WPP (NYSE:WPP) 株価情報

Headquartered in the United Kingdom, WPP is one of the world's largest ad holding companies based on annual revenue. Its services, which include traditional and digital advertising, public relations, and consulting, are provided worldwide, with over 70% of its revenue coming from more developed regions such as North America, the UK, and Western Europe.

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（３日）フォルクスワーゲンAG（OTC：VWAGY）メルセデス・ベンツ（Mercedes-Benz） L&#39;Oréal（ロレアル）をはじめとする数多くの大手多国籍企業が、中国における需要の減少を懸念している。

中国指数消費者信頼度の低下　大手外資企業が苦戦

WPP PLC

The most oversold stocks in the communication services sector presents an opportunity to buy into undervalued companies.
The RSI is a momentum indicator, which compares a stock&#8217;s strength on days when prices go up to its strength on days when prices go down. When compared to a stock&#8217;s price action, it can give traders a better sense of how a stock may perform in the short term. An asset is typically considered oversold when the <a href="https://www.benzinga.com/topic/rsi">RSI is below 30</a>, according to <a href="https://pro.benzinga.com/">Benzinga Pro</a>.
Here's the latest list of major oversold players in this sector, having an RSI near or below 30.
<h3 class="wp-block-heading">T-Mobile US Inc (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/TMUS#NASDAQ">TMUS</a>)</h3>
<ul class="wp-block-list">
<li>According to a Reuters report, SoftBank offloaded 21.5 million T-Mobile shares at $224 each. This price point reflects a discount of approximately 3% compared to T-Mobile's closing price of $230.99 on Monday. The company's stock fell around 9% over the past month and has a 52-week low of $173.74.</li>
<li>RSI Value: 23.9</li>
<li>TMUS Price Action: Shares of T-Mobile fell 4.1% to close at $221.43 on Tuesday.</li>
<li>Edge Stock Ratings: 77.53 Momentum score with Value at 24.68. </li>
</ul>
<figure class="wp-block-image size-full is-resized"><a href="https://www.benzinga.com/quote/TMUS"><img loading="lazy" decoding="async" width="453" height="170" src="https://editorial-assets.benzinga.com/wp-content/uploads/2025/06/18051409/image-276.png" alt="" class="wp-image-953541" style="width:378px;height:auto" srcset="https://editorial-assets.benzinga.com/wp-content/uploads/2025/06/18051409/image-276.png 453w,https://editorial-assets.benzinga.com/wp-content/uploads/2025/06/18051409/image-276-300x113.png 300w" sizes="(max-width: 453px) 100vw, 453px" /></a></figure>
<h3 class="wp-block-heading">WPP PLC (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/WPP#NYSE">WPP</a>)&nbsp;&nbsp;&nbsp;&nbsp;</h3>
<ul class="wp-block-list">
<li>On Feb. 27, WPP reported fourth-quarter and 2024 preliminary results. Revenue for the year was 14.74 billion British pounds ($18.8 billion) compared to 14.85 billion British pounds in 2023. The company's stock fell around 13% over the past month and <a href="https://www.benzinga.com/quote/WPP">has a 52-week low</a> of $31.52.</li>
<li>RSI Value: 27.1</li>
<li>WPP Price Action: Shares of WPP fell 4.2% to close at $35.23 on Tuesday.</li>
<li>Benzinga Pro&#8217;s charting tool helped identify the trend in <a href="https://www.benzinga.com/pro/register?utm_adType=bzprocontent&amp;utm_campaign=14daytrial&amp;utm_ad=0618">WPP stock</a>. </li>
</ul>
<figure class="wp-block-image size-full is-resized"><a href="https://www.benzinga.com/pro/register?utm_adType=bzprocontent&amp;utm_campaign=14daytrial&amp;utm_ad=0618"><img loading="lazy" decoding="async" width="920" height="830" src="https://editorial-assets.benzinga.com/wp-content/uploads/2025/06/18051553/image-277.png" alt="" class="wp-image-953543" style="width:612px;height:auto" srcset="https://editorial-assets.benzinga.com/wp-content/uploads/2025/06/18051553/image-277.png 920w,https://editorial-assets.benzinga.com/wp-content/uploads/2025/06/18051553/image-277-300x271.png 300w,https://editorial-assets.benzinga.com/wp-content/uploads/2025/06/18051553/image-277-768x693.png 768w" sizes="(max-width: 920px) 100vw, 920px" /></a></figure>
<h3 class="wp-block-heading">Vimeo Inc (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/VMEO#NASDAQ">VMEO</a>)</h3>
<ul class="wp-block-list">
<li>Vimeo&#8217;s Gillian Munson will step down as CFO effective Aug. 8. The company's stock fell around 10% over the past month and has a 52-week<a href="https://www.benzinga.com/quote/VMEO"> low of $3.44</a>.</li>
<li>RSI Value: 29.4</li>
<li>VMEO Ltd Price Action: Shares of Vimeo fell 3% to close at $4.16 on Monday.</li>
<li>Benzinga Pro&#8217;s signals feature notified of a potential breakout in <a href="https://www.benzinga.com/pro/register?utm_adType=bzprocontent&amp;utm_campaign=14daytrial&amp;utm_ad=0618">VMEO shares</a>. </li>
</ul>
<figure class="wp-block-image size-full is-resized"><a href="https://www.benzinga.com/pro/register?utm_adType=bzprocontent&amp;utm_campaign=14daytrial&amp;utm_ad=0618"><img loading="lazy" decoding="async" width="857" height="821" src="https://editorial-assets.benzinga.com/wp-content/uploads/2025/06/18051646/image-278.png" alt="" class="wp-image-953545" style="width:548px;height:auto" srcset="https://editorial-assets.benzinga.com/wp-content/uploads/2025/06/18051646/image-278.png 857w,https://editorial-assets.benzinga.com/wp-content/uploads/2025/06/18051646/image-278-300x287.png 300w,https://editorial-assets.benzinga.com/wp-content/uploads/2025/06/18051646/image-278-768x736.png 768w" sizes="(max-width: 857px) 100vw, 857px" /></a></figure>
Learn more about BZ Edge Rankings—click to see scores for other stocks in the sector and s<a href="https://www.benzinga.com/premium/ideas/benzinga-edge-2#:~:text=Turn%20Market%20Chaos,when%20markets%20rebound">ee how they compare.</a>
Read This Next:
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<li> <a href="https://www.benzinga.com/trading-ideas/short-ideas/25/06/45970767/top-3-health-care-stocks-that-are-ticking-portfolio-bombs">Top 3 Health Care Stocks That Are Ticking Portfolio Bombs</a></li>
</ul>

