VF (NYSE:VFC) 株価情報

VF designs, produces, and distributes branded apparel, footwear, and accessories. Its apparel categories are active, outdoor, and work. Its portfolio of 11 brands includes Vans, The North Face, Timberland, Altra, and Dickies. VF markets its products in the Americas, Europe, and Asia-Pacific through wholesale sales to retailers, e-commerce, and branded stores owned by the company and partners. Tracing its roots to 1899, the company has evolved through many brand acquisitions and dispositions.

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VF Corp

This whale alert can help traders discover the next big trading opportunities.
Whales are entities with large sums of money and we track their transactions here at Benzinga on our options activity scanner.
Traders will search for circumstances when the market estimation of an option diverges heavily from its normal worth. High amounts of trading activity could push option prices to exaggerated or underestimated levels. 
Here's the list of options activity happening in today's session: 
<table>
<thead>
<tr>
<th>Symbol</th>
<th>PUT/CALL</th>
<th>Trade Type</th>
<th>Sentiment</th>
<th>Exp. Date</th>
<th>Strike Price</th>
<th>Total Trade Price</th>
<th>Open Interest</th>
<th>Volume</th>
</tr>
</thead>
<tbody>
<tr>
<td>TSLA</td>
<td>PUT</td>
<td>SWEEP</td>
<td>BEARISH</td>
<td>04/25/25</td>
<td>$250.00</td>
<td>$30.5K</td>
<td>11.9K</td>
<td>86.1K</td>
</tr>
<tr>
<td>AMZN</td>
<td>PUT</td>
<td>TRADE</td>
<td>BULLISH</td>
<td>05/02/25</td>
<td>$185.00</td>
<td>$35.1K</td>
<td>1.5K</td>
<td>3.4K</td>
</tr>
<tr>
<td>F</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BULLISH</td>
<td>05/09/25</td>
<td>$10.00</td>
<td>$31.0K</td>
<td>23.6K</td>
<td>3.4K</td>
</tr>
<tr>
<td>RIVN</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BEARISH</td>
<td>09/19/25</td>
<td>$17.50</td>
<td>$32.6K</td>
<td>20.7K</td>
<td>1.8K</td>
</tr>
<tr>
<td>BABA</td>
<td>CALL</td>
<td>TRADE</td>
<td>BEARISH</td>
<td>06/20/25</td>
<td>$130.00</td>
<td>$25.0K</td>
<td>22.4K</td>
<td>1.2K</td>
</tr>
<tr>
<td>GRPN</td>
<td>CALL</td>
<td>TRADE</td>
<td>BEARISH</td>
<td>06/20/25</td>
<td>$25.00</td>
<td>$30.8K</td>
<td>422</td>
<td>414</td>
</tr>
<tr>
<td>CPNG</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BEARISH</td>
<td>03/20/26</td>
<td>$25.00</td>
<td>$104.3K</td>
<td>701</td>
<td>363</td>
</tr>
<tr>
<td>NKE</td>
<td>CALL</td>
<td>TRADE</td>
<td>BEARISH</td>
<td>08/15/25</td>
<td>$60.00</td>
<td>$69.7K</td>
<td>3.6K</td>
<td>272</td>
</tr>
<tr>
<td>VFC</td>
<td>CALL</td>
<td>TRADE</td>
<td>BULLISH</td>
<td>05/23/25</td>
<td>$11.50</td>
<td>$28.4K</td>
<td>0</td>
<td>200</td>
</tr>
<tr>
<td>SBUX</td>
<td>CALL</td>
<td>TRADE</td>
<td>BULLISH</td>
<td>07/18/25</td>
<td>$80.00</td>
<td>$31.8K</td>
<td>857</td>
<td>122</td>
</tr>
</tbody>
</table>

<h2>Explanation</h2>
These bullet-by-bullet explanations have been constructed using the accompanying table. 
• For TSLA (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/TSLA#NASDAQ">TSLA</a>), we notice a put option sweep that happens to be bearish, expiring in 1 day(s) on April 25, 2025. This event was a transfer of 125 contract(s) at a $250.00 strike. This particular put needed to be split into 3 different trades to become filled. The total cost received by the writing party (or parties) was $30.5K, with a price of $244.0 per contract. There were 11932 open contracts at this strike prior to today, and today 86178 contract(s) were bought and sold. 
• For AMZN (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/AMZN#NASDAQ">AMZN</a>), we notice a put option trade that happens to be bullish, expiring in 8 day(s) on May 2, 2025. This event was a transfer of 52 contract(s) at a $185.00 strike. The total cost received by the writing party (or parties) was $35.1K, with a price of $675.0 per contract. There were 1556 open contracts at this strike prior to today, and today 3434 contract(s) were bought and sold. 
• Regarding F (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/F#NYSE">F</a>), we observe a call option sweep with bullish sentiment. It expires in 15 day(s) on May 9, 2025. Parties traded 621 contract(s) at a $10.00 strike. This particular call needed to be split into 5 different trades to become filled. The total cost received by the writing party (or parties) was $31.0K, with a price of $50.0 per contract. There were 23661 open contracts at this strike prior to today, and today 3430 contract(s) were bought and sold. 
• For RIVN (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/RIVN#NASDAQ">RIVN</a>), we notice a call option sweep that happens to be bearish, expiring in 148 day(s) on September 19, 2025. This event was a transfer of 517 contract(s) at a $17.50 strike. This particular call needed to be split into 15 different trades to become filled. The total cost received by the writing party (or parties) was $32.6K, with a price of $63.0 per contract. There were 20764 open contracts at this strike prior to today, and today 1893 contract(s) were bought and sold. 
• Regarding BABA (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/BABA#NYSE">BABA</a>), we observe a call option trade with bearish sentiment. It expires in 57 day(s) on June 20, 2025. Parties traded 50 contract(s) at a $130.00 strike. The total cost received by the writing party (or parties) was $25.0K, with a price of $500.0 per contract. There were 22467 open contracts at this strike prior to today, and today 1206 contract(s) were bought and sold. 
• Regarding GRPN (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/GRPN#NASDAQ">GRPN</a>), we observe a call option trade with bearish sentiment. It expires in 57 day(s) on June 20, 2025. Parties traded 400 contract(s) at a $25.00 strike. The total cost received by the writing party (or parties) was $30.8K, with a price of $77.0 per contract. There were 422 open contracts at this strike prior to today, and today 414 contract(s) were bought and sold. 
• Regarding CPNG (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/CPNG#NYSE">CPNG</a>), we observe a call option sweep with bearish sentiment. It expires in 330 day(s) on March 20, 2026. Parties traded 348 contract(s) at a $25.00 strike. This particular call needed to be split into 7 different trades to become filled. The total cost received by the writing party (or parties) was $104.3K, with a price of $300.0 per contract. There were 701 open contracts at this strike prior to today, and today 363 contract(s) were bought and sold. 
• For NKE (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/NKE#NYSE">NKE</a>), we notice a call option trade that happens to be bearish, expiring in 113 day(s) on August 15, 2025. This event was a transfer of 150 contract(s) at a $60.00 strike. The total cost received by the writing party (or parties) was $69.7K, with a price of $465.0 per contract. There were 3678 open contracts at this strike prior to today, and today 272 contract(s) were bought and sold. 
• Regarding VFC (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/VFC#NYSE">VFC</a>), we observe a call option trade with bullish sentiment. It expires in 29 day(s) on May 23, 2025. Parties traded 200 contract(s) at a $11.50 strike. The total cost received by the writing party (or parties) was $28.4K, with a price of $142.0 per contract. There were 0 open contracts at this strike prior to today, and today 200 contract(s) were bought and sold. 
• Regarding SBUX (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/SBUX#NASDAQ">SBUX</a>), we observe a call option trade with bullish sentiment. It expires in 85 day(s) on July 18, 2025. Parties traded 40 contract(s) at a $80.00 strike. The total cost received by the writing party (or parties) was $31.8K, with a price of $795.0 per contract. There were 857 open contracts at this strike prior to today, and today 122 contract(s) were bought and sold. 
Options Alert Terminology 
 - Call Contracts: The right to buy shares as indicated in the contract. 
 - Put Contracts: The right to sell shares as indicated in the contract. 
 - Expiration Date: When the contract expires. One must act on the contract by this date if one wants to use it. 
 - Premium/Option Price: The price of the contract. 
For more information, visit our <a href="https://pro.benzinga.com/blog/how-to-understand-option-alerts/">Guide to Understanding Options Alerts</a> or read <a href="https://www.benzinga.com/markets/options">more news on unusual options activity</a>. 
This article was generated by Benzinga's automated content engine and reviewed by an editor.

