotel operating expenditure. Developers could see supply chain issues/price spikes across their budgets, but most dollars are international (Japan, Singapore, Macau).
Government makes up ~3% of room nights, and slightly more if contractors are included.
Government per diems are low, reducing the exposure of full-service hotels. Pre-pandemic business travel made up ~30% of overall U.S. travel spending but closer to 70% of revenue for BofA Securities&#8217; companies, which overweight higher chain scales and urban markets.
Business travel is less elastic than leisure travel, but it is diversified by industry. It accounts for only 2-3% of overall corporate operating expenditure and never fully recovered post-COVID.
Lodging C-Corps are now trading below historical averages, while Lodging REITs are at historical trough levels reached at/near the Global Financial Crisis and during COVID.
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</ul>
Photo via Shutterstock

Analyst Color

WYNN

Which Gaming And Lodging Stocks Are Exposed To International inbound Travel And China?

Goldman Sachs analyst Lizzie Dove downgraded the outlook for U.S. Lodging C-Corps and Timeshares due to weaker consumer demand, geopolitical uncertainty, and negative impacts from U.S. airlines.
As a result, 2025 RevPAR forecasts are being lowered by approximately 125 basis points. Key challenges include a decline in Canadian tourism and reduced government travel, which are expected to impact U.S. RevPAR negatively.
Although a recession scenario isn't fully factored in, a 45% probability of a U.S. recession is assumed. The focus is on asset-light companies with global exposure and less reliance on U.S. resorts, as the decline in IMF and non-RevPAR fees has yet to be priced in, said the analyst.
Also Read: <a target="_blank" href="https://www.benzinga.com/25/04/44791936/whats-going-on-with-ionq-stock-today" rel="noreferrer noopener">What's Going On With IonQ Stock Today?</a>
In a choppier macro environment, the preference is for stocks with more global diversity, lower U.S. resort exposure, asset-light business models, and stronger prospects for non-RevPAR and ancillary revenues.
Historical context shows that lodging revenue growth has been cyclical, with significant downturns during previous recessions, where business demand impacts leisure travel first, and premium chains see larger RevPAR declines than economy chains, the analyst opined.
Hotel C-Corps have shifted to asset-light, fee-based business models in the past decade, which have shown resilience during downturns, as franchise revenues tend to fare better than owned/leased or timeshare revenues.
Incentive management fees (IMFs) are highly volatile, with U.S. IMF contracts more binary, impacting US properties more than international ones.
While consumer pressures in a downturn could impact credit card fees, supply growth for 2025 is unlikely to be threatened. However, the outlook for 2026 and beyond could face risks due to rising construction costs and economic uncertainty.
The analyst upgraded the shares of Choice Hotels International Inc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/CHH#NYSE">CHH</a>) from Sell to Buy and lowered the price forecast from $141 to $138.
The upgrade was done due to its defensive position, primarily driven by its franchise revenue structure and strong balance sheet, which makes it more resilient amid economic uncertainty.
CHH is less affected by the current macroeconomic challenges compared to other US lodging companies, with most of its customers originating from the US, and minimal exposure to international tourism, particularly from Canada.
Recent data shows improving trends for CHH, with steady consumer purchase intent and better performance, especially among lower-income customer segments, despite broader concerns about consumer confidence.
The analyst downgraded the shares of Hyatt Hotels Corporation (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/H#NYSE">H</a>) from Neutral to Sell and lowered the price forecast from $150.00 to $110.00.
Hyatt displays higher macro sensitivity, driven by factors such as a larger share of management contracts, significant exposure to China, and a more limited pipeline for in-construction growth.
Despite Hyatt's shift to a more asset-light model, it remains more exposed to macro-sensitive segments compared to peers, including a higher percentage of managed footprint, IMF fees, and exposure to the Chinese market, said the analyst.
The analyst downgraded Hilton Worldwide Holdings (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/HLT#NYSE">HLT</a>) stock from Buy to Neutral and lowered the price forecast from $296 to $235.
The analyst also downgraded the shares of Marriott International Inc (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/MAR#NASDAQ">MAR</a>) from Buy to Neutral and lowered the price forecast from $313.00 to $245.00.
Hilton Worldwide and Marriott International are downgraded due to macro volatility and consumer pressures, which are expected to negatively impact macro-sensitive segments like IMF, credit card revenues, and owned &amp; leased properties.
Both companies have strong business models with resilient balance sheets, but their valuations remain high compared to historical cycles (2016-2019), and consensus estimates, especially for IMF and non-RevPAR fees, are considered too optimistic.
Since their inclusion in the Buy list in September 2024, both MAR and HLT stocks have underperformed, with recent negative signals about consumer health and travel impacting their performance relative to the S&amp;P 500.
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Downgrades