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VMEO

Top 3 Tech And Telecom Stocks That May Rocket Higher This Month

<a href="https://www.adweek.com/brand-marketing/publicis-takes-mars-17-billion-media-account-from-wpp/#:~:text=Publicis%20Groupe%20has%20won%20Mars,bespoke%20team%20called%20%E2%80%9COneMars.%E2%80%9D" title="https://www.adweek.com/brand-marketing/publicis-takes-mars-17-billion-media-account-from-wpp/#:~:text=Publicis%20Groupe%20has%20won%20Mars,bespoke%20team%20called%20%E2%80%9COneMars.%E2%80%9D">https://www.adweek.com/brand-marketing/publicis-takes-mars-17-billion-media-account-from-wpp/#:~:text=Publicis%20Groupe%20has%20won%20Mars,bespoke%20team%20called%20%E2%80%9COneMars.%E2%80%9D</a>

Contracts

'Publicis Takes Mars' $1.7 Billion Media Account From WPP' - AdWeek

<ul>
<li>There is a critical need for trustworthy, hyper-personalized information earlier in the diagnosis and treatment journey to empower patients to participate in their care</li>
<li>The partnership will initially focus on endometriosis and hematology; high-need therapeutic areas where patients are actively seeking information</li>
<li>Connecting tailored information with relevant, motivated audiences will reinvent the way DTC advertising interacts and engages with consumers</li>
</ul>
NEW YORK, May 13, 2025 /PRNewswire/ --&nbsp;<a href="https://ubiehealth.com/company">Ubie</a>, an AI-driven and medically vetted healthcare prediction platform that guides patients to the care they need, and <a href="https://cmimediagroup.com/">CMI Media Group</a>, a WPP (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/WPP#NYSE">WPP</a>), healthcare media agency, announced a partnership aiming to transform direct-to-consumer (DTC) advertising, beginning with women's health and hematology/oncology. The collaboration integrates Ubie's AI Symptom Checker with CMI's precision media expertise to address the pharmaceutical industry's challenges in reaching patients with personalized, engaging messaging at scale. This combination will help accelerate time to diagnosis and the identification of the best available treatment.