Options

AMZN

BABA

CPNG

GRPN

RIVN

SBUX

TSLA

10 Consumer Discretionary Stocks Whale Activity In Today's Session

The average tariff rate on Chinese goods entering the United States is currently over 145%, far higher than anything President <a href="https://www.benzinga.com/topic/donald-trump">Donald Trump</a> introduced during his first term and a rate that already has severe economic effects.
While many companies opened their pocketbooks to stock up on extra merchandise to avoid tariffs, those stockpiles will dwindle in a few months, and consumers will feel the brunt of the added costs. Apparel manufacturers and retailers that source large portions of their products from China or other Asian countries will be most affected.
With tight margins, passing on costs to consumers or moving production back to the U.S. is not an option for most of them. 
Here are the four big-brand apparel companies that will be worst hit &#8211; investors beware.
<h2 class="wp-block-heading">V.F. Corp.&nbsp;</h2>
VF Corp. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/VFC#NYSE">VFC</a>) cut its dividend by 71% during an October 2023 earnings release, but that was just the tip of the iceberg for the apparel manufacturer that claims popular brands like Timberland, Vans, North Face, JanSport, and Dickie's. The stock was trading near $90 per share in the spring of 2021 and suffered a stunning decline over the next three years, bottoming out under $13 per share amid sales slumps and competition from cheaper online competitors. The stock was beginning to rebound from its May 2024 lows, but then the trade war hit, and shares slumped from $26 back down to under $11.
<figure class="wp-block-image"><img decoding="async" src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXcBjBKW00Cvzi7K_zvvxJcFOIuERkwISPI7_MsmpYhtc-h_-rE-5QiNcM3xtnE5xRtDDObwpehiC9iFIBsvboyjTdObyILg5QrgD8Aq101I_7ylRmmZl9XERRja_Pr9YwI0qF1xqA?key=sXJ17IrwuKIuXW9LDYR8oIXq" alt="" /></figure>
VFC is not well-equipped to handle an extensive trade war, considering the bulk of its production comes from Asia. The company has over 400 factories in China and another 200 in Vietnam but fewer than 50 locations in the United States. Moving production back to the U.S. is untenable, so the VFC will need to seek out sites in nations with lower tariff rates, like India. VFC trades at 11 times forward earnings, which is on the high side for apparel manufacturers, especially considering its close competitor, PVH Corp, trades at just 5 times forward earnings. The company also has a high debt-to-equity ratio (3.42), declining revenue, and poor Benzinga Edge ratings, including a paltry 16.94 in Value. VFC may have brand value, but this is one falling knife not worth catching right now.
<h2 class="wp-block-heading">Columbia Sportswear Co.&nbsp;</h2>
Columbia (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/COLM#NYSE">COLM</a>) is another apparel company specializing in footwear and outerwear with a heavy manufacturing presence in Asia. Marketing mostly under its namesake flagship brand, Columbia was already losing market share as its sales primarily come through wholesale distribution to department and sporting goods stores. And while its products are sold worldwide, the primary manufacturing hubs are in China, Vietnam, Cambodia, and Taiwan. Although the company has significant operations in Japan, India, and Bangladesh, surviving a tariff war without further damage will be difficult due to declining margins and a valuation that doesn't match the fundamentals.
<figure class="wp-block-image"><img decoding="async" src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXdzrGNLXgnGi5ddNDNYN55jQZFTbUpBm8E8yYxNPgrpngIuvH1JN53EyCYMs0iENlbwwKfilSLQA7X_nQIc_AL9f2XdnNCK6fDyfo6zKCFmlmgg2rUAN7bHF0NnGWfXW-FQjxFh5Q?key=sXJ17IrwuKIuXW9LDYR8oIXq" alt="" /></figure>
COLM trades at 16.5 times forward earnings, far higher than most apparel manufacturers, and a figure not supported by profit margins that have now dropped under 7%. Revenue has declined in four of the last five quarters, and the dividend yields just 1.87%. COLM also rates poorly on Benzinga Edge, including a 29.11 Momentum score and 39.30 Quality score. The stock chart matches these scores as a Death Cross (where the 50-day moving average drops below the 200-day moving average) formed earlier this month. The Relative Strength Index (RSI) is still above the oversold threshold at 37, indicating that the stock may still have room to drop.
<h2 class="wp-block-heading">American Eagle Outfitters Inc.&nbsp;</h2>
American Eagle (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/AEO#NYSE">AEO</a>) used to be a staple in every suburban mall, but now the brand has fallen in both stature and profitability. American Eagle owns both its namesake brand and the more affordable Aerie brand, although it doesn't own any of the factories around the world where its clothes are produced. The company sources its goods from a global array of facilities, including 101 factories in China, 67 in Vietnam, 39 in India, 27 in Cambodia, and 24 in Bangladesh. Although the company has other sources in Central America and Europe, most of its suppliers reside in Asia, which presents a problem in the current tariff environment.