General

Goldman Sachs Cuts Outlook For These Hotel And Lodging Stocks As Potential Recession Looms

Top Wall Street analysts changed their outlook on these top names. For a complete view of all analyst rating changes, including upgrades, downgrades and initiations, please see our <a href="https://www.benzinga.com/analyst-stock-ratings">analyst ratings page</a>.
<ul>
<li>Goldman Sachs analyst Lizzie Dove downgraded the rating for Marriott International, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/MAR#NASDAQ">MAR</a>) from Buy to Neutral and cut the price target from $313 to $245. Marriott International shares closed at $225.22 on Friday. <a href="https://www.benzinga.com/quote/MAR/analyst-ratings">See how other analysts view this stock</a>.</li>
<li>JP Morgan analyst Tien-Tsin Huang downgraded Flywire Corporation (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/FLYW#NASDAQ">FLYW</a>) from Neutral to Underweight and lowered the price target from $16 to $9. Flywire shares closed at $8.53 on Friday. <a href="https://www.benzinga.com/quote/FLYW/analyst-ratings">See how other analysts view this stock</a>.</li>
<li>UBS analyst Jon Windham downgraded the rating for Stem, Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/STEM#NYSE">STEM</a>) from Buy to Neutral. Stem shares closed at $0.3559 on Friday. <a href="https://www.benzinga.com/quote/STEM/analyst-ratings">See how other analysts view this stock</a>.</li>
<li>Wells Fargo analyst Steven Cahall downgraded Comcast Corporation (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/CMCSA#NASDAQ">CMCSA</a>) from Equal-Weight to Underweight and lowered the price target from $37 to $31. Comcast shares closed at $33.72 on Friday. <a href="https://www.benzinga.com/quote/CMCSA/analyst-ratings">See how other analysts view this stock</a>.</li>
<li>Zelman &amp; Assoc downgraded the rating for American Woodmark Corporation (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/AMWD#NASDAQ">AMWD</a>) from Neutral to Underperform. American Woodmark shares closed at $57.98 on Friday.  <a href="https://www.benzinga.com/quote/AMWD/analyst-ratings">See how other analysts view this stock.</a></li>
</ul>
Considering buying MAR stock? Here&#8217;s what analysts think: 
<figure class="wp-block-image size-large is-resized"><img loading="lazy" decoding="async" width="1024" height="626" src="https://editorial-assets.benzinga.com/wp-content/uploads/2025/04/14090324/image-100-1024x626.png" alt="" class="wp-image-870166" style="width:524px;height:auto" srcset="https://editorial-assets.benzinga.com/wp-content/uploads/2025/04/14090324/image-100-1024x626.png 1024w,https://editorial-assets.benzinga.com/wp-content/uploads/2025/04/14090324/image-100-300x183.png 300w,https://editorial-assets.benzinga.com/wp-content/uploads/2025/04/14090324/image-100-768x469.png 768w,https://editorial-assets.benzinga.com/wp-content/uploads/2025/04/14090324/image-100.png 1101w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>
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Photo via Shutterstock

Pre-Market Outlook

AMWD

CMCSA

FLYW

STEM

This Marriott International Analyst Is No Longer Bullish; Here Are Top 5 Downgrades For Monday

~$18 Million Equity Financing and Amended Note and Warrant Purchase Agreement Strengthen Balance Sheet
Full Integration with Marriott's Digital Channels and Platform Anticipated by the End of the Second Quarter of 2025
Implementing ~$50 Million of Annualized Cost Reductions
Sonder Holdings Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/SOND#NASDAQ">SOND</a>) ("Sonder" or the "Company") today announced a series of actions intended to strengthen its balance sheet and generate significant cost savings, and provided an update on its integration with Marriott International, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/MAR#NASDAQ">MAR</a>) ("Marriott"):
<ul>
<li>Sale of approximately $18 million shares of its Series A preferred stock on April 11, 2025;</li>
<li>Amendments to the existing Note and Warrant Purchase Agreement, which include a reduction of the outstanding principal balance by 15% and an approximate 50% reduction of the interest rate;</li>
<li>Full integration with Marriott's digital channels and platform anticipated by the end of second quarter of 2025;</li>
<li>Receipt of $7.5 million in previously announced key money from Marriott on April 11, 2025; and</li>
<li>Implementation of approximately $50 million of annualized cost reductions enabled by the Marriott integration.</li>
</ul>