Ubie And CMI Media Group Partner To Transform Direct-To-Consumer Advertising, Beginning With Women's Health And Hematology/Oncology

<a href="https://news.sky.com/story/ad-giant-wpp-launches-75m-sale-of-in-flight-media-service-spafax-13333162" title="https://news.sky.com/story/ad-giant-wpp-launches-75m-sale-of-in-flight-media-service-spafax-13333162">https://news.sky.com/story/ad-giant-wpp-launches-75m-sale-of-in-flight-media-service-spafax-13333162</a>

Asset Sales

'Ad Giant WPP Launches £75 Million Sale Of In-Flight Media Service Spafax; The Embattled FTSE-100 Marketing Services Group Is Working With Bankers On A Sale Of A Provider Of Entertainment Services To Dozens Of Airlines' - Sky News

<a href="https://www.ft.com/content/5ee92217-712e-47a6-81c9-059e56757dd9">https://www.ft.com/content/5ee92217-712e-47a6-81c9-059e56757dd9</a>

PUBGY

"Publicis Wins Coke Mandate In U.S. And Canada From London-Listed Rival" - Financial Times

<a href="https://www.ft.com/content/5ee92217-712e-47a6-81c9-059e56757dd9" title="https://www.ft.com/content/5ee92217-712e-47a6-81c9-059e56757dd9">https://www.ft.com/content/5ee92217-712e-47a6-81c9-059e56757dd9</a>

'WPP Loses Coca-Cola Media Work In North America' - Financial Times

Barclays analyst Julien Roch downgrades WPP (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/WPP#NYSE">WPP</a>) from Overweight to Equal-Weight.

Downgrades

Analyst Ratings

Barclays Downgrades WPP to Equal-Weight

WPP PLC&nbsp;(NYSE:<a class="ticker" href="https://www.benzinga.com/stock/WPP#NYSE">WPP</a>) shares are trading lower on Thursday after the company <a target="_blank" href="https://www.benzinga.com/pressreleases/25/02/b44002380/wpp-2024-preliminary-results" rel="noreferrer noopener">reported fourth-quarter and 2024 preliminary results</a>.
Revenue for the year was 14.74 billion British pounds ($18.8 billion) compared to 14.85 billion British pounds in 2023.
Revenue declined by 0.7%&nbsp;year over year (Y/Y) on a reported basis, and there was an increase of&nbsp;2.3%&nbsp;Y/Y on a <a target="_blank" href="https://www.benzinga.com/earnings" rel="noreferrer noopener">like-for-like (LFL) basis.&nbsp;</a>
Adjusted operating cash flow increased to 1.460 billion British pounds in FY24 from 1.28 billion British pounds and adjusted free cash flow rose to 738 million British pounds, benefiting from strong working capital management.
As of December 31, 2024, adjusted net debt stood at 1.7 billion British pounds. Cash restructuring and transformation costs of 275 million British pounds, included in non-headline cash items are slightly lower than the guidance given in January 2024 and relate to actions communicated at the January Capital Markets Day.
These costs include the structural cost-saving plan related to the creation of VML and Burson and the simplification of GroupM.
The structural savings are expected to generate annualized net cost savings of approximately 125 million British pounds in 2025, with 85 million British pounds of that achieved in 2024, ahead of the original plan (40-50%).
The fourth-quarter like-for-like (LFL) revenue excluding pass-through costs declined by 2.3%. By geographies, growth in Western Continental Europe (+1.4%) was offset by declines in North America (-1.4%), the U.K. (-5.1%), and the Rest of World (-4.8%), with China seeing a significant drop of -21.2% in the quarter.
By business, Global Integrated Agencies LFL revenue less pass-through costs fell 2.2%, GroupM rose 2.4% Y/Y, while other Global Integrated Agencies declined 6.5% Y/Y.
FY25&nbsp;Outlook: WPP expects mergers and acquisitions to reduce revenue less pass-through costs by around 3.0ppts primarily <a target="_blank" href="https://www.benzinga.com/calendars/guidance" rel="noreferrer noopener">due to the disposal of FGS Global.</a>
The company expects capex of around 250 million British pounds and adjusted operating cash flow before working capital of around 1.4 billion British pounds.
Price Action: WPP shares are down 15.6% at $40.98 at the last check Thursday.
Read Next:
<ul>
<li><a href="https://www.benzinga.com/news/large-cap/24/12/42392555/omnicom-inks-13-billion-deal-for-interpublic-will-it-topple-wpp-as-top-ad-company" target="_blank" rel="noreferrer noopener">Omnicom Inks $13 Billion Deal For Interpublic: Will It Topple WPP As Top Ad Company?</a></li>
</ul>
Image via Shutterstock.