<figure class="wp-block-image"><img decoding="async" src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXd0BbOecuJufdVxg0kMALPLLqJ9cl3fbjn3XW5xGNZkdzRZaNB48nKT45HsTfmRFHANAFjW8f3PFZtxnRm6DMakRWs-Qj6oaW_oi9p5xA_mnT2nfhCpg24IfxflKoJJoJ1IpEvAuw?key=sXJ17IrwuKIuXW9LDYR8oIXq" alt="" /></figure>
AEO's valuation makes it look tempting to buy, but investors should be cautious due to the company&#8217;s heavy reliance on Asian facilities it does not own. AEO shares trade at just 7.4 times forward earnings with a 0.36 Price-to-Sales (P/S) ratio, but its profit margins are lower than those of competitors like Abercrombie and Fitch and Urban Outfitters. The stock hasn't traded above its 200-day moving average since last October, and it is one of the most heavily shorted apparel retailers, with nearly 19% of its float sold short.
<h2 class="wp-block-heading">Levi Strauss and Co.&nbsp;</h2>
Levi Strauss (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/LEVI#NYSE">LEVI</a>) makes arguably the world's most famous pair of jeans, but unfortunately, those jeans are manufactured in areas facing heavy tariffs. The company's factory list spans a wider geographic range than Columbia or VF Corp, but the Asian presence is heavy, especially in China, Cambodia, and Vietnam. Its only locations in the United States are in Los Angeles. 
<figure class="wp-block-image"><img decoding="async" src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXenfA3PMf7c4DJtQFcipbzAYAsKz9Uwm4mG1eIQ8W_1zjRDDzPitwbDGLgWXzQfeJFRKnLm1mWWzHeNcl2t2tq8ICN5wcSukMmHPvIEyiiyVvBQsD9GMQTtpcaV2cRpetdE27Jcrg?key=sXJ17IrwuKIuXW9LDYR8oIXq" alt="" /></figure>
Unlike Columbia or VF Corp, Levi's saw its revenue and margins rebound from the lows of 2024. In February, it posted its first profit margin of over 5% since May 2023, and revenue grew for the third consecutive quarter. However, the company still faces headwinds beyond tariffs, as LEVI shares trade at 11.6 times forward earnings with a high Price-to-Book (P/B) ratio of 3.01. Its dividend payout ratio (DPR) is also over 58%, an elevated figure for an apparel manufacturer. Benzinga Edge is not fond of the stock either, ranking it 25.66 in Momentum and 60.95 in Growth. And finally, the stock is trading firmly below its 50-day and 200-day moving averages, a technical signal pointing to more downside momentum.
<h2 class="wp-block-heading">Matt Maley Alerts Inner Circle Before TV Appearances</h2>
While millions watch Matt discuss tariffs on Bloomberg, CNBC, and more — only his Inner Circle members received his specific trade recommendations. Get Behind the Scenes Access <a href="https://www.benzinga.com/premium/ideas/7-day-free-trial-matt-maley-inner-circle/?el=ResearchDaily&amp;he={{email}}&amp;adt_ei={{email}}&amp;utm_adType=SponsorAd&amp;utm_ad=RD0425&amp;utm_campaign=7daytrial">HERE</a>
Editorial content from our Expert contributors is intended to be information for the general public and not individualized investment advice. Editors/contributors are presenting their individual opinions and strategies, which are neither expressly nor impliedly approved or endorsed by Benzinga.
Photo: Shutterstock

Opinion

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COLM

LEVI

China Trade War: 4 Big-Brand Stocks That Will Suffer Most

Whales with a lot of money to spend have taken a noticeably bearish stance on VF.
Looking at options history for VF (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/VFC#NYSE">VFC</a>) we detected 19 trades.
If we consider the specifics of each trade, it is accurate to state that 31% of the investors opened trades with bullish expectations and 57% with bearish.
From the overall spotted trades, 11 are puts, for a total amount of $1,069,109 and 8, calls, for a total amount of $350,232.
<h3>Expected Price Movements</h3>
After evaluating the trading volumes and Open Interest, it's evident that the major market movers are focusing on a price band between $5.0 and $15.0 for VF, spanning the last three months.
<h3>Volume &amp; Open Interest Development</h3>
Looking at the volume and open interest is an insightful way to conduct due diligence on a stock.
This data can help you track the liquidity and interest for VF's options for a given strike price.
Below, we can observe the evolution of the volume and open interest of calls and puts, respectively, for all of VF's whale activity within a strike price range from $5.0 to $15.0 in the last 30 days. 
<h3>VF 30-Day Option Volume &amp; Interest Snapshot</h3>
<img src="https://www.benzinga.com/files/images/story/2025/1745514041_0.png" alt="Options Call Chart" />
<h3>Biggest Options Spotted:</h3>