Financing

SOND

Sonder Strengthens Balance Sheet With ~$18M Equity Financing, Amended Note Agreement Reducing Debt And Interest, Secures $7.5M From Marriott, Eyes Full Integration With Marriott's Digital Channels By Q2 2025, and Implements ~$50M In Annualized Cost Reductions

Goldman Sachs analyst Lizzie Dove downgrades Marriott International (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/MAR#NASDAQ">MAR</a>) from Buy to Neutral and lowers the price target from $313 to $245.

Goldman Sachs Downgrades Marriott International to Neutral, Lowers Price Target to $245

WIIM

ADNT

APTV

BABA

BKNG

BROS

BYON

CANG

CAVA

CHWY

COLM

CROX

DKNG

New Oriental Education & Technology Group

ELYS

EVGO

EXPE

FIVE

FNKO

GENI

GOLF

GROV

HLLY

HTHT

IRBT

LAUR

PENN

SPWH

STLA

TCOM

TSCAF

ULTA

WRBY

XPOF

YUMC

Shares of companies in the braoder consumer discretionary sector are trading lower as stocks pull back after surging Wednesday following President Trump's tariff pause announcement.

BofA Securities analyzes the extent of tariffs and the macroeconomic situation&#8217;s effect on the earnings of gaming and lodging companies.
Since BofA&#8217;s previous report on April 1, stocks in the lodging and gaming sector have dropped 11% % -25 %, underperforming the S&amp;P 500's 16% decline.
Rising tariffs have significantly increased recession risks, with the sector now pricing in an 85% % -100 % chance of a downturn.
Investor concerns have escalated from market correction to a potential full-scale recession. A tariff-driven slowdown could cut sector revenues by 2%–4% and EBITDA by 3%–8%.
Recessions differ in nature, but the past three saw average peak-to-trough GDP drops of 5.1% and 10% in RevPAR.
According to the analyst, sub-sector sensitivity varies, with regional gaming and skiing less affected, while hotels and timeshares are more exposed. 
Also Read: <a href="https://www.benzinga.com/news/25/04/44698868/tariffs-recession-fears-could-derail-wayfair-rh-and-etsy-says-analyst">Tariffs, Recession Fears Could Derail Wayfair, RH And Etsy, Says Analyst</a>
Earnings risk is highest for gaming operators and lodging REITs due to their high operating leverage. COVID and GFC downturns lasted about 67 days; current declines are 55 days in, said the analyst.
A 1% GDP decline could reduce hotel RevPAR by 2%–4%, broader sector revenue by 2%–4%, and EBITDA by 3%–8%.
Tariffs are projected to impact GDP by 1%–1.5%, amplifying pressure on hospitality earnings.
Early data from Apple Hospitality REIT Inc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/APLE#NYSE">APLE</a>) signals underperformance, with potential RevPAR guidance cuts of 2% to 3% and flat growth for the U.S. in 2025.
Domestic gaming stocks are currently trading at notably low valuations, with 2025 EBITDA multiples at 6.5x and free cash flow yields at 15%, while operating companies are at 6.3x and 20%, respectively, said the analyst.
These figures sit one standard deviation below long-term averages, hitting levels last seen in 2022 and even lower than in 2016 and 2018. 
Lodging C-Corps are also below historical norms, except for Hilton Hotels Corporation (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/HLT#NYSE">HLT</a>), which still trades at a premium.
Lodging REITs have dropped to valuation lows only previously observed during the COVID-19 and Global Financial crises.
Meanwhile, timeshare valuations are also depressed, and Vail Resorts Inc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/MTN#NYSE">MTN</a>) is now trading at its lowest multiple since 2011.
Read Next: <a href="https://www.benzinga.com/25/04/44717332/why-is-ev-maker-mullen-automotive-stock-tanking-today">Why Is EV Maker Mullen Automotive Stock Tanking Today?</a>
Photo: Shutterstock

APLE

CHDN

BofA Flags Rising Risks For Gaming And Lodging Firms As Valuations Tumble

DECK

FEDU

PSNYW

SBET

TSCO

Shares of consumer discretionary stocks are trading higher after President Trump issued a 90-day pause on reciprocal tariffs for all countries except China, which may reduce risks towards the consumer economy.

