Wheat (W)

Wayfair Option Alert: Jan, 2027 $30 Puts at the Bid: 1000 vs 111 OI; Earnings 2/20 Before Open 

Wayfair Option Alert: Jan, 2027 $30 Puts at the Bid: 1000 @ $5.65 vs 111 OI; Earnings 2/20 Before Open Ref=$46.71

Wayfair Option Alert: Mar 21 $50 Puts Sweep (4) near the Ask: 1050 vs 2589 OI; Earnings 2/20 Before Open 

Wayfair Option Alert: Mar 21 $50 Puts Sweep (4) near the Ask: 1050 @ $5.273 vs 2589 OI; Earnings 2/20 Before Open Ref=$48.58

Wayfair (NYSE:W) 株価情報

Wayfair

Wayfair engages in e-commerce in the United States (88% of 2024 sales), Canada, the United Kingdom, and Ireland. It's also embarked on expansion into the brick-and-mortar landscape, with a handful of stores between the AllModern, Birch Lane, Joss & Main, and Wayfair banners. At the end of 2024, the firm offered more than 30 million products from more than 20,000 suppliers under the brands Wayfair, Joss & Main, AllModern, Birch Lane, and Perigold. Its offerings include furniture, everyday and seasonal decor, decorative accents, housewares, and other home goods. Wayfair was founded in 2002 and began trading publicly in 2014.

Wayfair Inc

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Washington Business Bank

BofA Securities analyst Justin Post noted Thursday that President Donald Trump announced a 90-day pause on reciprocal tariffs, keeping the 10% baseline in place. Per Trump, the pause comes after 75-plus countries called U.S. officials to negotiate trade agreements, even as he hiked tariffs on Chinese imports to 125% in response to China's 84% rate on U.S. goods.
The Nasdaq jumped over 12% as investors recalibrated tariff and recession fears. Talks are underway with key Asian partners like Vietnam (tariff at 46%), Japan (24%) and India (26%), with Treasury Secretary Scott Bessent set to meet them soon, per Bloomberg. While China tariffs remain a risk, broader negotiations could help online retailers stabilize supply chains.
Also Read: <a target="_blank" href="https://www.benzinga.com/analyst-ratings/price-target/25/04/44718635/amazon-faces-tariff-turbulence-but-analyst-sees-favorable-trends" rel="noreferrer noopener">Amazon Faces Tariff Turbulence But Analyst Sees Favorable Trends</a>
In the case where the Street can anticipate a resolution to all tariff issues over the next 12-18 months, Post noted the most significant opportunity for more discretionary names in his e-commerce coverage group — ACV Auctions Inc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/ACVA#NYSE">ACVA</a>), Amazon.com Inc (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/AMZN#NASDAQ">AMZN</a>), RH (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/RH#NYSE">RH</a>), Wayfair Inc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/W#NYSE">W</a>) — that have been hardest hit over the past three weeks.
Amazon&#8217;s retail does have significant exposure to China (China sellers could be over 30% of third-party sellers), but pauses on tariffs in other countries will allow for product substitution. Key questions for first-quarter earnings and second-quarter outlooks will be to what degree consumers have pulled forward spending ahead of expected tariffs, and how much of a pass Street will give companies on second-quarter guidance.
As advertising spending is cyclical and depends, in part, on business confidence, Post expects some weakness in second-quarter brand advertising.
Post noted that the announced tariff pause could help soften the potential impact in the second quarter and drive some upside to his recently revised estimates, benefiting the entire sector.
Online media companies, including Pinterest Inc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/PINS#NYSE">PINS</a>), Reddit Inc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/RDDT#NYSE">RDDT</a>), and Snap Inc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/SNAP#NYSE">SNAP</a>), which have less robust ad auctions and/or higher brand exposure, likely have the most to gain from an improving macro outlook.
Of the three, Post preferred Pinterest for a reduction in tariffs, given its exposure to home goods and fashion with favorable risk/reward. He noted that the group — including Meta Platforms Inc (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/META#NASDAQ">META</a>) and Alphabet Inc (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/GOOG#NASDAQ">GOOG</a>) (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/GOOGL#NASDAQ">GOOGL</a>) — was up between 10% and 25% initially on the tariff pause news, but the stocks remain well below Feb. 14 levels.
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Amazon, Wayfair, Pinterest Win Analyst Backing Due To Tariff Pause, Supply Chain Relief, Discretionary Spend Recovery

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Shares of companies in the braoder consumer discretionary sector are trading lower as stocks pull back after surging Wednesday following President Trump's tariff pause announcement.

Truist Securities analyst Youssef Squali maintains Wayfair (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/W#NYSE">W</a>) with a Buy and lowers the price target from $53 to $36.

Price Target

Truist Securities Maintains Buy on Wayfair, Lowers Price Target to $36

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Shares of consumer discretionary stocks are trading higher after President Trump issued a 90-day pause on reciprocal tariffs for all countries except China, which may reduce risks towards the consumer economy.