<table>
<thead>
<tr>
<th>Symbol</th>
<th>PUT/CALL</th>
<th>Trade Type</th>
<th>Sentiment</th>
<th>Exp. Date</th>
<th>Ask</th>
<th>Bid</th>
<th>Price</th>
<th>Strike Price</th>
<th>Total Trade Price</th>
<th>Open Interest</th>
<th>Volume</th>
</tr>
</thead>
<tbody>
<tr>
<td>VFC</td>
<td>PUT</td>
<td>TRADE</td>
<td>BEARISH</td>
<td>09/19/25</td>
<td>$1.88</td>
<td>$1.73</td>
<td>$1.88</td>
<td>$11.00</td>
<td>$311.5K</td>
<td>8.1K</td>
<td>2.9K</td>
</tr>
<tr>
<td>VFC</td>
<td>PUT</td>
<td>SWEEP</td>
<td>BEARISH</td>
<td>09/19/25</td>
<td>$1.84</td>
<td>$1.72</td>
<td>$1.83</td>
<td>$11.00</td>
<td>$199.4K</td>
<td>8.1K</td>
<td>1.2K</td>
</tr>
<tr>
<td>VFC</td>
<td>PUT</td>
<td>SWEEP</td>
<td>NEUTRAL</td>
<td>09/19/25</td>
<td>$1.87</td>
<td>$1.87</td>
<td>$1.87</td>
<td>$11.00</td>
<td>$112.2K</td>
<td>8.1K</td>
<td>2.9K</td>
</tr>
<tr>
<td>VFC</td>
<td>PUT</td>
<td>SWEEP</td>
<td>BEARISH</td>
<td>09/19/25</td>
<td>$1.88</td>
<td>$1.82</td>
<td>$1.88</td>
<td>$11.00</td>
<td>$96.0K</td>
<td>8.1K</td>
<td>4.2K</td>
</tr>
<tr>
<td>VFC</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BULLISH</td>
<td>08/15/25</td>
<td>$1.48</td>
<td>$1.47</td>
<td>$1.48</td>
<td>$12.50</td>
<td>$90.2K</td>
<td>479</td>
<td>616</td>
</tr>
</tbody>
</table>

<h3>About VF</h3>
VF designs, produces, and distributes branded apparel, footwear, and accessories. Its apparel categories are active, outdoor, and work. Its portfolio of 11 brands includes Vans, The North Face, Timberland, Altra, and Dickies. VF markets its products in the Americas, Europe, and Asia-Pacific through wholesale sales to retailers, e-commerce, and branded stores owned by the company and partners. Tracing its roots to 1899, the company has evolved through many brand acquisitions and dispositions.
In light of the recent options history for VF, it's now appropriate to focus on the company itself. We aim to explore its current performance.
<h3>VF's Current Market Status</h3>
<ul>
<li>With a trading volume of 3,179,542, the price of VFC is up by 4.73%, reaching $11.63.</li>
<li>Current RSI values indicate that the stock is is currently neutral between overbought and oversold.</li>
<li>Next earnings report is scheduled for 27 days from now.</li>
</ul>
<h3>What Analysts Are Saying About VF</h3>
5 market experts have recently issued ratings for this stock, with a consensus target price of $16.4.
Turn $1000 into $1270 in just 20 days?
20-year pro options trader reveals his one-line chart technique that shows when to buy and sell. Copy his trades, which have had averaged a 27% profit every 20 days. <a href="https://www.benzinga.com/premium/ideas/options-moneyline-2/?t=Moop1arja3be22op14&amp;adType=benzinga-insights&amp;ad=options-activity&amp;campaign=wallstreetadvantage">Click here for access</a>. 
&#x2A; An analyst from Piper Sandler has revised its rating downward to Neutral, adjusting the price target to $18. 
&#x2A; An analyst from Citigroup downgraded its action to Neutral with a price target of $12. 
&#x2A; An analyst from Stifel has decided to maintain their Buy rating on VF, which currently sits at a price target of $28. 
&#x2A; An analyst from Piper Sandler persists with their Neutral rating on VF, maintaining a target price of $12. 
&#x2A; Consistent in their evaluation, an analyst from Goldman Sachs keeps a Neutral rating on VF with a target price of $12. 
Trading options involves greater risks but also offers the potential for higher profits. Savvy traders mitigate these risks through ongoing education, strategic trade adjustments, utilizing various indicators, and staying attuned to market dynamics. Keep up with the latest options trades for VF with <a href="https://www.benzinga.com/pro/">Benzinga Pro</a> for real-time alerts.