Jefferies analyst David Katz maintains Marriott International (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/MAR#NASDAQ">MAR</a>) with a Hold and lowers the price target from $295 to $226.

Jefferies Maintains Hold on Marriott International, Lowers Price Target to $226

AENT

ALUR

ATAT

CLEU

DOGZ

HSAI

KAVL

MULN

WKSP

Shares of the companies in the broader consumer discretionary sector are trading lower amid US-China trade announcements and overall market weakness, which is clouding certainty around consumer spending and the state of the economy.

ABNB

APEI

DADA

FATBB

MELI

Melco Resorts & Entertainment Limited - American Depositary Shares

MLCO

RACE

Sony Group Corporation American Depositary Shares

SONY

Shares of companies in the broader consumer discretionary sector are trading lower amid trade war escalations and President Trump's sweeping tariffs, which are leading to a decline in consumer confidence. Some economists also predict that households will experience higher costs of goods as a result of these policies.

Marriott International's (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/MAR#NYSE">MAR</a>) short percent of float has fallen 5.56% since its last report. The company recently reported that it has 4.70 million shares sold short, which is 2.21% of all regular shares that are available for trading. Based on its trading volume, it would take traders 2.27 days to cover their short positions on average.
<h3>Why Short Interest Matters</h3>
Short interest is the number of shares that have been sold short but have not yet been covered or closed out. <a href="https://www.benzinga.com/money/how-to-short-a-stock?adType=benzinga-insights&amp;ad=short-interest&amp;campaign=wallstreetadvantage">Short selling</a> is when a trader sells shares of a company they do not own, with the hope that the price will fall. Traders make money from short selling if the price of the stock falls and they lose if it rises.
Short interest is important to track because it can act as an indicator of market sentiment towards a particular stock. An increase in short interest can signal that investors have become more bearish, while a decrease in short interest can signal they have become more bullish.
See Also: <a href="https://www.benzinga.com/short-interest?adType=benzinga-insights&amp;ad=short-interest&amp;campaign=wallstreetadvantage">List of the most shorted stocks</a>
<h3>Marriott International Short Interest Graph (3 Months)</h3>
<img src="https://www.benzinga.com/files/images/story/2025/1743789951_0.png" alt="short_fig" />
As you can see from the chart above the percentage of shares that are sold short for Marriott International has declined since its last report. This does not mean that the stock is going to rise in the near-term but traders should be aware that less shares are being shorted.
<h3>Comparing Marriott International's Short Interest Against Its Peers</h3>
Peer comparison is a popular technique amongst analysts and investors for gauging how well a company is performing. A company's peer is another company that has similar characteristics to it, such as industry, size, age, and financial structure. You can find a company's peer group by reading its 10-K, proxy filing, or by doing your own similarity analysis.
According to <a href="https://www.benzinga.com/pro/">Benzinga Pro</a>, Marriott International's peer group average for short interest as a percentage of float is 7.40%, which means the company has less short interest than most of its peers.
Did you know that increasing short interest can actually be bullish for a stock? <a href="https://www.benzinga.com/money/how-to-make-money-on-a-short-squeeze?adType=benzinga-insights&amp;ad=short-interest&amp;campaign=wallstreetadvantage">This post by Benzinga Money explains how you can profit from it.</a>
This article was generated by Benzinga's automated content engine and was reviewed by an editor.

Short Sellers

Short Ideas

Looking Into Marriott International's Recent Short Interest

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Shares of stocks within the broader consumer discretionary sector are trading higher. The sector may be trading up amid the release of better-than-expected ADP employment data.