Wayfair Shares Halted On Circuit Breaker To The Upside, Stock Now Up 8.99%

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Shares of homebuilders and housing-related stocks stocks are trading lower amid an overall market reversal on US-China trade tensions. Volatility in the 30-year mortgage rate could also affect housing demand.

BofA analyst Curtis Nagle looks at the tariff and recession implications for home furnishing companies and Etsy Inc (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/ETSY#NASDAQ">ETSY</a>).
The upcoming 2025 tariffs could significantly disrupt the U.S. home furnishings industry, as a large share of imports originate from China and Southeast Asia, regions that now face tariffs as high as 50%, said the analyst.
Although companies previously managed similar tariffs in 2018 through cost-cutting and shifting production, those strategies may no longer be viable due to limited sourcing alternatives and low factory output amid weak demand.
Nagle warned that while retailers may attempt to pass added costs to consumers through higher prices, historical patterns show such hikes often reduce demand.
During the 2018 tariffs, even with mitigation, furniture prices rose and sales growth slowed from a 4% annual increase in 2018 to a 0.6% decline in 2019. 
With broader tariffs expected in 2025 and few cost-cutting options available, price increases of up to 30% may be necessary, potentially leading to further demand erosion, especially in the event of broader inflation or a recession.
Also Read: <a href="https://www.benzinga.com/tech/25/04/44695622/amazon-touts-ai-milestone-says-new-model-outshines-gpt-4o-in-real-time-speech">Amazon Touts AI Milestone, Says New Model Outshines GPT-4o In Real-Time Speech</a>
The Analyst cautioned that new tariff-driven price hikes, weak consumer confidence, a soft housing market and looming recession fears could further dampen demand.
While sales have already dropped 20% since 2021, a short-term buying boost may occur if consumers try to purchase before prices rise or if tariff relief is negotiated.
Wayfair Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/W#NYSE">W</a>) is a leader in the home furnishings market, with a catalog of over 30 million items from 20,000 suppliers.
This vast supplier network allows the company to avoid inventory risks faced by traditional retailers while enabling strategic flexibility through vendor negotiations, product mix adjustments and pricing strategies.
Historically, Wayfair has demonstrated resilience during inflationary periods. The company successfully preserved its gross margins in 2018 and 2021 despite rising prices across the furnishings category.
However, the analyst warns that if the 2025 tariffs are fully implemented, Wayfair could struggle to fully pass along the higher costs to consumers.
The company's key sourcing partners may not be able to absorb the increased expense and significant price hikes could weaken demand.
RH (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/RH#NYSE">RH</a>) was initially viewed as well-positioned within the home furnishings sector heading into 2025 due to its plans to shift sourcing away from China and a track record of minimizing tariff-related expenses.
However, the analyst now sees RH at risk of facing considerable cost pressures if the tariffs are implemented as proposed.
The company's sourcing footprint includes 35% of its product volume from Vietnam, which would be hit with a 46% tariff and another 14% from Southeast Asian nations excluding China, where duties could exceed 30%.
Nagle reiterated a <a href="https://www.benzinga.com/quote/ETSY/analyst-ratings">Neutral rating </a>on the shares of Etsy Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/ETSY#NASDAQ">ETSY</a>) and lowered the price forecast from $55.00 to $50.00.
ETSY may be less vulnerable to direct tariff impacts than its peers, but the analyst says it still faces significant headwinds.
Only a quarter of the marketplace&#8217;s goods are imported and its exposure to China is minimal &#8211; under 2% of Gross Merchandise Sales (GMS). Canada and Mexico contribute less than 5% combined, with Canada being the larger contributor.
While tariff effects may be muted, Etsy&#8217;s reliance on discretionary spending raises red flags amid growing recession fears.
As of the fourth quarter of 2024, nearly 70% of Etsy&#8217;s GMS came from categories such as home goods, jewelry and apparel segments likely to suffer if consumers tighten spending.
Read Next: <a href="https://www.benzinga.com/25/04/44671636/nvidia-applied-materials-provide-115m-fund-to-digital-engineering-startup-rescale">Nvidia, Applied Materials Back Digital Engineering Startup In $115M Round</a>
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Tariffs, Recession Fears Could Derail Wayfair, RH And Etsy, Says Analyst

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Shares of the companies in the broader consumer discretionary sector are trading lower amid US-China trade announcements and overall market weakness, which is clouding certainty around consumer spending and the state of the economy.

Date	Put/Call	Strike Price	Exp Date	DTE	Trade Vol	Day Vol	Vol / OI	OI	Trade Type	Sentiment
10:39 AMFeb 19, 2025	PUT	$30.00	Jan 15, 2027	640	0	1000	0	111	TRADE	BULLISH
03:14 PMFeb 18, 2025	PUT	$50.00	Mar 21, 2025	-25	1100	1050	42	2589	SWEEP	BEARISH

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