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Why Is Ad Giant WPP Stock Falling Today?

WIIM

WPP shares are trading lower after the company reported FY24 Adj EPS below estimates.

WPP (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/WPP#NYSE">WPP</a>) reported quarterly earnings of $1.13 per share. This is a 3.42 percent decrease over earnings of $1.17 per share from the same period last year. The company reported $18.89 billion in sales this quarter. This is a 2.37 percent increase over sales of $18.46 billion the same period last year.

WPP FY Adj EPS $1.13 Down From $1.17 YoY, Sales $18.89B Up From $18.46B YoY

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Earnings Scheduled For February 27, 2025

Omnicom Group Inc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/OMC#NYSE">OMC</a>) agreed Monday to acquire Interpublic Group of Companies, Inc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/IPG#NYSE">IPG</a>) in a <a href="https://www.benzinga.com/pressreleases/24/12/n42386996/omnicom-to-acquire-interpublic-group-to-create-premier-marketing-and-sales-company" target="_blank" rel="noreferrer noopener">stock-for-stock transaction</a>.
Interpublic shareholders will receive 0.344 Omnicom shares for each share of Interpublic common stock.
Should the transaction close, Omnicom shareholders will own 60.6% of the combined company, and Interpublic shareholders will own 39.4%.
John Wren&nbsp;will remain chairman and CEO of Omnicom.&nbsp;Phil Angelastro&nbsp;will remain EVP and CFO of Omnicom.&nbsp;Philippe Krakowsky&nbsp;and&nbsp;Daryl Simm&nbsp;will serve as Co-Presidents and COOs of Omnicom.
Wall Street Journal was the first to report the deal.
Omnicom, the third-largest advertising company, bid $35 billion for Publicis Groupe SA (OTC:<a class="ticker" href="https://www.benzinga.com/stock/PGPEF#OTC">PGPEF</a>) (OTC:<a class="ticker" href="https://www.benzinga.com/stock/PUBGY#OTC">PUBGY</a>) in 2014. The deal never came to fruition.
According to COMvergence data, Omnicom secured $7.37 billion in client billings this year. That includes $4.4 million from retained accounts, surpassing its closest competitor by over 40%. Notably, Omnicom achieved the highest retention rate in the industry, keeping 85% of billings under review while <a href="https://www.benzinga.com/pressreleases/24/12/n42294314/omnicom-media-group-tops-comvergence-q1-q3-report-with-7-37-billion-in-total-new-business" target="_blank" rel="noreferrer noopener">adding new clients</a>.
Rationale
<ul>
<li>The transaction should generate annual cost synergies of&nbsp;$750 million.</li>
<li>The companies involved value the deal at around $13 billion. It could create the world&#8217;s largest advertising company, surpassing WPP Plc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/WPP#NYSE">WPP</a>) in revenue.</li>
<li>The combined entity&#8217;s proforma 2023 revenue is around&nbsp;$25.6 billion, with adjusted EBITDA of&nbsp;$3.9 billion and free cash flow of&nbsp;$3.3 billion.</li>
<li>A successful merger with Interpublic would mark Omnicom&#8217;s largest deal to date. However, the transaction is expected to draw regulatory scrutiny due to its potential impact on ad-buying competition.</li>
</ul>
Both companies face increasing pressure from tech giants like Google and Meta, whose AI-driven advertising tools threaten to disrupt traditional agency revenue models.
Generative AI poses challenges for ad agencies by automating tasks historically performed by copywriters, designers, and ad buyers.
Citing Forrester Research, the WSJ report notes that automation could eliminate 33,000 ad agency jobs by 2030, accounting for nearly 8% of the workforce.
Interpublic has struggled in recent years, losing major accounts such as Amazon&#8217;s ad-buying business. Under CEO Philippe Krakowsky, the company has been exploring strategic options, including restructuring efforts advised by McKinsey and the sale of underperforming assets.
<ul>
<li>Last week, Interpublic sold the digital company Huge to AEA Investors, a private investment firm. Deal terms <a href="https://www.benzinga.com/pressreleases/24/12/g42343564/interpublic-announces-sale-of-huge" target="_blank" rel="noreferrer noopener">were not disclosed</a>.</li>
<li>Recently, Interpublic acquired Intelligence Node, an eCommerce intelligence platform, to enhance its commerce capabilities. The platform provides clients real-time product and market intelligence to understand shopper trends, drive sales growth, and <a href="https://www.benzinga.com/pressreleases/24/12/g42335409/interpublic-strengthens-commerce-offering-with-acquisition-of-intelligence-node-creating-unmatched" target="_blank" rel="noreferrer noopener">optimize performance</a>.</li>
</ul>
If the merger proceeds, it would reflect Omnicom&#8217;s strategic pivot towards larger-scale consolidation after focusing on organic tech development and smaller acquisitions. The deal could provide a lifeline for Interpublic amid increasing competitive pressure and declining market share.
Price Action: IPG stock is up 13.5% at $33.23, and OMC stock is down 2.34% at $101 during the premarket session at last check Monday.
Read Next:
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<li><a href="https://www.benzinga.com/analyst-ratings/price-target/24/12/42372173/docusign-stock-jumps-on-strong-q3-analysts-await-proof-of-sustained-growth" target="_blank" rel="noreferrer noopener">DocuSign Stock Jumps On Strong Q3, Analysts Await Proof Of Sustained Growth</a></li>
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Image: Shutterstock