A 10% decline in Canadian travel may result in 2 million fewer visits and $2.1 billion in <a href="https://www.benzinga.com/general/travel">lost spending to the U.S.</a> 
That&#8217;s according to Goldman Sachs analyst Lizzie Dove, citing <a href="https://www.ustravel.org/press/potential-results-decline-canadian-travel-united-states">data</a> from the U.S. Travel Association. Dove recently conducted a deep dive into Canadian tourist exposure for airlines, cruises, lodging, and theme parks.
Canada, she notes, accounts for 26% of U.S. international tourism. In March — three months after President Donald Trump dissed then-Canadian Prime Minister Justin Trudeau by calling him "governor" and Canada as "the 51st state" — there was an 11% year-over-year decline in tourism. 
A &#8220;pullback in Canadian tourism is the most likely channel to create a modest drag on US GDP,&#8221; Dove wrote. 
In 2024, approximately 20.24 million Canadian tourists visited the U.S., making up over a quarter of international air travel. Mexico followed with around 17 million visitors. 
U.S. airlines have limited exposure to Canadian transborder markets, with United Airlines Holdings Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/UAL#NASDAQ">UAL</a>) having the highest at 1.4% of total flights. 
Carriers like Allegiant Travel Co. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/ALGT#NASDAQ">ALGT</a>), Frontier, Southwest, and Spirit do not operate direct routes to Canada but may still feel demand softness in border cities, said the analyst. 
Also Read: <a href="https://www.benzinga.com/25/04/44589543/ford-trucks-hit-20-year-sales-high-as-ev-demand-climbs">Ford Q1 US Auto Sales Dip 1.3%: Details</a>
Allegiant, for instance, serves U.S. border cities that rely on Canadian travelers, with these routes comprising 1.6% of its 2024 flights.
Florida, California, Nevada, New York, and Texas are top destinations for Canadian tourists, meaning airlines operating heavily in these states could see an impact. 
JetBlue Airways Corp. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/JBLU#NASDAQ">JBLU</a>) has 58% of its capacity in key Canadian tourist cities, though a large portion of this is tied to New York, which only accounts for 13% of Canadian visits.
United and Allegiant have recently reported weaker demand from Canadian travelers. In response, United accelerated the retirement of 21 aircraft. 
The overall U.S.-Canada air travel market has seen route cuts at twice the rate of non-Canada flights, with 210 basis points of Canadian growth being slashed since January. 
Allegiant, despite not flying to Canada, reduced flights from Plattsburgh by 20 percentage points due to weaker demand from Canadian travelers, significantly more than the 4.4-point cut to its broader network. However, reductions were smaller in Bellingham and Niagara Falls, at 1.7 and 2.0 points, respectively.
U.S. hotel corporations have minimal exposure to Canadian tourism, despite the high volume of Canadian visitors. Hyatt Hotels Corp. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/H#NYSE">H</a>) has the highest exposure among major hotel chains, while Wyndham Hotels &amp; Resorts Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/WH#NYSE">WH</a>) and Choice Hotels International Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/CHH#NYSE">CHH</a>) are the least affected due to their reliance on drive-to bookings.
Wyndham sees only 1% of its U.S. room bookings from Canadian travelers. Over 90% of guests drive to its hotels. Similarly, Marriott International Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/MAR#NASDAQ">MAR</a>) estimates just 1% of U.S. room nights come from Canada. Some 96% of its bookings originate from domestic travelers.
Hyatt, with a stronger focus on luxury and resort properties, derives approximately 2% of its U.S. bookings from Canadian visitors. Hilton Worldwide Holdings Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/HLT#NYSE">HLT</a>) also sees 1-1.5% of its U.S. room nights booked by Canadians, with 2% of its total rooms located in Canada.
Norwegian Cruise Line Holdings Ltd. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/NCLH#NYSE">NCLH</a>) has the highest exposure to Canadian tourism among cruise operators, though overall reliance remains low. 
An estimated 5% of NCLH's revenue comes from Canadian travelers, followed by Royal Caribbean Group (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/RCL#NYSE">RCL</a>) at 4% and Carnival Corp. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/CCL#NYSE">CCL</a>) at 3.5%.
Hotel companies rely more heavily on domestic and business travelers, while cruise lines see slightly higher engagement from Canadian tourists.
Florida saw approximately 6 million international visitors in 2023, with around 1.3 million coming from Canada. Theme parks with high international attendance could feel the impact of a decline in Canadian visitors.
Comcast Corp.&#8217;s (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/CMCSA#NASDAQ">CMCSA</a>) Universal theme parks are the most exposed, with around 30% of attendance coming from international tourists. 
Walt Disney Co. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/DIS#NYSE">DIS</a>) typically sees international visitors comprise between the high teens to low 20% of total guests, while United Parks &amp; Resorts Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/PRKS#NYSE">PRKS</a>) has lower exposure at around 7%, down from pre-pandemic double-digit levels.
The financial impact extends beyond ticket sales. International visitors tend to spend more on park-related purchases, including hotel stays and in-park amenities, Dove said.
Read Next: 
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<li><a href="https://www.benzinga.com/news/earnings/25/04/44582695/why-is-ev-battery-tech-provider-microvast-stock-surging-today">Why Is EV Battery Tech Provider Microvast Stock Surging Today?</a></li>
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Image: Shutterstock