Check Out What Whales Are Doing With VFC

During the last three months, 19 analysts shared their evaluations of VF (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/VFC#NYSE">VFC</a>), revealing diverse outlooks from bullish to bearish.
The following table encapsulates their recent ratings, offering a glimpse into the evolving sentiments over the past 30 days and comparing them to the preceding months.
<table>
<thead>
<tr>
<th></th>
<th align="right">Bullish</th>
<th align="right">Somewhat Bullish</th>
<th align="right">Indifferent</th>
<th align="right">Somewhat Bearish</th>
<th align="right">Bearish</th>
</tr>
</thead>
<tbody>
<tr>
<td>Total Ratings</td>
<td align="right">3</td>
<td align="right">1</td>
<td align="right">13</td>
<td align="right">2</td>
<td align="right">0</td>
</tr>
<tr>
<td>Last 30D</td>
<td align="right">0</td>
<td align="right">0</td>
<td align="right">1</td>
<td align="right">0</td>
<td align="right">0</td>
</tr>
<tr>
<td>1M Ago</td>
<td align="right">1</td>
<td align="right">0</td>
<td align="right">3</td>
<td align="right">0</td>
<td align="right">0</td>
</tr>
<tr>
<td>2M Ago</td>
<td align="right">1</td>
<td align="right">0</td>
<td align="right">1</td>
<td align="right">1</td>
<td align="right">0</td>
</tr>
<tr>
<td>3M Ago</td>
<td align="right">1</td>
<td align="right">1</td>
<td align="right">8</td>
<td align="right">1</td>
<td align="right">0</td>
</tr>
</tbody>
</table>
The 12-month price targets, analyzed by analysts, offer insights with an average target of $23.16, a high estimate of $34.00, and a low estimate of $12.00. A negative shift in sentiment is evident as analysts have decreased the average price target by 0.56%. 
<img src="https://www.benzinga.com/files/images/story/2025/1745355669_0.png" alt="price target chart" />
<h2>Deciphering Analyst Ratings: An In-Depth Analysis</h2>
The standing of VF among financial experts becomes clear with a thorough analysis of recent analyst actions. The summary below outlines key analysts, their recent evaluations, and adjustments to ratings and price targets.
&#x7C; Analyst &#x7C; Analyst Firm &#x7C; Action Taken &#x7C; Rating &#x7C;Current Price Target&#x7C; Prior Price Target &#x7C; 
&#x7C;--------------------&#x7C;---------------------&#x7C;---------------&#x7C;---------------&#x7C;--------------------&#x7C;--------------------&#x7C; 
&#x7C;Brooke Roach &#x7C;Goldman Sachs &#x7C;Lowers &#x7C;Neutral &#x7C; $12.00&#x7C;$25.00 &#x7C; 
&#x7C;Anna Andreeva &#x7C;Piper Sandler &#x7C;Lowers &#x7C;Neutral &#x7C; $12.00&#x7C;$18.00 &#x7C; 
&#x7C;Jim Duffy &#x7C;Stifel &#x7C;Lowers &#x7C;Buy &#x7C; $28.00&#x7C;$35.00 &#x7C; 
&#x7C;Paul Lejuez &#x7C;Citigroup &#x7C;Lowers &#x7C;Neutral &#x7C; $12.00&#x7C;$30.00 &#x7C; 
&#x7C;Anna Andreeva &#x7C;Piper Sandler &#x7C;Announces &#x7C;Neutral &#x7C; $18.00&#x7C;- &#x7C; 
&#x7C;Ike Boruchow &#x7C;Wells Fargo &#x7C;Lowers &#x7C;Underweight &#x7C; $18.00&#x7C;$21.00 &#x7C; 
&#x7C;Tom Nikic &#x7C;Needham &#x7C;Maintains &#x7C;Buy &#x7C; $28.00&#x7C;$28.00 &#x7C; 
&#x7C;Dana Telsey &#x7C;Telsey Advisory Group&#x7C;Maintains &#x7C;Market Perform &#x7C; $27.00&#x7C;$27.00 &#x7C; 
&#x7C;Tom Nikic &#x7C;Needham &#x7C;Announces &#x7C;Buy &#x7C; $28.00&#x7C;- &#x7C; 
&#x7C;Ike Boruchow &#x7C;Wells Fargo &#x7C;Raises &#x7C;Underweight &#x7C; $21.00&#x7C;$17.00 &#x7C; 
&#x7C;Jay Sole &#x7C;UBS &#x7C;Raises &#x7C;Neutral &#x7C; $28.00&#x7C;$24.00 &#x7C; 
&#x7C;Simeon Siegel &#x7C;BMO Capital &#x7C;Raises &#x7C;Market Perform &#x7C; $25.00&#x7C;$14.00 &#x7C; 
&#x7C;Jonathan Komp &#x7C;Baird &#x7C;Raises &#x7C;Neutral &#x7C; $28.00&#x7C;$23.00 &#x7C; 
&#x7C;Brooke Roach &#x7C;Goldman Sachs &#x7C;Raises &#x7C;Neutral &#x7C; $25.00&#x7C;$22.00 &#x7C; 
&#x7C;Joseph Civello &#x7C;Truist Securities &#x7C;Raises &#x7C;Hold &#x7C; $24.00&#x7C;$20.00 &#x7C; 
&#x7C;Adrienne Yih &#x7C;Barclays &#x7C;Raises &#x7C;Overweight &#x7C; $34.00&#x7C;$29.00 &#x7C; 
&#x7C;Dana Telsey &#x7C;Telsey Advisory Group&#x7C;Raises &#x7C;Market Perform &#x7C; $27.00&#x7C;$21.00 &#x7C; 
&#x7C;Dana Telsey &#x7C;Telsey Advisory Group&#x7C;Maintains &#x7C;Market Perform &#x7C; $21.00&#x7C;$21.00 &#x7C; 
&#x7C;Ashley Helgans &#x7C;Jefferies &#x7C;Raises &#x7C;Hold &#x7C; $24.00&#x7C;$21.00 &#x7C;
<h3>Key Insights:</h3>
<ul>
<li>Action Taken: Analysts adapt their recommendations to changing market conditions and company performance. Whether they 'Maintain', 'Raise' or 'Lower' their stance, it reflects their response to recent developments related to VF. This information provides a snapshot of how analysts perceive the current state of the company.</li>
<li>Rating: Analysts unravel qualitative evaluations for stocks, ranging from 'Outperform' to 'Underperform'. These ratings offer insights into expectations for the relative performance of VF compared to the broader market.</li>
<li>Price Targets: Analysts provide insights into price targets, offering estimates for the future value of VF's stock. This comparison reveals trends in analysts' expectations over time.</li>
</ul>
Analyzing these analyst evaluations alongside relevant financial metrics can provide a comprehensive view of VF's market position. Stay informed and make data-driven decisions with the assistance of our Ratings Table.
<a href="https://www.benzinga.com/quote/VFC/analyst-ratings?adType=benzinga-insights&amp;ad=analyst-ratings&amp;campaign=wallstreetadvantage">Stay up to date on VF analyst ratings.</a>
<h2>All You Need to Know About VF</h2>
VF designs, produces, and distributes branded apparel, footwear, and accessories. Its apparel categories are active, outdoor, and work. Its portfolio of 11 brands includes Vans, The North Face, Timberland, Altra, and Dickies. VF markets its products in the Americas, Europe, and Asia-Pacific through wholesale sales to retailers, e-commerce, and branded stores owned by the company and partners. Tracing its roots to 1899, the company has evolved through many brand acquisitions and dispositions.
<h3>Key Indicators: VF's Financial Health</h3>
Market Capitalization Analysis: The company exhibits a lower market capitalization profile, positioning itself below industry averages. This suggests a smaller scale relative to peers.
Revenue Growth: VF's revenue growth over a period of 3M has been noteworthy. As of 31 December, 2024, the company achieved a revenue growth rate of approximately 1.93%. This indicates a substantial increase in the company's top-line earnings. When compared to others in the Consumer Discretionary sector, the company faces challenges, achieving a growth rate lower than the average among peers.
Net Margin: VF's net margin surpasses industry standards, highlighting the company's exceptional financial performance. With an impressive 5.92% net margin, the company effectively manages costs and achieves strong profitability.
Return on Equity (ROE): VF's ROE surpasses industry standards, highlighting the company's exceptional financial performance. With an impressive 10.87% ROE, the company effectively utilizes shareholder equity capital.
Return on Assets (ROA): VF's ROA excels beyond industry benchmarks, reaching 1.47%. This signifies efficient management of assets and strong financial health.
Debt Management: The company maintains a balanced debt approach with a debt-to-equity ratio below industry norms, standing at 3.42.
<h2>Understanding the Relevance of Analyst Ratings</h2>
Analysts are specialists within banking and financial systems that typically report for specific stocks or within defined sectors. These people research company financial statements, sit in conference calls and meetings, and speak with relevant insiders to determine what are known as analyst ratings for stocks. Typically, analysts will rate each stock once a quarter. 
Some analysts will also offer forecasts for metrics like growth estimates, earnings, and revenue to provide further guidance on stocks. Investors who use analyst ratings should note that this specialized advice comes from humans and may be subject to error.
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This article was generated by Benzinga's automated content engine and reviewed by an editor.