PGPEF

Omnicom Inks $13 Billion Deal For Interpublic: Will It Topple WPP As Top Ad Company?

WPP shares are trading higher after the company reported Q3 financial results.

WPP Reaffirmed FY24 Outlook: LFL Revenue Less Pass-through Costs Of -1% To 0%, With Q4 Facing A Tougher Comparative Than Q3 And Macro Uncertainty

WPP Q3 Trading Update: Revenue Up 1.4%, Up 4.1% On Like-For-Like (LFL) Basis; LFL Revenue Less Pass-Through Costs Up 0.5%

<a href="https://www.adweek.com/agencies/amazon-media-account-omg-wpp/" title="https://www.adweek.com/agencies/amazon-media-account-omg-wpp/">https://www.adweek.com/agencies/amazon-media-account-omg-wpp/</a>

AMZN

'Amazon's Multi-Billion Dollar Media Account Goes to OMG and WPP' - AdWeek

Several multinational corporations, including Volkswagen AG (OTC:<a class="ticker" href="https://www.benzinga.com/stock/VWAGY#OTC">VWAGY</a>), Mercedes-Benz and L&#8217;Oréal, are voicing concerns over a drop in demand in China, due to a slowing economy and growing domestic competition.
What Happened: Reduced demand in China has been a recurring theme in half-year earnings across the global consumer goods sector. L'Oréal predicted a 2-3% fall in sales growth in China in the first half of the year, while Volkswagen-owned Porsche reported a one-third decrease in Chinese sales in the six months to June, compared to the previous year, Financial Times <a href="https://www.ft.com/content/8e2f415b-46bb-473f-9c26-474322e372f2">reported</a> on Monday.
&#8220;The only part of the world where consumer confidence remains very low is China,&#8221; said L'Oréal CEO Nicolas Hieronimus.
China&#8217;s heavily indebted real estate industry has been slowing down since late 2021, leading to a rapid drop in house prices and a subsequent decrease in consumer confidence and demand for consumer goods. 
See Also: <a href="https://www.benzinga.com/markets/asia/24/08/40287920/yum-china-serves-up-profit-margin-growth-despite-challenging-consumer-landscape?itm_source=parsely-api" target="_blank" rel="noreferrer noopener">Yum China Serves Up Profit, Margin Growth Despite Challenging Consumer Landscape</a>
Despite the challenges, some companies remain optimistic about the Chinese market. Yum China (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/YUMC#NYSE">YUMC</a>), the operator of Pizza Hut and KFC in China, reported better-than-expected first-half results, with net income rising 8% to $212 million.
According to Fitch analysts, uncertainty surrounding disposable income prospects along with shrinking household wealth has led to Chinese consumers prioritizing &#8220;value-for-money&#8221; products over non-essential expenditures.
"We don't know how long it will take [or] what it will take for China's consumers to regain that confidence,&#8221; Mercedes-Benz CEO Ola Källenius said.
Why It Matters: The concerns raised by these global giants echo the sentiments of renowned economist Paul Krugman, who earlier this year expressed concerns about <a href="https://www.benzinga.com/news/24/06/39133647/paul-krugman-slams-beijings-economic-model-world-will-not-accept-everything-china-wants-to-export">China's economic approach</a>, stating that the country's leaders are "bizarrely unwilling" to shift focus from production to consumer demand.
Furthermore, Chinese tech giants like Alibaba Group Holding Ltd (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/BABA#NYSE">BABA</a>), Tencent Holdings Ltd (OTC:<a class="ticker" href="https://www.benzinga.com/stock/TCEHY#OTC">TCEHY</a>), and JD.com Inc (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/JD#NASDAQ">JD</a>) are expected to shed light on China's economic and consumer sentiment as <a href="https://www.benzinga.com/news/24/08/40285028/alibaba-leads-chinese-tech-giants-in-boosting-shareholder-returns-but-economic-challenges-loom-repor">they report earnings</a> amid this challenging landscape. While these companies remain focused on enhancing shareholder returns, the overall economic challenges loom large.
Read Next: 
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<li><a href="https://www.benzinga.com/markets/equities/24/08/40287556/general-motors-remains-committed-to-china-despite-losses-restructuring-needs-cfo-highlights-cash?itm_source=parsely-api" target="_blank" rel="noreferrer noopener">General Motors Remains Committed To China Despite Losses, Restructuring Needs: CFO Highlights Cash Stability Goals</a></li>
</ul>
Photo via Shutterstock.
This story was generated using <a href="https://www.benzinga.com/author/benzinga-neuro">Benzinga Neuro</a> and edited by <a href="https://www.benzinga.com/topic/Pooja-Rajkumari" target="_blank" rel="noreferrer noopener">Pooja Rajkumari</a>