Travel

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Tariff Tensions Could Hurt US GDP As Canadian Tourism Cools: Goldman Sachs

Deep-pocketed investors have adopted a bearish approach towards Marriott International (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/MAR#NASDAQ">MAR</a>), and it's something market players shouldn't ignore. Our tracking of public options records at Benzinga unveiled this significant move today. The identity of these investors remains unknown, but such a substantial move in MAR usually suggests something big is about to happen.
We gleaned this information from our observations today when Benzinga's options scanner highlighted 10 extraordinary options activities for Marriott International. This level of activity is out of the ordinary.
The general mood among these heavyweight investors is divided, with 20% leaning bullish and 50% bearish. Among these notable options, 6 are puts, totaling $199,160, and 4 are calls, amounting to $282,572.
<h3>Expected Price Movements</h3>
Based on the trading activity, it appears that the significant investors are aiming for a price territory stretching from $245.0 to $260.0 for Marriott International over the recent three months. 
<h3>Insights into Volume &amp; Open Interest</h3>
Looking at the volume and open interest is an insightful way to conduct due diligence on a stock.
This data can help you track the liquidity and interest for Marriott International's options for a given strike price.
Below, we can observe the evolution of the volume and open interest of calls and puts, respectively, for all of Marriott International's whale activity within a strike price range from $245.0 to $260.0 in the last 30 days. 
<h3>Marriott International Option Volume And Open Interest Over Last 30 Days</h3>
<img src="https://www.benzinga.com/files/images/story/2025/1743009344_0.png" alt="Options Call Chart" />
<h3>Biggest Options Spotted:</h3>

<table>
<thead>
<tr>
<th>Symbol</th>
<th>PUT/CALL</th>
<th>Trade Type</th>
<th>Sentiment</th>
<th>Exp. Date</th>
<th>Ask</th>
<th>Bid</th>
<th>Price</th>
<th>Strike Price</th>
<th>Total Trade Price</th>
<th align="right">Open Interest</th>
<th align="right">Volume</th>
</tr>
</thead>
<tbody>
<tr>
<td>MAR</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BEARISH</td>
<td>03/28/25</td>
<td>$4.5</td>
<td>$4.3</td>
<td>$4.3</td>
<td>$245.00</td>
<td>$96.3K</td>
<td align="right">77</td>
<td align="right">269</td>
</tr>
<tr>
<td>MAR</td>
<td>CALL</td>
<td>TRADE</td>
<td>BULLISH</td>
<td>03/28/25</td>
<td>$3.9</td>
<td>$3.4</td>
<td>$3.7</td>
<td>$245.00</td>
<td>$88.8K</td>
<td align="right">77</td>
<td align="right">951</td>
</tr>
<tr>
<td>MAR</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BEARISH</td>
<td>03/28/25</td>
<td>$5.7</td>
<td>$5.6</td>
<td>$5.6</td>
<td>$245.00</td>
<td>$69.4K</td>
<td align="right">77</td>
<td align="right">455</td>
</tr>
<tr>
<td>MAR</td>
<td>PUT</td>
<td>TRADE</td>
<td>NEUTRAL</td>
<td>03/28/25</td>
<td>$2.8</td>
<td>$2.4</td>
<td>$2.6</td>
<td>$247.50</td>
<td>$60.0K</td>
<td align="right">4</td>
<td align="right">240</td>
</tr>
<tr>
<td>MAR</td>
<td>PUT</td>
<td>TRADE</td>
<td>BULLISH</td>
<td>03/28/25</td>
<td>$2.95</td>
<td>$2.6</td>
<td>$2.6</td>
<td>$247.50</td>
<td>$33.8K</td>
<td align="right">4</td>
<td align="right">370</td>
</tr>
</tbody>
</table>