Deep Dive Into VF Stock: Analyst Perspectives (19 Ratings)

Goldman Sachs analyst Brooke Roach maintains VF (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/VFC#NYSE">VFC</a>) with a Neutral and lowers the price target from $25 to $12.

Goldman Sachs Maintains Neutral on VF, Lowers Price Target to $12

WIIM

ABNB

BURL

CANG

CRCT

CVNA

DOGZ

GNLN

HSAI

LCID

LOBO

SERV

YETI

YOSH

Shares of companies within the broader consumer discretionary sector are trading lower amid overall market weakness after Fed Chair Powell made remarks at the Economic Club. Stocks across sectors may also be weighed down on trade tension fears after after the United States informed NVIDIA that it may require a license to export chips to China.

More consumers are trading down, and a noticeable shift toward off-price and <a href="https://www.benzinga.com/topic/consumer-spending">discount retailers is emerging</a>.
What Happened: According to J.P. Morgan analyst Matthew R. Boss, retail fundamentals in the first-quarter are tracking close to expectations with signs of stronger momentum in late April due to the timing of Easter.
Apparel and footwear spending remained solid, boosted by affluent consumers and stable lower-income budgets, he says. Most retailers, however, are adopting a four-part strategy to offset new tariffs: renegotiating with suppliers, shifting sourcing, improving cost structures, and applying selective price hikes. 
Also Read: <a href="https://www.benzinga.com/25/04/44791936/whats-going-on-with-ionq-stock-today">What&#8217;s Going On With IonQ Stock Today?</a>
Here are some key takeaways from his April 14 report: 
<ul>
<li>Store expansion remains a key revenue driver for companies like Ollie&#8217;s Bargain Outlet Holdings Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/OLLI#NASDAQ">OLLI</a>), Burlington Stores Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/BURL#NYSE">BURL</a>) and Boot Barn Holdings Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/BOOT#NYSE">BOOT</a>).</li>
<li>Global brands such as Birkenstock Holding PLC (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/BIRK#NYSE">BIRK</a>) and PVH Corp (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/PVH#NYSE">PVH</a>) are reporting healthy order books and improving visibility.</li>
<li>The analyst reiterated a Neutral rating on the shares of PVH and lowered the price forecast from $91.00 to $87.00.</li>
<li>PVH is seeing macro-driven headwinds in North America and China, with North America DTC revenues down mid-single digits and China down mid-teens in February, partially stabilizing in March. Tariff exposure poses risk, with a potential EPS hit of $4.85.</li>
<li>Specialty retailers like Bath &amp; Body Works Inc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/BBWI#NYSE">BBWI</a>) and Urban Outfitters Inc (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/URBN#NASDAQ">URBN</a>) benefit from product diversification and operational gains.</li>
<li>Cruise lines stay relatively insulated, seeing no major booking declines despite recent market volatility.</li>
<li>Brands with the highest exposure to China include American Eagle Outfitters Inc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/AEO#NYSE">AEO</a>), Nike Inc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/NKE#NYSE">NKE</a>, )) and Boot Barn; Levi Strauss &amp; Co (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/LEVI#NYSE">LEVI</a>), Birkenstock Holding PLC (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/BIRK#NYSE">BIRK</a>), and VF Corp (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/VFC#NYSE">VFC</a>) remain less affected.</li>
<li>Burlington shares have an Overweight rating and a lowered price forecast from $336 to $287. The company saw strong fourth-quarter performance led by lower-income shoppers, with solid comps across all income levels due to value-seeking behavior.</li>
<li>The analyst reiterated a Buy Overweight on the shares of Ross Stores Inc (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/ROST#NASDAQ">ROST</a>) with a price forecast of $161.00. The company expects first-quarter same-store sales to decline 3% to flat, due to cold weather, delayed tax refunds, and consumer hesitation from policy headlines. However, trends improved in March/April, and full-year comps are projected at -1% to +2%, driven by seasonal historical strength and expected easing of first-quarter headwinds. ROST faces limited direct sourcing from China but still expects a modest tariff headwind.</li>
<li>The analyst reiterated a Neutral rating on the shares of Macy&#8217;s Inc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/M#NYSE">M</a>) and lowered the price forecast from $14.00 to $13.00. Despite progress reducing China sourcing (~30% now vs. ~50% historically), tariffs remain a risk for Macy&#8217;s, with a potential EPS headwind of up to $1.45.</li>
<li>The analyst maintained an Overweight rating on the shares of Lululemon Athletica Inc (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/LULU#NASDAQ">LULU</a>) and lowered the price forecast to 4389.00. Lululemon expects +6–7% revenue growth in 1Q FY25. Due to macroeconomic concerns, U.S. traffic declined, though conversion rates and AOV improved. Lululemon faces a 20bps gross margin headwind from tariffs, though China accounts for only 3% of its finished goods. Assuming no mitigation, tariffs could cut EPS by $0.38, noted the analyst.</li>
</ul>
Read Next: 
<ul>
<li><a href="https://www.benzinga.com/25/04/44774262/nikes-sneaker-buzz-and-tariff-risks-could-shape-its-future-says-analyst">Nike&#8217;s Sneaker Buzz And Tariff Risks Could Shape Its Future: Analyst</a></li>
</ul>
Image: Shutterstock

Analyst Color

Reiteration

General

BBWI

BIRK

BOOT

LULU

OLLI

ROST

URBN

Consumers Go Discount As Tariff Pressures Mount, Warns Analyst

VF shares are trading lower after Piper Sandler maintained a Neutral rating on the stock and lowered its price target from $18 to $12.

Piper Sandler analyst Anna Andreeva maintains VF (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/VFC#NYSE">VFC</a>) with a Neutral and lowers the price target from $18 to $12.