China's Low Consumer Confidence Creates Panic Among Global Giants: 'We Don't Know How Long It Will Take...'

He will join the Board on 16 September 2024 and will succeed Roberto Quarta as Non-Executive Chair of WPP from 1 January 2025.

Management

WPP Appoints Philip Jansen To Its Board As Non-Executive Director And Chair-Designate

In a striking incident earlier this month, an executive at Ferrari NV (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/RACE#NYSE">RACE</a>) found himself receiving unusual messages that appeared to be from the company's CEO, Benedetto Vigna.
The messages, arriving through WhatsApp, which is owned by Meta Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/META#NASDAQ">META</a>), suggested a major acquisition was in the works and required the executive's assistance.
The messages purportedly from Vigna had a different phone number and profile picture than usual. Despite the convincing image of the bespectacled CEO in front of Ferrari's prancing-horse logo, the executive grew suspicious.
One message urged, "Be ready to sign the Non-Disclosure Agreement our lawyer is set to send you asap," and mentioned that "Italy's market regulator and Milan stock-exchange have been already informed. Stay ready and please utmost discretion," reported Bloomberg.
This was a sophisticated attempt to use deepfake technology to infiltrate Ferrari.
The executive realized something was amiss when he noticed subtle mechanical intonations in the voice and a different phone number.
Suspicions were confirmed when the imposter could not answer a verification question about a book recently recommended by Vigna, leading to the abrupt end of the call.
Also Read: <a target="_blank" href="https://www.benzinga.com/news/24/06/39395622/ferraris-first-electric-car-to-cost-over-500-000-higher-than-tesla-roadster-porsche-taycan-report" rel="noreferrer noopener">Ferrari's First Electric Car To Cost Over $500,000, Higher Than Tesla Roadster, Porsche Taycan: Report</a>
This incident is part of a growing trend where deepfake scams target high-profile executives. Similar tactics were used against WPP PLC (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/WPP#NYSE">WPP</a>) CEO Mark Read in May, though that attempt also failed, according to Bloomberg.
"This year we're seeing an increase in criminals attempting to voice clone using AI," said Rachel Tobac, CEO of cybersecurity training company SocialProof Security.
While deepfake technology has not yet caused widespread deception, significant losses have occurred. A multinational company in Hong Kong was scammed out of HK$200 million ($26 million) earlier this year through deepfake technology.
CyberArk Software (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/CYBR#NASDAQ">CYBR</a>), an information security company, is already training its executives to identify such scams.
"It's just a matter of time before these AI-based deepfake tools become incredibly accurate," warned Stefano Zanero, a cybersecurity professor at Italy's Politecnico di Milano.
Disclaimer: This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors.
Photo: B_A from Pixabay

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Ferrari Executive Targeted By Deepfake Scam: Report

<a href="https://www.ft.com/content/2c3c6055-f898-4593-b6c6-80174f7876b5">https://www.ft.com/content/2c3c6055-f898-4593-b6c6-80174f7876b5</a>
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