<h3>About Marriott International</h3>
Marriott operates 1.7 million rooms across roughly 30 brands. At the end of 2024, luxury represented roughly 10% of total rooms, premium was 43%, select service was 45%, midscale was 1%, and other was 1%. Marriott, Courtyard, and Sheraton are the largest brands, while Autograph, Tribute, Moxy, Aloft, and Element are newer lifestyle brands. Managed and franchised represented 98% of total rooms as of Dec. 31, 2024. North America makes up 62% of total rooms. Managed, franchise, and incentive fees represent the vast majority of revenue and profitability for the company.
Following our analysis of the options activities associated with Marriott International, we pivot to a closer look at the company's own performance.
<h3>Current Position of Marriott International</h3>
<ul>
<li>Trading volume stands at 802,460, with MAR's price up by 1.04%, positioned at $249.04.</li>
<li>RSI indicators show the stock to be may be approaching oversold.</li>
<li>Earnings announcement expected in 35 days.</li>
</ul>
<h3>What The Experts Say On Marriott International</h3>
A total of 2 professional analysts have given their take on this stock in the last 30 days, setting an average price target of $299.0.
Turn $1000 into $1270 in just 20 days?
20-year pro options trader reveals his one-line chart technique that shows when to buy and sell. Copy his trades, which have had averaged a 27% profit every 20 days. <a href="https://www.benzinga.com/premium/ideas/options-moneyline-2/?t=Moop1arja3be22op14&amp;adType=benzinga-insights&amp;ad=options-activity&amp;campaign=wallstreetadvantage">Click here for access</a>. 
&#x2A; An analyst from Truist Securities has decided to maintain their Hold rating on Marriott International, which currently sits at a price target of $300. 
&#x2A; Consistent in their evaluation, an analyst from Morgan Stanley keeps a Overweight rating on Marriott International with a target price of $298. 
Options trading presents higher risks and potential rewards. Astute traders manage these risks by continually educating themselves, adapting their strategies, monitoring multiple indicators, and keeping a close eye on market movements. Stay informed about the latest Marriott International options trades with real-time alerts from <a href="https://www.benzinga.com/pro/">Benzinga Pro</a>.

Options

Unpacking the Latest Options Trading Trends in Marriott International

Scheduled to begin conversion in July 2025, the property is expected to join the Marriott Bonvoy portfolio in the Spring of 2026 as a JW Marriott All-Inclusive resort.

Marriott Signs Agreement With Mullen Real Estate Capital To Debut JW Marriott All-Inclusive Resort In Costa Rica

Financial giants have made a conspicuous bullish move on Marriott International. Our analysis of options history for Marriott International (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/MAR#NASDAQ">MAR</a>) revealed 13 unusual trades.
Delving into the details, we found 69% of traders were bullish, while 15% showed bearish tendencies. Out of all the trades we spotted, 11 were puts, with a value of $458,058, and 2 were calls, valued at $117,940.
<h3>What's The Price Target?</h3>
Taking into account the Volume and Open Interest on these contracts, it appears that whales have been targeting a price range from $220.0 to $270.0 for Marriott International over the last 3 months. 
<h3>Volume &amp; Open Interest Trends</h3>
In today's trading context, the average open interest for options of Marriott International stands at 169.86, with a total volume reaching 2,161.00. The accompanying chart delineates the progression of both call and put option volume and open interest for high-value trades in Marriott International, situated within the strike price corridor from $220.0 to $270.0, throughout the last 30 days.
<h3>Marriott International Option Volume And Open Interest Over Last 30 Days</h3>
<img src="https://www.benzinga.com/files/images/story/2025/1742580967_0.png" alt="Options Call Chart" />
<h3>Largest Options Trades Observed:</h3>