Piper Sandler Maintains Neutral on VF, Lowers Price Target to $12

ADNT

APTV

BKNG

BROS

BYON

CAVA

CHWY

CROX

DKNG

New Oriental Education & Technology Group

ELYS

EVGO

EXPE

FIVE

FNKO

GENI

GOLF

GROV

HLLY

HTHT

IRBT

LAUR

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SPWH

STLA

TCOM

TSCAF

ULTA

WRBY

XPOF

YUMC

Shares of companies in the braoder consumer discretionary sector are trading lower as stocks pull back after surging Wednesday following President Trump's tariff pause announcement.

Stifel analyst Jim Duffy maintains VF (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/VFC#NYSE">VFC</a>) with a Buy and lowers the price target from $35 to $28.

Stifel Maintains Buy on VF, Lowers Price Target to $28

DECK

FEDU

PSNYW

SBET

TSCO

Shares of consumer discretionary stocks are trading higher after President Trump issued a 90-day pause on reciprocal tariffs for all countries except China, which may reduce risks towards the consumer economy.

V.F. Corp Shares Halted On Circuit Breaker To The Upside

V.F. Corp shares are trading lower after Citigroup downgraded the stock from Buy to Neutral and cut its price target from $30 to $12.

Brands that rely on the Asia-Pacific region to produce apparel goods are likely trying to find ways to mitigate the impact of President Donald Trump&#8216;s <a href="https://www.benzinga.com/topic/tariffs" target="_blank" rel="noreferrer noopener">reciprocal tariff plan</a>,
The average pre-mitigation headwinds to gross margin and EPS are 670bps and 65%, respectively.
On the worse end of the EPS-impact spectrum, Needham &amp; Co.&#8217;s analyst Tom Nikic noted Under Armour, Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/UAA#NYSE">UAA</a>), VF Corp. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/VFC#NYSE">VFC</a>), and Nike, Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/NKE#NYSE">NKE</a>). Those companies have relatively low margin structures given their recent struggles. 
As a result, these three companies have little &#8220;cushion&#8221; to absorb incremental tariffs. Nikic noted that the pre-mitigation headwinds will wipe out the companies&#8217; EPS power.
Also Read: <a href="https://www.benzinga.com/25/04/44652222/trumps-tariffs-may-shift-us-spending-from-goods-to-services-creating-uncertainty-for-ecommerce-and-advertising-industries-analyst-warns" target="_blank" rel="noreferrer noopener">Tariffs To Impact End Demand: Goldman Sachs Analyst Expects Drag On Corporate Spending, Hiring</a>
The least impacted brands in Nikic&#8217;s coverage? Ralph Lauren Corp. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/RL#NYSE">RL</a>) and Foot Locker, Inc.&#8217;s (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/FL#NYSE">FL</a>). The company has a significant international presence and high-margin P&amp;L. This will likely result in just a 20-25% pre-mitigation headwind to EPS, he predicts.
Nikic also noted that Ralph Lauren has a strong recent track record of raising prices (eight straight years of rising average unit retail prices in the DTC channel). The analyst is confident that they can do so if necessary.
Nikic also highlighted Foot Locker. Suppliers import the sneakers they sell, so they have very little direct exposure. They have an indirect risk of being forced to &#8220;share in the pain&#8221; of their tariff-addled suppliers, but at least they are one step removed from the tariffs themselves.
The analyst also does not expect to see an in-sourcing of manufacturing to the U.S., as it would be highly challenging to build the manufacturing capacity in the U.S. and to find labor with enough expertise to work in U.S.-based apparel/footwear factories.
Read Next:
<ul>
<li><a href="https://www.benzinga.com/25/04/44634129/lyft-downgraded-as-analyst-warns-of-autonomous-vehicle-risk-from-waymo-tesla-competition" target="_blank" rel="noreferrer noopener">Lyft Stock Downgraded On Autonomous Vehicle Risk From Waymo, Tesla Competition</a></li>
</ul>
Image: Shutterstock

Trump Tariffs To Hurt Nike, Under Armour, VF: Are Ralph Lauren, Foot Locker Safer Bets?

Top Wall Street analysts changed their outlook on these top names. For a complete view of all analyst rating changes, including upgrades, downgrades and initiations, please see our <a href="https://www.benzinga.com/analyst-stock-ratings">analyst ratings page</a>.
<ul>
<li>Citigroup analyst Paul Lejuez downgraded V.F. Corporation (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/VFC#NYSE">VFC</a>) from Buy to Neutral and lowered the price target from $30 to $12. VF shares closed at $11.56 on Friday. <a href="https://www.benzinga.com/quote/vfc/analyst-ratings">See how other analysts view this stock</a>.</li>
<li>Baird analyst David Tarantino downgraded the rating for Starbucks Corporation (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/SBUX#NASDAQ">SBUX</a>) from Outperform to Neutral and lowered the price target from $114 to $85. Starbucks shares closed at $82.10 on Friday. <a href="https://www.benzinga.com/quote/sbux/analyst-ratings">See how other analysts view this stock</a>.</li>
<li>UBS analyst Thomas Wadewitz downgraded United Airlines Holdings, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/UAL#NASDAQ">UAL</a>) from Buy to Neutral and lowered the price target from $107 to $59. United Airlines shares closed at $57.67 on Friday. <a href="https://www.benzinga.com/quote/ual/analyst-ratings">See how other analysts view this stock</a>.</li>
<li>Bernstein analyst Daniel Roeska downgraded the rating for General Motors Company (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/GM#NYSE">GM</a>) from Market Perform to Underperform and lowered the price target from $50 to $35. General Motors shares closed at $44.18 on Friday. <a href="https://www.benzinga.com/quote/gm/analyst-ratings">See how other analysts view this stock</a>.</li>
<li>Wolfe Research analyst Peter Supino downgraded Fox Corporation (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/FOXA#NASDAQ">FOXA</a>) from Peer Perform to Underperform and announced a $48 price target. Fox shares closed at $49.73 on Friday.  <a href="https://www.benzinga.com/quote/foxa/analyst-ratings">See how other analysts view this stock.</a></li>
</ul>
Considering buying SBUX stock? Here&#8217;s what analysts think: 
<figure class="wp-block-image size-large is-resized"><img loading="lazy" decoding="async" width="1024" height="588" src="https://editorial-assets.benzinga.com/wp-content/uploads/2025/04/07114458/image-68-1024x588.png" alt="" class="wp-image-860284" style="width:460px;height:auto" srcset="https://editorial-assets.benzinga.com/wp-content/uploads/2025/04/07114458/image-68-1024x588.png 1024w,https://editorial-assets.benzinga.com/wp-content/uploads/2025/04/07114458/image-68-300x172.png 300w,https://editorial-assets.benzinga.com/wp-content/uploads/2025/04/07114458/image-68-768x441.png 768w,https://editorial-assets.benzinga.com/wp-content/uploads/2025/04/07114458/image-68.png 1092w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>
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</ul>
Photo via Shutterstock

Downgrades

FOXA

This Starbucks Analyst Is No Longer Bullish; Here Are Top 5 Downgrades For Monday

Citigroup analyst Paul Lejuez downgrades VF (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/VFC#NYSE">VFC</a>) from Buy to Neutral and lowers the price target from $30 to $12.