<table>
<thead>
<tr>
<th>Symbol</th>
<th>PUT/CALL</th>
<th>Trade Type</th>
<th>Sentiment</th>
<th>Exp. Date</th>
<th>Ask</th>
<th>Bid</th>
<th>Price</th>
<th>Strike Price</th>
<th>Total Trade Price</th>
<th align="right">Open Interest</th>
<th align="right">Volume</th>
</tr>
</thead>
<tbody>
<tr>
<td>MAR</td>
<td>CALL</td>
<td>SWEEP</td>
<td>NEUTRAL</td>
<td>07/18/25</td>
<td>$10.0</td>
<td>$9.7</td>
<td>$9.7</td>
<td>$250.00</td>
<td>$92.1K</td>
<td align="right">41</td>
<td align="right">97</td>
</tr>
<tr>
<td>MAR</td>
<td>PUT</td>
<td>TRADE</td>
<td>BULLISH</td>
<td>06/20/25</td>
<td>$17.3</td>
<td>$16.9</td>
<td>$16.9</td>
<td>$240.00</td>
<td>$76.0K</td>
<td align="right">293</td>
<td align="right">46</td>
</tr>
<tr>
<td>MAR</td>
<td>PUT</td>
<td>SWEEP</td>
<td>BULLISH</td>
<td>04/11/25</td>
<td>$4.9</td>
<td>$4.7</td>
<td>$4.7</td>
<td>$225.00</td>
<td>$55.8K</td>
<td align="right">0</td>
<td align="right">119</td>
</tr>
<tr>
<td>MAR</td>
<td>PUT</td>
<td>SWEEP</td>
<td>BULLISH</td>
<td>04/17/25</td>
<td>$5.8</td>
<td>$5.5</td>
<td>$5.5</td>
<td>$230.00</td>
<td>$43.4K</td>
<td align="right">424</td>
<td align="right">607</td>
</tr>
<tr>
<td>MAR</td>
<td>PUT</td>
<td>TRADE</td>
<td>NEUTRAL</td>
<td>04/17/25</td>
<td>$41.3</td>
<td>$38.0</td>
<td>$39.7</td>
<td>$270.00</td>
<td>$39.7K</td>
<td align="right">254</td>
<td align="right">10</td>
</tr>
</tbody>
</table>

<h3>About Marriott International</h3>
Marriott operates 1.7 million rooms across roughly 30 brands. At the end of 2024, luxury represented roughly 10% of total rooms, premium was 43%, select service was 45%, midscale was 1%, and other was 1%. Marriott, Courtyard, and Sheraton are the largest brands, while Autograph, Tribute, Moxy, Aloft, and Element are newer lifestyle brands. Managed and franchised represented 98% of total rooms as of Dec. 31, 2024. North America makes up 62% of total rooms. Managed, franchise, and incentive fees represent the vast majority of revenue and profitability for the company.
After a thorough review of the options trading surrounding Marriott International, we move to examine the company in more detail. This includes an assessment of its current market status and performance.
<h3>Where Is Marriott International Standing Right Now?</h3>
<ul>
<li>With a trading volume of 1,903,989, the price of MAR is down by -3.07%, reaching $237.32.</li>
<li>Current RSI values indicate that the stock is may be oversold.</li>
<li>Next earnings report is scheduled for 40 days from now.</li>
</ul>
<h3>What The Experts Say On Marriott International</h3>
Over the past month, 2 industry analysts have shared their insights on this stock, proposing an average target price of $299.0.
Unusual Options Activity Detected: Smart Money on the Move
Benzinga Edge's Unusual Options board spots potential market movers before they happen. See what positions big money is taking on your favorite stocks. <a href="https://www.benzinga.com/premium/ideas/benzinga-edge-checkout/?t=Be8be9arja3be22bz20&amp;adType=benzinga-insights&amp;ad=options-activity&amp;campaign=wallstreetadvantage">Click here for access</a>. 
&#x2A; Consistent in their evaluation, an analyst from Morgan Stanley keeps a Overweight rating on Marriott International with a target price of $298. 
&#x2A; An analyst from Truist Securities has decided to maintain their Hold rating on Marriott International, which currently sits at a price target of $300. 
Options trading presents higher risks and potential rewards. Astute traders manage these risks by continually educating themselves, adapting their strategies, monitoring multiple indicators, and keeping a close eye on market movements. Stay informed about the latest Marriott International options trades with real-time alerts from <a href="https://www.benzinga.com/pro/">Benzinga Pro</a>.

Market Whales and Their Recent Bets on MAR Options

Mariott International shares are trading lower after Truist Securities cut its price target on the stock from $308 to $300.

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City Express by Marriott Expands into the U.S. and Canada, Marking a Major Milestone in Regional Growth

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Marriott International Signs Agreement with Mullen Real Estate Capital to Debut a JW Marriott All-Inclusive Resort in Costa Rica

Sonder Holdings Inc. Announces Capital Raise and Provides Update on Integration with Marriott International, Inc.

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Marriott International Announces Release Date For First Quarter 2025 Earnings

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