Citigroup Downgrades VF to Neutral, Lowers Price Target to $12

&nbsp;- Reuters Citing State Media

Global

ONON

SHOO

Vietnam Party Leader To Lam Holds Phone Call With Donald Trump

Watching Lululemon, Deckers, VF Corp, Levi Strauss; Shares See Volume To The Upside After President Trump Says "General Secretary Of The Communist Party Of Vietnam Lam Told Me That Vietnam Wants To Cut Their Tariffs Down To Zero If They Are Able To Make An Agreement With The U.S."

Economist Peter Schiff warned on Thursday that Nike Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/NKE#NYSE">NKE</a>) won&#8217;t shift production to the United States despite newly imposed tariffs, predicting higher prices and <a href="https://www.benzinga.com/25/04/44629275/nike-stock-is-tumbling-thursday-heres-why">reduced domestic sales for the footwear giant</a>.
What Happened: &#8220;Nike won&#8217;t build factories in the U.S. to make sneakers. That would add more cost than the 40% tariffs,&#8221; Schiff wrote on X. &#8220;The result will be fewer sneakers sold in the U.S. at much higher prices.&#8221;
When questioned whether Nike might absorb tariff costs while building domestic factories, Schiff dismissed the idea, suggesting the company would instead redirect products: &#8220;They will eventually sell more sneakers to consumers in other countries instead, as they buy what Americans can no longer afford.&#8221;
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The comments come as Nike shares plummeted 14.44% on Thursday after President Donald Trump announced sweeping reciprocal tariffs affecting the company&#8217;s supply chain. Vietnam, where <a href="https://www.benzinga.com/25/04/44629275/nike-stock-is-tumbling-thursday-heres-why">Nike produces nearly 50% of its footwear</a>, faces a 46% tariff increase.
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<blockquote class="twitter-tweet" data-width="500" data-dnt="true">Nike won&#39;t build factories in the U.S. to make sneakers. That would add more cost than the 40% tariffs. Plus, they need to stay competitive selling to customers in other countries that don&#39;t impose tariffs. The result will be fewer sneakers sold in the U.S. at much higher prices.
&mdash; Peter Schiff (@PeterSchiff) <a href="https://twitter.com/PeterSchiff/status/1907812445260800264?ref_src=twsrc%5Etfw">April 3, 2025</a></blockquote>
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<blockquote class="twitter-tweet" data-width="500" data-dnt="true">Why, they will still sell sneakers at higher prices in the U.S. The sneakers they don&#39;t sell in the U.S. they will sell to consumers in other countries instead, like China. That&#39;s a much better strategy.
&mdash; Peter Schiff (@PeterSchiff) <a href="https://twitter.com/PeterSchiff/status/1907815526027448587?ref_src=twsrc%5Etfw">April 3, 2025</a></blockquote>
<script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script></div>
</figure>
<figure class="wp-block-image aligncenter size-large is-resized"><img decoding="async" src="https://editorial-assets.benzinga.com/wp-content/uploads/2025/04/03220426/Screenshot-2025-04-04-at-7.33.26%E2%80%AFAM-1024x657.png" alt="" class="wp-image-856620" style="width:912px;height:auto" /><figcaption class="wp-element-caption">Nike&#8217;s revenue worldwide in million U.S. dollars from the fiscal years of 2017 to 2024, by region— Source: Statista</figcaption></figure>
Why It Matters: Goldman Sachs identified Nike among <a href="https://www.benzinga.com/25/04/44634737/retailers-brace-for-higher-costs-as-us-tariff-rates-soar-says-goldman-sachs">several retailers with high exposure to the new tariffs</a>, which include a 34% rate for China and 32% for Indonesia, both key manufacturing locations for the company.
The broader market experienced significant turmoil following the tariff announcement, with Wall Street losing <a href="https://www.benzinga.com/government/regulations/25/04/44631916/wall-street-wipes-out-2-trillion-apple-eyes-worst-day-since-covid-19-pandemic-oil-plummets-whats-driving-markets-thursday">approximately $2 trillion in market value</a>. 
Consumer discretionary <a href="https://www.benzinga.com/25/04/44634737/retailers-brace-for-higher-costs-as-us-tariff-rates-soar-says-goldman-sachs">stocks were particularly hard hit</a>, with Nike&#8217;s competitors also suffering substantial losses—Lululemon Athletica Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/LULU#NASDAQ">LULU</a>) fell 9.28%, and Adidas shares declined on its 39% Vietnamese manufacturing exposure.
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Analysts warn that brands will need to adjust pricing, negotiate with vendors, and optimize costs to protect margins. Wedbush Securities analyst Dan Ives called the tariffs &#8220;worse than the worst case scenario,&#8221; with particular concern about the China and Taiwan tariffs&#8217; <a href="https://www.benzinga.com/25/04/44629275/nike-stock-is-tumbling-thursday-heres-why">impact on supply chains and demand</a>.
Nike lags behind Lululemon, Columbia Sportswear (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/COLM#NASDAQ">COLM</a>), Under Armour (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/UAA#NYSE">UAA</a>), Skechers (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/SKX#NYSE">SKX</a>), VF Corp (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/VFC#NYSE">VFC</a>), and On Holding AG (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/ONON#NYSE">ONON</a>), struggling with negative growth and momentum. Benzinga Edge Stock Ranking also indicates a bearish price trend for Nike across short- and long-term periods. <a href="https://www.benzinga.com/premium/ideas/benzinga-edge-2#:~:text=Turn%20Market%20Chaos,when%20markets%20rebound">Sign up to learn more</a>.
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Image via Shutterstock
Disclaimer:&nbsp;This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors.

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